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Step by step explanation of Pinterest, demographics, how to set up account, how to use, helpful tips.
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September 26, 2012
www.onlinebizSMARTs.com
Welcome•Please silence your phones•Please leave emails until after the workshops•Enjoy yourself and let’s learn!
•Thank you Karen Fisher and Nova Home Loans!
Provide high caliber social media and online marketing
training to business owners and professionals so that they may thrive in the internet world.
Mission
Where we distinguish ourselves is that we cover the full scope of the online marketing options and tie them together with business strategy.
Dale Dillon and Michael Gray
www.onlinebizSMARTs.com
SMART Team Master Mind MembersSherif Morgan Deborah Munoz-ChaconAaron Eden Pam Furlong
Chris Hazen MolinaStaff Steve FrantzisDanielle Lips Connie Ryan
What is Pinterest?
Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.
Not a place to push your product or service, but a place to show the lifestyle associated with your product.
Very visual and focused on lifestyle
“This is a social network meant to connect everyone in the world through the things they find interesting.”
Vocabulary
Pin – an image added to a Pinboard
Pinboard – a collection of pins based on themes
Pinning – visually sharing content
Repin – reposting Pin It Button – button to
place on website for sharing from website. Includes linkback.
Pinner – the person using Pinterest
Should You Be On Pinterest? 80% Women
55% are ages 25 to 44
Time on site per visit – 17 minutes average!
https://www.google.com/adplanner
Pinterest Unique Visitors January 2011 to January 2012
Pinterest Terms I
You retain all of your rights in all of the User Content you post to our Service.
You grant a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users.
Pinterest Terms II
Any User Content that you post to the Service does not and will not violate any law or infringe the rights of any third party, including without limitation any Intellectual Property Rights (defined below), publicity rights or rights of privacy.
How to Sign Up
Sign up with the same email address that you use for your Twitter business account or Facebook Profile.
So that you can share new pins through your Twitter account.
No connection to Facebook business pages, just your profile.
Setting Up
Create Your Accounts
Create a Pinboard
Upload Pins
Repin Pins
Check URL
Add the applicable links at the bottom
Make sure “Hide your Pinterest profile from search engines” is OFF.
Links!!
Go to Pin Click on edit Is there already a URL there
and is it the one you want? If related to your site, type in
your site URL Or type in site of Pin originator
Optimize Profile
Use your company name as your user name
Add your logo Include the brief description
of your business
Build Your Following
Follower of specific pinboard Follower gets notified when there is a new pin on that board
Follower of User’s Account Follower gets notified where there is a new pin on any of that user’s boards.
Create a great board that is based on the specific topic. Include other pins that are relevant.
Follow other users and they may follow you back.
Put button on your website Get html from “Goodies”
Get Pin It Button from “About” Menu Menue
Pinterest Search
Pins
Boards
People
Goals
Brand recognition
Increase traffic to website or blog
Convert into leads or sales
How do you do that?
You build a great Pinboard that conveys your brand and the lifestyle of your buyers
What is your brand lifestyle? http://www.pinterest.com/marketo/w
orking-marketo/
Maximize the Search Optimization Add links and keywords to
descriptions so that you can be found by search
Hashtags can be used to improve search. Match the hashtag to twitter
Analytics
Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively
Pinterest Etiquette
Be Respectful
Be Authentic Pinterest is an expression of who you are. We think
being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term.
Credit Your Sources Pins are the most useful when they have links back to
the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry.
Pinterest Etiquette (continued) Report Objectionable Content
Tell Us How to Make Pinterest Better
Tips on Building Great Pinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product
or service Ask customers to pin their own photos of themselves
using your products Taller images repinned more often!