Making an Autoresponder

Please first log into your 1Shopping Cart account and then go to:Email & Marketing/Autoresponders then click "Create a New Autoresponder" at the top left ofpage.

General Settings

Autoresponder Name

Autoresponder ID

Direct Subscribe Enabled

Unsubscribe Autoresponder

From Email Address

From Name

Sharable

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Save I Back IAutoresponders will be used to segment your subscribers into separate lists or mailing groups. You willbe able to broadcast to segments of your subscriber list based on which Autoresponder they aresubscribed to. The Autoresponder can also have a series of messages attached to it that will be deliveredautomatically to subscribers who are subscribed to the Autoresponder list based on a schedule youspecify.

Here is a description of each field you will find on the General Settings page for an Autoresponder:

Autoresponder Name

Give your Autoresponder a name that it is easy to recognize and describes the purpose of the list.Something like Homepage left Navigation Bar sign up will help you to know where these subscriptions arecoming from. Your clients will be able to see this auto responder name if every they click on an opt out, orunsubscribe link.

Autoresponder ID

This field will be filled in automatically by your cart. When you save your Autoresponder our system willgenerate a unique ID for your Autoresponder, which will be visible in this field.

Direct Subscribe Enabled

If this is set to "Yes" you will be given an email Address which will look like "username­AutoresponderID@autocontactor.com". If a subscriber sends an email to this address their email addresswill be subscribed to the Autoresponder list (after confirming their subscription via a double opt-inmessage).

Unsubscribe Autoresponder

If you have more than one Autoresponder created you will find that this field has a drop down box filledwith all of your Autoresponder names (except for the one you are currently working on). Selecting anAutoresponder here will cause your subscriber to be unsubscribed from the Autoresponder you choosewhen they subscribe to the one you are currently creating or editing. This feature is often used by peoplewho have all of their customers on one list, and prospects on another list and wish for them to remainseparate. Choosing the "prospect" Autoresponder as the unsubscribe Autoresponder in the "customer"Autoresponder, will cause them to be removed from the "prospect" Autoresponder when they buysomething and become a customer. In order for this scenario to work properly you will need to select the"customer" Autoresponder as your "Default Autoresponder" under the Setup » Orders menu.

From Email Address

This is the email address your Autoresponder messages will appear to come from. Make sure you tellyour subscribers to add this address to their email program's Address Book to ensure your messages gointo their inbox and not their Spam folder.

From Name

This is the name your message will come from. Make sure you use a consistent from name in all of youremail messages so that your subscriber will recognize your message in their inbox. Changing your fromname all the time will cause you to have lower open rates and a higher unsubscribe rate.

Sharable

This is only important if you have more than one account with us and you wish to copy an Autoresponderand all of its messages to one of your other accounts. Unless you are actively trying to copyAutoresponders from one account to another, this option should be left at "No".

Opt In Verification Message

This is the verification message your subscribers will receive when they are asked to "double opt-in".Subscribers will be required to confirm their subscription through double opt-in in certain sign-upscenarios. When you import your subscribers into your account for the first time, when the subscribersigned up through a web form when you had opt in verification turned on or if they subscribed through anAutoresponder's direct subscribe email address.

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Days Delay

Message Type

Alternate Destination

Subject line

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Once you have filled in all of the fields, Click the Save button to create the Autoresponder.

The next page you see after saving your Autoresponder will ask you to create the first message in theAutoresponder series your clients will receive after being subscribed to this list.

Go To Message

You will not select anything from this box. This option is used for navigating from one message to anotherwithin the Autoresponder series. It's a shortcut that makes it easier to edit different messages in theseries without having to exit and re-enter the Autoresponder.

Days Delay

The number of days delay you set for any message in the series will always be the number of days fromthe date the subscriber first signed up to this series. Day 0 would be the day they subscribed and day 30would be thirty days after they subscribed.For example, if you had five messages in the series all with days delay of 7, every message in the serieswould be sent 7 days after the subscriber signed up. If you intended to send one message every sevendays, you would set the days delay for each message as 7, 14, 21, 28 etc.

Message Type

Here you can choose the format of your Autoresponder message. We currently support HTML, Text orMIME (both) email formats. HTML formatting works great for newsletter type messages where you wantto add pictures and color to the email, while text works best when trying to send a more personalizedmessage and all that is needed is plain text.

Alternate Destination

This field will typically be left empty. If you enter an email address in this Field, our system will redirect themessage to the "Alternate Destination" email address instead of it being sent to the subscriber. Thisfeature is typically used to inform other people in the company that someone has subscribed to theAutoresponder list and from there they would know to follow-up or enter the subscriber's information intoan external database.For example, if your secretary needs to know when someone subscribes to your Autoresponder list, youmight wish to place their email address in this field so they will receive the message instead of the client.

Subject Line

This will be the subject line of your email. Subject lines should be used to get the attention of yoursubscriber when they see the email intheirinbox.Aninteresting subject line that previews what thesubscriber will find within the email will prompt them to open and read your message. Generic subjectlines that blend in with the other emails in your subscriber's inbox may get lost and never read by yoursubscribers. It is a good idea to test different subject lines in your messages to see what type of subjectsyour subscribers respond to.

Message Body

This is where you create the email message. You can enter your text into this area or use the WYSIWIG(what you see is what you get) editor to create an HTML formatted message.

HTML Message Body

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Times New Roman Size • Merge Code

Merge Insert Menu 1

This can be found to the right of the message body and contains many different symbols. All symbolsbegin with %$ and end with $%. You can click on these to insert them into your message body whereyour cursor is located. When you send your message out to your selected list these codes will beautomatically exchanged for the accurate information for each individual client.

For example if you use "Hi %$firstname$%" to begin your message, and someone named Joe signs up toyour list, when they receive the message it will read "Hi Joe".

This feature is very useful when you want to personalize your message to make it more appealing to yoursubscribers. You can get creative with the merge fields to make it seem as though you are sending themessage personally to each and every subscriber.

Summary

Save your changes using the Save button.

If you would like to add another message to this Autoresponder series, just click the "New Message"button and repeat the steps above.

There is no limit to the number of messages you can add to an Autoresponder. So feel free to be creativewith the number of messages and the days delay in-between each message. Just make sure that youremember that you want to keep in touch with your subscribers, not make them angry that you aresending too many messages to them. Sending too many messages to frequently to your subscribers canincrease your unsubscribe rates considerably. That is all it takes to create your first Autoresponder!