Upload
tangbinsen
View
1.184
Download
0
Embed Size (px)
Citation preview
Introducing XingCloud
Ultimate global delivery in the Fastest & Easiest way
WHYA game should do global delivery
Publish your game in globally unified way[Harbo Hotel]
[Travian] [Zynga]
[Yahoo Twitter Facebook Google][ELEX]
VS.
Divide your game into different market with different publisher
It works in China but not in the world
Fragmented Markets beyond your expectations
Non-Facebook markets
+Non-English markets
Many local markets require optimization+
Asian markets vast but different
Tap into non-English market+70% revenue increase
+
Tap into non-Facebook marketFirst-mover advantage into potential platforms
+20% revenue increase
+
Add new country
but no more cost & no more delay
2011/11/12
0
50
100
150
200
250
rev
cost
0
50
100
150
200
250
rev
cost
It is important
to increase your app wordwide coverage
BUT at least cost
ChallengesGlobalization is more than just translating
Static Resources(Front-End,
Backend, Database, Flash)
Dynamic Resources(Mail, Information,
Website notice, Game notice, Feed)
Website Resources
Image Resources
Frequency of iteration
Software × Every 6 months
Website × × × Every month
Game × × × × Every week
Even the translation effort is beyond your expectations
First Step to Your Global Success:Managing resource files in the most speedy and cost efficient way
11 steps just to accomplish only one translation iterationis impossible for your daily app update
1. Different technical staff
(Front-End, Back-End, Flash) to
collate language packs
2. Send the relevant language packs to
the Business Development (BD)
Team
3. The BD staff will send to different
agents and translation teams
4. Translation teams will send the
translated packs back at time
intervals
5. BD staff will tidy the files and send to different technical
staff
6. The technical team will insert the packs into the game
7. Testing begins for each language
versions, with the translation team proof
reading at the same time
8. Translation team will adopt print
screen methods to point out the visual and language errors
9. The technical team will change
according to issues highlighted
10. Compile, translate and test
every module
11. Deploy to different global
servers (Front-End, Back-End, Flash)
Manage 100+ different sns & portals
Manage customer support in different languages
OS & Browser compatibility issues
Global speed differences
Domain name strategies
Font differences
200+ local payment channels tuning & optimizationGlobal payments unable to satify BRICs and virtual goods
Many hidden & unknown traps
HOWTo globally deliver your game at lowest cost
Global Delivery API for 100+ platforms+
Transparent Multilingualization Solution+
Integrated Ad Management platform
+Global Hosting in 50+ countries
+Integrated Payment for 200+ channels
+Social Metrics for Games
1-Stop solution to Globalization
Aggregate the difference , Keep the integrity
6 in 1
Connects 100+ platforms with 1 API
Takes just 30 minutes to integrate
Global Delivery API
Multilingualization
Regions CoveredEast Asia: China, Japan, Korean, Thailand, Vietnam, Malaysia, Singapore, IndiaLatin America: Argentina, Brazil, Bolivia, Colombia, Ecuador, Mexico, Peru, El Salvador, Venezuela Europe: Portland, Netherland, Turkey, Germany, Russia, HungaryArabic World
Leading translation management platform+
Manual translation at lowest cost+
Native Translation at the highest quality
Code level translation API+
No need to change code structure +
No need to manage dynamic text
Integrated Ad Management Platform
Manage 40+ ad channels on 1 dashboard
Publish ad campaigns in 12+ languages in just 1 minute
Automatically tunes your ads with different combinations
Takes care of all the media buying at fixed ROI
Socially Oriented Operation Metrics Measurement
Acquisition > Retention > Monetization
+Dedicated customer support outsourcing
+Dedicated community support
+Email Marketing managment
+Social media management
Facebook + Twitter account management
Total Solution for Game Operation
Payment Integration
1 Interface
=
200+ Payment Channels
+
50+ Countries
Cloud HostingEnsure highest service quality in every country
Handle tremendous increase in DAU
Extremely low cost
Dedicated Cloud servers around the worldEast Asia, Latin America, North America, Europe
Choose XingCloudTo say goodbye to publisher
& Manage your game at all your will
Services Offered With XingCloud
Global Delivery 1 API to 50+ Platforms
Multilingualization API level support, High Quality & Low Cost
Integrated Ad Management Aggregate 40+ Ad Channels, Focus on ROI & Intelligent Tracking
Total Solution for Game Operation ARM metrics & Service Outsourcing
Payment Integration Integrated Channels
Cloud Hosting Robust, Stable & Fast