Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged

Just Buy My Damn Music

HowRockstarsCanFurtherTheirCareerWithoutEngaginginSocialMediaandOnline

Tools

CharlesAlexander

www.outsidetheboxmusic.com

Just Buy My Damn Music Acknowledgements

DaveDelaneyPinkyGonzales

DavidHooper–MusicBusinessRadioLydiaHutchinson–PerformingSongwriter

MarkKrejciMarkMontgomery

KateO’NeillLucasParry



Here’sHow



•  Getsignedtomajorlabelfor$1milliondollars

•  Actuallymakeit$2million

•  Youhaveanamazingteambehindyouandallyouhavetodoisjustshowup.They’lldoeverythingelse.

•  ArichrelaTvediedandleUyouabigpotofmoney.

•  T‐BoneBurneWendorsesandchampionsyou.AlsotoldyoutostayofftheInternet.

•  YoucanaffordandsTllpayformajormarketradioairplay.



SoGoodLuckWithThat

NowForTheRestofUs…



Nooneiscomingtosaveyou.Howdoesthatmakeyoufeel?

‐DerekSivers,founderofCDBaby



ButFirst…

TheExcuses



• BuildingAMystery• TheMusicStandsByItself• TheSoundQualitySucks• NoTime.IHaveToCreateMusic.• HowDoIKnowIt'sGonnaWork?• IFeelCheesy(orDirty)• ArielHyaW'sSocialMediaFoodPyramid


Just Buy My Damn Music Musician’s Social Media Pyramid

!"#$%$"&'()*"+,-*(.(/0

LIKE: BREAD, CEREAL, PASTA

SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS

GROUP 1. DIRECT ENGAGEMENT

LIKE: MEAT, POULTRY, FISH, BEANS, EGGS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS

GROUP 3. CURATE CONTENT

(AKA SELF PROMOTION)LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS

GROUP 5. SHINING A LIGHT ON YOURSELF

LIKE: MILK, CHEESE & YOGURT

SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS

GROUP 4. A PICTURE SAYS 1,000 WORDS

LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY):2-3 OUT OF EVERY 10 POSTS

GROUP 2: SHINE A LIGHT ON OTHERS

CourtesyofArielPublicityhWp://www.arielpublicity.com

InAriel’sBlogPost:“CanYouEat?ThenYouCanMasterSocialMedia!”


Just Buy My Damn Music Engage

• Directlybyemail.Soyes,youdoneedamailinglist.StronglyrecommendReverbNaTon’smailinglisttool,FanReachorFanReachPro.FanReachProallowsforcustomizaTon.RNalsoallowswidgetstobeembeddedacrossyourtouchpointsontheweb.

• Blogonyourownwebsite.Ifatallpossible.ConsiderusingWordpress,SquareSpaceorBandZoogle.

• Videoisthenewradio.YouTubeisyourfriend.SoisVimeo.Shouldbeakeypartofyournewmediastrategy.

• FaceBookFan/LikePage–letitbecomeyourbread&buWer.

• MySpace?No,I’venotlostmymind.Yes,sTllarelevantlistening/discoverytoolformusic.It’sthedefaultgotoforfolkswhowanttolistentoyourmusic.Don’tworryaboutyourfriendscountthough.


Just Buy My Damn Music ReverbNaTon





JuliaNunesonYouTubeThisvideo:904,000+viewsCumulaTve:Almost40MviewsAlmost178,000subscribers




Just Buy My Damn Music AwordaboutTwi1erIfyoucandoitanddoitwell,goforit.Ifnot,beWertogetanaccountandobserveforawhile…

FollowfolkswhotweetwellsuchasIngridMichaelson(@ingridmusic),ImogenHeap(@imogenheap)andGabeDixon(@gabedixonmusic).


Just Buy My Damn Music OtherMusicMarke8ngPla;orms


Just Buy My Damn Music TheMackDaddyofMusicMarke8ngPla;orms

HavebeenintroducedlatelytoTopSpin.CadillacofmusicmarkeTngplaporms.Commissionsareabitonthehighside–around20%.Notforeveryone–butworthlookingat.

IhearNimBitisacompeTTvealternaTve.NodirectaccesssoIcan’ttryitout.Buthavebeentoldit’spreWygood.

Finally,ourownMarcusWhitneyisCTOofMoonToastasocialcommerceplapormformusic.GetintouchwithMarcusformoreinfo.



CharlesAlexander

ArTstServices:www.outsidetheboxmusic.comArTstSite:www.charlesalexander.comEmail:[email protected]

TwiWer@musiccharlesPhone:615294‐8003

QuesTons?Answers?

Entertainment & Humor

Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged