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Beverly ProhaskaV.P. Global Information Technology
Business Impact of Social Media
Premier partner to the pharmaceutical and biotech industry
For more than 85 years, a global leader in the development of innovative systems for the packaging and delivery of injectable drugs
Global footprint that provides sales, technical support, and supply chain risk mitigation for our customers
Stable, diverse customer base with 2009 sales of $1.06 billion
Injectable Container Solutions
Advanced Injection Systems
Prefillable Syringe Systems
Safety and Administration Systems
Corporate Profile
2
Four Major Trends in Computing
Cloud ComputingSocial Computing
•Not a fad•Real potential for business transformation•Still in its infancy•Few organizations have developed a strategy
Pattern-based ComputingContext-based Computing
Source: Gartner 33
Once in a Decade Opportunity
Business is receptive to CIOs taking on new roles
Social & Cloud Computing are enablers for freeing up funds to focus on marketing and innovation
Early adopters are focused on marketing processes
I.T. matters to the enterprise: improvements to IT assets and skills can directly contribute to improving cash flow
4
Some interesting statistics…
Eighty-six percent of corporate executives are still not using any form of social media
Less than 2% of customer service is done through social
Not more than a handful of the Global 2000 companies have embraced social as an acceptable business channel
Inform Socialize
Decide
Source: Gartner 5
Timeline to Social… INNOVATION PHASE• What exactly is social?• What are the business benefits & how will they be measured?• How long will it take to realize the benefits?
STRATEGY PHASE• Option 1: Ignore Social and close any doors to the social world• Option 2: Develop a detailed strategy that integrates fully with the
organization’s total strategy and operating plan
BUSINESS AS USUAL• Social will be part of every day business operations• Public Sector and Governments will invest to get citizen feedback
66
Getting started…What are the business benefits?
Will this initiative improve our market position, customer engagement, or customer loyalty?
How should the investment be treated – operations or innovation and how should ROI be treated?
Who will define measurements and how will they be linked to TCO and ROI?
How will Social be staffed, what would the skill set look like, and where does it fit in the organization?
77
Who will own Social within the organization?
88
How to open up the conversation
Make sure you’re involved in setting policy. Urge employees to think about long-term goals before engaging in social media.
Know what works for your organization. Different industries use social in different ways. For example, in consumer goods, social is used for idea generation and promotional activities. Many organizations are using it for recruitment.
Tie Social to a strategic initiative and make it measurable. Offer assistance in developing the corporate social
strategy as a thought leader in your organization. 99
West’s Social Journey…
2009: Acceptable Use of Social Media Policy published
2010: Social eRecruitment enabled through LinkedIn
2010: New website launched featuring Blog and Wikis to connect Technical Customer Support to Research Scientists in Pharma and Biotech customers
2011 Plans: Social intelligence to reduce time from concept to commercialization
High Value Products Fuel Growth
Westar® RS
State-of-the-art
ready-to-sterilize
elastomer closures
Westar® RU
State-of-the-art
ready-to-use
syringe plungers
and closures
Envision™
Technically advanced,
automated vision
inspection system
NovaPure™
Unrivaled
quality…by
design
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