B2B communications

7/30/2019 B2B communications

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hellim john, hes gary and shes nic


2/18

tea

We are a multi-discipline team with big agency backgr

global brand experience and a crucial mid-size agency adv

We are nimble, fexible and collab

We are in

We oer resh insight and incredibl

We are an extension o you


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what we we deliver creative solutions or commercial pr

App Devel

B2B Communi

Customer Exp

Pac

Brand i

Digital Ma

Web Devel


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who we do it

mcg retail entertain


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Luvata - The largest metals company in Sweden with global reach. Print materials andINDUSTRIAL


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ACS - The worlds 3rd largest charter company with over $450,000,000 turnover, cAIRCRAFT CHARTER

Click...


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ARLA - Large multi brand oods company. Print materials andFMCG


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Cloetta - The largest conectionery company in Scandinavia with global reach. Print materials andFMCG


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Star - global provider o skills training. Identity, prCONSULTANCY SERVICES

EVERY DAY

NEGOTIATION

TOOLKIT

Client:

Username:

LOGIN

EVERY DAY

NEGOTIATION

TOOLKIT

PRE-EVENT

PREPARE: ANALYSIS

EXECUTE: PROPOSE

SUMMARISE & RECORD

PRE- EVENT

INFORMATIONCONTROL

MAIN MENU PRE-EVENT

1

2

Retain:

1

2

Acquire:

more>>1/3


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Star - global provider o skills training. Identity, prCONSULTANCY SERVICES


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NORDIC CAPITAL - 4.3 Billion investment und. Design o portal website print and digital coINSTITUTIONAL INVESTMENT


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Bausch & Lomb - global manuacturer o opticals. Training manuals or fnancial manageFMCG


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Moet Chandon British Independent Film awards - Main site celebrating merit and achievement in independenBIFA

Click...


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Coca-Cola - The worlds most valuable brand, this packaging o 15 million glasses is one o hundreds o B2B projects we carry out, we are aFMCG


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Kerry Foods - International oods processor and provider. Sales manuals and materials and corFMCG

Section 1

Planning

TOP10 GOLDENRULES

5 WHYS

FUTURESWOT

GAPANALYSIS

TRIANGULATION

Aset ofrulesthat canbe appliedto data andinformation to helpusget the mostoutof it.

Away ofthinking that forcesusto challenge whatwe are presentedwith, to try and drive

more value outofwhat we see. Itis a fabulousmindsetto have forbusinessasa whole!

Thistool getsust o think from differentperspectives, offering usthe chance to nd

something we wouldntnormally spot.

Away ofusing data to generate insights, butspecically in thisexample linkedto the point

ofpurchase.

Looking forlinkagesacrossmultiple sourcesofdata thatofferus competitive advantage -

Building the murderwall!

Agreatway to ensure customerengagementis to testyour

insightsagainstthe 3 Mores. Yourcustomersobsessabout:

MOREpeople buying MOREoften andspending/buying

MORE.

We will explore the model above andseek to THINK LIKE

RETAILERS. We will considerTHEIRkey metrics:

Total numberoftrips?

Total numberofbasketsthat containourcategories?

Size ofeachtransaction?

The protability ofthe category?

We will also considerhow they compare against:

Theirtotal share ofgrocery?

Theircompetitive set?

The segmentasshare ofcategory?

Penetration X X = X =

TrafcbuildIncrease the total

otrips

IncidentbuildIncrease the total obaskets that contain

the category

Transaction

buildIncrease the size oeachtransaction

ProftbuildIncrease the proft

othe category

Category

incidenceTransaction

sizeSales value % Margin Actualproft

Tools orinsight identifcation(youwill learnhow to use eachothese intraining)

Customerthinking

12

However, there a

individualswho lo

how well do we in

Once we know w

we have the bas

the agendaswe n

speak to them. T

appropriate conta

Once we are clea

andwhichareas w

thentake ourund

We canlook atth

We look atthem a

1. Degree ofinu

2. Degree ofinter

Positive.

Once we have minuence them:-

Trouble - attemp

(suchasyour fan

discussion.

Critics- attemptto

informationwithth

attemptto demon

therefore moving

Fans- keepthem

communicate, to

others positions.

Ambassadors- in

storiesto use inte

stakeholders.

Troub

Crit

Infuence

Low

High

Nega

Training workbook

Kerry Customer Management Academy

Key Principles for CMA

FREEDOM withinONEFramework2

These should drive our behaviours

CLEAR

SIMPLE

USABLE

World-Class Quality

Connuous Improvement

HONESTY

RESPECT our dierences

All ALIGNED

Kerry CHAMPIONED


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cExperience:

JWT, AD Creative London.

Client heritage:

Coca-Cola, M&S, Dixons, Telenor- Norway,Elkjp- Scandinavia, Henkel -Turkey, Virgin Group, ASDA,

Sara Lee

Specialities:

Creative direction, Graphic design, Retail design,

New product development, Customer communication.

Experience:

OMC, Richard Wilmot & Partners,

AD Creative.

Client heritage:

Coca-Cola, Diageo, L&L, Dixons, UCL, Mappin & Webb, Dorma , M&S, Haymans,

Allied Domecq, Kobrand Corp, Maxxium, World Duty Free.

Specialities:Brand development, Art direction, Graphic design, Project management,

New product development, Packaging.

Gary Page

Design Director

Experience

18 years experience in website and sot

Client Heritage

Media Equals, VideoJug, Stockcube, H

NHS. Music & Entertainment, Financi

sectors.

SpecialtiesTechnical Director, Design Director, CT

technical skills with

a hands on approach Ruby on Rails an

Engineering.

Andrew Gordon

Web Development

Director

John Graham FCSD

Creative Director

Experience:

6 years o mobile marketing experienc

Client heritage:

Coca-Cola, Panasonic, SEAT, Sanyo an

Specialities:

Consulting, interaction design, planni

Experience:

Highly qualifed graphic designer

Client heritage:

Coca-Cola, Procter & Gamble

Specialities:

Graphic design, Digital design

Sjors de Wildt

App development

Director

Nicolle Castro

Designer


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what they say about

Thanks for all your support at the presslaunch for the nominations, and thespeed you all worked at to get the softlaunch of the website up in time. It has,without a doubt been worth it - the sitelooks incredible with a fresh modernlook.

We love the video interviews youproduced and are thrilled at the visibleincrease of site visits, followers and

conversations we are witnessing onlinesince we started this activity.A Big thanks to all the team.

Tessa Collinson - Director

the site looks

incredible

with a fresh

modern look.

responsive,

creative and

on target.


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conta

John Grah

Creativ

Telephone: +44 (0) 20

Mobile: +44 (0) 783

Email: john@adcrea

www.adcre

Partner oices in:

Norway

www.addekor.no

Singaporewww.dpcdesign.com

AD Creati

John Gra

Documents

B2B communications