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Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
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BASKINS-ROBBINS ICE CREAM SOCIAL31 Cent Scoop Night 4/28/10
Benefitting National Fallen Firefighters Foundation
04/11/2023 1
MIKE D. MERRILLChief Bacon Maker and Marketing Strategist, Bacon Marketing
President, Social Media Club of Dallas
@mikedmerrill
04/11/2023 2www.mikemerrill.com
Multi-Channel Integrated Cause Marketing Campaign Facebook Twitter Web Email In Store and Mobile
04/11/2023 3www.mikemerrill.com
Facebook – Event Entry Point
Select the Donate Your
Status Application
04/11/2023 4www.mikemerrill.com
Facebook – Application
Here you can Like the
application as well as install it
04/11/2023 5www.mikemerrill.com
Facebook – Install and Permission
04/11/2023 6www.mikemerrill.com
Facebook – Donate Status Application
Determine what your donated status will say with choice
of 3 updates
Determine frequency. Once or
every 3 hours.
04/11/2023 7www.mikemerrill.com
Facebook – Personal Profile after install
04/11/2023 8www.mikemerrill.com
Facebook – Personal Profile Details
Notice the installation and like of pages makes 4 impressions to my
profile and one that is very recognizable
Status updated with link to application making it easy for others to install
04/11/2023 9www.mikemerrill.com
Facebook – The Baskin Robbins Fan Page
04/11/2023 10www.mikemerrill.com
Facebook – Status Update Day of Event
04/11/2023 11www.mikemerrill.com
Twitter – Promotes Event as well
04/11/2023 12www.mikemerrill.com
Website – Top of Page
Opt in for email to get reminder
Encourages users to update to their Flickr
page
Call to action to follow on Twitter and
Like on Facebook
04/11/2023 13www.mikemerrill.com
Website – Scroll down
Twitter Stream
04/11/2023 14www.mikemerrill.com
Email Reminder Day Before
04/11/2023 15www.mikemerrill.com
In Store – Entrance and Exit
04/11/2023 16www.mikemerrill.com
In Store – Display
04/11/2023 17www.mikemerrill.com
In Store – Mobile Campaign
04/11/2023 18www.mikemerrill.com
In Store – Point of Sale
QUESTIONS?Let’s Connect and Follow Each Other
04/11/2023 19
http://www.mikemerrill.com/twitter
http://www.mikemerrill.com
http://www.mikemerrill.com/linkedin
http://www.mikemerrill.com/facebook