Baskin-Robbins hired Smith Brothers in 2015 to develop creative and digital content for their international markets –5,000 locations across 50+ countries outside of North America.

The international team initially engaged SBA to reinvigorate their new product innovation platform, Flavor of the Month. In addition to the 31 varieties that are always available in stores, B-R consistently develops limited-time flavors as part of their ongoing commitment to taste innovation (1,000+ flavors and counting!)

BASKIN-ROBBINS INTERNATIONAL

Creative lacked specific flavor cues and ingredients that differentiate the Flavor of the Month program.

In-Store POS – Before (previous agency)

Enhanced appetite appeal of Flavor of the Month varieties with improved set styling and descriptive copy.

In-Store POS – After (Smith Brothers)

Content lacked appetite appeal, production value and “thumb-stopping” creativity necessary for social.

Social Content – Before (previous agency)

Enhanced appetite appeal/flavor cues, added humanity and varied the asset mix (static/animated/video).

Social Content – After (Smith Brothers)

Point-of-SaleSocial Media Content

FOM Final Deliverables – In-Store & Online

RESULTS

Double-digit same store sales increase YOY for FOM

FOM orders from franchisees +27% YOY

Increased enthusiasm and asset adoption by franchisees

Find out how smith brothers agency can help drive business to your restaurant.

Call or Email:

Nora DiNuzzo, Director of Business Development

Nora.D@smithbrosagency.com

412-523-9239