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Social media and community engagement session for workforce and community development professionals in Corvallis, OR.
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Being Social:New Media & Community Engagement
KRISTIN WOLFF, COMMUNITY INITIATIVES TEAMMAY 12, 2010
hashtag = #besocial2010
Who’s here?(N=32)
5 in 10 = workforce, human service2 in 10 = government1 in 10 = educationEconomic development, CBO, other
Us
Majority have formal role in communications (amongst other things)
Significant minority do not, but want to better understand social media ecosystem from strategic perspective
A few engaged in outreach or volunteer management
Our Work
Social Media (interest)
Social Media (experience)
All over
the map
Goals
Let’s
tag!CoffeePeopleREVV SetTagging
1. Backstory2. Roadmap
4. Lessons3. Group work
Community engagement matters.
Photo credit: Flickr friend Ian Sane http://www.flickr.com/photos/31246066@N04/4350033809/
Community engagement often looks like this.
Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/
Photo credit: Flickr friend iscg http://www.flickr.com/photos/88158121@N00/2905760814/in/set-72157607641553198/
Formal.Event-based.Organization-centric
The Social Web is changing all that.
Sea Change
http://www.flickr.com/photos/peterkaminski/325590008/
How Big?
= 350M
#2 Search Engine
=
Gov2.0
http://www.flickr.com/photos/31059504@N08/4451303310/in/set-72157623539420827/
Of internet users, whites, blacks and Latinos are equally likely to get government information using digital technologies.
Minorities more likely to view government use of social media as “helpful” and “informative.”
1 in 3 adult Internet users uses digital tools other than websites (videos, blogs, twitter, etc.) to get government information.
Pew Internet & American Life Project 2010
A Word About Strategy
2. RoadmapListening, Aggregating, Sharing
http://www.flickr.com/photos/bl4d3runr
Listening
Questions
Who is talking about your issues? About you?
What are they saying?
Who else is listening?
Tools Google alerts Google blog
search Twitter Technorati
28
Twitter: It’s what you make it “I don’t get it” Listen first Join in, it’s a cocktail party (use good behavior) PR pros tend to use it badly—don’t be one Guidance for staff?
29
http://www.flickr.com/photos/bl4d3runr
Aggregating
http://www.flickr.com/photos/abby28xyz/469737055/
Tools for aggregating Social bookmarking (delicious, diigo) Readers (Google Reader, Newsfire) Dashboards (Netvibes, Yahoo!Pipes)
36Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org
http://www.flickr.com/photos/bl4d3runrSha
ring
&
Com
mun
ity B
uild
ing
http://www.flickr.com/photos/gemsling/338385210/sizes/l/
Tools for sharing & building community Blogs (workforcedevelopment) Social bookmarking (diigo) LinkedIn Twitter Media-specific communities
(Slideshare, Flickr, Vimeo, YouTube, etc.) Collaboration platforms (wikis, social
networks) Tags 38Corporation for a Skilled Workforce 900 Victors Way, Suite 350, Ann Arbor, MI www.skilledwork.org
Social Networks
http://www.flickr.com/photos/btrayner/2673866489/
Campaigns
3. Group Work
4. Lesson, Do-overs
Experts
No need to do everything, be everywhere.
Culture
The tools are important because they change what’s possible…
…but it’s ultimately about getting our work done more effectively,more efficiently, and in ways that are better connected to our communities.
Thanks for taking part!
Where to find us:[email protected]@kristinwolff@[email protected] (MI)503.888.1022 (OR)www.startgrowtransform.orghttp://www.youtube.com/user/Co4SkilledWork
