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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
1/18
_BFE_ _\SB\EI^ D@S NKLNB
]seek|el C~ 7(
Kna|ab _sntb|btb
Snan Cab|nb
_bhees Oa`ulabs~
_bs|abj Iu}|b
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
2/18
G`nk| tek|use ce|yeek Hbabsba|sb Lbns~ ]s`luo|
Hbkudbo|usnki ]t|+ F|l+ $ U_ Cbel ucnlnbs~ `d Bffnel
L`heor ]FO +
Cbjnk S`ccnk e|u} a`} nk Nklnb nk Leoehces >?
@}ekel dns| Noe(osebh }bsf`s nk Huhcbn+
\bsie|el u}}es nko`he a`uea`fl+
_e|u} }bsf`s nk hbg`s on|ne fnje Key Lefan bkl Huhcbn+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
3/18
_nwe `d |ae }bsf`s yb 25==(3=== r+ d| nkn|nbff~+
Ke|y`sj eq}bklel |` 239 dsbkoanee nk 4= on|ne+
_`usoel n| sby hb|esnbf ds`h U_+
O`h}bk~ uel Gbh`ob O`ddee cebk& Iefb|nk bkl
Hbsahbff`y b Nkiselnek|+
Cu| o`h}bk~ |`} unki n| b nh}`s|nki Gbh`ob O`ddee yb
bibnk| i`teskhek| }`fno~ bkl iefb|nk bkl hbsahbff`y
ab bknhbf `snink nk n|+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
4/18
\ae }snoe `d |ae noe(osebh yb huoa aniaes |abk btesbie
Nklnbk noe(osebh+
\ae~ dbnfel |` iekesb|e uc|bk|nbf bfe `tes |ae ~ebs+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
5/18
Oabkie nk \`} Hbkbiehek| b ]bkjbg Oab|usteln |bje
`tes b OE@ d`s Nklnb $ _`u|a Bnb+
Uktnbcfe @u|fe| nk O isble on|ne yese of`el l`yk+
Seluoel n| ke|y`sj |` 22= dsbkoanee bkl ?5 on|ne+
_nwe `d _|`se yese seluoel |` 35=(?== r+ d|+
\bsie|nki Nklu|sne uoa A`|ef bkl Bnsfnke yanoa
iekesb|el bs`ukl ?=% `d n| |`|bf cunke+
\bsie|el ~`u|a cef`kinki |` |ae u}}es nko`he ob|ei`s~+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
6/18
O`koek|sb|el `k B Isble On|ne d`s dus|aes eq}bkn`k+
B key o`koe}| yb }fbkkel(_|`se `d |ae Du|use !_@\D.
yanoa nkofule7
Seleniknki `d 9=% `d n| `u|fe| |` }s`tnle b Key
Bhcnekoe+ @u|fe| fnje Jn`j ( F`y Nkte|hek| `d ? Fbja(2
Hnffn`k+
Tek|usel nk|` Noe(Osebh Obje nk Huhcbn yn|a a`he
lefntes~ dbonfn|~+
D`sb~nki nk|` }se(}bojel noe(osebh ou}+
_`fl |as`uia Hbff& _u}eshbsje| bkl Huf|n}feqe+
Fbukoanki b key Ln|sncu|n`k ]`nk| c~ yb~ `d _a`}(nk(
_a`} noe(osebh o`uk|es+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
7/18
S+ 2= hnffn`k ( Bff`ob|el d`s Nkoek|nte |` |bdd b yeff b d`s
}s`h`|n`k febdfe|+
G`nk| ]s`h`|n`k yn|a Huf|n}feqe+
]fbkkel |` fbukoa |efetnn`k o`hhesonbf+
Cbjnk S`cnk fbukoael |y` oaehe7(
Cs`oause _oaehe Ou|`hes yese `ddesel b 5=% lno`uk|
`k }s`luo| `d S+ 3>>+
Tbfue Blln|nte _oaehe @ddesel dsee o``} `d Noe(osebh
yn|a oes|bnk }s`luo|+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
8/18
Hbsje|el n| }s`luo| yn|a ]nwwb au|+
O`h}bk~ seluoel |ae }snoe `d n| ]s`luo|+
B}}fnel |ae nleb `d `ddesnki Noe(osebh t`uoaes b O`s}`sb|e
Ind|+
T`uoaes yese bf` intek |` Nklntnlubf Ou|`hes+
Nh}`s|bk| leonn`k ( @u|`usoe n| Ln|sncu|n`k Ke|y`sj+
_}eonbf \ebh yb }fboel d`s eddnonek| bkl `sibknwel _u}}f~
Oabnk+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
9/18
D`ouel |` nh}s`te Ou|`hes _estnoe Fetef c~ \sbnknki+
Letef`}el bk Nk|eisb|el \sbnknki H`lufe
D`shb| n cbel `k n| Nk|eskb|n`kbf H`lufe
\sbnknki H`lufe nkofulel 7
U}isblnki `d Eqn|nki _jnff _e|
Letef`}hek| `d key B||n|ule
]fbkkel |` @u|`usoe H`lufe `k Iekesbf _jnff fnje
A~ineke&
Dns| Bnl& e|o+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
10/18
HBSJE\ _OEKBSN@
O`h}bk~ Dns| Ke| ]s`dn| nk 22 ^ebs nk 3==?(=
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
11/18
OB_E _UHHBS^
Nkn|nbf _|sb|ei~ bl`}|el c~ Cbjnk S`ccnk& nk Nklnb yanoa
lnl
k`| ~nefl seuf|+
Se|suo|usnki bkl Eq}bkn`k `d |ae Ln|sncu|n`k Ke|y`sj
ukles|bjek c~ |ae O`h}bk~+
]s`h`|n`k He|a`l |` nkosebe _bfe+
@|aes hebuse fnje \sbnknki `d Dsbkoanee abte bf` ceek
lnouel+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
12/18
Oabffekie nk If`cbf Noe(Osebh _bfe
]esoentel b b Aniaf~ ]snoel ]sehnuh ]s`luo|
K`| ebnf~ booe}|el c~ |ae hbe
If`cbff~& Nklnb ab F`ye| }es ob}n|b o`kuh}|n`k `d Noe(
osebh
Nh}`s|bkoe `d Bf|eskb|nte Ln|sncu|n`k Oabkkef
Eddeo| `d _bfe ]s`h`|n`k _|sb|eine
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
13/18
R 2+ Le}n|e abtnki `}esb|el nk Nklnb d`s b leoble&
Cbjnk(S`ccnk yb bcfe |` hbje b }s`dn| `kf~ nk
|ae 22|a ~ebs+ Yab| yese |ae hn|bje |ae
o`h}bk~ hble nk n| ukles|bklnki `d |ae noe(
osebh hbsje| bkl |ae }~oae `d |ae Nklnbk
o`kuhes0
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
14/18
Nkn|nbff~ n| |bsie|el |ae u}}es nko`he a`uea`fl+
_e| u} n| }bsf`s nk }`a f`obfn|ne+
]bsf`s nwe+
Noe(osebh }snoel huoa aniaes+
\snel |` hbnk|bnk bhe |bklbsl nk Nklnb+
Fboj `d t`fuhe cbel cunke+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
15/18
R 3+ Cbjnk(S`ccnk boanetel b |uskbs`ukl nk n|
cunke c~ d`ff`ynki bk biisente ln|sncu|n`k
|sb|ei~ |` boanete aniaes bfe+ Csnedf~ aniafnia|
|ae tbsn`u hebuse |bjek c~ |ae o`h}bk~+
Yab| o`ufl Cbjnk(S`ccnk l` nk |ae du|use |`
aef} u|bnk n| }s`dn| fetef0
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
16/18
O`h}fe|e Se|suo|usnki +
Of`nki Uktnbcfe @u|fe|+
Seluoel _|`se _nwe+
\bsie|el Nklu|sne uoa b A`|ef bkl Bnsfnke+
\bsie|el ^`u|a+
Key o`koe}| obffel _@\D yb }fbkkel+
_|`se Selenikel |` }s`tnle Key Bhcnekoe+
_|`se |``j |ae d`sh `d Jn`j+
Tek|usel nk|` noe(osebh obje nk Huhcbn+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
17/18
D`sb~el nk|` }se(}bojel noe(osebh ou}+
_`fl n| }s`luo| |as`uia Hbff& _u}eshbsje| $
Huf|n}feqe+
Fbukoael _a`}(nk(_a`} Ln|sncu|n`k O`uk|es+
Fbukoael Cs`oause $ Tbfue Blln|nte _oaehe+
Ek|esel nk|` hbsje|nki bssbkiehek| yn|a ]nwwb Au|+
Seluoel ]snoe |` D`ou `k Fbsie Ou|`hes+
@u|`usoel Ln|sncu|n`k Ke|y`sj+
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7/31/2019 Revised Baskin Robbins Sales Strategy in India Case
Analysis
18/18
