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BUENOS AIRES CITY WEEK IN SILICON VALLEY FROM 10 TO 14 SEPTEMBER | 2012

BA City Week in SV 2012

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Gastón MarandoLic. en Relaciones Internacionales, Universidad del Salvador; ex-investigador del Instituto de Investigación en Ciencias Sociales (IDICSO) Universidad del Salvador; ex-investigador de C.I.P.P.E.C; profesor invitado Diplomatura en Relaciones Internacionales del Círculo de Legisladores de la Nación 2010-2011; también se desempeña como Director Operativo en la Dirección General de Comercio Exterior dependiente del Ministerio de Desarrollo Económico del Gobierno de la Ciudad de Buenos Aires.

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Page 1: BA City Week in SV 2012

buenos aires city weekin silicon valley

from 10 to 14september | 2012

Page 2: BA City Week in SV 2012

buenos aires city week in silicon valley

the most promising innovation companies of argentina will participate in the second trade mission to silicon valley, organized by the buenos aires city Government, between september 10th and septem-ber 14th.

this trade mission, leaded by the minister of economic Development, mr. francisco cabrera, has the aim of building a close relationship with the local ict community, improving skills, creating new business and investment opportunities, promoting buenos aires technology District, and identifying the latest trends in technology innovation and entrepreneurship in silicon valley.

the twelve argentinean ict companies delegation was selected by an expertise evaluation committee composed by representatives from plug & play tech center, Global tech bridge, pulso social. this de-legation includes companies from different sectors as mobile and social applications, online marketing, social plataforms and software technologies.

#BA2SV - @cabrerafran - @comexgcba

2012 Trade Mission Main Objectives:

- create a close and long term relationship between the city Government of buenos aires and silicon valley ecosystem

- promote buenos aires technology District and the benfits to all ict-related companies that settle therein.

- increase opportunities for investments by vc in the ict community of buenos aires

- improve it investment skills between the community of sv and buenos aires.

- encourage partnerships agreements between companies from buenos aires and the valley.

Page 3: BA City Week in SV 2012

From Monday 10th until Wednesday 12th | 7.00 am - 7.00 pm“Techcrunch DiSrupT”the concourse at san francisco Design center635 8th Street @ Brannan, San Francisco, CA 941077.00 am | Registration9.00 am | Opening

Wednesday 12th | 2.00 pm - 6.00 pm“WAVeplAy | BuenOS AireS ciTy’S DeMO & piTch eVenT”reed smith (san francisco)101 Second Street, Suite 1800, San Francisco, CA 941052.00 pm | Registration2.30 pm | Networking3.00 pm | (12) Companies pitch5.00 pm | Networking5.45 pm | Closing

Thursday 13th | 2.00 pm - 4.00 pm“neST GSV”nestGsv (redwood city)425 Broadway Street, Redwood City, CA2.00 pm | Registration & visit to the facilities2.30 pm | (12) Companies pitch3.45 pm | Closing

Thursday 13th | 5.30 pm - 10.00 pm“SF neW Tech”mighty (san francisco)119 Utah St, San Francisco, CA 941035.30 pm | Registration6.00 pm | (12) Companies pitch8.00 pm | After party

Friday 14th | 10.30 pm - 13.00 pm“pluG n’ plAy Tech cenTer | execuTiVeS in reSiDence”plug n’ play tech center (redwood city)370 Convention Way, Redwood City, CA 9406310.30 am | Registration & visit to the facilities11.15 am | Pitch sessions12.00 pm | Lunch & networking

Friday 14th | 8.00 am - 6.00 pm“enDeAVOr GlOBAl neTWOrkS”stanford university450 Serra Mall, Stanford, CA 943058.00 am | Registration9.15 am | Keynote speaker11.00 am | Workshops: Innovation; Access to Capital; Talent.1.30 pm | Global Innovators Gathering – Round I3.30 pm | Global Innovators Gathering – Round II5.00 pm | Cocktail Reception

scenarios

buenos aires city Government has brought together the most promising innovation companies of argentina. in these scenarios, you could find the 12 best profiles representing various sectors. we invite you to know us!

note: if you want to assist to an event, you must write us to [email protected] please detail in the subject the “event name”, and in the body of the email: your name, iD, phone, company & position.

buenos aires city week in silicon valley

Page 4: BA City Week in SV 2012

profiles

wwideoo.comwideoo.comwideoo.com

liibook

clawi

Datafactory

Fanwards

Monits

The Fan Machine

polisofía

Socialare

Soicos

Vi-DA Global

Wideoo

xappia/myGalion

Page 5: BA City Week in SV 2012

liibook is a literary social network. a youtube of ebooks. a self-publishing tool, designed for independent authors to publish their ebooks without having to be accepted by a publisher, and also publishers can test content without ha-ving to invest in printing and distribution of thousands of books.

authors can sell, promote and test content, create and maintain a mass of regular readers, decide pricing, retain copyright and 100% of their income. the content is sure to piracy and now available for all major devices like kindle from amazon, barnes & noble nook, ipod, iphone, smartphones of all kinds, etc..

liibook is not a broker or another link in the value chain of the pu-blishing industry. the platform directly links authors with readers. the author is his own publisher. liibook monetizes offering promo-tional services, editing, proofreading, translation, storage, sale and distribution of ebooks. these services are purchased through a credit system functioning as an internal currency, unifying the valua-tion of the content and services in the markets we serve. the au-thors are given credit for the sale of their works that can be used to improve our services and promote their work, or redeemed for cash after reaching the minimum.

sales of digital books meant in 2010 by 3% of total sales of books, representing a volume of 119 million, and grew 150% between 2009 and 2010 in the u.s. alone. Globally, sales of ebooks reached in 2010 1.1 billion Dollars. liibook already has 70,000 usD invest-ment from wayra (telefonica Group) and are seeking an additional $ 500,000 to fund the expansion of the audience and improve the existing platform.

Partners:Federico Roma - Sebastian Micha - Ignacio Roizman - Wayra S.A.

Management Team: CEO Federico RomaCTO Sebastian MichaBussines Development Ignacio Roizman

Industry: Publishing - eBooks - Internet - Digital Advertising

Numbers of Employees: Actual: 1At the start of activities: 1At the end of year: 5At the end of the third year: 9

Alliances / Partners:Bibliografika / INGRAM (Lightning Source) - Print on Demand System Grammata Argentina - México - Electronic Ink devices for eBook consumption. Jumba Media Group - Ad Network provides banner campaings at lower costs.

Financial Objectives:USD 500.000 - 12 months - 16%

Current investors:USD 30.000 - Founder and PartnersUSD 70.000 - Wayra S.A.

Use of Funds: User adquisition - Production team expansion - Viral Adver-tising and PR activities - user experience improvements to increase sales of credits.

liiBOOkfederico roma [email protected]@liibook

Page 6: BA City Week in SV 2012

the project is a virtual world for children, based on a popular character from argentina, recognized throughout latam called Gaturro.

the business has to do with a widespread technique and is actually well-known in the gaming market; it implies the possibi-lity of playing for free, enabling users to experience to benefit from an appealing product. resources for monetization are triggered by both the traffic generated by users and their free participation. mi-cropayments are the mechanisms via which account holders can access either premium benefits or purchase additional items, pro-viding them with a richer gaming experience in said world. these will generate income resulting in the continuous growth of business.

once in motion, this virtuous circle will generate a natural feedback to the business itself. the target market appears as its only limit, becoming a relative limit due to rapid technology adoption which forecasts a constant market growth and evolution.

besides the previous described model, there’s also another impor-tant business option, which implies the sponsorship of specific areas or activities within the virtual world, providing sponsors with an easy and direct way to reach the children, the key players and target on anything that is going on in mundo Gaturro. this fact, together with the natural integration of the brands in the different areas or rooms that are part of the scenery and activities within the virtual world, become the key factors in this part of the business model.

Partners:CMD-Dridco-Winta

Management Team: Laura LosovizAlejandro Mondrzak

Industry: Entertainment - Technology

Numbers of Employees: Actual: 15 At the start of activities: 1 At the end of year: 7At the end of the third year: 30

Alliances / Partners:CMD-Dridco-Winta, the first two provide communication and promotion, while Winta contributes with the character; the three of them define the course of the product from a technological and functional perspective.The contribution required from other companies is for prod-uct globalization purpose.

Financial Objectives:+3MM USD

Current investors:CMD+Dridco+Winta

Use of Funds: The funds would be used primarily to phase a next stage of regional and international expansion, together with new business areas exploitation and more content offer.

clAWimartín [email protected]@mundogaturro

Page 7: BA City Week in SV 2012

Datafactory produces and distributes standard content for multimedia, websites and mobile platforms. sports statistics is our main product, as we are official providers for the main latin america soccer associations and multime-dia such as espn and foxsports.

we emerge in 2002 in order to solve the production of certain con-tent, which due to its nature are more adequate to be produced with an outsourced scheme.

our service solves the need of an online information update, without the need of hiring a specialized team focused on this task.

our added value is grounded on the technology of the backend platform, which allow remote working teams to cover, in real time, over 500 events per week at a really low cost, that can be delivered to all available platforms, such as web, mobiles, Digital tv and, of course, printed media.

Datafactory´s business model is based on subscription with a month-ly fee annual contract. in order to attack the long tail demand (blogs and independent websites), we are implementing a “freemium” mo-del based on advertising, with basic information and features.

as first movers in the region, we gained the main customers in each country. this sets us in a favorable position when to expand and close opportunities to our competitors. in 2011 more than 150 cli-ents gave us 1.3 million dollars in revenues with around 250 thou-sand dollar net profit.

the strategy is focused on an in-depth latam expansion. with presence in over 14 countries, we will open commercial offices in mexico and colombia and financially reinforce our commercial part-ner in brazil (400k).

regarding r&D, our priority is to equilibrate our services outline, adding new products to our supply. the main projects we are facing are: the creation of a sports social game department (300k), the development of a professional analysis tool for soccer managers (40k), a self-management commercial platform (140k) and further improvements in our production technology.

Partners:Ernesto Cambursano: 51% - Ana Alascio: 43% - Claudia Ale: 4% - Vanina Holgado: 2%

Management Team:CEO Ernesto Cambursano - CFO Javier Gueudet - CTO Javier Fiore - CPO Martin Fernández

Industry:Information Industry - Internet and media Content solutions - Business Units - 80% Sport Statistics - 18% TV Listings - 2% Horoscopes, lottery results & transit

Number of employees:50

Aliances / Partners:Agence France-Presse: Comercialices our products in Brazil.KWAN: Production and development of traffic information.University of la Plata: Developmet of content aplications for digital TV.

Financial Objectives:Investment Required: usd 1M Cash in Participation: 30% del equity Tir: 36%

Use of Funds:Comercial expansion LATAM: usd 400k - R&D of new pro-ducts: usd 340k - CRM – Intranet production: usd 260k

Actual Investors:2003 Founders: usd 30k - 2005 Angel Investor: usd 70k

DATAFAcTOryernesto [email protected] @Datafactoryla

Page 8: BA City Week in SV 2012

fanwards is a social platform for loyalty generation. it helps to create brand awareness, engagement, and make clients more loyal through game mechanics.

the platform, available both through the web and smartphone applications, captures user interactions with brands on facebook, twitter, foursquare, Qr and ean scans, giving fans a virtual cu-rrency they can exchange for benefits with their favorite brands.

the use of the platform is free for users and is monetized with a “freemium” model, charged as a monthly fee to the brands accord-ing to the amount of fans they have on the platform.

we already have renowned investors such as ariel arrieta, Gonzalo costa, mariano suárez battán, andrés kleinman and Juan pablo capello, among others. they help us in a strategic level.

after being incubated in nXtplabs and winning buenos aires em-prende and startup chile entrepreneurship competitions, we are validating the model at a regional level, preparing to begin activities in the us in the second part of 2012.

Partners:Tomás Caraccia 40% - Guido Vilariño 40% - Ignacio Harriague 20%

Management Team:CEO Tomás Caraccia - CPO Guido Vilariño - CMO Ignacio Harriague - CTO Claudio Fernández

Industry:Retail & Sport Loyalty

Numbers of Employees:Actual: 7At the start of activities: 4At the end of year: 9At the end of the third year: 20

Alliances / Partners:

Financial Objectives:We are looking for a USD 200.000 investment in exchange for 10% ownership of the company.

Current investors:Ariel Arrieta - Gonzalo Costa - Mariano Suárez Battán - Andrés Kleinman - Juan Pablo Capello

Use of Funds:Office rent 5% - Marketing campaign 20% - Product development 60% - Working capital 15%

FAnWArDStomas [email protected] @fanwards

Page 9: BA City Week in SV 2012

fcoach (beta fcoach.net): fcoach solves the problem of betting on sports.

the world market of sport betting for 2012 is estimated at 250 million users and 20 billion usD in revenue, growing at 10% per year.

the pain: bettors have to search for information in 3 different types of sites: - sports news sites - sites focused on statistics - bookma-kers or sites indicating which bookmarker pays the most.

unsolved problems: - time: it takes between 20 and 30 minutes for every bettor to analyze the 3 previous points - real return is uncertain: most bookmarkers does not include transaction costs or housing costs - timing: bookmarkers does not indicate trends for the bettor to optimize which is the optimum time for investment.

latam is even worse: - no site indicates which bookmarker pays the most (for a particular game). - there are almost no sites in native spanish / portuguese. - most sports on the region are not covered by sites that optimize the bet ratios, so the effort for people willing to bet is even worst.

fcoach would be the bloomberg of sports, adding sports informa-tion game, showing ratios and trends of all betting sites, indicating witch bookmarker maximizes profitability minute by minute.

today we collected soccer data from mexico, argentina and spain in 20 houses. in the next 2 months fcoach is going to include an alarm system, integration with facebook and trend graphs. in the following 2 months fcoach adds 5 sports and 30 new bookmarkers. in the next 6 months will include gamification techniques, a mobile application, social gambling, artificial intelligence and arbitrage bet-ting. additionally we can incorporate fantasy leagues.

income: based on leads to bookmakers and premium subscriptions for those who want more information.

Partners:Jorge Ignacio Dodero (35%), Diego Hernayes (35%), Juan Martín Sotuyo (30%)

Management Team: CEO: Jorge Ignacio DoderoCEO: Diego HernayesCTO: Juan Martín Sotuyo

Industry: Software /Sports / Bets

Numbers of Employees: Actual: 28At the start of activities: 12At the end of year: 20At the end of the third year: 73

Alliances / Partners: Current:DataFactory (www.datafactory.com.ar) provides data for Fcoach. We seek investment from venture capitals focused on technology companies and/or sports

Financial objectives: We are looking for 850,000 USD for 25% stake in FCOACH to complete the development and marketing.

Current investors: Fcoach: 70,000 USD (current partners)

Use of Funds: Software development: 400,000 USD Sales/Marketing: 300.000 USDResearch/Management: 100.000 USDOffice: 50.000 USD

MOniTSignacio [email protected]@monits

Page 10: BA City Week in SV 2012

until June 2011 the company focused primarily on the development of social applications for l clients with more than 100 projects completed.

some of our customers are turner television, mercadolibre, foX, etc, advertising / interactive, and some new companies in silicon valley.

from day one our goal was to generate business for profitability and positive cash flow to be the foundation of our product develop-ment. the fan machine, the new product for social applications, is the result of working with social networking applications with all the knowledge and experience gained in the last 3 years.

the fan machine meets needs of marketing for advertisers, agen-cies, and other industries.

we want to make it easier for small businesses and agencies access to social applications without having to pay for developments each time they need to get in touch with their customer base or want to make new contacts on facebook.

our pricing model is basically a value of u$s 14.49 per promotion for end users. for intermediate users such as advertising agencies we are developing the platform that will allow them to service their advertisers with the fan machine. for companies that make fre-quent and long term use of the application we have a price, based on a monthly fee.

Partners:Antón Chalbaud (1/3) Matías Paterlini (1/3) Claudio Cohen (1/3)

Management Team:CEO – Antón Chalbaud / CTO – Matías Paterlini / COO – Claudio Cohen / CFO – Ramiro Mazzeo

Industry:Social Marketing Facebook Applications - e-Commerce

Numbers of Employees:Actual: 21 ( May 31)At the start of activities: 3At the end of year: 24 (aug 31 2012)At the end of the third year: 45 (aug 2014)

Alliances / Partners:In the development stage we have the cooperation of busi-nesses and professionals of the area of design, program-ming, public relations and hosting. In the next stage (July 2012) is set to begin to invest heavily in the marketing of TFM application.

Financial Objectives:We are evaluating the investment ofU$S 2.5 MM for the period 2012/2015 at a valuation of $ 8.0 MM S premoney, in exchange investors will receive a stake in the company as a share of their investment.

Current investors:Investment will reach U$S 1.0 MM by the end of June 2012

Use of Funds:Investment will be used for expansion and growth in the markets of USA, Mexico, Brazil and Spain.

The FAn MAchineantón [email protected]@thefanmachineen

Page 11: BA City Week in SV 2012

currently there is no end of high complexity problems in the search of effective solutions. However, the greatest barrier is finding the human capital capable of offering a solution to the given challenge, in other words: connecting knowledge with need. this is where polisofia comes in, as the referent company in open innovation looking to reduce the transac-tion costs or the barriers that divide these matters: the problem and its respective solution.

our vision is to help private companies, nGos and government or-ganizations to improve their products and services by outsourcing their innovation and development needs to a crowd of innovators in a web community through the product suite we offer; open in-novation web platforms of open innovation, mass collaboration and citizen participation as a software as a service.

our income model is given by a set up fee and a monthly mainte-nance cost, that will depend on the reach of the service provided.

polisofía was selected by wayra en buenos aires among almost 900 projects, where it was incubated from november 2011, starting its operations with a team of 4 full-time and 2 part-time. in march 2012 polisofía was the only argentinean startup among 200 that applied to the convocation of emprende fundación chile, which meant re-ceiving usD130.000 of funding. on may 2012, polisofía is a startup with a team of 7 full-time and 3 part-time, offices in buenos aires and – starting on June – also in santiago de chile.

we are looking for a round of funding of usD350.000 for product development, 18 months of operations and expansión to brasil, mé-xico, perú and colombia.

Partners:Michel Mosse 50,01%, Matías Gonzalez 35%, Wayra Argen-tina S.A. 9.99%, Andres Lawson 5%

Management team: CEO Michel Mosse / CSO Andrés Lawson / CTO Matias Gonzalez / CPO Candela Mosse / CIO: Ariel Goldvarg / Scrum Master Lucas Videla

Industry:Software Development, SaaS, Innovación

Number of employees:Actual: 10At the start of activities: 4At the end of year: 12At the end of third year: 24

Alliances/ Partners:Telefonica, MIT, Tenaris, Gobierno de Chile, Gobierno de la Ciudad de Buenos Aires, Un Techo para mi País

Financial Objectives:We are looking for a round of USD350.000 for product development, 18 months of operations and expansión to Chile, México, Brazil, Perú and Colombia, for the 10% of the company.

Current investors:Wayra USD50.000Fundación Chile USD130.000

Use of funds:I&D 58%Marketing & Sales: 30%Others: 12%

pOliSOFíAmichel [email protected]@polisofia

Page 12: BA City Week in SV 2012

socialare is a firm with technological base that provides solutions of social crm.

our mission is to offer a social crm solution of international excellence that allows our clients to minimize the impact of the new technologies through a quickly recovery of their investments.

socialare integrates in a simple way the social logins (principally facebook, twitter, Google+, linkedin and foursquare) in websites and apps, centralizing the administration of the users social identity (rich social Data), increasing the knowledge of the audiences and allowing a personalized communication that maximizes the relation-ship brand-costumer.

the business model is based on licensing or saass, depending on the client needs. as the use of the social identity base grows (bigger quantity of profiles in crm), the monthly fee will increment according to the parameters agreed.

the investment aim is to accelerate the growing process, financing the evolution of the software development, supporting promotion and commercialization, and concreting the international expansion planned. because of being an innovator project the success would be guaranteed. the estimated time for obtaining the roi is maxi-mum 4 years.

Partners:Fernando Cuscuela 50%, Leandro Armas 50%.

Management Team: CEO Fernando CuscuelaCTO Leandro ArmasCFO Osvaldo ArmasDev. Manager Ramiro IturreguiProduct Manager Matías Labrador

Industry: Software, Internet, Marketing y Publicidad.

Numbers of Employees: Actual: 4At the start of activities: 1At the end of year: 3At the end of the third year: -

Alliances / Partners:Clickbunker – Marketing & PromotionDos al Cubo – IT & Development

Financial Objectives:U$S 1.000.000 | 2 years | 20% Socialare S.A.

Current investors:U$S 100.000, Fernando Cuscuela, Leandro Armas.

Use of Funds: 40% Software Development25% Marketing y Sales35% International Expansion

SOciAlAre - BrADcASTfernando [email protected]@fercus

Page 13: BA City Week in SV 2012

soicos is the leading affiliate marketing network, which allows advertisers to promote their products through affiliates over the internet easily and economically, while in turn enabling affiliates to earn revenues from these cam-paigns run on their own websites.16 months after launch, soicos is running offices in argentina, chile, mexico and colombia and produced a turnover greater than usD 1,100,000 in 2011.the affiliate marketing business model is growing rapidly in esta-blished markets like europe and the us (e.g. through companies like Zanox, which has over 120’000 affiliate members and revenues ex-ceeding usD 600 million per year). the “pay-4- performance” model inherent to the business case has grown to the most widely applied form of online advertising in the meantime, accounting for 58% of total spending (this is to be compared to the 38% of cpm-based budgets). in the case of latin america, however, this business mo-del is yet to be established and to be grown to comparable size. the following are considered the key drivers behind this development:1. internet and broadband penetration and their respectively expected yoy growth rates are much higher than in other emerging economies.2. e-commerce and internet transaction volumes per capita grow an estimated 20% yoy and the number of people transacting online grows at an average 50% yoy in our target markets.3. the online advertising market is the fastest growing segment of the internet industry, as corporations are increasingly encouraged to use online advertising channels in order to take profit from the grow-ing internet user base and to bolster advertising roi relative to tradi-tional channels. in the us, the amount allocated to affiliate marketing consequently reached usD 3 billion in 2011. out of the top 400 online retailers, 2/3 includes affiliate marketing in their marketing mix.soicos requires a capital injection of usD 1,000,000 in order to grow technical platform capabilities, to further increase the network of local affiliates, for increasing the pace in penetrating its target markets and thus to further drive its already strong brand value in the regional markets.soicos managed to achieve economic breakeven after only 12 months in operation and offers an outstanding perspective for above-average rates of return, compensating commensurately for the business risk inherent to such venture capital.

Partners:Agustin Gau – 25% - Alberto Pardo Saleme – 25% - Mediasur Holding - 50%

Management Team:Agustin Gau – Presidente / Alberto Pardo Saleme – Vice Presidente / Leandro Sanchez – Director

Industry:Internet, Online Marketing, Affiliate Marketing

Numbers of Employees:Actual: 12 in Argentina, 2 in Chile, 2 in Mexico and 1 in ColombiaAt the start of activities: 2At the end of year: 12At the end of the third year: 35

Alliances / Partners:Contamos con sociedad locales en cada país donde tenemos presencia: Soicos Colombia SAS - COLOMBIA, Soicos Chile Spa - CHILE, Soicos S. de R.L. de CV. - MEXICO, Soicos International AG - SUIZA

Financial Objectives:USD 500.000 for the next 30 months, which represents a 15% stake at an estimated USD 3.5 million valuation.

Current investors:Agustin Gau: USD 100.000Alberto Pardo Saleme: USD 100.000Mediasur Holding AG: USD 450.000

Use of Funds:Los fondos serán utilizados en su mayor medida como capital de trabajo, desarrollo de nuestra plataforma web y expansión regional.

SOicOSagustin [email protected] www.soicos.com@soicos

Page 14: BA City Week in SV 2012

vi-Da Global is a leading company in latin-american in the distribution of digital contents, providing online and mobile services. we work to bring our customers to the en-tertainment, applying creativity, content and new technologies.

we are a company focused and specialized in digital entertain-ment. we count with the technological tool and the trained staff in order to develop and implement cutting-edge products worldwide. we aim to become the first choice platform for digital content distri-bution of spanish speaking music, movies and books. Generate multiple front-ends at competitive prices in the required device.

Partners:Viviana Mabel Zocco 99.91% and Jorgelina Troncellito 0.09%.

Management Team:President, Viviana Mabel Zocco

Industry:Entertainment

Numbers of Employees:Actual: 51At the start of activities: 8At the end of year: 19At the end of the third year: 32

Alliances / Partners:Non existent

Financial Objectives:The investment amount sought is approximately $10,000,000 for the next two years. The partnership model with potential investors is under evaluation (J.V., sale of shares).

Current investors:Around $10,000,000 are already invested in the project, all the invested was made by the shareholders of the company.

Use of Funds:The use of funds is intended exclusively for the development of the technology needed to pursue the digital content distribution business.

Vi-DA GlOBAlDiego [email protected]://www.grupovi-da.com@dmacadar

Page 15: BA City Week in SV 2012

wideoo is a very simple, intuitive online tool that allows anyone to make short animation videos so that they can share their ideas with the world.

for an explanation by video wideoo, visit www.wideoo.com

wideoo is designed for anyone to make videos wideoos in a super simple, fun and intuitive way, and for free.

all you have to do is choose a template, add objects to the scenes, animate them, and you’re done! your animation video wideoo is now ready!!

wideoo can be used by:

- entrepreneurs who want to convey their ideas/products/services in a simple and effective way. (tHis will be tHe tarGet market DurinG tHe first pHase)

- employees will be able to use wideoos to share their presentations with their superiors and co-workers.

- schools and universities will be able to create content which can be used as assignments for students.

- communicators/journalists will be able to use wideoos to share their reports on the cloud and in this way help them go viral and reach more people.

Partners:Agustín De Marco - Agustín Esperón - Juan Fortunato

Management Team: CEO - Agustín De Marco / Art Director - Agustín Esperón / CTO - Juan Fortunato

Industry: Audio-visual/internet/social networking

Numbers of Employees: Actual: 3At the start of activities: 3At the end of year: 8At the end of the third year: 15

Alliances / Partners:Business Accelerator List what companies you are looking to align/associate with and what value you are looking for them to contribute.

Financial Objectives:Investment sought: between US$300,000 and US$500,000.Equity in exchange: between 10 and 20%

Current investors:US$10,000 - PARTNERS

Use of Funds:MVP (minimum valuable product) development, development of sales channels (MKT) -Payment of salaries for:1 CEO, Art Director, CTO, 3 full-time programmers (one specialist in user experience), tester/analyst, social media manager/customer manager-Rent and expenses (could be avoided)-MKT-Costs of seeking investment

wwideoo.comwideoo.comwideoo.com

WiDeOOagu De [email protected]@wideoo

Page 16: BA City Week in SV 2012

myGalion is a leading tool in providing tourism ser-vices and information to hotel guests. it’s a business solution that not only provides such services about the hotel itself, but also concerning the city and its main at-tractions and services.

it can be accessed from different devices (e.g. tablets, touchscreens, pcs, notebooks, smartphones, tvs and others), considerably re-ducing hotel staff workload at the same time.

myGalion provides a wide range of services including taxis, flight reservations, hotel maps and main attractions, obtained by years of experience in the hotel industry and a lean startup model.

business model is based on a monthly fee charged to the hotel to provide this service for its guests, while it can also adapt to diffe-rent models:

- advertising: providing information and services to the guests, tar-geting age, sex, travelling groups and preferences.

- third party services: it can be adapted to include third party ven-dors for services such as taxis, souvenir purchases, etc.

the products original version is currently running in 4 different hotels including segments as: 3 stars, boutique hotels, spa and 5 star ho-tels, including the renowned intercontinental buenos aires.

Partners:Dario Bak - Hernan Soulages

Management Team: CEO - Dario Bak / CTO - Hernan Soulages / Product Owner - Jesica Panetta

Industry: IT - Tourism - Hospitality

Numbers of Employees: Actual: 3At the start of activities: 0At the end of year: 4At the end of the third year: 8

Alliances / Partners:Current alliances:Locobots – Screen development and other technology. Microsoft – Currently developing this partnership

Allies for third party services:Taxi companies / Online sales companies / Online reservation sites / Rent-a-car companies, cellphones, others / Other partners for hotel software development / Partners- resellers.

Financial Objectives:Invesment of USD3.000.000, participating in 25%.

Current investors:Until now $200.000 where invested in software development 100% of it by the venture team.

Use of Funds: To be used to develop sales offices in strategic locations in the region, and towards developing our current business in Buenos Aires.

My GAliOnDarío [email protected] www.mygalion.com@xappia