STEP Into More Profits – Module #15

Autoresponder  Series  Part  2  

Information contained in this presentation is the property of Make A Difference Make A Living ©2014 Make A Difference Make A Living, LLC All Rights Reserved www.makeadifferencemakealiving.com

THE AGENDA

ü  Quick Review

ü  Formatting Guidelines

ü  Paid Offer Example

ü  Homework Action Items

ü  Next Week’s Topic

Let’s Review!

An Autoresponder Sequence is a group of prewritten, prescheduled emails that are programmed into an email management system designed to build trust & relationship as well as lead a new subscriber to purchase from you.

“

AUTORESONDERS

The autoresponder series is one of the best tools for generating a passive income. If setup properly, all you need to do is generate more leads and your pre-written emails will take care of the rest.

AUTORESPONDERS

The two types of Autoresponder Sequences are: 1) Value Only Sequence

2)  Paid Offer Sequence

AUTORESPONDERS

Value Only Sequence  

AUTORESPONDERS

Email  #1  Delivery  of  Free  Offer  

Email  #3  Value  Add  Ar?cle  

Email  #5  Value  Add  Ar?cle  

Email  #7  Guide,  

Checklist  or  Ar?cle  

Email  #2  Quick  Tip  &  Follow  Up  

Email  #4  Checklist  

Email  #6  Personal  Story  &  Tip  

Value Only Sequence

Paid Offer Sequence  

AUTORESPONDERS

Email  #1  Delivery  of  Free  Offer  

Email  #3  Value  Add  Ar?cle  

Email  #5  Value  Add  Ar?cle  

Email  #7  PPS    

Promo?on  

Email  #2  Quick  Tip  &  

PPS  

Email  #4  PPS  Info  &  

Pitch  

Email  #6  Success  Story  &  PPS  

Paid Offer Sequence

Formatting Guidelines  

AUTORESPONDERS The initial series should be 5 – 7 emails in length. Schedule them 3 – 5 days apart based on content. Keep paragraphs & length of email relatively short. Allow for a lot of white space on page. Use bold & italic when appropriate. Include one specific call-to-action in each email.

Paid Offer Example!

Step  #1  -­‐  Free  Offers  

Email #1

1)  Lots of white space

2)  Short paragraphs

3)  At least 3 links

4)  No more than 600 px wide

5)  Introduction to product in 1st email

Step  #1  -­‐  Free  Offers  

1)  Link to guide, (free offer)

2)  What to expect

3)  Call to action

4)  Benefit statement

Step  #1  -­‐  Free  Offers  

1)  Restate the name of the guide, (that includes a benefit rich title)

2)  What to expect 3)  Includes program

link after their signature, (soft sell)

Step  #1  -­‐  Free  Offers  

1)  Call to action 2)  Includes program

link, (soft sell)

Step  #1  -­‐  Free  Offers  

1)  Video explaining program, (all slides)

2)  Very obvious call to action at the end of video

3)  Add to cart…

(borderline medium/high priced program)

Step  #1  -­‐  Free  Offers  

Email #2 1)  Reminder of what was already sent 2)  Focusing on ideal clients preferences 3)  New link, (very, very soft sell)

Email #1 Subject  Line:  The  Signature  Promo?onal  Giveaway  has  arrived  

Email #2 Subject  Line:  Have  you  created  your  free  offer  yet?  

Email #3 Subject  Line:  The  key  to  geSng  results  

Email #4 Subject  Line:  A  friendly  reminder  about  your  special  offer  

Autoresponder Worksheet

REVIEW

ü  Quick Review

ü  Formatting Guidelines

ü  Paid Offer Example

ü  Homework Action Items

ü  Next Week’s Topic

Your Action Items:

ü  Use the Autoresponder Worksheet to outline emails

ü  Write sequence of emails

ü  Program emails into your EMS

Extra Credit

ü  Post the word “Done” & your biggest aha from this week’s lesson in our private Facebook group.

Coming up next week In Module #16

OPEN  WEEK  plus….  

BONUS:  Survey  Your  Audience  

Karen Pattock’s

A Step-By-Step Process For �Monetizing Your Online Presence

Step  Into  More  Profits  

Information contained in this presentation is the property of Make A Difference Make A Living ©2014 Make A Difference Make A Living, LLC All Rights Reserved www.makeadifferencemakealiving.com