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FACTORS THAT INFLUENCED FASHION TRENDS AMONG STUDENTS IN UITM PERAK
PREPARED BY:FATIN NUR HANISAH (2010551955)
NURUL AQILAH (2010504147)SHARIFAH NURUL’AIN (2010538563)
UMMU MAISARAH (201096155)
LITERATURE REVIEW
PROBLEM STATEMENT
OBJECTIVES OF THE STUDY
SIGNIFICANT OF THE STUDY
SCOPE OF STUDY
LIMITATION OF STUDY
INTRODUCTION
INTRODUCTION
Have been followed widely among students. For certain people it could build their self of
confidence. Most of all fashions are about being
comfortable with yourselves. It's a way of measuring a mood that can be
useful in many aspects, culturally, socially even psychologically.
Shouldn't be taken too seriously or you will lose the fun out of it.
LITERATURE REVIEW For more than a decade, fashion trend has gripped
the imaginations of many people. As humans, we naturally compare the
circumstances of our lives against the circumstances around us.
This is in essence how trends form even today. But many of you are probably asking, "what is
actually related to fashion trends?” – admiration or envy
There are many factors that influence the fashion trends among students, such as celebrities, advertisements, media and etc.
PROBLEM STATEMENT
Most of UiTM Perak students are trying too looking chic, fabulous, and being more confident to attend class.
Hard to define the types of fashion among the students like to wear.
OBJECTIVES OF THE STUDY
To investigate the factors that influenced fashion trends among students.
To show the type of fashion trends those are most chosen among students.
To explore the current and near future fashion that may affect the students’ choice.
To find out the existence of fashion investors’ opportunity in fashion’s market condition that has been created by UiTM Perak students.
SCOPE OF STUDY
The preference of students toward any fashion trends.
Does the students’ perception whether they are fashionable or not.
The limitation in spending money for fashion every month
RESEARCH METHODOLOGY Population:10,000 students Selected sample: 50 students The research instruments: 1st - primary data Data collected: via 50 sets of questionnaires
distributed randomly Respondents : 25 male, 25 female Research procedure: the questionnaires were
distributed at various locations - the entrances to the library, FSPU’s Cafeteria, bus stop and also Uptown cafe.
Data analysis: interpret and analyzed the data by using Microsoft Excel.
FINDINGS AND DISCUSSION
TYPES OF FASHION THAT UITM PERAK STUDENTS PREFER
12%
40%38%
10%
RETRO FASHION
FUNKY FASHION
MODERN CLASSIC
TRADITIONAL FASHION
FREQUENCY OF STUDENTS WEARING THIS TYPE OF FASHION
ALWAYS24%
SOMETIMES52%
A FEW TIMES20%
NONE4%
CONSIDERATION OF STUDENTS ABOUT FASHIONABLE ON
THEMSELVES
48%
52% YES
NO
LIMITATION IN SPENDING MONEY FOR FASHION EVERY MONTH
14%
34%40%
12%RM50 - RM100
RM101 - RM150
RM151 - RM200
RM201 AND ABOVE
FACTORS INFLUENCED STUDENTS ON FASHION TRENDS
CELEBRITIES MEDIA FRIENDS & FAMILY PROMOTIONS ALL OF ABOVE
12%
34%40%
12%
2%
FACTOR INFLUENCE
PERCENTAGE
40
30
20
10
50
CONCLUSION Purpose - to help the students in identifying
the factors which can help the fashion designer and the businessmen to attract more students to buy their products.
Help those students who want to organize their financial effectively.
Mostly chose funky fashion as their first choice either than retro, modern and traditional.
The result indicate that friends and family influenced more in their fashion styles.
RECOMMENDATIONS
Students should get a quick update on new-season trends from accessible sources such as magazines, internet, articles, advertisement and others.
The fashion classes should be organized by the department of fashion to give the tips and guidance to students in order to indicate the right styles for them.
REFERENCESINTERNET
Keita, K. (2011). Style Basics: Create Your Style. Retrieved March 18, 2011, from http://www.videojug.com/interview/style-basics-2
Olympio, I. C. (2007). How celebrities can alter fashion trends? Retrieved March 25, 2011, from http://www.helium.com/items/275783-how-celebrities-can-alter-fashion-trends
THANK YOU^__^