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Every other week, Vice President of Emerging Media David Berkowitz hosts "Bagels with Berky" to talk about new startups and emerging trends in social. Last summer, I made history by being the first non-Berky to host a BWB. With the launch of Spotify, Rdio, and Turntable FM all within the same week, I decided to make my presentation about music in social.
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BwB:Music
July 29, 2011
Spotify vs Rdio
Turntable.fm
First Google+ Hangout Concert: Daria Musk
Cloud Players (Amazon + Google)
Apps
• Shazaam• Songify• Bjork’s Biophilia• Planetary iPad app
Music streaming
Activ
e Li
sten
ing
Pass
ive
List
enin
gSolitary Social
OpportunitiesDisplay/sponsorship
Deeper Integration
Content Creation
???????
Ghostly
Video Content
groopEase
Brands in music
• Starbucks• Smirnoff with HIP Digital• Coca-Cola• Sprite
Artists and Social Media Strategy
• Lady Gaga• Rihanna trumping Lady Gaga• Eminem & Adele hitting digital platinum • Lil Wayne encouraging sharing
Links
• http://mashable.com/2011/07/20/spotify-infographic/
• http://whatspinksthinks.com/2011/07/22/how-turntable-nailed-the-gamification-challenge/
• http://mashable.com/2011/07/24/turntable-fm-djs/?WT.mc_id=obinsite#RfADsp-7a1s
• http://www.quora.com/User-Acquisition/How-has-Turntable-fm-grown-so-rapidly-with-no-marketing
• http://mashable.com/2011/07/12/new-pandora/
• http://mashable.com/2011/07/20/spotify-infographic/
