Baoyue Ke

Maggie Xing

Harrison Woo

Johnson & Johnson

* Business Practice

*Medical Equipment

*Pharmaceutical

*Consumer packaged goods

*How Big

*Employees: 117,900 (2012)

*Stores: None

*Industries: 23

*Operation worldwide: Around the World

*Annual revenue: $65 billion (2012)

*Headquarter

*Delaware & Raritan Canal in New Brunswick, New Jersey

*Company President

*Graduated from the U.S. Military Academy.

*Got a master degree at Wharton school of the University of Pennsylvania.

*Served for U.S. army in Europe, the U.S., and Panama.

*Worked for Janssen Pharmaceutical.Alex Gorsky

*History

In 1886: 1st company

In 1896~1897: 1st

In 1898: 1st

In 1924: 1st overseas operating company

In 1957: 1st J&J operating company

In 1976~1989: 1st operating companies

*Products

*Why Successful

*How to Market

*Promotion actives

*Advertisement/Commercial

*Participation in some influential campaigns in the world

*Charities and Scholarships

*Charities

In 1906, San Francisco earthquake

In 1987, safe kids worldwide

*Scholarship

Nursing scholarships

*Interesting Facts

*J&J’s body powder was used by NASA .

*Purchased Experiences

*Information Websites

*http://en.wikipedia.org/wiki/Johnson_%26_Johnson

*http://www.jnj.com/connect/