Ben-Ner, Culture, identity

Embed Size (px)

Citation preview

  • 8/7/2019 Ben-Ner, Culture, identity

    1/18

    Journal of Economic Behavior & Organization 72 (2009) 153170

    Contents lists available at ScienceDirect

    Journal of Economic Behavior & Organization

    j o u r n a l h o m e p a g e : w w w . e l s e v i e r . c o m / l o c a t e / j e b o

    Identity and in-group/out-group differentiation in work and

    giving behaviors: Experimental evidence

    Avner Ben-Ner a,, Brian P. McCall b, Massoud Stephanec, Hua Wang d

    a Carlson School of Management, University of Minnesota, 321-19th Avenue South, Minneapolis, MN 55455, United Statesb School of Education, 610 East University Avenue, Ann Arbor, MI 48109, United Statesc Brain Sciences Center, VA Medical Center (11B), One Veterans Drive, Minneapolis, MN 5541, United Statesd Schulich School of Business, York University, 4700 Keele Street, Toronto, Ontario M3J 1P3, Canada

    a r t i c l e i n f o

    Article history:

    Received 4 September 2006

    Received in revised form 30 April 2009

    Accepted 1 May 2009

    Available online 18 May 2009

    JEL classification:

    C91

    D8

    J16

    Keywords:

    Identity

    Experiments

    Self-other differentiation

    Cooperation

    In-group and out-group

    a b s t r a c t

    We investigate the existence and relative strength of favoritism for in-group versus out-

    group along multiple identity categories (body type, political views, nationality, religion,

    and more) in four alternative contexts: (1) giving money in a dictator game, (2) sharing an

    office, (3) commuting, and (4) work. We carried out two studies. The first study entailed

    hypothetical situations and imaginary people; the second study was similar to the first,

    but the dictator game component was incentivized (actual money) and involved actual

    receivers. Our subjects behavior towards others is significantly affected by their respective

    identities. (1) Those that belong to the in-group are treated more favorably than those who

    belong to the out-group in nearly all identity categories and in all contexts. (2) Family and

    kinship are the mostpowerfulsource of differentiation,followed by politicalviews, religion,

    sports-team loyalty, and music preferences, with gender being basically insignificant. (3)Thehierarchy of identity categories is fairly stableacross thefour contexts. (4) Subjects give

    similar amounts and discriminate between in-group and out-group to similar degrees in

    the hypothetical and incentivized dictator games.

    2009 Elsevier B.V. All rights reserved.

    1. Introduction

    Identityisapersonssenseofself(Akerlof andKranton,2000); itis theconceptthatindividuals come torealizewhen they

    answer the elemental question of whoam I? The answer,typically, includes multiplecategories or attributes such as gender,

    facial features, and height, as well as religion, ethnicity, social-group affiliation, sports-team loyalty, family, profession, artistic

    preferences, culinary preferences, and place of origin. These attributes represent how a person views himself or herself, and

    are likely to have different weights to the sense of self.

    Identity is often the source of positive and desirable outcomes, such as the warm feeling of amity and affiliation, con-

    structive and cooperative behavior in the context of social, ethnic, and religious organizations, as well as desirable diversity

    and variety (e.g., Eckel and Grossman, 2005; Page, 2007) However, identity is also the basis for discrimination and hatred,

    exclusion, enmity, sports riots, national and religious wars, ethnic cleansing and extermination, distrust and conflict (e.g.,

    Costa and Kahn, 2003; Putnam, 2007).

    Corresponding author. Tel.: +1 612 624 0867.

    E-mail address: [email protected] (A. Ben-Ner).

    0167-2681/$ see front matter 2009 Elsevier B.V. All rights reserved.doi:10.1016/j.jebo.2009.05.007

    http://www.sciencedirect.com/science/journal/01672681http://www.elsevier.com/locate/jebomailto:[email protected]://dx.doi.org/10.1016/j.jebo.2009.05.007http://dx.doi.org/10.1016/j.jebo.2009.05.007mailto:[email protected]://www.elsevier.com/locate/jebohttp://www.sciencedirect.com/science/journal/01672681
  • 8/7/2019 Ben-Ner, Culture, identity

    2/18

    154 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Generally, people act more favorably towards persons who share with them an important attribute of their identity

    compared to persons who differ significantly on that attribute. For example, fans of the same sports team give each other

    high-fives but jeer fans of a rival team; enthusiasts of certain musical groups may work more readily with those who share

    their preferences than with others; and members of some religious groups sacrifice their own lives but take the lives of

    members of other groups to advance their groups cause. Even arbitrary assignment of identity in the context of a psychology

    experiment can elicit partisan behavior (Tajfel and Turner, 1979; see also examples in Akerlof and Kranton, 2000, 2005).

    The difference in how someone treats a person of the same identity as compared to a person of a different identity is

    likely to depend on several factors: the identity attribute in question, the circumstances of the interaction between subject

    and object, as well as the subjects individual characteristics. There is a large and expanding body of literature on identity

    in several disciplines.1 However, many questions with regard to how different identity attributes affect behavior towards

    others remain unaddressed in the literature. For example, does religion evoke more passion than ethnicity or than sports?

    Are all differences in identity fertile grounds for discrimination? Do differences affect equally various social and economic

    behaviors? We address these questions in this paper.

    An understanding of the role identity plays in the context of various interactions is important for both economic theory

    and policy, as Akerlof and Kranton (2000, 2002, 2005) illustrate. In markets where the identity of the transacting parties

    is known, the same good or service may have different prices, depending on the degree of similarity in the identities of

    the parties. Employees that identify with their organization or team require fewer and different incentives to exercise high

    levels of effort than other employees (Akerlof and Kranton, 2005; Eckel and Grossman, 2005). But are identity effects of

    significant magnitude in an economic sense? Are identity effects widespread or are they restricted to a few identity cat-

    egories only? Are identity effects relevant to diverse contexts? These questions have received only scattered theoretical

    and empirical attention, and our paper is the first to address them collectively within a consistent and comprehensive

    framework.

    In this paper, we outline three complementary theoretical perspectives on the role of identity in interactions between

    individuals: inclusive fitness theory, evolutionary theory, and social identity theory. The threeperspectives suggest that iden-

    tity and the distinction between in-group and out-group are important, although they have somewhat different implications

    regarding the relative importance of different categories.

    The central contribution of the paper consists of an empirical examination of the extent to which attitudes and behaviors

    of individuals towards in-group members differ from those towards out-group members. We study this question relative

    to multiple identity categories, from gender, body type and culinary preferences to religion, nationality and political views.

    We evaluate the relative importance of these categories in the context of giving in a dictator game, willingness to work

    with another person on a project that is critical to ones career advancement and other situations. We do so by carrying out

    two studies. In Study I, we asked 222 subjects how willing they were to give money (out of a $10 endowment) to another

    person, work with another person on a critical project, commute with another person, and share an office with another

    person. Subjects were asked to consider separately dozens of other persons, each described by a single attribute. In this

    study subjects were surveyed about imaginary persons and in the dictator game we used hypothetical money. We were thus

    able to present 91 alternative persons, most of whom could not be found in a commonly available subject pool, as well as

    keep the cost of the study at reasonable levels.

    In order to validate the differences in the giving behavior towards in-group versus out-group despite reliance on hypo-

    thetical money and hypothetical persons, we carried out a second study. In Study II, we asked 37 subjects to participate as

    senders in eight dictator games; the subjects were also asked to indicate their willingness to work on a project critical to

    their career advancement, commute and share an office with each of eight individuals.

    The two studies suggest that attitudes and behaviors individuals exhibit towards others are affected strongly by the

    similarity of the identity of the two parties. (1) Those that belong to the in-group are treated more favorably than those

    who belong to the out-group in nearly all identity categories and in all contexts.2 (2) Family and kinship are the most

    powerful source of differentiation identity in our sample, followed by political views, religion, sports-team loyalty, and

    music preference, with gender being basically insignificant. (3) The hierarchy of identity categories is fairly stable across the

    four contexts, although some identity categories are substantially more important in some contexts than in others (notably,

    family is most importantin theworkcontext). (4)Subjectsfavor anddiscriminate othersto similar degrees in thehypothetical

    and incentivized dictator games.

    Our subjects represent a fairly homogenous sample of young men and women who have very little experience with strife

    associated with religious, national, or ethnic identities, the kind of conflicts that fuel much of the most visible identity-

    based behaviors. Such a sample is likely to inform about the presence or absence of deep-seated, perhaps hard-wired,

    sentiments about the differentiation between in-group and out-group people, and behaviors driven by such sentiments,

    possibly mixed with culturally-transmitted values regarding such differentiation, but with only limited contribution from

    direct life experiences.

    1 See the review article by Ellemers et al. (2002), and literature reviews in Akerlof and Kranton (2000) and Leonard and Levine (2006).2

    Our results arelikelyto representan underestimateof the degree of differentiationbetweenin-groupand out-groupin our sample. Although confidentialand anonymous, there is still the possibility that some subjects did not express fully their discriminatory attitudes.

  • 8/7/2019 Ben-Ner, Culture, identity

    3/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 155

    The paper is organized as follows. Section 2 explores the concept of identity and its key categories, outlines theories

    that predict differential behaviors towards ones in-group versus out-group members, and generates key hypothe-

    ses. Section 3 describes Study I and presents its results; Section 4 focuses on Study II. Section 5 concludes the

    paper.

    2. Identity and behavior towards in-group and out-group members: conceptual background

    2.1. Why identity?

    Identity, or a persons sense of self, is the outcome of a developmental process whereby differentiation between self

    (in-group) and other (out-group) occurs. It is a process that starts in early childhood from the undifferentiated unit of

    mother and child (Klein, 1984). In adulthood, identity is associated with identification with groups or categories such as

    gender, ethnicity, religion, musical preferences, and dressing style. A sense of self and group belonging is also observed

    among animals, who display the ability to recognize their kin ( Fletcher and Michener, 1987; Hepper, 1991). This is the basis

    for differentiation between in-group and out-group members.

    Identity is the answer to who am I? characteristically given with reference to multiple groups or categories (Hamachek,

    1992; Akerlof and Kranton, 2000). For example, one may identify oneself as tall, music lover, who loves to eat health

    food, Protestant, fan of certain sports teams, and so on. Identity is thus a composite of multiple attributes ( Sen, 2006).

    The relative composition and weight of each of these attributes may vary over a persons life cycle, across people, and

    with the circumstances of their lives (Hamachek, 1992). For example, musical preferences may be very important andreligion only marginal in some persons concept or sense of identity; the weight of ethnicity may be enhanced by the

    presence of multiple ethnic groups or ethnic confrontation at the expense of other attributes such as cultural or musical

    preferences.

    Individuals perceive others identities in comparison to their own identity, and evaluate the similarity and dissimilarity

    between them. Others identities can be inferred from various signals. For example, surface-level attributes such as gender,

    race, dress style and other attributes are readily observable in face-to-face interactions, whereas deeper-level attributes

    such as nationality, cultural values, religion, political views and other attitudes and beliefs generally become known through

    extended interactions (Harrison et al., 1998).

    Identity and the assessment of others identities have genetic, cultural and neural bases grounded in an evolutionary pro-

    cess (Cavalli-Sforza and Feldman, 1981). Genetic relatedness, whether observed and known or only inferred and assumed,

    offers a strong basis for answering the question of who am I? and the related question of who is the other person?

    If we are our genes, then the people with whom we share a greater proportion of our genes are an immediate instance

    of in-group as compared to less related out-group people. Going from identical twins, who are genetically identical, tomembers of an extended family, who are closely related, to members of a tribe, who share only a small proportion of

    common genes, and so on, the declining proportion of shared genes provides an instant basis for increasing differenti-

    ation between in-group and out-group; this is the key insight of Hamilton (1964) theory of inclusive fitness. Genes that

    incline their bearers to be caring toward those who carry similar genes would have been selected in the process of human

    evolution.

    Evolutionary theorists note the value of steady affiliation with a group, and claim that the desire to belong to a group may

    be hard-wired in some species, including humans. Group affiliation provides physical protection (Shaw and Wong, 1989),

    facilitates the ability to read facial, behavioral, or linguistic clues regarding feelings such as guilt and the detection of lying,

    which confers an obvious advantage (Wilson, 1978), and facilitates reciprocity, a key element of sustained cooperation and

    trust.3

    Other sources of identity may have little to do with genetic relationship and more with the psychological needs for

    association with and distinctiveness from others.4 Group affiliation may be based on demographic characteristics such as

    age and generation, or on functional association, such as a work group, neighborhood, common interest, culture, or hobby;therefore, the range of possible identities is very large. One theory that advances this view, social identity theory (Tajfel and

    Turner, 1979), is widely accepted among sociologists and social psychologists.5

    Many identity attributes have been recognized in the literature, and those have been aggregated into a set of broad, partly

    overlapping categories. Most of these categories can be derived without much stretch from all three theories. The panel

    below lists the most important categories that appear in the literature, and when available, cites references that elaborate

    on each category from diverse theoretical perspectives.

    3 See, for example, Ben-Ner et al. (2004a,b) and Ben-Ner and Putterman (2009). Ethnically homogenous middlemen groups confer benefits on their

    members and reduce transaction costs associated with exchange uncertainty (e.g., Greif, 1993; Landa, 1997).4 It is quite possible thatthe psychological needsfor association and distinctiveness can be explained in evolutionary theoretic terms. Such an exploration

    goes beyond the scope of this paper.5

    Foran expansivediscussion of this andrelated theories,see Ellemers etal. (2002). Darityet al.(2006) advance thistheory by developingan evolutionarygame model to show how racial identity may evolve in a society in which individuals are easily identified by racial criteria.

  • 8/7/2019 Ben-Ner, Culture, identity

    4/18

    156 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Broad identity categories.

    Identity category Literature

    Family and kinship Shaw and Wong (1989); Skefeld (1999); Alderfer (1997); Van den Berghe (1999)

    Gender Davis (2000); Akerlof and Kranton (2000); Barkow (1989); Dickson and Pollack (2000); Wade (2001)

    Occupation Spreitzer et al. (1974); Cartwright et al. (1978); Becker and Carper (1956); Savickas (1999)

    Ethnicity Barkow (1989); Dien (2000); Alderfer (1997); Davis (2000); Devos (1972); Van den Berghe (1999)

    Culture Skefeld (1999); Dien (2000); Davis (2000); Devos (1972)

    Nationality Dien (2000); Wade (2001)

    Race Abdullah (1998); Alderfer (1997); Davis (2000); Hirschfeld (1995); Wade (2001)Religion Barkow (1989); Miller et al. (2001); Skefeld (1999)

    Political philosophy Miller et al. (2001)

    Dress style Miller et al. (2001); Dickson and Pollack (2000); Hayes (1999)

    Community type Hummon (1986); Davis (2000)

    Interests Hummon (1986); Pitts (2002)

    Hobbies and leisure Spreitzer et al. (1974); Anderson and Farris (2001); Baughman (2000); Dickson and Pollack (2000)

    Knowledge Hummon (1986)

    Sentiment Hummon (1986)

    Generation and age Alderfer (1997); Dickson and Pollack (2000)

    Socio-economic status Cartwright et al. (1978); Akerlof and Kranton (2000); Devos (1972)

    Musical preference Brown (2000); Pitts (2002); Tarrant et al. (2001); Wade (2001)

    Sexual preference Brown (2000); Wade (2001)

    The literature suggests that individuals tend to assign people with whom they interact to a class of in-group or out-

    group according to these categories. The in-group/out-group differentiation may go beyond a stark dichotomy; for instance,

    individuals distinguish among immediate relations such as parents and siblings, more distant relatives, such as cousins, and

    even more distant members of an extended family, and likewise, some religions or denominations within broad religions

    may be considered closer to each other than to others. However, there is also a strong tendency to make a simple division

    between in-group and out-group, us and them; we will follow such a dichotomy in the remainder of this paper. 6

    2.2. Behaviors towards in-group and out-group

    Humans seem to have a deep-rooted propensity to respond emotionally to symbolic representations of members of their

    in-group by exhibiting spontaneous joy, pride, and so on (Isaacs, 1975; Tnnesmann, 1987), and these emotions are aroused

    and reinforced through the language of kinship and the use of rituals, flags, anthems, marches, and so on (Johnson, 1995).

    It has been widely noted that individuals engage in more favorable behaviors towards people who share with them some

    salient identity attributes than towards people who are different from them. Behaviors and relationships affected in this

    fashion by the in-group/out-group differentiation have been discerned in many contexts, such as conflict (Shaw and Wong,1989), teacherstudent relations (Akerlof and Kranton, 2002; Hamachek, 1992), managersubordinate interactions (Boone

    et al., 1999; Akerlof and Kranton, 2000), job performance (LePine and Van Dyne, 2001), and occupational choice (Cartwright

    et al., 1978).

    Similarity in identity may entail more trust, reciprocity, fewer concerns about being taken advantage of, efficiency due

    to shared language, norms, understandings or concerns, as well as psychological comfort, a sense of warmth and so on.

    However, identity may also be a clue to possession of instrumental skills (such as occupational and educations status), a

    special need (such as low socio-economic status), or reproductive capacity (being of opposite gender); in such cases the

    effects on behavior of similarity or difference in identity may be emphasized, or attenuated and even reversed, so that a

    wealthy person may give more money to a needy poor person than to a rich one, or a man may prefer to engage with a

    woman rather than a man in an interaction that holds the potential for procreation.

    The three theories predict that individuals will treat others whom they consider to be in-group more favorably than

    those whom they regard as out-group. Indeed, there is ample direct evidence that identity matters for behavior: ethnic,

    national, and religious wars dot history, discrimination on the basis of almost any conceivable grounds is commonplace,and a visit to a schoolyard during recess shows how children divide into random teams to play a ball game and develop

    instantly strong feelings towards members of their own team and their temporary adversaries.7 Studies have demonstrated

    that people generally favor in-group over out-group members in distribution of rewards (for example, Brewer, 1979; Tajfel

    and Turner, 1986; Brewer and Brown, 1998), and that they attribute more positive views to in-group members than to out-

    6 For an argument that human beings process information with the aid of categories rather than more detailed attributes, see Fryer and Jackson (2003).7 Theimportance of thedistinction between in-group andout-group forbehaviorcan be perhaps best grasped from studies that usearbitrary distinctions

    between artificially-createdgroups,but whichgenerate significantdifferences in behaviortowards in-group andout-groupmembers.In the famous Robbers

    Cave Experiment, Sherif et al. (1961) showed how deep antagonism can arise among two groups 12-year old boys of similar backgrounds just on the basis

    of random assignation to groups. In a series of experiments, Tajfel and Turner (1986) divided subjects arbitrarily into groups according to preferences for

    painting styles, andthen asked members of different groups to share money with members of their own preference group or other groups. Those who were

    assigned to a particular preference favored persons who were assigned the same preference. These dictator-game like experiments showedhow importantare in-group and out-group identities, irrespective of their arbitrariness.

  • 8/7/2019 Ben-Ner, Culture, identity

    5/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 157

    group members (Allen, 1996; Rustemli et al., 2000).8 Trust game experiments showed differences in trusting on ethnic and

    national lines (see Glaeser et al., 2000; Fershtman and Gneezy, 2001; Bornhorst et al., 2006).

    Inclusive fitness theory suggests that family and kin relations constitute the most important identity category. Other

    categories willbe ranked according to the known, perceived or inferred genetic relatedness; categories that indicate potential

    genetic relatedness such as ethnicity and nationality will rank higher than other categories. Since genetic similarity can only

    rarely be observed directly, individuals may use clues correlated with genetic identity: ethnicity, skin complexion, religion,

    culinary preferences, place of origin, physical similarity, etc. (Van den Berghe, 1999). In contrast, in the case of gender out-

    group (opposite sex)members are requiredfor procreation, so inclusive fitness considerationssuggest favoritism to go exactlythe other way from all other categories. Evolutionary theory predicts that long-term affiliation is valuable, pointing to the

    same categories as inclusive fitness theory, and to groups with which individuals tend to be attached for long periods of

    time. Categories that signal deep-level affinity, such as political and cultural views, will also be important for differentiation

    between in-group and out-group. Particularly importantare categories that are the intersection or overlapof other categories.

    The foregoing discussion implies that the strength of differentiation between in-group versus out-group relative to a

    particular identity category is likely to depend on context. For example, trust and reciprocity are likely to be more important

    in work than in social situations, and cultural compatibility is more important in leisure contexts than at work.

    2.3. Hypotheses

    We offer three broad hypotheses that capture the principal ideas represented by the literature and the three theories

    discussed above.

    H1. In general, individuals favor in-group over out-groupmembers. This applies to a broad range of identities and to diverseactivities.

    In the specific empirical context of this paper, we expect that study subjects will exhibit preference for in-group versus

    out-group for most of the identity categories and in the contexts of giving money, work and other activities.

    H2. The degree to which individuals favor in-group members over out-group members varies across categories of identity.

    In the empirical context of this paper, the strongest differentiation between in-group versus out-group is for the family

    and kinship category, and weakest for gender. The ranking of other categories remains an empirical question.

    H3. The effects of identity vary across contexts and behaviors.

    Theremainder of the paper tests these hypothesesand provides empiricalevidence on the relative importance of different

    identity categories and contexts.

    3. Study I

    3.1. Subjects and procedure

    All freshmen at the University of Minnesota were invited by email to participate in economic-psychological experiments;

    nearly 10 percent responded, with 222 actually showing up at the experiment in September 2002. The average age of the

    sample was 18.8 years with 92.8 percent of individuals being between 18 and 21, with female and Caucasian majorities (64.0

    percent and 71.4 percent, respectively).

    Subjects were assigned to one of two identical sessions. After taking a seat and receiving a random identification number,

    subjects completedthe followingsteps:(1) a timed12-mincognitive-ability test, (2) a personality inventory,(3) a willingness-

    to-give survey-experiment, (4) a willingness-to-commute survey-experiment, (5) a willingness-to-work survey-experiment,

    (6) a willingness-to-share an office survey-experiment, (7) a split-the-pie survey-experiment, and (8) a detailed personal

    background questionnaire. Each step was contained in a separate envelope that was sealed after its completion. All seven

    envelopes were then placed into a larger envelope that carried a random identification number and which was dropped

    into a collection box near the exit door; subjects were then paid the promised $15 participation fee. The entire session took

    approximately 45 min. In the remainder of this section we describe the four survey-experiments completed in steps 36 and

    the background questionnaire, which are used in this paper.

    3.2. Design

    We designed four survey-experiments that capture various behaviors in social and economic contexts aiming to: (1)

    examine in-group/out-group differentiation, (2) explore differences in the relative strength of identity categories, and (3)

    8

    Allen (1996) found an in-group bias effect for individuals of European and African descent, such that both groups attributed more positive traits tomembers of their respective in-group.

  • 8/7/2019 Ben-Ner, Culture, identity

    6/18

    158 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    investigate differences across giving, work and social contexts relative to identity categories.9 In the four experiment-surveys

    subjects were asked to express their willingness to give money to, work with, share an office with, and commute with

    91 different persons characterized by various identity attributes.10 Information about subjects was gathered through a

    background questionnaire that permitted the creation of in-group/out-group dummy variables indicating whether a subject

    was similar to or different from each of the various imaginary persons with whom they were paired. In this study we used

    imaginary rather than real persons in order to be able to pair our subjects with a much large number of attributes of other

    persons than what would have been available in ourpoolof subjects,or forthat matter, inmost pools accessible toresearchers.

    We used imaginary situations (work, commute and share office) in order to investigate work and social interactions thatcannot be ordinarily simulated in the laboratory.

    The first survey-experiment was designed as a zero-sum, one-shot game, where the subjects were asked to . . . imagine

    yourself in a situationin which you aregiven $10, which you cankeepto yourselfor give to another person, allor any portion of

    it. Subjects were asked to consider sharing their hypothetical (imaginary) $10 endowment with another (imaginary) person.

    This mimics the familiar dictator game that is carried out with actual money. The dictator game is a one-person decision

    process: one player, the dictator, divides a fixed amount of money between himself or herself and another person, the

    recipient, who is entirely passive and has no say in the decision. In this situation, giving any amount to the other person costs

    the subject exactly that amount, dollar for dollar. Because a selfish subject who understands the extremely simple structure

    of the game would give nothing, the common interpretation is that any giving implies caring, altruism and unconditional

    cooperation towards the other person. This is thus especially relevant to the question concerning differential caring for

    in-group versus out-group members.

    The hypothetical nature of the money may introduce two types of bias. First, study subjects may exaggerate how much

    they would give because it costs them nothing to be generous. Such exaggeration would be problematic if it meant thatsubjects gave the same amount (e.g., the maximum $10) to all persons. But if the exaggeration takes the form of a factor

    that multiplies any amount they would give in an actual-money incentivized experiment, then the difference between the

    giving to in-group and to out-group would be multiplied by that factor, and the test of our theory would be whether the

    measured difference in giving to in-group and out-group is greater than zero. There is no reason to expect that this factor

    is related to identity categories, so the test for the existence of a hierarchy among identity categories would be revealed

    by the test of the differences in the differences in giving to in-group versus out-group across identity categories.11 Sec-

    ond, subjects may understate the degree to which they favor in-group over out-group, again because it costs nothing to

    be politically correct; this social-acceptability effect would entail giving more of hypothetical money to out-group than

    actual money. This effect would reduce observed differences in behavior towards in-group versus out-group and militate

    against our hypotheses.12 A related issue with a potentially similar effect arises from the fact study subjects may not distin-

    guish among other persons as carefully as they would if these were actual rather than imaginary individuals. An argument

    can be made against the expectation of these two biases on the basis that subjects have nothing to gain from misstating

    their preferences in an anonymous study, and that the effort of stating their actual preferences is so small that only theextremely effort-averse subjects will agree to participate in the study and be paid for their participation but respond ran-

    domly (or give not-considered responses, such as the same response) to questions asked in the study. Hence the alternative

    hypothesis against the existence of these biases is that the dictator game with hypothetical money and imaginary recipients

    will yield essentially the same results as the dictator game with actual money and actual recipients (see Ben-Ner et al.,

    2008).13

    In addition to the explicitly economic situation of giving money, we examined hypothetical behaviors in work and social

    situations. In three separate survey-experiments subjects were asked to answer yes or no to three questions: do you

    want, or not want, to commute daily to school with a particular person, do you want, or not want to work with a particular

    person on a project critical to your career advancement, and whether you like or dislike sharing an office with this person.

    Working on a project critical to ones promotion requires a choice of partner who can be trusted to cooperate, reciprocate

    andgenerally actfavorably to ones interests, andwho is likelyto be a good worker. Sharing an office is an ongoing activitythat

    has milder instrumental implications and stronger social-compatibility requirements. Commuting together is an activity of

    short duration that entails social interactions without any instrumental elements. In each survey-experiment subjects were

    9 We use the compound term survey-experiment because there was no random manipulation between individuals in an independent variable, but

    there were within-individual manipulations of the hypothetical situations.10 Of the 222 subjects, 20 participated in a single-attribute dictator game to test for possible bias associated with the inclusion of multiple attributes in

    the same experiment. For the attribute in question (being female) tests show that there was no difference between what was given by the 202 subjects in

    the multiple-item survey-experiment and the 20 subjects in the single-item study-experiment.11 A similar argument concerns exaggeration that takes the form of a constant add-on to what subjects would have given with actual money, as long as

    the amounts of hypothetical money given to in-group and out-group do not hit the upper bound of $10. This not the case in our sample. We define the

    nature of these potential biases precisely in the context of the estimating Eqs. (1) and (2) in Section 3.4.12 The question why respondents may misstate their attitudes in anonymous and confidential surveys and experiments is discussed in Ben-Ner et al.

    (2008).13 Basic statistics of giving in Study I indicate that subjects seem to have given consideration to their responses. Over all imaginary persons, the average

    within person standard deviation in giving is 2.146. For imaginary in-group persons the standard deviation equals 2.354 and for imaginary out-group

    persons the standard deviation equals 1.672. The percent of respondents who gave the same amount to all imaginary people is 2.99%. 4.98% of respondentsgave the same amount to all imaginary in-group people and 10.45% of respondents gave the same amount to all imaginary out-group people.

  • 8/7/2019 Ben-Ner, Culture, identity

    7/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 159

    Fig. 1. In-group and out-group comparisons, by context and identity category.

    paired separately and sequentially with 91 different persons characterized in ways that are directly associated with an

    identity category. Instructions are included in Appendix A.

    3.3. Empirical specification of in-group and out-group and of identity categories

    In this paper, of the 91 imaginary persons we used only the 53 persons that fit into one of the following categories of

    identity: family,political views, sports-team loyalty, music preferences, nationality, religion,socio-economicstatus,television

    viewing habits, food preferences, birth order, body type, dress type, and gender. These 13 categories correspond to most of

    the categories presented in Section 2. Table 1 illustrates the bases for creating the in-group/out-group dummy variables.

    This was done by matching the persons listed in the survey-experiments with corresponding characteristics reported by

    subjects in thebackgroundquestionnaire. Forexample, if a participant indicated that s/he belongs to oneof several Protestant

    denominations, then the in-group/out-group dummy variable was coded as 1 (in-group) when the person on the list was

    described as Protestant, and was coded as 0 (out-group) for a person described as Buddhist, Muslim, or Jewish.14 For a study

    participant shorter than 66 (for males), the variable was coded as in-group for a person described in the list as short, and

    out-group for tall.

    An identity categorygenerally consists of multipleattributes or items; for example, there aremultiplemusical preferences,

    several religions, two ways of characterizing body type (height and weight), and so on. We created the in-group/out-group

    dummy variables by taking the average over the items in each category. In the sports-team loyalty category, we use only

    one item, fan of ones team versus fan of a rival team. In the family and kinship category, in-group includes family relations

    of varying degrees, as well as persons described as looks like you and resembles you. The last two items were included

    because clues to genetic closenessare associated with looks.Out-group forthis categoryis theperson described as a stranger,

    the obvious non-kin.15 See Table 1 for details.

    3.4. Results

    Fig. 1 displays the sample averages and proportions broken down by in-group and out-group for each identity category,

    by context (type of behavior). The upper left panel shows that for all identity categories, with the exception of gender,

    mean levels of giving are larger for in-group than for out-group. The differences are particularly large for the family, reli-

    gion, political views, sports-team loyalty and music preferences categories. Similar results are seen in the remaining panels

    14 For various reasons, we did not include race and ethnicity in our experiments (Jewish was included in the religion category).15

    Out-group characterizations such as someone youve seen crossing the street and someone youve seen at the checkout counter at the supermarketare less loaded that the term stranger but produce similar results.

    http://-/?-http://-/?-http://-/?-http://-/?-
  • 8/7/2019 Ben-Ner, Culture, identity

    8/18

    160 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Table 1

    In-group and out-group definitions, by identity category.

    Identity category Participants self-characterization

    in the background questionnaire

    The other person is considered in-group

    relative to the study participant when the

    person is characterized as

    The other person is considered out-group

    relative to the study participant when the

    person is characterized as

    Family and kinship

    Your brother Stranger

    Your close relative Stranger

    Your father Stranger

    Your brother-in-law StrangerYour stepfather Stranger

    Your cousin Stranger

    Resembles you Stranger

    Looks like you Stranger

    Political viewsPolitically liberal (13 on a 6

    point scale)

    Politically liberal Politically conservative

    Politically conservative (46 on a

    6 point scale)

    Politically conservative Politically liberal

    Sports-team loyalty Fan of your favorite sports team Fan of your rival sports team

    Music preferences

    Bluegrass is a favorite type Listens to bluegrass music

    Alternative is a favorite type Listens to alternative music

    Contemporary pop/rock is a

    favorite type

    Listens to contemporary pop/rock

    New age is a favorite type Listens to new age music

    Rap/hip-hop is a favorite type Listens to rap/hip-hop music

    Opera is a favorite type Listens to opera music

    Bluegrass is not listed as a

    favorite type

    Listens to bluegrass music

    Alternative is not listed as a

    favorite type

    Listens to alternative music

    Contemporary pop/rock is not a

    favorite type

    Listens to contemporary pop/rock

    New age is not a favorite type Listens to new age music

    Rap/hip-hop is not a favorite type Listens to rap/hip-hop music

    Opera is not a favorite type Listens to opera music

    NationalityAmerican American Chinese, and from France, Iraq, Argentina,

    Russia and Poland

    Out-group nationalities: parallel

    treatment

    Religion Belongs to a Protestantdenomination

    Protestant, Lutheran Muslim, Buddhist, or Jewish

    Out-group religions: parallel

    treatment

    Socio-economic status

    Family experienced financial

    difficulties while growing up

    Poor Financially well-off

    Family was financially well-off Financially well-off Poor

    Had to work while in high school Had to work while in high school Did not have to work in high school

    Father is pro fessional worker Fath er is a physician Father is a factory worker

    Father is unskilled or semiskilled

    worker

    Fath er is a factory wo rker Father is a physic ian

    T V viewing Watches T V f or at least 3 h ours a

    day

    Watches a lot of TV Hardly ever watches TV

    Watches T V at most 1 ho ur a day Hardly ever watch es T V Watch es a lot of T V

    Food preferences

    Convenience foods such as chips

    are favorite

    Eats chips often Eats salad often

    Vegetarian meal is favorite Vegetarian Eats hamburger often

    Birth order Youngest child Youngest child Oldest child

    Oldest child Oldest child Youngest child

    Body type

    Taller than 73 if male, 68 if

    female

    Tall Short

    Shorter than 58 if female, 66 if

    male

    Short Tall

    Body mass index (BMI) 27 if female, 27.3 if male Overweight Skinny

    Dress type Dresses like you Dresses differently from you

    GenderFemale Female Male

    Male Male Female

  • 8/7/2019 Ben-Ner, Culture, identity

    9/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 161

    of Fig. 1 for the proportions of subjects liking to share an office, wanting to commute, or wanting to work with another

    person.

    The identity categories in Fig. 1 are listed from the smallest in-group/out-group difference in giving to the largest. The

    largestaverage differencefor allfour behaviorsis for the family category: for giving,the in-group/out-groupdifference is $2.93,

    while for the share office, commute and work behaviors the differences in proportions are 0.28, 0.52 and 0.53, respectively.

    The smallestaverage in-group/out-group difference for giving is for the gender category ($0.14), for share office is the body

    type category (0.016), for work is the body type category (0.005), and for commute is the gender category (0.013). A

    slightly higher proportion of subjects favor out-group than in-group in the gender category for the giving and commute

    behaviors; out-group in the body type category is also shown a slightly more favorable attitude, on average, than in-group

    in the share office, work and commute behaviors but not in giving.

    The raw averages presented in Fig. 1 suggest that (a) in-group is treated more favorably than out-group, with very minor

    exceptions, (b) there are marked differences in the way in-group and out-group are treated across identity categories, and

    (c) there are differences across behaviors. The remainder of this section explores these points in more detail and relative to

    the hypotheses put forth in Section 2.

    In order to further investigate in-group/out-group differences by identity category and behavior type, we estimated

    fixed-effects regression and fixed-effects logit models. For the level of giving, we assumed that

    giq = 0 + is + io +c C

    scI(q = {c, s}) +c C

    ocI(q = {c, o}) + iq (1)

    where i denotes the individual, q denotes the particular imaginary person that subject i is paired with, c denotes the identity

    category under consideration, c{1, . . ., C}, s denotes whether the imaginary person q is of thein-grouptype ando the denotes

    whether the imaginary person q is of the out-grouptype. The parameters is and io are individual fixed effects for imaginarypeople who fall into the in-group and out-group types, respectively. Thus, these parameters measure the average giving to

    in-group and out-group across all identity categories for a particular individual. By allowing for individual fixed effects for

    in-group and out-group in our hypothetical dictator giving game, our in-group/out-group difference estimates by identity

    group will be valid estimates for an actual dictator giving game even if the average levels of giving and the within-individual

    differences in these average levels of giving between in-group and out-group differ between actual and hypothetical dictator

    games; all that is required is that the difference in differences across identity categories are the same.16 The parameters scand oc measure the category deviation from the person-specific mean for in-group and out-group types. For simplicity, we

    have assumed that these deviations themselves are notperson specific. Finally, iq is an individual-imaginary person-specific

    error term. For the commute, work and share office behaviors the fixed-effects logit model

    ln

    piq

    1 piq

    = 0 + is + io +

    c C

    scI(q = {c, s}) +c C

    ocI(q = {c, o}) (2)

    is estimated, where piq represents the probability that individual i says yes to the question posed that pertains to imaginary

    person q.

    Table 2 presents estimates of sc oc , the in-group/out-group difference, by identity category, relative to the in-

    group/out-group difference in the excluded category, body type, in which little favoritism is expressed (see Fig. 1).17 These

    estimates are based on the estimates of the fixed-effects models described by Eqs. (1) and (2). The full set of fixed-effect

    estimates is presented in Table A1. Column (1) presents estimates based on the fixed-effects regression estimates for the

    giving survey-experiment, whereas columns (2)(4) present estimates based on the fixed-effects logit estimatesfor the share

    office, work and commute survey-experiments, respectively.

    (1) Table 2 conveys a strong message: in-group members are significantly favored over out-group in nearly all identity

    categories in all four survey-experiments. Exceptions are glaringly few: body type, birth order and dress type, where

    there is no favoritism, socio-economic status, where in-group is preferred in work and social contexts by out-group is

    favored in giving, and gender, where out-groupis favored in all four contexts. We conclude that Hypothesis 1 is supportedby our empirical evidence.

    (2) The results in Table 2 show large differences in the treatment of in-group versus out-group across identity cat-

    egories, in all four contexts. For giving, we can reject the null hypothesis that the in-group/out-group difference

    is independent of identity category (F= 21.99, p-value = 0.000). For sharing an office, and commuting and working

    with another individual, we also soundly reject (p-value = 0.000) the null hypothesis that the in-group/out-group dif-

    ference is independent of identity category (2(12)= 115.83, 2(12) = 208.93, 2(12)= 201.56, respectively). Thus, theextent of in-group/out-group favoritism varies substantially across identity categories, providing empirical support for

    Hypothesis 2.

    16 Thismeans thatthe parametersis andio maydiffer between the hypotheticaland actual dictatorgames, because for our estimates to be valid estimates

    of in-group/out-group differences in actual giving game we only require that sc and oc are the same.17

    The numbers underlying the body type category in the four panels of Fig. 1 are $0.15 (giving), 0.016 (sharing office), 0.005 (work) and 0.032(commute).

  • 8/7/2019 Ben-Ner, Culture, identity

    10/18

    162 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Table 2

    Estimated differences in behaviors towards in-group and out-group, by identity category, Study I (hypothetical money and imaginary receivers).

    Variable Regression Logit

    Giving (1) Share office (2) Work (3) Commute (4)

    Family 3.325*** 4.853*** 7.771*** 7.326***

    Political views 1.585*** 4.170*** 3.106*** 4.120***

    Sports-team loyalty 1.648*** 3.818*** 2.217*** 3.112***

    Religion 1.068*** 2.844*** 2.243*** 2.453***

    Music preferences 1.057*** 5.301*** 2.968*** 4.962***

    Television viewing 0.610 2.419*** 2.776*** 1.876***

    Food preferences 0.477*** 1.262** 1.000** 1.274**

    Birth order 0.263 0.767 0.281 0.138

    Dress type 0.107 0.398 0.671 0.825

    Nationality 0.053 2.570*** 3.176*** 2.180***

    Socio-economic status 1.048** 2.228*** 2.631*** 1.048**

    Gender 0.938* 2.176** 2.179** 1.863**

    N 202 222 222 222

    Notes: The table reports estimated differences in behaviors towards in-group and out-group based on the fixed-effect estimates reported in Table A1.

    Significance tests are based on two-sided asymptotic z-tests of differences in the in-group/out-group estimatedcoefficients for each identity category. One,

    two and three asterisks indicate statistical significance at the 10%, 5% and 1% levels, respectively. The excluded category is body type, so these differences

    are relative to the in-group/out-group difference for body type, the average of which (0.1429) can be computed by looking at differences in the average

    estimated individual effect between in-group (0.0745) and out-group (0.0684) across individuals.

    In order to explore Hypothesis 2 in more detail and gain insight into the relative importance of various identity cate-

    gories, we analyzed the relative ranks of the in-group/out-group differences by identity category for the four contexts.

    Our point estimates for the giving survey-experiment show that the family category has the largest in-group/out-group

    difference, followed by sports-team loyalty, political views, and religion and music preferences. What is the likelihood

    that this ordering is due to chance? We used bootstrapping techniques using 1000 replications to examine the rank-order

    distribution of our estimates. Bootstrapping treats the sample as a population and then re-samples with replacement a

    number of times and computes relevant statistics for each replacement sample. The empirical distribution of the boot-

    strapped sample statistics is then used to address questions of statistical significance (see Efron and Tibshirani, 1993 for

    details). Here we analyze the bootstrapped samples empirical distribution of relative ranks since we were interested in

    addressing the question of whether, for example, the in-group/out-group difference for family was statistically signifi-

    cantly more important in terms of rank than political views. We would judge the difference in rankings as statistically

    significant if in more than 95 percent of the replications the ranking of family in-group/out-group differences was higher

    than the ranking of political views in-group/out-group differences. Because of the computational complexity of estimat-ing the fixed-effects logit model, the rank order of in-group/out-group differences was bootstrapped only for the giving

    experiment, which was based on a fixed-effects regression model. The results are presented in Table 3. For each identity

    category, the table reports the mean rank and the 5th and 95th percentiles of the rank distribution based on the 1000

    replications. For example, the in-group/out-group difference for the religion category was ranked on average 4.5 across

    all identity groups while in the upper 5 percent of the replications the difference was ranked third or higher and in the

    lower 95 percent of the replications the difference ranked sixth or lower.

    The in-group/out-group difference was largest for the family category in all 1000 replications. The next two highest

    mean ranks were for the sports-team loyalty and political views categories. However, since sports-team loyalty was

    Table 3

    Ranks of in-group/out-group differences for giving, Study I summary statistics from bootstrap replications.

    Variable Mean rank 5th percentile 95th percentile

    Family 1 1 1

    Political views 2.763 2 4

    Sports-team loyalty 2.493 2 3

    Religion 4.463 3 6

    Music preferences 4.546 3 6

    Television viewing 6.561 4 9

    Food preferences 7.050 6 9

    Birth order 8.354 6 11

    Dress type 9.255 7 11

    Nationality 9.593 8 11

    Body type 9.937 8 11

    Socio-economic status 12.601 12 13

    Gender 12.384 12 13

    Notes: Ranks are based on 1000 bootstrap replications of the model described by Eq. (1) in the text. For each replication, the rankings

    are based on the differences between the estimated coefficients for in-group and out-group by identity category relative to the excludedcategory Body type, which is normalized to zero.

  • 8/7/2019 Ben-Ner, Culture, identity

    11/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 163

    ranked higher than political views only in 55 percent of the replications, the difference in mean ranks is not statistically

    significant. The fourth and fifth highest mean ranks were the religion and music preferences categories, respectively, but

    since the in-group/out-group difference for religion was larger than that for music preferences in only 52 percent of the

    replications, the rank differences are not statistically significant. When comparing sports-team loyalty to the religion

    and music preferences categories, the in-group/out-group differences for the sports-team loyalty category are larger

    than both religion and music preferences categories in over 95 percent of the replications. Thus, the rank differences

    are statistically significant. The political views in-group/out-group difference was larger than the religion and music

    preferences differences for giving in 90 percent and 91 percent of the replications, respectively. The evidence is therefore

    not as strong as for sports-team loyalty. At the other end of the ranking we have gender and socio-economic status; the

    difference in their ranks is not statistically significant, but the difference between each of these and those ranked higher

    is statistically significant.

    The rank ordering of identity categories obtained from bootstrapping replications is, not surprisingly, essentially the

    same as that implied by the relative magnitude of differences in giving across identity categories in the fixed-effects

    regression reported in column (1) of Table 2. The rank ordering of different identity categories for the other contexts

    presented in columns (2)(4) is similarly implied by the relative magnitude of the estimated differences for each behav-

    ior. The order of importance of identity categories varies across the four columns, but the preeminent role of family

    persists across behaviors. Family is far ahead of other categories in terms of favoritism for in-group versus out-group

    not only with respect to giving (estimated difference of 3.325 as compared to 1.648 for sports-team loyalty, the next

    largest difference), but also for work (estimated difference of 7.771 as compared to 3.176 for nationality preferences, the

    next largest difference), and commute (estimated difference of 7.326 as compared to 4.962 for music, the next largest

    difference); only in the share office the estimated difference between in-group and out-group for family is second, being

    slightly smaller than the difference for music preferences (4.853 versus 5.301). The findings concerning the rank of the

    family category lend support to our secondary hypothesis regarding the centrality of family and kin suggested by the

    inclusive fitness and evolutionary theories.

    We also hypothesized that gender is nota sourceof identity like other categories because the role of sexin reproduction

    and the functional role of opposites. Indeed, our empirical findings suggest that in the gender category a small advantage

    is given to out-group over in-group in the gender category.18 There is a also a small difference in preference for giving to

    out-groupthan in-group in the socio-economic status category, probably explained by the fact that most people, whether

    well-off or not, prefer to give money to the poor rather than the well-off, so the charitable motivation trumps identity in

    this particular context.

    The relative importance of other identity categories linked to long-term affiliation cannot be tested without classifying

    identity categories accordingto the duration of affiliationor the potential contribution of variousgroups to the procreative

    success and survival of those affiliated with them. Such a classification is not available in the literature, and is a task that

    is well beyond the scope of this paper.

    (3) Hypothesis 3 suggests that theimportance of similarity in identity varies acrosscontexts. While weare unable to compare

    directly parameter estimates from regression and logit analyses, we can do so across the logit analyses concerning the

    share office, work, and commute contexts. In order to evaluate the importance ofsimilarity for a given identity category

    we tested the equality of the (in-group) (identity category) coefficients across the share office, work and commute

    contexts; the chi-square tests reject the null of equality at the 1 percent level for the identity categories of family,

    music preferences, and sports-team loyalty (and at the 10 percent level for dress type and birth order). As the parameter

    estimates on (in-group) (identity category) in Table A1 suggest, our study subjects value more commuting and working

    with their kin than sharing an office with them, and they prefer commuting with someone who shares their musical

    preferences and sports-team loyalty, but this similarity does not seem to be very important for sharing an office and

    certainly not for working on a critical project. In other categories similarity (rather than difference) in identity does not

    seem to play a role.

    To explore this hypothesis in more detail we compared behaviors towards in-group and out-group across the three

    contexts by carrying out pair-wise tests of equality between the logit estimates in columns (2)(4) of Table 2 for each

    identity category. The chi-square tests and direction of the difference in estimates are presented in Table 4. The difference

    in the extent to which in-group is favored over out-group is statistically significant and substantial across the three contexts

    in the case of only two identity categories: family and music preferences. The differentiation between in-group and out-

    group in the family category is greater in the work and commute contexts than in the share office behavior, whereas in

    the case of music preferences the difference is larger for the share office and commute behaviors than for work. The music

    preferences category is likely to bear more on compatibility in social situations such as commuting and sharing an office

    than on trust and cooperation and therefore the order we just discussed makes sense. The family category probably bears

    more on trust, reciprocity and cooperation than on compatibility in social settings and therefore should be more important

    for work than sharing an office or commuting; the former relationship is found in our data, but not the latter. Less consistent

    18

    There might be asymmetries in ways that men and women treat each other, which we did not explore here intentionally (but see the dictator gameexperiments on this issue in Ben-Ner et al., 2004a,b).

  • 8/7/2019 Ben-Ner, Culture, identity

    12/18

    164 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Table 4

    Test of equality of coefficients across share office, work and commute contexts, by identity category, Study I.

    Share office versus work Share office versus commute Commute versus work

    Family 21.36***() 12.67()*** 0.36(+)

    Political views 2.45(+) 0.01() 1.94(+)

    Sports-team loyalty 7.74(+)*** 1.32(+) 2.08(+)

    Religion 1.55(+) 0.48() 0.14(+)

    Music preferences 20.78(+)*** 0.30() 9.32(+)***

    Television viewing 0.26() 0.50(+) 1.20()Food preferences 0.31(+) 0.00() 0.25(+)

    Birth order 0.34(+) 0.51(+) 0.02(+)

    Dress type 0.16() 2.43() 4.32(+)**

    Nationality 0.91() 0.33() 1.95()

    Socio-economic status 0.62() 4.30(+)** 6.52()**

    Gender 0.00(+) 0.06() 0.09(+)

    Notes: Each cellshows thechi-squareteststatistic.() indicatesthatthe estimateon thefirst-listed context issmaller than theestimate on thesecond-listed

    context; (+) indicates the opposite. The comparison is between estimates presented in Table 2. One, two and three asterisks indicate statistical significance

    at the 10%, 5% and 1% levels, respectively.

    and significant differences concern sports-team loyalty, which is more important for sharing an office and commuting than

    for work, similar to music preferences, and dress type, which is more important for commuting than for work, again similar

    to music preferences.

    Hypothesis 3 is thus generally supported by these findings, which suggest that some identity categories are more impor-tant for activities in which trust and cooperation is central (work), and others are more important for contexts that entail

    a large element of social interaction. However, for the several remaining identity categories there is no strong differential

    impact by identity on behavior.

    4. Study II

    In order to verify that the results derived from the giving survey-experiment with imaginary other persons and without

    real money is not an artifact of its hypothetical nature, we conducted an incentivized dictator game experiment where the

    other persons were real people and there was an actual $10 endowment. We also conducted three survey-experiments,

    similar to the work, share office and commute survey-experiments in Study I.

    4.1. Subjects and procedure

    All undergraduate and graduate students in the Management and Education schools at the University of Minnesota were

    invited to participate in a study on decision-making with a promise of $10 in show-up fee, and up to additional $10 in

    paper-and-pencil experiment earnings. Advance on-line registration, which included completion of a personal background

    questionnaire, was required. Of the 89 registrants, 54 individuals showed up at the experiment in September 2007. The

    average age of the sample was 25.6, with 44.4 percent of individuals being between 18 and 21, with female and Caucasian

    majorities (66.7 percent and 75.9 percent, respectively). The on-line registration took approximately 15 min, whereas the

    experiments took about 30 min.

    Subjects were assigned to three rooms, two of which were referred to as Room A and one as Room B. The 37 subjects in

    the A rooms were senders and the 17 B room subjects were passive receivers. 19

    4.2. Design

    Like Study I, Study II had four components: a dictator game, and expression of the degree of desirability to work,share an office, and commute with each of eight other persons. The eight persons-attributes we have chosen are sim-

    ilar but not identical to those in Study I because of the nature of our subject pool and the limited scope of the

    study (validation). The eight persons were characterized as follows: born in the USA, below average height, does not

    believe in God, politically liberal, politically conservative, born in a foreign country, taller than average, and believes

    in God. These attributes belong to four identity categories: political views, nationality, belief in God, and body type. 20

    The nationality category is summarized by born in the U.S. versus born in another country, religion is replaced with

    belief in God, and body type is summarized by height (omitting weight); the political views identity category is iden-

    19 Because there were fewer Room B subjects than subjects in the two A rooms, they received money from more than one sender. Senders were not told

    that their counterpart in Room B may receive money from other senders.20 The category of belief in God was introduced in Study II in lieu of the religion variable. In the background questionnaire there was an item: On a scale

    from 1 to6 where1 isDo not believe/Agnostic and 6 isVery strong belief, how would you describe your faith in God? Subjectswho checked 1, 2 or 3 wereclassified as not believers, and those who checked 4, 5 or 6 as believers.

  • 8/7/2019 Ben-Ner, Culture, identity

    13/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 165

    Table 5

    Estimateddifferences in behaviors towardsin-group and out-group, by identity category, Study II (actual money and actual receivers in the dictator game

    experiment).

    Variable Regression Logit

    Giving (1) Share office (2) Work (3) Commute (4)

    Belief in god 1.486*** 5.366*** 4.516*** 6.621***

    Nationality 0.124 2.887 1.534 0.669

    Political views 1.959*** 5.660*** 3.933*** 6.901***

    N 37 37 37 37

    Notes: The table reports estimated differences in behaviors towards in-group and out-group based on fixed-effect estimates (akin to those presented in

    Table A1). Significance tests are based on two-sided asymptotic z-tests of differences in the in-group/out-group estimated coefficients for each identity

    category. One, two and three asterisks indicate statistical significance at the 10%, 5% and 1% levels, respectively. The excluded category is body type (tall

    versus short).

    tical in the two studies. The coding of the in-group/out-group dummy variables was done in the same fashion as in

    Study I.

    In the dictator game, Room A subjects were asked to make a decision to keep $10 or send any portion of it in increments

    of one dollar to eight different individuals who were located in Room B. They were told that they will be paid only for one

    decision: However, you will not know until the experiment is over which of the decisions is the one related to this participant,

    so your best bet is to treat each decision as if it is the real one. The experiments followed the protocol employed by Bardsley

    (2000) and others, by offering Room A subjects payment for one choice out of several. The full instructions and decisionsheet are in Appendix B. The dictator game components in Study I and Study II were otherwise structured similarly, except

    that in Study II subjects were asked to indicate how much they want to keep of their $10 endowment, and how much they

    want to send to the other person, whereas in Study I they were asked how much they want to give to the other person, and

    how much they want to keep.

    After they completed the dictator game experiment, subjects were asked to complete three additional survey-

    experiments, asking to rate each of the eight persons described above in terms of their desirability for sharing a daily

    ride to school, as office mates, and as members of a work team critical to the respondents career advancement and who, on

    the basis of tests, were deemed to be equally competentto carry out the tasks associated with the project. Study II survey-

    experiments differ from those in Study I in that the questions were on a 14 scale rather than no or yes, and the explicit

    statement regarding the equal competency of potential work-team members. Study II survey-experiments are reproduced

    in Appendix B.

    Room B subjects had a passive role as receivers of As sending. In order to justify the statement in the invitation referring

    to additional earnings of up to $10 from participation in a pencil-and-paper experiment, Room B subjects were asked toanswer a multiple-choice question (about the murder rate in Minneapolis), on the basis of which they were compensated

    $1, in addition to receiving whatever they were sent from subjects in Room A.

    4.3. Results

    We estimated the model in Eq. (1) for the dictator game decisions, using data from Study II. For the commute with, share

    office with, and work with survey-experiments, after reversing the scores we grouped the 1 and 2 responses together and

    the 3 and 4 responses together to make them compatible with Study I, we estimated the model in Eq. (2).21 As in the previous

    analyses, the excluded category is body type. The results are presented in Table 5, which parallels Table 2. In the identity

    category of belief in God, the estimated difference for giving (sending) in the dictator game in column 1 is 1.486 and highly

    significant, comparable to the 1.068 in the religion category in Table 2. The nationality category difference is 0.124, small

    and statistically insignificant, comparable to the 0.053 difference in Table 2. The estimated difference for the political views

    category is 1.959, statistically significant and comparable to 1.585 in Table 2.22 The analysis of behavior in the contexts of

    share office, work and commute is presented in columns (2)(4) ofTable 5. The estimates reveal that the differences in the

    treatment of in-group versus out-group are greater in Study II than in Study I for the belief in God/religion and the political

    views categories, but are more muted in the nationality category. (This was true in the work context, despite the explicit

    statement of equal competency; if anything, one might have expected that the nationality category, which may correlate

    with problems in communication, would be a basis for favoring in-group, which for most subjects in the study means US

    bornbut this was not the case.) We thus conclude that the analysis of behaviors in Study II reveals very similar patterns to

    those uncovered in Study I.

    21 We also estimated a fixed effects regression model using the (reversed) 14 scores as the dependent variables. The results were similar.22 When themodel in (1) is estimatedusingStudyI data andonly those identity categories used in StudyII, there are no statisticallysignificant differences

    between thetwo studies in the estimatedin-group/out-group differences in averagegiving by identity category when both person-specific fixed effects forin-group and out-group giving are included.

    http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-
  • 8/7/2019 Ben-Ner, Culture, identity

    14/18

    166 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Table 6

    Means of giving and differences in giving to in-group versus out-group, Study I versus Study II, by identity category.

    Category Study I Mean giving ($) S.E. Study II Mean giving ($) S.E. Difference ($)

    (1) (2) (3) (4) (5) = (1)(3)

    a. Mean giving

    All 2.25 0.05 2.03 0.14 0.22

    Political views 2.27 0.16 2.04 0.28 0.23

    Nationality 2.32 0.07 2.07 0.38 0.25

    Religion/belief in God 2.24 0.08 1.85 0.27 0.39Body type 2.14 0.09 2.01 0.27 0.13

    b. Estimated differences in giving to in-group and out-group

    Category Study I Estimated

    in-group/out-group

    differences (1)

    S.E. (2) St udy II Est imated

    in-group/out-group

    differences (3)

    S.E. ( 4) D if ference (5) = (1) (3)

    All 0.70 0.07 0.27 0.16 0.43**

    Political views 1.28 0.19 1.08 0.32 0.19

    Nationality 0.38 0.14 0.03 0.35 0.35

    Religion/belief in God 0.86 0.20 0.36 0.32 0.50

    Body type 0.23 0.16 -0.30 0.30 0.53

    Notes: One, two and three asterisks indicate statistical significance at the 10%, 5% and 1% levels, respectively. Differences in panel (b) are derived from the

    coefficient estimates for fixed-effects regression models. See text for differences in the composition of the identity categories between Study I and Study II.

    We now turn to investigate whether use of hypothetical money and imaginary individuals instead of actual money and

    actual individuals is associated with the two biases discussed in Section 3: sending more hypothetical money than actual

    money, and not being as discerning as when actual money and actual individuals are considered. We test for the existence of

    the first bias by comparing the average amount of giving overall and in each of the four identity categories included in both

    studies. We test for the second bias by comparing the difference in giving to in-group versus out-group overall and in each

    of the four identity categories between Study I and Study II.

    The results of the analysis of the firstbiasare presented in panel (a) ofTable 6. Over all four identity categories, the average

    amount of giving is higher in Study I than in Study II ($2.25 versus $2.03), but the difference is not statistically significant

    at conventional levels (p-value= 0.136). When broken down by identity category, the differences in average giving, while all

    positive, are never statistically significant. The small and insignificant difference may be indeed due to a slight bias (to mildly

    exaggerate giving when it does not cost anything to do so), or to minor idiosyncratic events that have an influence in smallsamples23 or minor difference in protocol between the two studies.24 Our conclusion is that the first bias is insignificant:

    subjects seem to give very similar amounts of hypothetical and actual money.25

    The results of the investigation of the second bias are presented in panel (b) of Table 6, based on person fixed-effects

    estimation. The overall difference between Study I and Study II in estimated in-group/out-group differences is positive and

    statistically significant (p-value = 0.014). However, when brokendown by identity category, while all positive, none the Study

    I-Study II differences in the estimated in-group/out-group differences are statistically significant, and we conclude that there

    is no significant bias of the second type.

    To determine whether the small and insignificant observed differences in giving where due to unobserved differences

    in the sample of subjects across Study I and Study II, we also analyzed whether there were any were any differences

    between these studies in the proportion of subjects who were willing (in Study I) or finding it desirable (in Study II)

    to share an office with another person. Since in both studies this question was hypothetical we would expect no sig-

    nificant differences between the two studies. The results for sharing office are reported in Table A2.26 The estimated

    overall difference in the fraction willing to share office in Study I (0.79) and Study II (0.72) is positive and statisticallysignificant, but when broken down by identity category the differences are mixed in sign and are statistically insignif-

    icant. The overall Study IStudy II difference in the in-group/out-group estimated difference in the fraction willing to

    share an office, on the other hand, is negative and statistically significant, but again when broken down by identity cat-

    egory the differences are mixed in sign, and are never statistically insignificant.27 These results suggest that there is no

    23 In one of thetwo A rooms,a participant commented outloud (despite the explicitprohibition) that it was obvious that one should notsend any money.

    This pronouncement may have had a norm-setting effect as the average amount sent was significantly lower in this room compared to the other, $1.68

    versus $2.39. (In the estimation in Table 5, any effect of the comment on sending is absorbed by the individual in-group and out-group fixed effects.)24 As noted earlier, in Study I the options were listed first give and second keep whereas in Study II the options were reversed; the first option listed

    may have had a minor advantage.25 Ben-Ner et al. (2008) could not find an average difference in giving hypothetical versus actual money, although they found that there are certain

    personality differences between those who give more or less hypothetical than actual money.26

    Comparisons regarding work with and commute with another person yield similar results and are available upon request.27 Estimates are based on fixed-effects logit models hence the coefficient estimates need not be between 0 and 1.

  • 8/7/2019 Ben-Ner, Culture, identity

    15/18

    A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170 167

    consistent pattern of differences between the two studies with respect to the fraction of subjects willing to share an

    office.

    We conclude that the results of Study II reinforce our conclusions from Study I.

    5. Conclusions

    The assumption that behavior is independent of the identity of those who participate in an economic interaction is

    central to economists understanding of how markets operate, how firms work internally, how nations trade with each

    other, and much else. In this paper we show that the distinction between in-group and out-group affects significantly

    economic and social behavior. We found that our student subjects favor those who are similar to them on any one of a wide

    range of categories of identity over those who are not like them. Whereas family and kinship (including persons described

    as looks like you and resembles you in addition to various relatives) are the most powerful source of identity in our

    sample, it appears that there is hardly any identity category that is considered inconsequential when it comes to favoring

    in-group over out-group. Subjects favor in-group over out-group in giving in dictator game (whether with hypothetical or

    with actual money endowments), in choosing members of a work team (from among equally competent candidates who

    differ only, for example, in their political views or belief in God), in sharing an office or in commuting. In addition to family

    and kinship, political, religious and cultural beliefs and affiliations are important bases for discrimination in various contexts

    (we did not test for race and ethnicity, whereas nationality ranks relatively low); body type, dress style and especially gender

    are not.

    Although other interpretations are possible, the important identity categories may be viewed as modern-day equivalents

    of tribal or hunting-band affiliation of yore when belonging to groups was particularly important for survival and, thus, may

    have evolutionary roots.28 That gender is not found to be a source of oppositional identity is also predicted by inclusive

    fitness theory.

    Our findings are derived from two similarly structured studies. The studies differed in a major methodological respect:

    usage of hypothetical money and imaginary recipients in a survey-experiment that mimics the dictator game in one study,

    and an incentivized dictator game experiment with actual money and actual recipients in the other study. The differences in

    the amounts that dictators sent in the two studies are not statistically significant; furthermore, the difference across studies

    in the difference given to in-group versus out-group in each of the identity categories that were included in both studies

    is also statistically not significant. This finding invites renewed consideration of the contexts in which financial incentives

    must be meted in experiments in order to elicit truthful responses, and when actual people are needed even in passive roles

    (e.g., recipients in dictator game experiments).

    Not everyone favors in-group over out-group to the same degree, but identity-based behavior seems to drive behavior

    in many contexts and with respect to many identity categories. As economists strive to incorporate other-regarding and

    social preferences such as trust and reciprocity in their models of economic behavior, it is apparent that preferences for

    in-group versus out-group also need to be integrated in our analyses. Further research in this area is much needed to

    understand economic andsocial interactionsin firms,cities and countries amongan increasinglydiversepopulation.Whereas

    in the present paper we considered one identity attribute at a time, it would be important to investigate how multiple

    identity categories, which is the way individuals often present themselves in reality, affect behavior. Do certain dimensions

    trump others? For example, does information about ones political views make other data about that person unimportant or

    irrelevant in the eyes of many?

    The costs of identity-based favoritism and discrimination include inefficient job assignments, incorrect promotion prac-

    tices, and unfair treatment of people, as well as conflict and war, to name a few examples. Can these costs be reduced? Can

    favoritism be reduced or its scope altered? We argued that there might be evolutionary bases for the preference of in-group

    over out-group, but we did not claim that evolution has prescribed specific identity categories. Further research may inves-

    tigate what our intuition suggests, that the importance of some identity categories is learned through experience, which can

    be affected by policy (Ben-Ner and Hill, 2008). Furthermore, our findings show that several categories are equally important,

    some of which have been historically the bases for harsher discrimination than others. Is there a possibility for elevating the

    cultural importance of some identity categories, such as sports-team fanship, over other categories, such as religion, in order

    to channel preferences for in-group over out-group to more tolerable venues? Much more research is needed in this critical

    area.

    Acknowledgements

    We would like to thank the Carlson School of Management at the University of Minnesota for financial support. We are

    grateful for the helpful comments of the co-editor, referees, many readers, discussants and audiences at seminars at the

    University of Minnesota (2003), Monash University (2003), and the Hebrew University (2008), and at the Conference on

    28

    In a blog entitled Which Side Are You On? in the New York Times of December 3, 2008, the singer Suzanne Vega writes that [s]ongs brand us a partof a tribe.

  • 8/7/2019 Ben-Ner, Culture, identity

    16/18

    168 A. Ben-Ner et al. / Journal of Economic Behavior & Organization 72 (2009) 153170

    Embodied Cognition (2003), Society for the Advancement of Socio-Economics (2003), Behavioral Economics and Eco-

    nomic Psychology IAREP-SABE Congress (2006), Economic Science Association European Meeting (2006), Identity, Equity

    and Opportunity conference at Oxford University (2006), and the Identity and Organization OB Camp at Yale School of

    Management (2007).

    Appendix A.

    Table A1

    Fixed-effects regression and fixed-effects logit estimates, Study I.

    Variable Regression Logit

    Giving (1) Share Office (2) Work (3) Commute (4)

    Family 0.532 (0.173) 2.802 (0.213) 4.085 (0.242) 3.633 (0.230)

    Nationality 0.158 (0.104) 0.420 (0.156) 0.816 (0.156) 0.359 (0.169)

    Political views 0.429 (0.186) 2.373 (0.226) 1.518 (0.244) 2.443 (0.241)

    Television viewing 0.014 (0.145) 0.805 (0.201) 1.207 ( 0.200) 0.960 (0.213)

    Religion 0.168 (0.112) 1.280 (0.159) 1.150 (0.163) 1.296 (0.170)

    Music preferences 0.293 (0.109) 2.090 (0.154) 1.349 (0.159) 1.961 (0.165)

    Food preferences 0.040 (0.127) 0.343 (0.189) 0.391 (0.191) 0.416 (0.201)

    Sports-team loyalty 0.641 (0.173) 1.223 (0.224) 1.180 (0.232) 1.227 (0.239)

    Socio-economic status 0.996 (0.117) 0.559 (0.171) 0.861 (0.171) 0.350 (0.187)

    Gender 0.643 (0.173) 2.282 (0.465) 1.900 (0.391) 1.441 (0.404)

    Dress type 0.158 (0.173) 0.550 (0.295) 0.594 (0.295) 0.162 (0.276)

    Birth order 0.293 (0.162) 0.189 (0.311) 0.026 (0.440) 0.642(0.296)

    In-group family 2.793 (0.249) 2.050 (0.338) 3.686 (0.361) 3.693 (0.364)

    In-group nationality 0.211 (0.256) 2.150 (0.460) 2.359 (0.449) 1.821 (0.506)

    In-group political views 1.157 (0.302) 1.797 (0.396) 1.589 (0.430) 1.677 (0.427)

    In-group television viewing 0.625 (0.339) 1.614 (0.535) 1.570 (0.503) 0.916 (0.518)

    In-group religion 0.902 (0.237) 1.565 (0.344) 1.093 (0.346) 1.157 (0.371)

    In-group music preferences 0.763 (0.246) 3.211 (0.391) 1.620 (0.367) 3.001 (0.435)

    In-group food preferences 0.437 (0.248) 0.919 (0.369) 0.609 (0.366) 0.858 (0.399)

    In-group sports-team loyalty 1.006 (0.286) 2.595 (0.453) 1.037 (0.402) 1.884 (0.458)

    In-group socio-economic status 0.051 (0.229) 1.672 (0.354) 1.770 (0.354) 0.698 (0.370)

    In-group gender 0.295 (0.286) 0.106 (0.686) 0.279 (0.573) 0.422 (0.579)

    In-group dress type 0.265 (0.286) 0.152 (0.459) 0.077 (0.459) 0.633 (0.471)

    In-group birth order 0.556 (0.302) 0.578 (0.591) 0.026 (0.440) 0.780 (0.648)

    Constant 2.167 (0.085)

    Number of observations 10660 8784 8695 8484

    Person-in-group/out-group groups 402 345 335 312

    R2 = 0 .0812 Log likelihood = 2965.41 Log likelihood= 2946.19 Log likelihood= 2675.82

    Notes: Each observation corresponds to a particular person-identity category in-group/out-group value. For the fixed-effects logit estimates, all observa-

    tions in which in-group/out-group-identity category groups haveno variation in the dependent variable are dropped from the estimations. Standard errors

    are in parentheses.

    Table A2

    Proportion of participantswilling to share an office, an