Being Social* (*With or Without Social Media)

  • Published on
    13-Jun-2015

  • View
    418

  • Download
    0

DESCRIPTION

Presented by Anthony JulianoApril 13, 2011

Transcript

  • 1. PRESENTED BY ANTHONY JULIANOAPRIL 13, 2011

2. HELLO! 3. SOCIAL NETWORKING, SOCIAL MEDIA & WEB 2.0INTERACTIVEWEB 2.0DIALOGUEUSER- SOCIAL MEDIA GENERATEDBLOGS LINKEDINMICROBLOGS SOCIAL MYSPACEPHOTO/VIDNETWORKINGFACEBOOKSHARING 4. THREE THINGS TO CONSIDER BEFORE DECIDING WHICHTOOLS YOULL USE 5. WHICH SOCIAL MEDIA TOOLIS MOST USED BYTHE INC. 500? 6. TOOLS USED BY INC. 500 - 201080%70%60%50%40%30%20%10%0%Facebook Twitter Blogging Online video Message/bulletin Podcasting MySpaceFoursquare Do not use boards SOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH 7. WHICH SOCIAL MEDIATOOL IS CONSIDEREDMOST EFFECTIVEBY THE INC. 500? 8. SUCCESS RATES REPORTEDBY INC. 500 - 2010100%90%80%70%60%50%40%30%20%10% 0% Online video Message/bulletin Blogging FacebookTwitterPodcastingboardsSOURCE: CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS DARTMOUTH 9. TAKEAWAYS SOCIAL MEDIA IS USED BY 82% OFTHE INC. 500 SUCCESS RATES ARE HIGH NO ONE TOOL WORKS FOR EVERYONE WHATS RIGHT FOR SOMEONE ELSE MAYNOT BE RIGHT FOR YOU 10. WHY DO FACEBOOKUSERS LIKE A PAGE? OUT OF OBLIGATION THEY WANT FREEBIES/DISCOUNTS THEY WANT TO CELEBRATE THEIRASSOCIATION WITH THE BRAND THEY WANT TO BE HEARD THEY WANT TO INTERACT WITH THEIR PEERS THEY WANTINFORMATION/EDUCATION/ENTERTAINMENT 11. WHAT HAPPENS ON A SUCCESSFUL FACEBOOK PAGE? THE BRAND POSTS OFTEN ENOUGH TOSTIMULATE CONVERSATION, BUT MOST OF THE CONVERSATION IS STARTEDBY/HAPPENS AMONG THE AUDIENCE, AND QUESTIONS ARE ANSWERED PROMPTLY (ANDSOMETIMES BY AUDIENCE MEMBERSTHEMSELVES) 12. WHAT DOES THEAUDIENCE WANT? ANSWERS--FAST UNIQUE, ENGAGING CONTENT INFORMATION AND EDUCATION, NOTADVERTISING AN EXPERIENCE THAT MAKES FANS WANTTO CONNECT WITH EACH OTHERREMEMBER: ON FACEBOOK, YOU DONT HAVECUSTOMERS, YOU HAVE 13. DISCUSSION BOARDSSOCIAL MEDIA CONSUMER OPINION BLOGS YOUTUBE FACEBOOK AND THOUSANDS OF OTHER OPTIONS 14. MAKE IT LESS ABOUT YOU CUT THE CLUTTER ON YOUR WEBSITELESS IS MOREAND MORE ABOUT THEM ANTICIPATE THEIR NEEDSWHY DO THEY VISIT? BE RESPONSIVE TO EMAIL INQUIRIES PROVIDE AN FAQ PAGE OR COMMENT FORM FORFIELDING CUSTOMER QUESTIONS GIVE CUSTOMERS THE OPPORTUNITY TO SHAREPHOTOS/TIPS AND POST THEM ON YOUR SITE ALLOW CUSTOMERS TO SCHEDULE SERVICEAPPOINTMENTS ONLINE CREATE FUN, ENGAGING CONTESTS 15. BEING SOCIALTHE WEB IS CHANGINGAND SOCIAL MEDIAIS AN IMPORTANT PART OF THATTO RESPOND, YOU MUST SET GOALS, UNDERSTANDYOUR AUDIENCE & ALIGN WITH RESOURCESTHAT MIGHT LEAD YOU TO SOCIAL MEDIAOR IT MAYJUST MEAN MAKING YOUR WEBSITE MORE SOCIAL 16. THANKS!AJJULIANO@GMAIL.COM(260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON 17. 1. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT6. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM7. FLICKR/TOO LOUD/ROGIRO8. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL9. CONVINCEANDCONVERT.COM13.FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET14. FLICKR/ALAN WOLF/AUDIENCE VISION 202015. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN22. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK25. FLICKR/LOLLAPALOOZAFEST/FANS @ WOLFMOTHER28. FLICKR/COCKTAIL PARTY AT THE IMPERIAL HOTEL: MARCH 13, 1961 (TOKYO, JAPAN)/TAKOMABIBELOT