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Peter Aronstam presents to 'Rainmakers' about the B2B CFO model.
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“Every company…needs a Chief Financial Officer.”
Peter AronstamPartner B2B CFO®
ABO
UT
B2B
CFO
B2B CFO® in INC. 5000 list184% Growth Earns B2B CFO® Spot in the 2010 List of Fastest Growing Companies in America.
• Founded 1987 • Headquartered in Phoenix, AZ• Nation’s largest CFO firm serving entrepreneurial,
growth and mid-market companies with revenues <$75 million
• 220 Partners in 45 states, representing >6,000 years of cumulative experience.
• Partners average 25 years business experience; senior level executives with a broad expertise
• Partners work with more than 600 businesses with combined annual sales >$3 Billion
• Please visit online at www.b2bcfo.com
Why are we unique
Power of the Partnership
•Owner has become a “Minder”• Lack of financial
visibility•Poor cash flow•Weak margins• Exposure to fraud• Low business value
Finders
Minders
Grinders
Typical Client(Day One)
Business owner
“illusions”•Misjudges how well the
company is doing
•Mistakes in reading financial information
•Overestimates cash flow of business
•Makes poor choices due to faulty data
Where is the Cash Going?
•Receivables increasing• Excess inventory• Excess capital
expenditures•Operating expenses
out of control=
Owner contributing cash to cover overhead
Our Approach
Our Value Proposition
ways
we can help
5•More time for owner
• Increased financial visibility•Make company more
bankable•Build company value
•Develop exit strategy
ways
to get more cash
Sustainable sales 7Managing gross margin
Working capital management
Capital expenditures
Credit facilities
Cash driver metrics
Projections
What do Company Executives need for financial success?
More c
ash
Increased Company ProfitsBetter Vendor Terms
More control over the Business
Accu
rate
Cas
h Fo
reca
sts
More Time with Potential Customers
Solutions to Problems
More fro
m the B
ank
Correct Financial InformationAn Exit Strategy A
Plan
for t
he F
utur
e
No Company Theft
Timely
Financia
l Stat
emen
ts
Soun
ding
Boa
rd o
n Ke
y De
cisi
ons
More Time
Reduced Overhead
Dashboards
Owner now has:
• Goal clarity
• Increased profits and cash
• Trusted long term advisor
• Seasoned partner
• National partner resources
• Successful exit strategies
• No contract
Typical Client(After Phase 2)
Virtual resources include:• Bankers/ finance
companies/ investors
• Lawyers
• CPAs/ tax advisors
• Risk managers
• Employment/ benefits/ payroll
• Wealth managers
Where do I go for help?
• Business Owner
• Chief Executive Officer• Executive Director (Not
for Profit)of a company/NFP with revenues <$75 million p.a.
If they do not require my services, they are likely to know someone in a peer group who does
“Ideal Referral”
• Business Owner
• Chief Executive Officer• Executive Director (Not
for Profit)of a company/NFP with revenues <$75 million p.a. wanting to increase cash, profitability, sales and company value (with or without an exit)
“Ideal Client”
