Bartering for Advertising

8/13/2019 Bartering for Advertising

1/11www.ormita.com Ormita Commerce Network,2012

Bartering forAdvertising

Turn your excess, undervalued inventory orunsold time into local, national & internationaladvertising campaigns

- Get more cash customers

- Maximise your profits

- Build your brand

www.ormita.com

Bartering for advertising does not cost it pays!



Bartering for advertising allows businesses topromote their products or services without havingto outlay extra cash costs to do so.

The secret of success is to find out where

everyone else is going and get there first.- Mark Twain

Advertising is important to retaining a businesses brand value, reputation and market position withconsumers. Just as Stuart Henderson Britt said, Doing business without advertising is like winking at a girl in the darYou might know what you are doing, but nobody else does, it is very difficult to do business if no one knows that youexist, much less what you are about.

Do You Really Need Advertising?

Youve developed great products and services and sold them as well as anyone. Thats why youre in business.Now you want to grow by gaining more clients to take your business to the next level.

In an era of information overload it is very important to keep reminding customers and prospects thatyou are in business. If you arent out there, your competitors will be.

Ormita helps businesses like yours break through and beat your competitors. Our award winning barter foradvertisingsolution lets you swap your time, space or excess and undervalued inventory for media campaignslocally, across the country, or across the world.

Ormitas focus is on providing you with a low risk solution that creates a positive return for your business. Wetake a very business-minded approach to solving marketing problems. Helping to increase your customer base angrow your cash business is our goal.

Get More Cash Customers

Think of Ormita as an extension of your Marketing and Sales team, a partner that adds value to your organisationBartering for advertising can bring you many tangible benefits:

Increase your brand value

Take customers away from the competition

Expand your market share

Get referrals from barter members

Enhance your sales portfolio

Retain brand value and market price expectations

Provides a low-risk and low-cost entry to foreign markets



Other Reasons to Consider Bartering for Advertising

Bartering Moves Excess Inventory& Fills Idle Space and Time

Every business owner struggles withthe dilemma of what to do with de-preciating inventory or idle time. By

bartering for advertising with Ormitayou are using that excess capacity togenerate more cash sales.

Barter Improves Cash Flow

There are three basic ways to improveyour cash flow - maximise your returnon investment, generate additionalsales and reduce costs. Ormita does allthree of these things. Bartering allowsyou to buy advertising using yourdepreciating inventory or previouslyunsold time, empty hotel rooms or un-filled seats. Rather than discounting,you are maximising the value of thoseassets while generating incrementalsales. When you purchase media us-ing those barter credits the paymentis made from new sales -- sales thatwould not have otherwise happened.

Attracts New Cash Paying Clients

By using barter to acquire advertisingyou are increasing the possibilitiesthat people will recognise your prod-uct or service and buy from you forcash youre the time is right.

Bartering Maximises The Value ofYour Excess Capacity

Bartering via Ormita will return morevalue for your product or service thaneither discounting or cash liquida-

tion would allow. Bartering can evenrecover the original wholesale price,including the full anticipated profit.

Creating Wholesale Buying Power

With barter, the real cost of the adver-tising is the cost to make a new sale.For time or serviced based industriesthis is nominal. For product manufac-turers this is either: the cost to manu-facturer a replacement product; or theextra margin that you would not haveearned if you had sold for the dis-tressed item at liquidation prices.

Ensures Retention of Brand Value

Ormita allows you to barter yourproduct or service at full marketvalue without impacting your brand

or cash-paying customers. By sellingoff-market to Ormita members abusiness retains full control over product placement and pricing. Ormitamatches sellers with buyers fromacross the globe providing a newoutlet to move those products.

Generates Cash Referrals

People who acquire your product orservice on barter are likely to tell oth-ers. This may result in more word-of-mouth referrals, an increasedwork-portfolio, more recommenda-tions, improved organizational skills,higher visibility and more cash sales.



Bartering for Advertising Expands Your Market Share

Advertising is essentially mass-produced salesmanship. If it were possible to speak to all of ones prospectsface-to-face, no one would bother to use advertising. Because most businesses cannot do this, they need to pay fosome form of advertisement. Unfortunately, the cost of advertising may be too high for many businesses, particularly in the current economic environment. Barter can be the saviour of such an enterprise.

What Can Be Exchanged for Advertising?

Excess InventoryDepreciating Assets Undervalued StockIncorrectly Packaged StockEnd-of-line ItemsTest ProductsEvent TicketsHotel Room NightsReal Estate / PropertyTransportation Services

Professional ServicesGift Vouchers

What Can Not Be Bartered?

Expired Items (unless they can be re-purposed)

Some Basic Rules of Barter

When Selling Your Product on Barter

Ormita does not sell your product for cash ever. Insteadwe barter it through our network.

You may be required to provide us with copies of bro-chures, marketing materials and/or samples of yourproduct. You may also have to show us proof of productRRP/wholesale price.

You will need to tell us if there are any restrictions onwhere your product can go or who it can be sold to onbarter. (We dont want to impact your current cash market).

When you sell your account with Ormita is credited thevalue of the sale as if it were a cash sale. You use thatcredit to buy advertising through the Ormita network.

There are no costs to accrue barter credits in your accountand no monthly or entry fees.

When Buying Your Product on Barter

You can not buy advertising from a business you havealready purchased from using cash within the last 12months. (You could instead choose another available advertising outlet which has a similar audience).

Prices are rate card or better (depending on volume andfrequency of advertising).

Not all media are available all the time.

Most media require brand approval. This means youwill need to submit information to them about what you

are intending to advertise, copies of your brochures andany examples of other advertising you have doneelsewhere.

All media barter buys are 100% barter unless otherwisenoted. (There is a 14% cash fee on every advertising purchaseto cover our costs).



Our Barter Advertising Availabilities

Please note:this is not a complete list. Media availabilities on barter vary day by day. For an up-to-date list please lodgean enquiry with your local Ormita representative.

Our Process

1. You provide us exact details of the stock, product or service that you wish to barter including:a. Brochures / Sales Literature / Website Addressb. List of inventory (if a product) or amount of gift vouchers (if a service)c. Wholesale and RRP priced. Physical location of product or service

2. You tell us what you would like to buy on advertising including:a. What type of product or service you would like to advertise using your barter creditsb. Type of media (print, outdoor, radio, tv etc)c. Demographics (location, age range, income bracket, occupations etc)

3. We will make an evaluation on the viability of the offering for barter. At this time we will:

a. Provide you with an indication of some of the types of media which may be suitableb. Provide an indication of the types of buyers we may have for your product or service (if yet known)

This may take us up to fourteen (14) days.

4. Once we have come up with an agreed plan we will move to sell your product or service and place the creditsinto your barter account.

5. You then use those credits to buy the named advertising you have chosen (or any additional future media youmay require).

Our media includes large, well-known, global publications through to niche-industry magazines and radio statioNot every type of media is available on barter the important thing is reaching the right target audience

Bartering gives you the opportunity to experiment with different types ofmedia and find out what works best for your business at almost no cost!

Australia

Bulgaria

Canada

China

Cyprus

Germany

Ghana

Hong Kong

India

Iran

Israel

Italy

Jordan

Lebanon

Malta

Mexico

Morocco

New Zealand

Philippines

Romania

Russia

Saudi Arabia

Singapore

South Africa

South Korea

Tanzania

Thailand

Turkey

Ukraine

U.A.E.

United Kingdom

U.S.A.

Zambia



Advertisingin Foreign

Markets

Using Barter



Together with its Barter for Advertising Solution,Ormita Provides a Range of Free Services toBusinesses Looking to Enter Foreign Markets

Free Localisation ServicesIn this ever shrinking world we live and work iproduct literature or packaging often needs to bproduced in the many various languages suitabfor your market place.

Free Translation

Ormita provides its advertising clients with freebasic translation services of advertising, market-ing and website design materials to/from thefollowing languages:

ArabicBulgarianChineseEnglish (AU/CA/NZ/UK/US) FrenchGerman

ItalianRomanainSpanish Marketing to the Chinese: www.fattoriaeolia.comTurkishUkrainianRussian

Free Graphic Design

We can help alter any existing advertisements that

you have and make them suitable for the foreignmarket.

If you do not have any current advertising materialwe can provide a more-detailed graphic designservice on barter .



Who isOrmita?



Unproductive or unsold assets areknown as dead capital and there

is an estimated 9.3 trillion dollars ofit world-wide.

Unsold appointment time, empty hotel rooms, unsold venue passes, unfilled advertising space, rapidly

depreciating stock, end-of-line items or oversupplied products all represent lost revenue which otherwisewill never be recovered. It is Ormitas mission to transform this otherwise lost profit into new income,investments and benefits for corporations.

Ormita works directly with Government Ministries, State Owned Enterprises, Fortune 500Companies, Stock Exchange Listed Companies and a handful of carefully selected private cor-porations in 54 countries.

Market Segments By Volume Global Trade Volume (Millions of USD)

High Standards of Business Conduct

The Company is committed to achieving and maintaining the highest standards of conduct and has undertakenvarious initiatives designed to achieve this objective. The Companys corporate governance charter is intended toinstitutionalise good corporate governance and, generally, to build a culture of best practice both in the Compa-nys own internal practices and in its dealings with others.

The Company has documented standards of business conduct which sets forth the Companies commitment to integrity and ethical behaviour in all aspects of its business activity. The standards are applicable to all of the Comp

nies directors, officers, and employees who are required to periodically verify their awareness of, and compliancewith, the standards. The Board of Directors has oversight responsibility for the standards.



Ormita has offices in 23 countries

According to studies undertaken by the U.S. Department of Commerce (DOC), GATT and World Bank; reciprocaltrade, counter-trade, retail barter and community currencies remain a popular method of commerce with 20 to30 percent of world trade being facilitated through some form of barter, World-wide corporate barter has reachedthe $200 billion mark as well and counter-trade reportedly accounts for over 4 trillion dollars in transactions

annually.

Everyone wants to conserve cash and generate more wealth and in a highly competitive market every business ison the look-out for something that will give them a competitive edge. The barter industry represents an amazingopportunity for participants allowing them to trade what they have for what they want.

When a business can convert its surplus capacity into something of value either expense already budgeted foror investments aimed at company growth they will succeed.

When we established the Ormita brand we had an objective of creating a business that would be successful,sustainable and create value - not just for shareholders, but for our customers as well. In short: we wanted toestablish a business that we could be proud of for its value to our friends, colleagues and society, as well as to

our own pockets.

We believe that Ormita has succeeded in this mission.

Our vision is much more than being successful it is the combined excellence and commitment to our members,staff and all other stakeholders, and the communities we serve. Above all, we believe Ormita is well placed todeliver significant returns for our customers and partners.


11/11it

AUSTRALIA

AUSTRIA

BELGIUM

BRAZIL

BULGARIA

CANADA

CHINACYPRUS

ESTONIA

FINLAND

FRANCE

GERMANY

GREECE

HONG KONG

INDIA

ISRAEL

ITALY

LATVIA

LUXEMBOURGMALTA

MEXICO

MOROCCO

NETHERLANDS

NEW ZEALAND

NIGERIA

NORWAY

POLAND

ROMANIA

RUSSIA

SINGAPORE

SLOVAKIA

SLOVENIA

SOUTH AFRICA

SOUTH KOREA

SPAIN

SWEDEN

SWITZERLAND

THAILAND

TURKEY

UKRAINE

UNITED KINGDOM

USA

ZAMBIA

+61 7 3149 3152

+43 1 311 7296

+32 2 808 9128

+55 21 3958 0819

+359 2 492 5044

+1 647 931 6841

+86 755 33 011 789+357 25 025092

+3728801147

+358 9 3158 2401

+33 1 8288 3929

+49 931 3069 99280

+30 211 790 2320

+852 5808 2722

+91 22 522 141

+97237630190

+39 015 952 6193

+37166163598

+352 2033 2510+356 2778 1011

+52 55 4170 7577

+212 52 299 5252

+31 20 808 2007

+64 9 974 9159

+234 1255 8901

+47 21 98 89 79

+48 22 307 3022

+40 3 6963 0018

+7 498 619 5663

+65 3158 1477

+421 2 3305 7871

+386 1 600 1417

+27 12 004 2339

+82 70 7705 3525

+34911196149

+46 8 4083 9907

+41 43 508 1008

+66 600035265

+90 850 377 8101

+380443920736

+44 203 355 1381

+1 314 269 5876

+260 97 789 5034

Ormita Commerce Network Limited7th Floor, 27 Hillier StreetSheung Wan, Central, Hong KongT: +852 5808 2722F: +852 3017 5509www.ormita.com

* Please note that not all numbers appearing above have local offices.In some instances the country contact numbers will divert to a

neighbouring country where Ormita has full offices.

CONTACTING ORMITA

www.ormita.com

Documents

Bartering for Advertising