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What is your idea of Program Marketing? 1. Why did you select this session? 2. Do you need help establishing a partnership for you program marketing? 3. Who determines what programs you will market and why? 4. What do you expect to take away and how soon will you you use it?
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Barb FreitasMohave Community College
Program MarketingBuilding partnerships:
Administration, Faculty, Students. Getting them on board.
All in 30 minutes.
Goals and Outcomes
Only Two• First and foremost: to have you become
completely comfortable selling your centers services to upper administrators as you are to your students
• Second: you take away the 4 most important “workable approach's” presented here that will make partners out of ever one you have to work with
What is your idea of Program Marketing?
1. Why did you select this session?2. Do you need help establishing a
partnership for you program marketing?3. Who determines what programs you will
market and why?4. What do you expect to take away and how soon will you you use it?
Definitions of Interest
1. Building: the construction of a relationship that can be mutually beneficial.
2. Partnership:“to be of joint interest”.3. Administration: executive function.4. Faculty: teaching body.5. Student: person or persons engaged in
learning; enrolled in a school or college.; pupil.
What’s in it for your partners?
Suggestions for Workable approach’s
Focusing on People, andManaging Problems,
What’s in it for your partners?
Continued Suggestions for Workable approach’s
Communicating Effectively,Organizing and Planning Work Activities
Administration
Focusing on reaching the right people.What do you have to offer them?
• Be proactive with upper management.• It’s about your focus and management skills!• Be available for committee assignments.
• Be a good writer, present yourself in proposal form and be through in your program project research.
Faculty Partnerships
Suggestions for avenues.
Your faculty senate meetings.
Faculty Orientation Meetings?
Students
Innovative CommunicationYour Community needs surveys.
Your student exit surveys.
Social Media:Twitter, Facebook, Pinterest, Tumbr
Communication
Communication Avenues
And Now
Sources SeriouslyCundiff, Lynn, PhD., V.P. MCC Management 101, Sept. 4, 2012, MCC, Kingman, AZ, 86409
http://www.Dictionary.com
Half, Robert, 9/28/2012, Channeling Hollywood: How to land a breakout role at work, Inside Higher Education.
