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AUTORESPONDER

WELCOME EMAIL SERIES

HOW TO SETUP AN

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http://inspiriting.biz

Email Marketing is a channel for you to send content and messaging about your business …

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E… directly from you to

your subscribers.

There are many channels to market a business.

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@nspiriting

Email is a little more permanent, and it gets delivered directly

into somebody’s inbox.

BASICS OF SETTING UP

1

An Autoresponder Series

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can you use email to enhance your visitor’s experience

in a way that is aligned with your business goals?

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How

With a Newsletter

Welcome Series!

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A welcome series consists of a certain amount of single emails

that make up a series of 3, 5, or even 7 mails.

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(or anything in-between)

“To start off, start small.”

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If this is your first autoresponder sequence,

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it’s probably best to opt for a series of 3-5 emails.

ÉÉÉÉÉ

Welcome Email

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É

Final Email É

Content Email(s) ÉÉÉ

Here’s an example of how an autoresponder welcome series could look like:

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GUIDELINES FOR SETTING UP

2

An Autoresponder Series

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Considerations for your Welcome Email:

Determine your purpose.

Say something with substance.

1

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2

3 This is the email where you set the tone - both for what is to come and where it’s coming from.

In your Welcome Email,

Always keep in mind that people feel it when

you push too hard.

And people don’t like being sold out at the very

first opportunity.TIP

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Considerations for your Content Emails:

Always keep in mind how you can serve your audience best.

Any email in a curated content chain is directly impacted by the previous one.

1

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2

3 Be considerate to not overwhelm your readers.

How do you know what to include in your Content Emails?

A good starting point might be to think about the „jobs“ that your best

content performs. TIP

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Considerations for your Final Email:

The final email could very well contain a pitch.

Whatever your effort is in this final email sequence, state it as plainly as you can.

1

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2

Use captivating images to reinforce your points

WANT MORE BEST PRACTICE

TECH TIPPS FOR YOUR SMALL

BUSINESS ?

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Visit my website http://inspiriting.biz & subscribe to the Newsletter!

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Need clarity on how to move forward

with your business?

Book a Clarity Session

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[ Clarity Sessions are a useful service for entrepreneurs who need help with their technical needs. ]

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inspir ingThe place to go for tech inspirations

http://inspiriting.biz