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Best Times to Post on Social Media
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 1 of 10
FRIDAY
QUICKTIP:
People seem to be happier on Friday, so
funny or upbeat content will fit right in to that
“happiness index.”
Posting at 3 p.m. will get the most “clicks,”
while posting at 1 p.m. will get you the most
“shares.”
Use Facebook analytics and Fanpage Karma to track your data and see when your audience is
online.
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 2 of 10
QUICKTIP:
Wednesday around noon and 5-6 p.m. are peak moments during
workers’ breaks.
Twitter users are 181% more likely to be on
Twitter during their commute.
Use Twitter Analytics and Followerwonk, to track data on your own followers to find the best
times to tweet.
B2B performs 16% better during business hours.
B2C performs 17% better on weekends.
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 3 of 10
The best time to post to Pinterest is 8-11 p.m.,
especially on Saturdays.
The worst time to post to Pinterest is during
work hours.
Make sure to include a call to action! 80%
of people who see your content during peak times won’t interact
otherwise.
QUICKTIP:
If you are also posting during the week, try to target the top subjects of the day!
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 4 of 10
Linked In
The best time to post is midweek from 5-6 p.m.
Business people are most likely to read LinkedIn in the morning, like the
newspaper.
While LinkedIn is more professional, the best times to post are still
before and after work.
QUICKTIP:
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 5 of 10
Google Plus
The best time to post is between 9-11 a.m., especially on
Wednesdays.
90% of the people on Google+ are just lurkers
and will not interact with your content.
Use Timing+ to track when your audience is
online.
Avoid posting during early mornings or late evenings.
QUICKTIP:
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 6 of 10
The best time to post is between 8-9 a.m. Avoid posting from 3-4 p.m.
Posting a video on Instagram at 9 p.m. gets 34% more interactions.
Post content more during off-work hours than during the work day, aside from peak
times.
QUICKTIP:
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 7 of 10
YouTube
In general, the best time to post is between 9-11 a.m. on weekends. Ifyou do post Mondaythrough Wednesday,
post between 2-4 p.m.
Good titles and thumbnails, video SEO,
proper tagging, and number of subscribers all affect your content
views.
Approximately 20% ofall viewers who start watching your video
will leave after the first 10 seconds, so make sure you have a good intro.
QUICKTIP:
Use YouTube’s analytics to find out when your viewers are watching. Post a few hours before peak viewing to allow YouTube to index your video, so it
shows up in search results before peak viewing.
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 8 of 10
More Networks = More Engagement
Google+
YouTube
How to use this data
Twitter is effective each day of the week, but remember to consider your audience.
Facebook is broadly used on mobile and desktop, at work and at home. It really depends on the audience as far as who and how it is used.
Twitter is a hard nut to crack, and definitely audience dependent, like Facebook. It is often treated like an RSS feed, and something to read during down times like commutes, breaks, and so on.
Pinterest users seem to make network activity an evening sport, much like watching TV in the evening during their free time.
LinkedIn is for professionals, and they tend to use it around work hours.
Google+ also targets work professionals with the average users interacting in the early morning.
Instagram users are on a platform meant for mobile, and that means they tend to use the network all the time, any time.
YouTubers tend to surf in the evening during the week and during the afternoon on weekends.
1. Stay consistent with the times you’re posting.2. Use a general approach of several resources.3. Find the ones that work best for your audience.
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 9 of 10
Tuesday Thursday Wednesday
The best day to email is by far on Tuesday.
If you send two emails a week, choose Thursday
for your second day.
While Wednesday wasn’t the most popular, it was mentioned several times.
*Largely based on CoSchedule Blog: https://coschedule.com/blog/best-times-to-post-on-social-media/ Page 10 of 10
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