BEST IN FRANCE LEVERT MOUCHET SAUVADET SICHERE VIDAL T H E B O S T O N C O N S U L T I N G G R O U P B C GB C G Mastère spécialisé Management de Grands

BEST IN FRANCE

LEVERT MOUCHET SAUVADET SICHERE VIDAL

T H E B O S T O N C O N S U L T I N G G R O U P

B C G

Mastère spécialisé Management de Grands Projets

2

Summary• Presentation of the company

– Key figures– Why BCG came to France

• BCG in the French environment– Keys of adaptation– French constraints– French opportunities

• BCG position• Conclusion

Presentation French environment BCG position

3

Presentation of the company• Business areas:

Consulting firm specialized in: strategy, corporate development, globalization, health care, information technology

• History :– 1963: Henderson creates the Management and

Consulting Division of the Boston Safe Deposit and Trust Company

– 1970: After Tokyo, first European consultants in UK


4

Presentation of the company• Turnover

– Worldwide : $1,1 Billion– France : 80.9 M€

• Clients: – Companies with turnover > 4.5 billion€

more than 70% BCG France turnover

– Smaller companies with a bright future


52nd company in terms of turnover

Competitors


6

Presentation of the company• Staff:

– 2700 consultants worldwide– 200 consultants in Paris

• Differentiation: – homogeneous staff (no differences in values over the

world), – unique capital structure, – ensure that the question asked is the right one


7

Why BCG came to France• Paris (1972), second cabinet in Europe after the

UK

• Second attractive country after the UK because of:– Among the 5th first world powers– Key target companies on the local market (companies

with turnover over $1billion) – French volunteers from the US– Reliable media of communication– High level of education (good potential workforce)


8

Keys of adaptation• Quick adaptation• BCG values tally with French values

– Integrity– Respect for the individual– Clients come first– Strategic perspective– Adding value for the client– Working with the client– Expanding the art of the possible


9

Keys of adaptation

• Already-known type of companies

• A French core team to launch BCG France

• Given the economic power of France : good potential market for consulting firms


10

French constraints

ConstraintsImpact

1970s 2000s

Fiscal constraints (labour costs, income taxes) High High

Language barrier High Medium

Social constraints (e.g. 35h) Medium High

Reluctance towards consulting firms High Low

Low flexibility of labour regulations N/A N/A

Brain drain towards USA High Medium


11

Current French opportunities• Quality of life for locals and expatriates• Presence of global companies from all business

sectors• Large financial market• Well educated workforce• Good media of communication• Good transportation infrastructures


12

BCG strategy

• Although market is saturated growth of 15% a year (turnover) for the next 15 years

• From ½ clients of the CAC 40 to the totality


13

Conclusion

One major recommendation :

LIGHTEN THE FISCAL CONSTRAINTS !

• The best solution now would be: UK first, Germany then France

• BCG has become less american and more international: first european CEO Hans-Paul Bürkner


14

Sources– Websites:

www.bcg.comwww.rolandberger.com

– Data bases: • Diane• Factiva

– We thank (from the BCG France):• Tommaso Barraco, Vice-President (Italian)• François Dalens, Vice-President


http://www.bcg.com/

http://www.rolandberger.com/

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The Project Team Maxime Levert

[email protected] Romain Mouchet

[email protected] Laurent Sauvadet

[email protected] Ludovic Sichère

[email protected] Alexis Vidal

[email protected]


mailto:[email protected]





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BEST IN FRANCE LEVERT MOUCHET SAUVADET SICHERE VIDAL T H E B O S T O N C O N S U L T I N G G R O U P B C GB C G Mastère spécialisé Management de Grands