7/30/2019 BB0024 Assignment Spring 2013

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Feb/Spring 2013 

Bachelor of Business Administration-BBA Semester 5

BB0024 – Introduction to International Marketing - 4 Credits 

(Book ID: BO103)

Assignment (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Name and explain with suitable examples, three reasons why international marketing is

more challenging than domestic marketing. [10 Marks]

Q.2 What are the relative advantages and disadvantages of standardization and adaptation?

Explain with suitable examples. [10 Marks]

Q.3 Suggest five different ways in which India could improve its image as an exporter in

international markets, explaining why? [10 Marks]

Q.4 Name five different characteristics of the economic environment that need to be

analyzed by international marketers and their implications for international marketing

strategy. [10 Marks]

Q.5 Describe any two aspects of the current Indian legal environment and its implications for 

international marketers entering the Indian market for the first time. [10 Marks]

Q.6 Select a product of your choice to be introduced in the US market. What are the

cultural factors that would have to be considered in developing a marketing strategy for this

product? [10 Marks]