11
Graphic Standards December 4, 2007 Ann Talbott AAD 583 beagle’s bagels

beagle’s Graphic Standards bagels December 4, 2007 Ann ...blogs.uoregon.edu/aadinfodesign/files/2009/10/gstandards_8.pdf · December 4, 2007 Ann Talbott AAD 583 beagle’s bagels

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Citation preview

Graphic StandardsDecember 4 2007

Ann TalbottAAD 583

beaglersquosbagels

Table of Contents page 2

Glossary

beaglersquos bagels Symbol

beaglersquos bagels Logotype

Colors

Typography

Letterhead Format

Business Card Format

Envelope Format

Coupon Format

page 3

page 4

page 5

page 6

page 7

page 8

page 9

page 10

page11

Glossary page 3

Baseline - The line type rests on defined by the base of the characters not including de-scenders

Flush Left - Alignment of a block of text where the left sides are aligned

Flush Right - Alignment of a block of text where the right sides are aligned

Four-Color Process - A printing method using four colors to represent the entire color spectrum

Leading - the vertival space between the lines of type measured in points from the baseline of the first ine of type to the baseline of the second line of type

Letter Spacing - The specific distance between individual characters of type

Logotype - The beaglersquos bagels logotype is the specific typographic construction of ldquobea-glersquos bagelsrdquo with the bagel

Neutral Ground - An area that does not contrast or interfere with other elements

Point - Printerrsquos unit of measurement sed principally for designating type sizes There are 12 points to a pica approximately 72 points to an inch

Screen - A printing process using a pattern of dots to create a light element from a darker in color

Signature - The beaglersquos bagels signature is a fixed and durable visable relationship be-tween the beaglersquos bagels symbol and logotype

Symbol - The beaglersquos bagels symbol is the brown bagel

The main symbol of beaglersquos bagel is the brown bagel The bagel represents the organic dog treats It is always used within the logotype but it can also be used on its own

Another representative symbol of beaglersquos bagels is the tan rectangle line It can be used as a border or as an address line The tan rectangle line can be used at any stroke or width but should not go below 42 opacity

The third symbol of beaglersquos bagels is the beagle dog The beagle dog can be used with or without the bagel but the bagel must be replaced by another object (ie a bone) The beagle should always be black and white

beaglersquos bagels Symbol page 4

black and white beagle dog

brown bagel

tan rectangle line

beaglersquos bagels Logotype page 5

beaglersquosbagels

The beaglersquos bagels logotype visually distinguishes beaglersquos bagels from other competitors and serves as an indication of consistency and quality The typeset should be Cochin Regular and the brown bagel should cover the ldquogrdquo in bagels

The ldquobrdquo and the ldquolrdquo in beaglersquos should touch the right and left paws of the beagle dog There should be a space of 18 of an inch between the beagle dogs left paw and the ldquogrdquo in beaglersquos

No additional text should be within the initial surrounding area of the logotype A space of 14 (25) of an inch must separate other graphics or text

beaglersquos bagels logotype

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Table of Contents page 2

Glossary

beaglersquos bagels Symbol

beaglersquos bagels Logotype

Colors

Typography

Letterhead Format

Business Card Format

Envelope Format

Coupon Format

page 3

page 4

page 5

page 6

page 7

page 8

page 9

page 10

page11

Glossary page 3

Baseline - The line type rests on defined by the base of the characters not including de-scenders

Flush Left - Alignment of a block of text where the left sides are aligned

Flush Right - Alignment of a block of text where the right sides are aligned

Four-Color Process - A printing method using four colors to represent the entire color spectrum

Leading - the vertival space between the lines of type measured in points from the baseline of the first ine of type to the baseline of the second line of type

Letter Spacing - The specific distance between individual characters of type

Logotype - The beaglersquos bagels logotype is the specific typographic construction of ldquobea-glersquos bagelsrdquo with the bagel

Neutral Ground - An area that does not contrast or interfere with other elements

Point - Printerrsquos unit of measurement sed principally for designating type sizes There are 12 points to a pica approximately 72 points to an inch

Screen - A printing process using a pattern of dots to create a light element from a darker in color

Signature - The beaglersquos bagels signature is a fixed and durable visable relationship be-tween the beaglersquos bagels symbol and logotype

Symbol - The beaglersquos bagels symbol is the brown bagel

The main symbol of beaglersquos bagel is the brown bagel The bagel represents the organic dog treats It is always used within the logotype but it can also be used on its own

Another representative symbol of beaglersquos bagels is the tan rectangle line It can be used as a border or as an address line The tan rectangle line can be used at any stroke or width but should not go below 42 opacity

The third symbol of beaglersquos bagels is the beagle dog The beagle dog can be used with or without the bagel but the bagel must be replaced by another object (ie a bone) The beagle should always be black and white

beaglersquos bagels Symbol page 4

black and white beagle dog

brown bagel

tan rectangle line

beaglersquos bagels Logotype page 5

beaglersquosbagels

The beaglersquos bagels logotype visually distinguishes beaglersquos bagels from other competitors and serves as an indication of consistency and quality The typeset should be Cochin Regular and the brown bagel should cover the ldquogrdquo in bagels

The ldquobrdquo and the ldquolrdquo in beaglersquos should touch the right and left paws of the beagle dog There should be a space of 18 of an inch between the beagle dogs left paw and the ldquogrdquo in beaglersquos

No additional text should be within the initial surrounding area of the logotype A space of 14 (25) of an inch must separate other graphics or text

beaglersquos bagels logotype

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Glossary page 3

Baseline - The line type rests on defined by the base of the characters not including de-scenders

Flush Left - Alignment of a block of text where the left sides are aligned

Flush Right - Alignment of a block of text where the right sides are aligned

Four-Color Process - A printing method using four colors to represent the entire color spectrum

Leading - the vertival space between the lines of type measured in points from the baseline of the first ine of type to the baseline of the second line of type

Letter Spacing - The specific distance between individual characters of type

Logotype - The beaglersquos bagels logotype is the specific typographic construction of ldquobea-glersquos bagelsrdquo with the bagel

Neutral Ground - An area that does not contrast or interfere with other elements

Point - Printerrsquos unit of measurement sed principally for designating type sizes There are 12 points to a pica approximately 72 points to an inch

Screen - A printing process using a pattern of dots to create a light element from a darker in color

Signature - The beaglersquos bagels signature is a fixed and durable visable relationship be-tween the beaglersquos bagels symbol and logotype

Symbol - The beaglersquos bagels symbol is the brown bagel

The main symbol of beaglersquos bagel is the brown bagel The bagel represents the organic dog treats It is always used within the logotype but it can also be used on its own

Another representative symbol of beaglersquos bagels is the tan rectangle line It can be used as a border or as an address line The tan rectangle line can be used at any stroke or width but should not go below 42 opacity

The third symbol of beaglersquos bagels is the beagle dog The beagle dog can be used with or without the bagel but the bagel must be replaced by another object (ie a bone) The beagle should always be black and white

beaglersquos bagels Symbol page 4

black and white beagle dog

brown bagel

tan rectangle line

beaglersquos bagels Logotype page 5

beaglersquosbagels

The beaglersquos bagels logotype visually distinguishes beaglersquos bagels from other competitors and serves as an indication of consistency and quality The typeset should be Cochin Regular and the brown bagel should cover the ldquogrdquo in bagels

The ldquobrdquo and the ldquolrdquo in beaglersquos should touch the right and left paws of the beagle dog There should be a space of 18 of an inch between the beagle dogs left paw and the ldquogrdquo in beaglersquos

No additional text should be within the initial surrounding area of the logotype A space of 14 (25) of an inch must separate other graphics or text

beaglersquos bagels logotype

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

The main symbol of beaglersquos bagel is the brown bagel The bagel represents the organic dog treats It is always used within the logotype but it can also be used on its own

Another representative symbol of beaglersquos bagels is the tan rectangle line It can be used as a border or as an address line The tan rectangle line can be used at any stroke or width but should not go below 42 opacity

The third symbol of beaglersquos bagels is the beagle dog The beagle dog can be used with or without the bagel but the bagel must be replaced by another object (ie a bone) The beagle should always be black and white

beaglersquos bagels Symbol page 4

black and white beagle dog

brown bagel

tan rectangle line

beaglersquos bagels Logotype page 5

beaglersquosbagels

The beaglersquos bagels logotype visually distinguishes beaglersquos bagels from other competitors and serves as an indication of consistency and quality The typeset should be Cochin Regular and the brown bagel should cover the ldquogrdquo in bagels

The ldquobrdquo and the ldquolrdquo in beaglersquos should touch the right and left paws of the beagle dog There should be a space of 18 of an inch between the beagle dogs left paw and the ldquogrdquo in beaglersquos

No additional text should be within the initial surrounding area of the logotype A space of 14 (25) of an inch must separate other graphics or text

beaglersquos bagels logotype

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

beaglersquos bagels Logotype page 5

beaglersquosbagels

The beaglersquos bagels logotype visually distinguishes beaglersquos bagels from other competitors and serves as an indication of consistency and quality The typeset should be Cochin Regular and the brown bagel should cover the ldquogrdquo in bagels

The ldquobrdquo and the ldquolrdquo in beaglersquos should touch the right and left paws of the beagle dog There should be a space of 18 of an inch between the beagle dogs left paw and the ldquogrdquo in beaglersquos

No additional text should be within the initial surrounding area of the logotype A space of 14 (25) of an inch must separate other graphics or text

beaglersquos bagels logotype

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Colors page 6

The beaglersquos bagels colors consist of black white and a signature blend of brown The RGB is listed below next to the corresponding color block

The beaglersquos bagels beagle should always be printed in black and white The bagel should always be printed in brown with white accents The tan rectangle line should always be printed in tan however other lines may be printed in colors other than shades of brown

Brown - r=127 g=94 b=64

White - r=255 g=255 b=255

Black - r=39 g=37 b=37

Tan - r=182 g=152 b=109

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Typography page 7

The official beaglersquos bagels typeface is Cochin Regular The logotype should always be typeset in Cochin Regular The planned coordinated use of type will provide a unified appearance to all communication mate-rials

Cochin Regular should be used when writing block copy Cochin Bold can be used for emphasis in commu-nication materials but it must be used sparingly

Cochin Italic may be used through formal emphasis (ie formal invitation) but again it must be used spar-ingly

Cochin Regular

Cochin Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Cochin Italic

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Letterhead Format page 8

521 beagle avenue pupville il 62952 6186296521 wwwteaguesbagelscom

beaglersquosbagels

The official beaglersquos bagels letterhead should convey a consistent playful and effective identification of the company

The letterhead is made up of multiple elements The logotype should be 12 (5) of an inch from the left edge The top of the logotype should be 12 (5) of an inch from the top of the page The tan address line should be 58 of an inch from the bottom of the page and be aligned with the beaglersquos bagels type in the logo The ad-dress should be center on the tan line and 78 of an inch from both the right and the left sides of the tan linersquos edges The right and left side margins should be 78 of an inch from the sides of the page

Measurement in inches

Letterhead displayed at 45 of size

12rdquo

58rdquo

total11rdquo

12rdquo

78rdquo 78rdquo78rdquo78rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Business Card Format page 9

521 beagle avenuepupville il

629526186296521

wwwteaguesbagelscom

rganic treats for your pup

beaglersquosbagels

Measurement in inches

Business Card displayed at 100 of size

The standard beaglersquos bagels business card measures 2 by 3-12 inches Print the business card in color on a heavy paper stock with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

The business card is made up of multiple elements Position all elements 14 (25) of an inch away from the edge of the card The logotype is 14 (25) of an inch from the top edge and side of the card The tag line ldquoor-ganic treats for your puprdquo is 38 of an inch away from the logotype The ldquoOrdquo in Organic should be replaced with a small brown bagel and be right aligned with the address block type The address block type is right aligned and 18 of an inch from the edge of the tan rectangle line The tan rectangle line is 14 (25) of an inch from both the left and right edges of the card

total3-12rdquo

total2rdquo

14rdquo

14rdquo

14rdquo 14rdquo18rdquo38rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Envelope Format page 10

pupville il

beaglersquosbagels

521 beagle avenue

62952

Measurement in inches

Envelope displayed at 50 of size

The standard 10 envelope used by beaglersquos bagels measures 4-18 by 9-12 inches Print the envelope in color on an envelope with the color r=189 g=179 b=155 or on a lighter brown color than the bagel

Position the logotype 14 (25 ) of an inch from the top edge of the envelope and 38 of an inch from the left edge of the envelope The return address text block should begin 18 of an inch to the right of the logotype The address text block is 1-18 of an inch and flush right with a vertical tan rectangle line 38 of an inch Nothing should be printed on the back of the envelope seal

38rdquo

14rdquo38rdquo

total4-18rdquo

total9-12rdquo

18rdquo 1-18rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo

Coupon Format page 11

Get the 2nd bag

when you buy 1 bag of teaguersquos bagels

Present this coupon at the time of purchase ffer expires November 15 2007

beaglersquosbagels

Measurement in inches

Coupon displayed at 100 of size

The standard coupon used by beaglersquos bagels measures 2-12 by 5 inches Print the coupon in color on paper of r=189 g=179 b=155 or on a lighter brown color than the bagel

The coupon is made of many complicated elements Use a gray of 25 opacity for the coupon type and a gray of 20 opacity for the free type Position the free type at an angle The text is flush right and 18 of an inch to the left of the tan rectangle line The tan rectangle line is 14 (25) of an inch from the right edge of the coupon and 14 (25) of an inch from the bottom edge of the coupon A small brown bagel should cover the letter ldquoOrdquo in the word Offer The logotype is placed 14 (25) of an inch from the top and left sides of the coupon edges

total5rdquo

total2-12rdquo

14rdquo 14rdquo18rdquo

14rdquo

14rdquo