Elevating the Conversation – Small Business UnitedKira Wampler, Social Media Marketing Leader, Small Business Groupkira_wampler@intuit.com; follow me on Twitter @kirasw

Intuit Proprietary & Confidential

Intuit Small Business United

We faced two key challenges1. Intuit as the company’s small business brand was brand new

2. Accounting is Intuit’s flagship business but not a highly discussed topic among small business owners

Intuit Proprietary & Confidential

Intuit Small Business United

The solution – elevate the conversation

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Helping small business owners achieve success while delivering new user growth for, brand engagement with

& positive talk online about Intuit

BloggersSocial Media

Intuit Proprietary & Confidential

Intuit Small Business United

Key elements of Small Business United

• Launched with a video of real small business owners (and real customers too)

• Provided a full suite of free small business products

• Held a competition for over $300K in small business grants

• Donated to several small business organizations

Intuit Proprietary & Confidential

Intuit Small Business United

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Grant competition makes the small business owner the hero, not Intuit

• Nearly 2000 text-based, inspiring, useful and funny stories from real small businesses

• Every story included a tip that others can learn from

• Helps small businesses get visibility for their businesses whether or not they win

• 50 finalists provided emotional, powerful, and creative video entries for the final phase of voting

Intuit Proprietary & Confidential

Intuit Small Business United

Elevating the conversation is good for the bottom lineWe elevated the conversation to small business success

• 1.3MM visits• ~2000 stories, 30,000 ratings• Conversion rate on par w/transaction sites• Over 400MM PR impressions• 12% of total talk about Intuit, 90% positive

And, we delivered significant business results

Intuit Proprietary & Confidential

Intuit Small Business United

Thank you & Q&A