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WICHITA PUBLIC RADIO
k m u w 89.1
Wichita Public Radio’s Wealth of Listeners
Wichita Public Radio kmuw.org 3317 E 17th Street N Wichita, KS 67208-1912
Michael Moeder [email protected] Office: 316-978-6789 Cell: 316-516-8917
Compared to the general population, public radio listeners are more likely to...GfK MRI Doublebase Survey
$75,000+income
$150,000+income
$250,000+income
221%
269%
263%
200 250 300 350 40050 100 150
Be affluent
Use a financialplanner/CFP
Use a personalmoney
manager
94%
75%
200 25050 100 150
Manage their personal wealth
TopManagement
Owner-partner
138%
84%
200 25050 100 150
Be business leaders
“very likely” 76%
200 25050 100 150
Invest in stocks, bonds or mutual funds in the next 12 months