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Montserrat

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*Innovative, Professional, Abstract, Exciting, Clean, Cooler tones

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2017

web concept

Used for: Links, Arrows, Icons, Subheadings, Embellishments

A C C E N T C O L O R

Blue is a serene and calming color that represents intelligence and responsibility.

A C C E N T C O L O R

Used for: Shading, Highlighting, Hover states

Metallic effects can be hard to recreate online, as they’re more materials than they are colors. But we can

suggest metallic tones on the website by using this light pink hue in shading and highlighting.

B A S E C O L O R

Used for: Links, Arrows, Icons, Subheadings, Embellishments, Calls to Action

Rose gold is a precious metal associated with luxury and jewelry. A touch of it can immediately give a brand

an element of glamor. Its cooler tones relate to pink and gold, as a result it shares the attributes of

representing grace, elegance, and success.

N E U T R A L C O L O R # 1

Used for: Background, Differentiation over dark backgrounds or photos

White space can be as important to a design as all the other creative elements. White tends to be used for

website backgrounds as it ensures that text is easy to read. Paired with pastels, it can bring to mind

simplicity; combined with simple black it becomes classic and minimalistic.

P O R T F O L I OH O M E F I R M M E D I A S E R V I C E S

N A V B A R I N T E R A C T I O N

Normal and Hover states:

C A R O U S E L I N T E R A C T I O N

Normal state: Hover state:

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B U T T O N I N T E R A C T I O N

Hover state:Normal state:

Contact Us Contact Us

COLOR PALETTE RATIONALE:

USER INTERACTIONS:

N E U T R A L C O L O R # 2

Used for: Differentiation against white and black

Gray is a popular color in web design as an alternative to white or black text for a less harsh contrast and an

easier read. Gray is safe, subdued, serious and reserved. It communicates authority and stability.

Used for: Website text, Headings and Subheadings

N E U T R A L C O L O R # 3

Black is a neutral color often used for typography and other functional elements. It denotes strength and is

considered to be a formal, elegant, and prestigious color. Combined with rose gold, it will give Kobi Karp an

air of exclusivity and prestige. This black has a subtle blue undertone.

KOBI KARP