WICHITA PUBLIC RADIO

k m u w 89.1

Wichita Public Radio’s Wealth of Listeners

Wichita Public Radio kmuw.org 3317 E 17th Street N Wichita, KS 67208-1912

Michael Moeder moeder@kmuw.org Office: 316-978-6789 Cell: 316-516-8917

Compared to the general population, public radio listeners are more likely to...GfK MRI Doublebase Survey

$75,000+income

$150,000+income

$250,000+income

221%

269%

263%

200 250 300 350 40050 100 150

Be affluent

Use a financialplanner/CFP

Use a personalmoney

manager

94%

75%

200 25050 100 150

Manage their personal wealth

TopManagement

Owner-partner

138%

84%

200 25050 100 150

Be business leaders

“very likely” 76%

200 25050 100 150

Invest in stocks, bonds or mutual funds in the next 12 months