30
M&M REPORT: Radio's Bible Belt... see page 7 dAU:i1 _I LI-1 Europe's Radio -Active Newsweekly E2.95 August 3, 199 VOLUME 13, ISSUE 31 DM8 FFR25 US$5 DFL8. TF1, NRJ Support Marketing Blitz by Emmanuel Legrand PARIS - Khadja Nin, a rela- tively unknown artist from Burundi, is the tak- ing France by storm due to a huge TV and radio marketing blitz. Leading TV sta- tion TF1 and FM net NRJ have teamed up with label Disques Vogue, an imprint of BMG, to launch a massive marketing strategy to pro- Khadja Nin mote the artist. In 1994, Nin's single Sambolero Mayi Son, released through Ariola, was well received by the press but got limited airplay and sold badly. Now the tables have turned with a relaunch of the album under a new name Sam - bolero, with new tracks added and remixed. continues on page 24 INSIDE CLOCKWATCH Chris Evans: Talent Or Twerp? 8 Radio Prime Mover In Marketing 10 NUMBER ONE European Hit Radio FUGEES Killing Me Softly (Columbia) Eurochart Hot 100 Singles FUGEES Killing Me Softly (Columbia) European Top 100 Albums FUGEES The Score (Columbia) Cardigans Grow Up STOCKHOLM - After the Cardi- gans charmed the UK and Japan successfully with their previous album, Life, they set out to record their third album First Band On The Moon (Stockholm Records). The result is a mature mixture of ballads and more diverse, alternative tracks. However, the first single Lovefool is a happy pop tune in the best Cardigans tradition. A world wide priority for Poly - Gram, the album's sales target is set between 1.5-2 million copies. According to PolyGram International VP marketing continental Europe Monica Marin, "With this simultaneous release, the album and single could have more impact than the previous, scattered, re- leases." See page 11 If I ruleb tbe worth the new -/eatitre) uoc o urun bill from 'imagine that' C01.1 NMI A Sony Music MTV Starts Regional Playlists by Christian Lorenz LONDON - More exposure for European talent and a closer relation with the local label community. That is what MTV Europe is trying to achieve with the introduction of its regionalised playlists last week. MTV Europe's three programme regions Northern, Central and South- ern, now have the autonomy to determine 50% of their respective playlists. Liaising with record labels on a local as well as a pan- European level allows more flexibility to accommodate international release sched- ules. "Labels might find that they plug us twice now," admits MTV Europe senior VP talent & music programming Harriet Brand. "But in the long run they will benefit from being able to work with MTV in real time, closer to local release dates." The actual broadcasts will MTV's Programme Regions Region Northern Central Southern Headquarter London Hamburg Milano Distribution UK, Scandinavia, Benelux, France, Spain GSA Region, Eastern Europe, Russia, Greece Italy Note: MTV plans to integrate France and Spain into its Southern Service once it gains 24 hour cable carriage in Italy. Dutch Dig Human Table Soccer Amsterdam based Gold/Oldies station Radio 10 Gold has started a new summer craze with a life-size version of table soccer. Hol- land's beaches provide the sunny stage for human volunteers to take the place of those little plastic figures we know from the original game. continue to be made from MTV's premises in London. The separate programmes are put together with the help of four RCS Selector databases, one each for the three regions plus one for the overall net- work. "The three programmes have completely independent broadcast schedules," says MTV Europe network music controller Peter Good. The regions only fall back on cen- tralised network programming for the station's two daily live shows Hangin' Out and Select MTV. "For all other shows we produce separate DJ links to introduce regional clips," explains Good. "Ultimately we plan to pro- duce separate regional shows with local presenters unique to each region," reveals Good. The lingua franca of all MTV broadcasts remains English. Good explains that "a stan- dard programme language as a pan- European element is important to our phi- losophy." Despite strong regional programme autonomy, MTV con- tinues to operate as a pan-European network. MTV Europe presi- dent and business director Peter Einstein rules out the possibility of turning MTV Europe into a franchise. "The network concept is what attracts advertisers and audi- ence to MTV," says Einstein. Harriet Brand continues on page 24 THE CARDIGANS lovefool New hit single out now! See inside for more details. PolyGram STOCKHOLM RECORDS AmericanRadioHistory.Com

August 3, 199 dAU:i1 - WorldRadioHistory.Com...1996/08/03  · M&M REPORT: Radio's Bible Belt... see page 7 dAU:i1 _I LI-1 Europe's Radio -Active Newsweekly E2.95 August 3, 199 VOLUME

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  • M&M REPORT: Radio's Bible Belt... see page 7

    dAU:i1_I LI-1

    Europe's Radio -Active Newsweekly E2.95

    August 3, 199VOLUME 13, ISSUE 31

    DM8 FFR25 US$5 DFL8.

    TF1, NRJ SupportMarketing Blitz

    by Emmanuel Legrand

    PARIS - Khadja Nin, a rela-tively unknown artist fromBurundi, is the tak-ing France by stormdue to a huge TVand radio marketingblitz.

    Leading TV sta-tion TF1 and FM netNRJ have teamed upwith label DisquesVogue, an imprint ofBMG, to launch a massivemarketing strategy to pro-

    Khadja Nin

    mote the artist. In 1994,Nin's single SamboleroMayi Son, released throughAriola, was well received by

    the press but gotlimited airplayand sold badly.Now the tableshave turned witha relaunch of thealbum under anew name Sam -bolero, with newtracks added and

    remixed.continues on page 24

    INSIDECLOCKWATCH

    Chris Evans:Talent Or Twerp?

    8

    Radio Prime MoverIn Marketing

    10

    NUMBER ONE

    European Hit RadioFUGEES

    Killing Me Softly(Columbia)

    Eurochart Hot 100 SinglesFUGEES

    Killing Me Softly(Columbia)

    European Top 100 AlbumsFUGEESThe Score

    (Columbia)

    CardigansGrow UpSTOCKHOLM - After the Cardi-gans charmed the UK andJapan successfully with theirprevious album, Life, they setout to record their third albumFirst Band On The Moon(Stockholm Records). The resultis a mature mixture of balladsand more diverse, alternativetracks.

    However, the first singleLovefool is a happy pop tune inthe best Cardigans tradition. Aworld wide priority for Poly -Gram, the album's sales targetis set between 1.5-2 millioncopies.

    According to PolyGramInternational VP marketingcontinental Europe MonicaMarin, "With this simultaneousrelease, the album and singlecould have more impact thanthe previous, scattered, re-leases." See page 11

    If I ruleb tbe worththe new

    -/eatitre) uoco urun bill from

    'imagine that'C01.1 NMI A Sony Music

    MTV Starts Regional Playlistsby Christian Lorenz

    LONDON - More exposure forEuropean talent and a closerrelation with the local labelcommunity. That is whatMTV Europe is trying toachieve with the introductionof its regionalised playlistslast week. MTV Europe'sthree programme regionsNorthern, Central and South-ern, now have the autonomyto determine 50% of theirrespective playlists.

    Liaising with record labelson a local as well as a pan-European level allows moreflexibility to accommodateinternational release sched-ules. "Labels might find thatthey plug us twice now,"admits MTV Europe senior VPtalent & music programmingHarriet Brand. "But in thelong run they will benefit frombeing able to work with MTVin real time, closer to localrelease dates."

    The actual broadcasts will

    MTV's Programme RegionsRegionNorthern

    Central

    Southern

    HeadquarterLondon

    Hamburg

    Milano

    DistributionUK, Scandinavia,Benelux, France, SpainGSA Region, EasternEurope, Russia, GreeceItaly

    Note: MTV plans to integrate France and Spain into its SouthernService once it gains 24 hour cable carriage in Italy.

    Dutch Dig Human Table Soccer

    Amsterdam based Gold/Oldies station Radio 10 Gold has starteda new summer craze with a life-size version of table soccer. Hol-land's beaches provide the sunny stage for human volunteers totake the place of those little plastic figures we know from theoriginal game.

    continue to be made fromMTV's premises in London.The separate programmes areput together with the help offour RCS Selector databases,one each for the three regionsplus one for the overall net-work. "The three programmeshave completely independentbroadcast schedules," saysMTV Europe network musiccontroller Peter Good. Theregions only fall back on cen-tralised network programmingfor the station's two daily liveshows Hangin' Out and SelectMTV. "For all other shows weproduce separate DJ links tointroduce regional clips,"explains Good.

    "Ultimately we plan to pro-duce separate regional showswith local presenters unique toeach region," reveals Good.The lingua franca of all MTVbroadcasts remains English.Good explains that "a stan-dard programme language as

    a pan-Europeanelement isimportantto our phi-losophy."

    Despitestrongregionalprogrammeautonomy,MTV con-tinues to

    operate as a pan-Europeannetwork. MTV Europe presi-dent and business directorPeter Einstein rules out thepossibility of turning MTVEurope into a franchise. "Thenetwork concept is whatattracts advertisers and audi-ence to MTV," says Einstein.

    Harriet Brand

    continues on page 24

    THE CARDIGANS lovefoolNew hit single out now! See inside for more details.

    PolyGram STOCKHOLM RECORDS

    AmericanRadioHistory.Com

  • ROBBIE I LFREEDOM

    our powOWChrysalis, EMI

    AmericanRadioHistory.Com

  • M & M N E W S T H I S WEEK

    MTV Moves MountainsBetweenThe Lines

    by Machgiel Bakker

    The problem in defining and addressingpan European audiences continues toplague the record business. Last week,MTV Europe implemented its new pro-gramming philosophy of operating dif-ferent regional windows throughout theregion (see front-page story). Thismeans that at certain crucial momentsof the day Italian viewers will be watch-ing different videos to their Englishcounterparts.

    Apart from the commercial benefitsit can bring to MTV, the change also sig-nals a radical switch in the station's out-look on Europe. For the last decade,

    MTV has been running centralised programming from its Londonheadquarters. In so doing, it was often criticised for not support-ing enough mainland European talent. But although the stationseemed to be willing to accommodate more talent from the Conti-nent, its good intentions were always impeded by, and let's not becoy about this, the lack of true border breaker artists.

    As the recent list of IFPI Platinum Europe awards clearlydemonstrated, the number of continental artists able to make sig-nificant crossborder impact is still very low (12 to be precise).Bearing these cold statistics in mind, one can see the difficultiesany music television station with pan European ambitions isbound to encounter. Apart from the Anglo-American bastion,there are only a handful of artists that can appeal to MTV's divid-ed European audience. Programming too many domestic artistscan easily estrange the majority of its viewers. To bring in moretailor-made programming for the different regions is therefore afirst step in solving part of this dilemma.

    And there's another, less obvious, advantage. Unlike the US,release schedules across Europe tend to be scattered, even forestablished (Anglo-American) artists. While the UK is ready forthe third Lightning Seeds single the French are still struggling

    account.An issue still to be addressed is the seemingly arbitrary defini-

    tions of the regions. I am not sure whether the Scandinavians liketo share their region with the Benelux and, worse, the British. It'salmost unfair for the Swedes or Danes to fight for an equal shareof the playlist with the Brits who have tons of artists with provencrossborder appeal they can bring to the fore. I would welcome afourth region to the scheme, the North West, comprising the UK,Ireland and the Benelux, with the Northern region being theexclusive preserve of the Scandinavians.

    Nevertheless, MTV's new structure brings it closer to the locallabel community and that's a very good thing.

    1743

    @ECk h pciIndustry highlights this week

    UNITED KINGDOM GERMANYCLT Looks To Sell CountryCLT UK Radio has decided toput London's country musicoutlet Country 1035 AM upfor sale. The moves comesonly two weeks after the sta-tion was rebranded as RTLCountry 1035 AM (with newjingles and a new logo) todraw attention to its CLTparentage. A statement fromCLT says that in order tofocus its UK managementresources on its national com-mercial radio interests (TalkRadio and Atlantic 252), it isprepared to "consider offersfor all or part of its interest inCountry 1035 AM."

    Logic Founder LeavesLogic co-founder and MDMatthias Martinsohn has leftthe company. Since July 1 theBMG Ariola-owned dancelabel has been under newleadership. Former BMG Ario-la head of domestic A&RAndreas Weinek is responsiblefor Logic's A&R and its pub-lishing arm Songs Of Logic.Hansa business directorAndreas Peter handles mar-keting, distribution andfinance at Offenbach basedLogic. Weinek and Peter alsotake over responsibility forLogic's affiliates in Londonand New York.

    EMI Music Going StrongThis story was written byJeff Clark -Meads, Euro-pean news editor at Bill-board

    LONDON - EMI Music is con-tinuing to prosper ahead of itsimminent demerger, accordingto the last set of financial fig-ures released before the split.

    Also faring well is therumour that continues to sug-gest the company will be soldoff. In response, though, par-ent Thorn EMI reiterates itsposition that not only is it notfor sale, no potential buyers

    have even been in touch.Thorn EMI shareholders

    will be asked to approve theseparation of the EMI musicarm from the Thorn companyat a meeting in London onAugust 16. Subject to theirsanction, demerger will beeffective the following week.The shareholders will considerthe issue in the light of figuresfor the three months to June30 showing sales up 4.7% andoperating profit up 17.4% inlocal currency terms comparedwith the same period last year.Sales were the equivalent of

    Herb Alpert Livens London Up

    Having been nominated one of the North Sea Jazz Festival's high-lights by festival organiser Theo Van Der Hoek, Herb Alpert con-tinued his European tour at the Jazz Café in London. Pictured (1-r): MCA Music Entertaiment International (MMEI) director ofmarketing Max Mueller; MMEI VP finance Boyd Muir; HerbAlpert; MMEI senior VP marketing and business affairs TimBowen; J.Wave Tokyo programme director Takaaki Sakurai andAlmo Sounds international director Chris Bren.

    IRG Buys Scot FMby Jonathan Heasman tion) becomes law, subject to

    the Radio Authority's new"public interest" test being car-ried out.

    "The acquisition fits intoour strategy of buying under-performing stations or busi-nesses like Scot FM whichhave yet to reach maturity,"says IRG finance director TonyDewhurst. "There is no pointin buying fully mature busi-nesses at over -inflated prices.We feel that, with its presentformat, Scot FM has thepotential to achieve a reach of20-25%."

    Grampian Television saysthat it was not actively lookingfor a buyer for Scot FM,which-although still losingmoney-had recently enjoyedstrong audience growth. "Tosome extent we have mixedfeelings about the deal,"admits a Grampian spokes-man. "The station has beendoing very well and we weren'tgoing out looking to sell it. ButIRG came and made us anoffer that we thought was inour shareholders' best inter-ests to accept-we have madea large profit on what we origi-nally paid for the station."

    GLASGOW - Central Scotland"super station" Scot FM hasbeen sold by its ownersGrampian Television to theIndependent Radio Group(IRG) for £5.25 million (app.US$7.9 million).

    The deal has raised eye-brows in some quarters due toScot FM's significant increasesin listenership recently, andbecause IRG has just spentconsiderable sums of money onrelaunching 96.3 QFM (for-merly Q96) in Glasgow as adirect competitor to both Scot

    11111FM and RadioClyde.

    -41/4Following the

    Scot FM pur-4, chase, IRG has

    had to dispose of80% of QFM (via a

    "loan note" mechanism)because the current radio own-ership restrictions prevent acompany from wholly owningtwo FM services in the samemarket. However, IRG saythey will regain full control ofQFM as soon as the currentBroadcasting Bill (which willremove the "two FM's" restric-

    SCOTIA

    US$829.6 million and operat-ing profit was US$63.9 mil-lion.

    A Thorn EMI statementsays that the results wereundermined by the impact ofexchange rate fluctuations.The company cites the EMIgroup's major sellers in theperiod as George Michael'sVirgin Records debut Older,Tina Turner's Wildest Dreams,Everything But The Girl'sWalking Wounded, the Japan-ese soundtrack Long Vacationand the Olympic tributealbum, Voces Unidas.

    All Thorn EMI's retailingoperations will be encom-passed by a new company,EMI Group, which will be cre-ated should demerger goahead. Speculation that theEMI Group will be boughtsoon after it is separated fromThorn has been rife since thedemerger plan was announcedlast fall.

    MinisterEmpowersCSAby Marc Maes

    BRUSSELS - Media minister forsouthern Belgium, LauretteOnkelinx, plans to review thecurrent frequency plan in theFrench Belgian communityand give more power to theradio council, CSA.

    The new frequency plan isexpected in the autumn and isto include three types of radiostations in the French commu-nity. According to Onkelinx'soffice, the plan will restructurethe regional radio market andtake the broadcasts of Flemishstations into consideration,often troubled by interferencefrom French language stationsin border areas.

    As a first step, the Ministeris expected to change the sta-tus of the existing stationsand, as in Flanders, cut thenumber down from the currenttotal of 250 in southern Bel-gium.

    In addtion, the CSA standsto become empowered bystructural changes. Suchchanges will result in the cre-ation of three divisions: onewhich will advise on audiovi-sual matters, another to judgethe status of new radio and TVstations and the obligationsfor state owned RTBF. Thisdivisions will also act as a con-trol body and as such will havethe power to withdrawlicences. A third division is tobe in charge of advertisingethics.

    MUSIC & MEDIA 0 AUGUST 3, 1996AmericanRadioHistory.Com

  • M & M W T HIS WE E K

    W;)latIAIndustry highlights this week

    ITALYRAI Gets New Director GeneralFollowing the appointment of anew board of governors lastweek, Italian public servicebroadcaster RAI now has a newdirector general, nominated bythe board and RAI's majorityshareholder, state holding com-pany IRI. The new DG, FrancoIseppi has been programmescheduling director at RAI since1993. Meanwhile Enzo Sicilian°has been confirmed as RAI'snew president.

    UNITED KINGDOMPRS Director ResignsPRS director of broadcasting,Nicholas Lowe, has resigned tostart his own law firm in NewYork. His first client is the PRSitself, which has engaged Loweto continue working on the cur-rent BSkyB Copyright Tribunalreference. PRS chief executiveJohn Hutchinson said that theSociety will use Lowe's depar-ture as an opportune time tounite its UK income under onedirectorship.Virgin's FAB DABVirgin Radio has coined thephrase "FAB DAB" as part ofthe promotional campaign forits DAB broadcasts, which arepart of a month long commer-cial radio DAB trial in Birming-ham organised by transmissioncompany NTL. Classic FM,Chrysalis Radio and GWR arealso involved in the project. Vir-gin Radio finance director AnyMonett says, 'Virgin is totallycommitted to DAB as a way for-ward for radio. However, whilethere is a high awareness in themedia, we see the need to edu-cate the public as to how DABwill affect the way they will lis-ten to radio in the future."

    DENMARKMinistry Rejects Perform-ing Rights AgreementDenmark's Ministry of Culturehas rejected a performingrights agreement that cameinto effect from January 1,1996. The agreement was madebetween KODA, the organiza-tion that administrates per-forming rights and FAEM, thecouncil for broadcast media.The ministry said the agree-ment was not favorable tosmaller radio operators andwants a ceiling on advertisingrate hikes with better assur-ances for stations that broad-cast fewer than 2.000 hoursannually. FAEM said that itexpects an adjustment to theagreement will be finalized inSeptember.

    Robbie Williams

    SPAINSpanish Influence at PopKommSGAE, the Spanish authors'rights society has arranged a"Spanish package" to play at allmain trade festivals such as PopKomm, Midem and New York'sNew Music Seminar, and thisyear's festival in Cologne willhave a Spanish -Cuban flavour.Spanish 'world music' specialistsRadio Tarifa, Andalucian pop/rock veteran Kiko Veneno, andCatalan flamenco artist MayteMartin will perform at the The-ater am Rudolfplatz, whileCuba's Charanga Habanera andAngelitos Negros will play at theMusikfest am Ring.Robbie Williams Stops TrafficHundreds of screaming fansbrought peak -hour traffic to a

    halt onMadrid'smain street,Gran Via, onJuly 17 whenformer TakeThat singerRobbie

    Williams visited the city centrestudios of Cadena SER's EBBnet Los 40 Principales to give aninterview to promote his firstsolo record, Freedom (Chrysalis).

    HOLLANDLocal R&B Scores On The BoxThe debut clip of Dutch lan-guage R&B act Arnhems Gewijs(Mercury) is among the Top 10most requested videos of musicTV station The Box this week.The Box reports generally highinterest in local productions inDutch. The video request chan-nel also just introduced its firstrate card offering 50% rebates torecord companies and publish-ers. The full rate for a 30-45 sec-ond spot during prime timebetween 2pm and 12pm isDfl. 750 (app. US$ 440).

    GERMANYWesternhagen StrikesCinema CoupIFPI Platinum Europe Awardwinner Marius Mtiller-Western-hagen is at the centre of a fea-ture length documentary direct-ed by Donn Alan Pennebakerand his wife Chris Hegedus.Pennebaker gained his reputa-tion by following Bob Dylan'sfirst tour through Europe in"Don't Look Back" and captur-ing the tension at the MontereyPop for the screen. For the West-ernhagen documentary KeineZeit (No Time) Pennebaker andHegedus followed the artist's1995 tour. The film will bereleased in Germany on Sep-tember 12.

    Rosana Arbelo TakesSpain By Surpriseby Howell Llewellyn

    MADRID - Rosana Arbelo, a com-pletely unknown Spanishsinger -songwriter, has stormedinto the charts with her debutalbum.

    The album had virtually nopromotion, and Arbelo has a con-cert history of just 16 concerts intiny bars in front of an averageof 60 people. Arbelo cites thesupport of Spain's popular morn-ing music radio presenter, full -service Cadena 100's Jose Anto-nio Abellan as an influentialfactor.

    "Abelian has been like a god-father," she enthuses when talk-ing about the near -platinumsales of 97.000 units in a monthof Lunas Rotas (Broken Moons).

    Only George Michael and thenew release of veteran JoaquinSabina has kept her from thetop spot. Abelian explains thathe heard of Rosana through thegrapevine, and asked for a copyof a demo tape she had made.He started playing them on hisprogramme one month beforethe album launch. "I didn't telllisteners who the singer was,and I was soon getting calls fromlisteners who were almost hys-terical to know," he recalls.

    Rival Cadena SER ACE/oldies net M-80 also playedRosana's songs before the albumcame out. Director Javier Ponssays "MCA invited us to one ofher concerts where there were30 people in the audience. Threedays later we were playing a

    At The Jazz Fest With Radio West

    The Hague -based Radio West broadcast live from a temporary studio atthe North Sea Jazz Festival earlier this month. Included in the broadcastschedule were interviews with several artists and performances by Al Jar-reau, Dianne Reeves, and the Tilmar Junius Trio, among others. Picturedhere is the Radio West team. Top (1-r): MD Jack Kroes, Hans de Waard(Tilmar Junius Trio), technician Sjaak van der Berg. Middle (1-r): pro-gramme director Nico Mokveld, reporter Sjaak Bral, Wim Kegel (TilmarJunius Trio), presenter Louis Hueber and Tilmar Junius. Bottom (1-r):head technician Pieter van Baarle, technician Bas Martinius, producer/presenter Conny Kraayeveld and reporter Hans Reijnhout.

    Europe 1 MovesTowards News/Talkby Emmanuel Legrand

    PARLS - The days of Europe 1 asa full -service format may benumbered as management pre-pare to present a new schedulewhich will transform the netinto the first news -talk radio sta-tion in France.

    Sources at Europe 1 say therecently appointed director dele-gate in charge of radio for thegroup Europe 1 CommunicationMartin Brisac has received con-firmation from presidentJacques Lehn to make this radi-cal change.' To build up the new sched-ule, Brisac will expand newscoverage and launch a series of

    new shows which rely heavily oninteraction with the listeners.Brisac says, "People are in needof words. Europe 1 had startedto lose its identity when the gapbetween the news and the rest ofthe programmes widened."

    Sources say that ClaudeBrunet, hired a year ago as pro-gramme director, had proposedthis option to Lehn who turnedit down, reluctant to make suchradical changes. But since then,the ratings have fallen to such alevel that the station has had toreact. But observers feel thatthis is the last chance for Europe1 and the change in format is alast attempt to resuscitate anailing leadership.

    song on a morning programme,and a week later it was on rota-tion."

    Rosana was discovered by fel-low Canary Islander TeddyBautista, executive president ofthe authors' rights societySGAE. He told the trade audi-ence at Arbelo's Madrid show-case, "I played the demo tape toalmost every major record labeldirector, and they all rejectedher-except MCA managingdirector Carlos Ituino."

    Arbelo is by no means toremain a Spanish phenomenon.MCA International has plans torelease her album in the rest ofEurope. Director of internationalmarketing Kate Farmer is confi-dent of a crossborder success, "Ipresented her album at a meet-ing of international marketingdirectors and there was animmense interest from Italy,France, Belgium and Holland.There will probably be a lateSeptember release in those terri-tories," she says.

    BBC, GWRLink Up InPolandby Jonathan Heasman

    LONDON - A national news/talkstation for Poland is to belaunched by a consortium whichincludes the BBC World Serviceand the GWR Group.

    Inforadio, which is expectedto start broadcasting early nextyear, will broadcast to a poten-tial audience of eight million inWarsaw and other major Polishcities. The start-up costs for thestation are expected to bearound £2.5 million.

    The BBC World Service Pol-ish section, based in London,will provide news and currentaffairs in co-operation with edi-tors in Warsaw, providing whatthe consortium says will be "aunique mix of programmingwith both an international andPolish perspective."

    GWR has a 33% share in theInforadio consortium which,under Polish broadcasting law,is the maximum possible for aforeign shareholder. The BBChas been granted an option on10% of GWR's stake, which itcan exercise at any time duringthe next five years. The consor-tium also features a number ofPolish media companies includ-ing the magazine publishinggroup Respublica (29%), theStephan Batory Foundation(16%) and Poland's leading polit-ical weekly, Polityka.

    MUSIC & MEDIA 0 AUGUST 3 , 1 9 9 6AmericanRadioHistory.Com

  • -406fteimmii:g foimmoidr.-

    AmericanRadioHistory.Com

  • & M N E W T H K

    Gov't BoostsRadio Powerby Charles Ferro

    COPENHAGEN - The committeefor local radio and television ofthe Danish Ministry of Cul-ture has given permission to180, around one-half of thecountry's frequencies, to boosttheir broadcasting power to160 watts from the previousceiling of 30 watts.

    Since around 50 frequen-cies are not in use, 132 fre-quencies will now be able toincrease their broadcastingpower. The committee handeddown its decision to localauthorities whose task it willbe to inform the individualoperators.

    "It's a step in the rightdirection," said Steen Soder-green, vice chairman of thecommercial broadcasters asso-ciation, KOMM. "The playingfield is still uneven, comparedto the state [pubcaster Dan -marks Radio]. We're workingunder impossible conditions,but the decision can be inter-preted as a signal that politi-cians see we have a problem."

    In practical terms, theincrease from 30 to 160 wattsonly increases a broadcastingradius from around five toapproximately seven kilome-tres. "I've been broadcasting at160 watts for some time," saysSodergreen, who is also MD ofRadio Mojn, which jumped thegun by increasing its powerearlier in the year.

    "160 watts is not penniesfrom heaven, but it is animprovement." Mojn is in theprocess of adding two frequen-cies to its existing seven.

    "Instead of nine frequen-cies, I would much rather havea single powerful one," Soder-green says.

    The decision to allowincreased power may raisesome minor technical prob-lems. Frequencies within the104-108 MHz range were ear-marked for 160 -watt power,according to a legislative out-line from 1984, but agree-ments must be made with for-eign authorities to utilisethese frequencies.

    Student NetworkTo Relaunchby Jonathan Heasman

    LONDON - A new consortium isset to revive "The Network,"the national student broad-casting service which ceasedbroadcasting three monthsago following its launch inJanuary.

    The new service, which isbeing set up in conjunctionwith the student radio sta-

    NETWORKNATIONAL RAD,0 FOR STUDENTS

    tions' umbrella body the Stu-dent Radio Association (SRA),is being backed by RetailBroadcast Services (RBS) andan as -yet unnamed companywhich RBS managing directorDean Miles says "has musicand media interests." It isunderstood that some of thepersonnel previously involvedin "The Network" will also be

    involved in the new operation,and that Manchester's Kiss102 will continue to supply thestation with specialist danceprogramming.

    The concept of The Net-work is to provide a satellite -delivered sustaining serviceduring the night and at break-fast -time for the UK's networkof campus radio services,which mostly broadcast to col-lege and university halls ofresidences using inductiveloop AM transmission sys-tems.

    The original service wastaken by 36 student stations,and was also available oncable to households in London,Birmingham and Yorkshire.With a music policy encom-passing dance, indie, jazz androck, The Network aimed toexpose new music and breaknew acts.

    It is thought that the re-launched service, which isexpected to have a similarmusic philosophy, will be onthe air by November, althoughan earlier re -launch in time forthe start of the academic yearin October has not been ruledout.

    STIM Gets ToughWith BroadcastersThis story was written by JeffClark -Meads, European newseditor at Billboard

    STOCEHOLM - The get -toughpolicy by Swedish authors' soci-ety STIM against the country'scommercial TV and radio sta-tions has survived an eleventhhour legal challenge.

    STIM told the stations lastmonth they would receive nomore licences to broadcast copy-

    righted music after their finalinterim agreement expired atmidnight July 12.

    In response, the stationsTV3, TV4 and Channel 5 wentto the Stockholm district courtto ask for a ruling that STIMmust continue issuing interimlicences for the duration of thebroadcasters' dispute with thesociety. However, in a decisionhanded down in the afternoonof July 12, the court decided

    Thundering Hooves At Windsor

    Thunder celebrated its fifth album The Thrill Of It All by sponsoringa maiden fillies' stakes at the Royal Windsor Racecourse. All fourmembers of the rock act presented a trophy and a £1.000 purse to thetrainer of winning horse Dancing Drop. Coach -loads of media werebrought along to share the fun, with fine foods, unlimited Pimms and£10 each betting stake provided to help get everyone in the mood. For-merly recording for EMI, this is the rock act's first album for B.LuckyMusic/Castle Communications.

    BMG-Ufa BundlesMovie, TV Unitsby Christian Lorenz

    MUNICH - Music publisherBMG-Ufa, a subsidiary of Ber-telsmann, has brought togetherits services for the movie andTV industries.

    The new department iscalled Music For Pictures andwill co-ordinate all stages ofsoundtrack production, fromfirst briefs with potential com-posers over licensing issues, tomarketing the soundtrack onCD.

    "A commercially exploitablesoundtrack starts with a cleardefinition of its target group,"says Music For Pictures headTom Scherer. "Selection oftracks, design and marketinghave to go hand in hand. That'swhy we decided to co-ordinateall these activities from withinone department."

    Placing songs in a prominent

    position during a film or TV fea-ture offers major synergies forartist promotion. Scherer seesthe attraction of a soundtrackCD linked to creative use of thefilm's theme song. "Playing thetheme only when the creditscome up is not sufficient,"believes Scherer. To ensureprominent song placementMusic For Pictures offers pro-duction companies a share insoundtrack CD sales.

    Initially the department willfocus on clients in the GermanTV and film industry. RecentBMG-UFA projects include thethriller Der Kalte Finger with ascore co -written by techno guruSven Vath. "The next logicaltarget groups are multimediaapplications and advertisingspots," reveals Scherer. "Ulti-mately we aim to supply musicfor all forms of visual communi-cation."

    that STIM was entitled to with-hold new permits.

    STIM managing directorGunnar Petri says that, frommidnight on July 12, the sta-tions have been paying at a rateacceptable to the society. How-ever, he warns that this mightnot be the end of the story.STIM's royalties dispute withthe broadcasters is now morethan five years old. The societywants payments between 2%and 3% of the channel's rev-enues and the stations areresisting this. Petri says thesociety's decision to withdrawthe interim licences it had beenissuing was a result of its mem-bers' frustration at the length ofthe negotiation process.

    He adds that while the roy-alty level is now at an accept-able level, no agreement hasbeen reached, and the stationsare working without a legalframework. "They are broad-casting at their own risk," hestates, "You can't just go intoanother man's wood and startcutting down his timber with-out his agreement. The stationsare leaving themselves open toprosecution and action for dam-ages."

    He says that while STIM isclosely monitoring the situa-tion, the holiday season meansthat it will be "some weeksbefore we act". The society'smembership needs to be con-sulted on which of the numer-ous courses of action to take, hestates.

    BillboardAnnouncesMovesNEW YORK - With the rapidgrowth of the Billboard MusicGroup, a number of key person-nel in the New York headquar-ters have been given significantnew responsibilities.

    Chief among them is JoellenSommer who has been namedas business manager for theMusic Group. Sommer willwork with Ken Schlager, direc-tor of strategic development forthe Music Group.

    Also donning new stripes atBillboard are Michele Jacange-lo, who has been named publi-cist/special events for the mar-keting department; GayleLashin who becomes promotioncoordinator; and EricaBengston who becomes adver-tising coordinator.

    MUSIC & MEDIA 0 AUGUST 3, 1996AmericanRadioHistory.Com

  • M& M R E POR T RELIGIOUS RADIO

    Radio's Bible BeltHow viable are religious radio stations? And how does one go about programmingsuch a format? Music & Media investigates some of Europe's leading religiousstations and looks at a popular gospel music show broadcast on a mainstreamstation in Holland.

    ADIO 74 station direc-tor Ron Meyers is a vet-eran of religious broad-casting, having movedfrom album rock for-mats in the US to LosAngeles' principle evan-

    gelical station KHOF in the early '70s.Based in the French town of St.

    Julian-en-Genevois, Radio 74 takes itsname from the number of its Frenchdepartment. However, its principle mar-ket is the Swiss city of Geneva, which thestation looks down upon from its moun-tain site.

    Myers also operates another cross -bor-der evangelical operation called RadioKOST (pronounced 'Coast'), based justinside Italy near the town of Ventimiglia.Both stations broadcast predominantly inthe English language, although RadioKOST also broadcasts programming inFrench and Italian.

    Beautiful MusicDespite his rock radio roots, Myers sayshe dislikes the Christian Rock genres,preferring to format easy listening/ "beau-tiful" music and inspirational religious 'music, which also fits the targeting of hisolder audience profile. "I was one of thefirst DJ's to play modem Christian musicin Los Angeles 25 years ago, when thegenre first started emerging. The ideabehind it was that it would get non-Chris-tian youth turned on to Christianity.However, when the biggest independentChristian music label [World] sold to ABCfor bigger distribution, the other large

    PREMIERCHRISTIAN RADIO FOR LONDON

    1305 AM 1332 AM 1413 AM

    Father God, help Premier to serve thechurches and people of Greater London

    by communicating the significanceof the life, teaching, death and

    resurrection of Jesus Christ - throughthe medium of radio. Help Premier

    to be salt and light, and may itsprogrammes be bold to proclaim

    your truth and to challenge secularassumptions and injustice.

    May its programmes encourageand build up faith in you. Amen

    ...God was reconciling the world tohimself in Christ, not counting men's sinsagainst them. And he has committed tous the message of reconciliation. We arc

    therefore Christ's ambassadors, as though

    God were making his appeal through2 Corinthians S v 19, 2C

    m

    3r7r

    x

    A prayer card (above) issued by London'sPremier Radio, and (right) publicity mate-rial from Radio 74.

    Christian labels producing rock and reg-gae also sold out. Now I won't play thistype of music, and the take over of thelabels means that no-one produces easylistening Christian music anymore-everything is rock, reggae and rap."

    Myers says that Radio 74 and KOSTare targeted at non -believers as well asthe already converted. "We play 60%instrumental 'beautiful' music, while theremaining 40% are vocal tracks split50/50 between religious and secularmusic. The secular artists that fit our for-mat are from the '50s, '60s and '70s, suchas Perry Como, Vic Damone and AnitaKerr. Christian artists include Paul John-son, Dave Boyer, Evie (Tomqvist), BillGaither and the Heritage Singers."

    He adds that it is impossible for Radio74 (which is based in France) to adhere tothe new 40% French music quotasimposed on broadcasters. "Finding secu-lar French artists to fit our format isalmost impossible. Half of the quota hasto be music produced in the past sixmonths. Nobody is producing new materi-al that will suit our format. The quotasystem will kill most other genres ofmusic than pop and rap, because every-body is having to play the same stuff tomeet the quotas."

    Radio 74 and Radio KOST are bothowned and operated by non-profit makingcharitable foundations, and 80% of theirfunding comes from listener donations."Many of our listeners are pagans [non-believers] and we broadcast many currentaffairs and special interest programmes ofa non -religious nature."

    Family Friendly"Even what could be called our 'religious'output I don't regard as religious," addsMyers. "I call it 'family friendly' with aneducational emphasis, but with an evan-gelical protestant Christian viewpointand character." "The most important ele-ment to our programming is that it has abright, happy, positive feel."

    The UKs first permanent terrestrial

    religious station, London's Premier Radio,has not enjoyed the best of starts.Launched in June of last year, both listen-ing figures (a 0.3% marketshare in themost recent RAJAR survey) and advertis-ing revenues have been disappointing. Asa result, the station (which is funded by amixture of donations and advertising rev-enues) almost went bankrupt in January,and was forced to introduce a series ofradical cost-cutting measures which sawthe departure of founding chief executivePeter Meadows, programme directorMark Seaman and many of its originalpresenters.

    The station has recently become moremusic -orientated, thereby reducing some

    Jan -Dirk Kleijne Ron Myers

    of the costs involved in running a speech -driven operation. In response to requestsfrom the churches, it has also becomemore overtly religious, with more on -airworship slots.

    "We are a Christian radio station andare aiming at people who are interestedin that fact," says spokesperson ZoeKeemes. "We are not saying we are notinterested in attracting secular listeners,but we have become more focussed. Weare looking back towards the churches, tobuild firm foundations from the bottom."She says that Premier now sees itself as"a resource for London's churches," andthat there would be no more expensiveadvertising campaigns aimed at London'swider population.

    About half of Premier's daytime musicoutput consists of secular gold tracksfrom the '60s to the '90s. A quarter of thetracks are current soft ACE releases fromthe likes of Mariah Carey, Celine Dion

    RIST by your faithful prayers and generous contrite

    and Let Loose, while the remaining quar-ter consists of contemporary Christianmusic (CCM). Within this category,around a third are current releases fromthe likes of Gary Chapman, DC Talk,Rich Mullins and Jacqui Velasquez, andthe remaining two-thirds are CCM oldies.

    Music coordinator Jude Adam saysshe would be against turning Premierinto a 24 -hour Christian music station. "Ithink it would put many people off," shesays. "We see ourselves as a mission -field,an ordinary station for ordinary people,but also one that hopes to point them inthe right direction." She adds, "Frankly, itwould also be difficult to find enough goodstuff [from the CCM genre] to fill 24 hoursa day. Some stations in the US do it, but alot of the music is very mediocre."

    Wide AudienceIn Holland, the public broadcasting com-pany EO brings modem gospel music to awide audience every evening with its pro-gramme "Spoor 7" ("Platform 7"), which iscurrently broadcast in the much -coveted19:00-20:00 slot on EHR station Radio 3FM. This is perhaps a reflection of theseriousness with which religious issuesand music are treated in the Netherlands,which has large protestant and catholiccommunities. With an average daily audi-ence of between 150.000 and 200.000,"Spoor 7" is proving to be one of Holland'smost successful religious programmes

    Part of the show's success, believespresenter Jan -Dirk Kleijne, is the consis-tent choice of music, which he defines asgospel with a rock/pop sound. "We lookclosely at the artist and what kind oflifestyle he or she has before we decide toprogramme a piece of music. We define"gospel" music as music which has aChristian message and is presented by aChristian artist."

    "Spoor 7" has a number of "coreartists" which include Amy Grant andMichael W. Smith from the US. But, asthe show is aiming at a young audience intheir teens and early '20s, it also has tomove with the times. Says Kleijne, "Atthe moment there are a number of popu-lar dance acts like The World, Wide Mes-sage Tribe and DBA, and we featurethese quite heavily. And, over the last fewmonths, we've also seen modem artistslike Jars Of Clay and DC Talk findingtheir own places in the market."

    But music choice is not the only factorbehind the success of "Spoor 7," Kleijneasserts. "All of our presenters have tohave an affinity with the Christian way oflife. Not only in order to know what theartists are talking about, but also to beable to bring the Christian messageacross."

    He reckons, however, that gospelmusic has its limits in Holland. Whenasked about its popularity, he answers,"Its all relative. If you compare Holland toother European countries, then gospelmusic is popular here. But if you look atthe US, then the Dutch market is notvery big. That is not only because of thedifference in size of the two countries, butalso because of the climate: in the US thesecular market is much more open togospel music and programming than it isin Europe."

    by Mark Dezzani, JonathanHeasman and Julia Bakker.

    MUSIC & MEDIA 0 AUGUST 3, 1996AmericanRadioHistory.Com

  • M & M RADIO MAKING WAVES

    M.'s Chris Evans:Talent Or Twerp?This week, Music & Medialaunches a new regular seriescalled Clockwatch. The featurewill aim to get right to the heartof radio programming issuesthrough analysis of sample hoursfrom Europe's most successful(or interesting) radio shows.

    by Jonathan He asman

    CLOCKWATCHFew things divide music radio profession-als in the UK more than the subject ofChris Evans. Indeed, the fault line couldrival that of the Conservative Party's divi-sion over Europe, or the matter ofwhether one is a Blur or Oasis fan.

    Some regard Evans, 30, as UK broad-casting's most original, innovative andexciting talents for many years, equally athome on radio or television. But otherssay he is over -hyped and over -paid, andclaim he has lowered broadcasting stan-dards with a brand of immature "toilethumour."

    Despite the offer of more financiallylucrative television projects, Evans lastyear elected to return to hisfirst love of radio, teamingup with his former GLR bossMatthew Bannister at thenew -look BBC Radio 1. Theshow is independently pro-duced for Radio 1 by Evan'sown production companyGinger Air, which meansthat he enjoys almost totaleditorial control of his show.

    The morning Clockwatchtuned in was the Mondayafter the England footballteam's success in beatingSpain to reach the semi-finals of Euro '96. Conse-quently, most of the discussion involvingEvans, his resident morning "zoo" and hiscallers revolved around Euro'96. Clips ofRadio 5 Live's football commentary wereliberally sprinkled throughout the pro-gramme.

    Alienating Listeners?The show's producer, Dan McGrath,admits that the show could have alienat-ed non -sports fans that morning. "That'sthe dilemma," he says. "With an eventlike Euro '96, which everyone would havebeen talking about at work that morning,you have to decide whether just to skimover it and only make the occasional ref-erence, or whether to really go for it, andbe passionate about it. You can't sit on thefence-you have to make a choice one wayor the other."

    The tone for our Clockwatch hour wasvery much set during Evans' first twolinks. In his exchange with newsreaderTina Richie, Evans apologised for the"looseness" of the show (would this termhave meant much to the average listen-er?), claiming he was "just too excited" by

    Chris Evans

    the Euro '96. In the next link, he reeled offan anecdote describing how he felt wak-ing up on Sunday morning after going outon an all night "bender" to celebrate Eng-land's victory against Spain.

    Evans' ability to effectively relate per-sonal anecdotes is definitely one of hismain strengths as a broadcaster. Hisobservations of everyday life are not onlyextremely witty and perceptive, but near-ly always so true. How many listenerswaking up for work on Monday morningwould have shared Evans weekend expe-rience of getting blindingly drunk afterthe football, and not knowing where theywere for the first few seconds of their Sun-day morning? Quite a few, one suspects-yet how many DJs on other radio stationswho had "enjoyed" similar experienceswould have dared admit them on air, andwould have told the whole story in suchgraphic (or witty) detail?

    Controversial AnecdotesObviously Evans' anecdote can be seen intwo ways, and this goes to the very heartof the debate which surrounds the broad-caster. Either you can appreciate hishumour, honesty and ability to relate to

    his listeners' lives, or youcan deplore him for beingpart of the "yob culture" andglamorizing gettingdrunk-particularly on ashow to which a lot of youngschoolkids are listening.One certainly can't imaginethe "old guard" of Radio 1DJs such as Dave LeeTravis or Mike Read bounc-ing onto the breakfast showon a Monday morning andtelling listeners about their"bender" at the weekend,explaining how it took thema while to recognise the per-

    son lying next to them in their bed.In time-honored showbiz tradition,

    DJs used to aim to surround themselveswith at least some kind of mystique. Theywould not, therefore, go into great detailabout their own personal lives on-air-and would certainly never risk revealingsomething which could be perceived nega-tively.

    And it is true, of course, that hearingChris Evans talk about the details of hispersonal life and habits may strip him ofsome of this kind of mystique. Further-more, many listeners will simply not beinterested in hearing about what ChrisEvans did at the weekend. Evans is cer-tainly guilty of rambling on far too long onmany occasions, particularly to phone -callers (witness the heavy imbalancebetween speech and music in our Clock -watch hour). Yet the more "gritty" breedof presenters introduced to Radio 1 by.Matthew Bannister (Danny Baker andDave Pearce are other good examples) aresurely an improvement on the cardboardcut-out DJs with fake personalities, sobrilliantly parodied by Harry Enfield's"Smashy and Nicey" TV characters.

    PROGRAMME: Chris Evans

    DATE: Monday June 24 1996

    07:45

    STATION: BBC Radio 1 FM (EBR)07:00 TIME: 07:00-08:00

    07:30

    07:15

    A theme set up earlier during Evans'programme on the morning in questionwas a campaign to get the UK govern-ment to declare a national holiday if Eng-land won Euro '96 (or, as Evans optimisti-cally put it, "when we win Euro '96").Evans appealed for company bosses toring or fax the show and offer to give theirworkforces the day off-and several didso.

    Other themes tackled by Evans andhis "zoo" during the Clockwatch hourwere the start of Wimbledon ("isn't tennisjust the dullest game in the world?") andDaily Mail readers ("do they ever speakor go out on their own?"). Evans also goton his soap box to criticise both the gov-ernment and the UK tabloid press forbeing "out of touch" with the public moodsurrounding Euro '96, and he suggestedthat half of all National Lottery moneyshould be used to develop future Britishsporting champions, "Because it makesthe country feel so good!"

    Evans again turned to the power ofthe personal anecdote when he reportedthat his mum had rung him up at theweekend and had said, "This footballteam has done more for this country intwo weeks than that lot [the Conservativegovernment] has in the last 18 years." Hishastily -added disclaimer that "it's not ananti -Tory thing," seemed a bit limp.

    Feelgood FactorEvans' "zoo" (which consists of the show'sproduction staff) is clearly crucial to hissuccess as a performer. "He gets off on thefeelgood factor [generated by the zoo]"says McGrath, "and he sometimes enjoysbeing caught on the back -foot by one ofthe team-it makes the show more of achallenge for him."

    Despite the "independent" status ofthe Evans show within Radio 1, the pro-gramme relies mainly on the musicthrown up by Radio l's music schedulingcomputer. The music in our Clockwatchhour was fairly typical of Radio l's new"cutting edge" music policy under Trevor

    Dann, with odd "safer" tune from the likesof Simply Red and En Vogue supplement-ing tracks from the Longpigs, The Cure,Black Grape and Ocean Colour Scene. Itwas also refreshing to hear, as part ofEvans' "closet classic" feature, The Farm-ers Boys 1984 release In The Country-agreat summer track, but one that receivesprecious little airplay in the UK thesedays. "The drummer used to play key-boards on an ironing board!" recalledEvans.

    Producer Dan McGrath says thatsometimes the "more thrashy" songs onthe Radio 1 playlist are dropped becauseof the time of day, just as the occasionalfavourite record gets added by the Evansteam. "We love a lot of that kind of[thrashy] stuff, but for people getting thekids ready for school in the morning it canbe a bit of a turn-off "

    One development which Evans -watch-ers may have noticed in recent months isthe ditching of most of the show's "fixedpoint" features. These used to includeitems such as 'Personality Or Person,""Honk Your Horn" and the much -criti-cised "In Bed With My Boyfriend/LickYour Lollipop."

    McGrath says these "islands" havebeen scrapped to give Evans and the restof the presentation team greater freedomand scope for spontaneity. For instance,the "Personality Or Person" celebrityinterview has been replaced with a sys-tem whereby Evans and his team havecirculated the show's ex-directory studionumber to showbiz and sports personali-ties. The celebs have been told to "phonein when you're bored or have somethingto say or plug." The idea has so far result-ed in unsolicited phone calls from thelikes of Noel Gallagher and soccer starPaul Gasgoine.

    McGrath admits that dispensing witha more structured show increases thechallenges for both Evans and the produc-tion staff. "It means in effect that we haveto re -invent the show every day. It's hardwork, but you don't get anywhere by mak-ing things easy for yourself "

    MUSIC & MEDIA 0 AUGUST 3, 1 9 9 6AmericanRadioHistory.Com

  • 4

    4

    The New Single

    Thank you Bryan for a great night on the radio, live onthe "Planet Live-- network across 32 countries.Saturday 27th July. Wembley Stadium. vas the RockEvent Of The Summer .. . LIVE!austereo mcm entertainment europe.

    Taken from the A&M Album"18 til i die"

    AmericanRadioHistory.Com

  • M & M R ADI MAKING WAVES

    Radio Prime Mover In Marketingby Vincent Turco

    RADIO SALESIn the second example of successfulmarketing partnerships betweenEuropean radio stations and adver-tisers, the case of a German stationthat worked effectively to create atotally new product brand isdescribed.

    Four years ago regional broad-caster Radio FFN/Isernhagenlaunched a new product-a cham-pagne called CURT. CURT is a com-mon German man's name which isusually spelled Kurt. The station'sobjective in this initiative was: To develop a product that everyone

    can afford; To find a distributor for the product; "Sell -in" the product to retail stores; Create consumer awareness to sell

    the product; Develop a brand name with high

    consumer recognition.

    Eight Months PlanningThe next goal was to create CURT,"The Beer." It was a challenge to thestation to see how fast it coulddevelop the product, bring it to mar-ket, advertise it, and even find anew partner, Radio RPR, which cov-ers the south-west part of Germany.From its experience with the cham-pagne product, the station realiseda "brand" identity was needed.

    Between the end of 1994 and thebeginning of 1995 the product andpackaging for CURT, The Beer wasdeveloped. In February of 1995, thestations became involved in the pro-ject. In March and April the manu-facturer, with the stations, devel-oped a programme for distributingthe beer. Important to note is that itis unusual for a radio station to beinvolved in the process of distribut-ing a product. Distribution is one ofthe most important elements of the

    VINCENTTURCO is theowner of NewYork -basedinternationalsales and mar-keting consult-ing firm T.M.I.He has over 20

    years of management experi-ence in such prominent compa-nies as Publitalia '80, Italy'smost successful advertisingsales house, RKO Broadcast-ing, LBS Communications,Interep Radio Store and CoxBroadcasting. His clientsinclude media companies inBelgium, Italy and Germany.Contact tel. (+1) 212.984 1030;fax 348 4366.

    marketing plan. The product's out-lets are crucial to both the successof the brand's acceptance, and ulti-mately the purchase by the con-sumer.

    In May 1995 a distribution part-ner was found. The goal of everysuccessful beer manufacturer is tofind the right distribution partnerfor its marketing efforts. By havinga strong product along with a gooddistributor, a new product's successis not guaranteed, but is certainlyhelped. Radio sales people can alsoaid this process. If they approach amanufacturer who has a distribu-tion problem, the station can act asan added sales force to helpincrease distribution. The distribu-tor has its own sales force, but anyadded assistance it receives fromradio will improve the product'schance of success. The fact thatboth Radio RPR and Radio FFNwere involved in the advertisingbecame an important element fordistribution. Both the distributorand retailers knew the key to thecampaign would have to be theradio station's promotional involve-ment in the product. They felt thatif the station was behind it, theywould stock the product in thestores. In June and July of thatyear they made the all-importantpresentations to retail stores inGermany.

    The goal was to make and sellone million cans of beer within 90days. This became a test for radio tosee if it could be effective in sellingthis amount of product in such ashort time frame.

    Radio's Creativity,Marketing PowerTherefore the radio station wasdetermined to pull out all the cre-ative stops when it came to market-ing CURT. In the beginning of Sep-tember 1995, the beer was promotedin a teaser campaign which told lis-teners to be prepared for CURT, TheBeer's arrival. This proved successfulas another distributor was found forthe beer. By the end of September,retailers were looking to stock thebeer in stores, but it wasn't listedand they couldn't find the distribu-tor. The teaser campaign workedbecause it created a demand for theproduct.

    The station ran announcementsasking listeners to send in scriptideas to promote the beer. Three ofthe best scripts were chosen and thelisteners won a case of CURT. Thestation helped promote the brand bycreating CURT, the Fan Club. Thefirst listeners to contact the stationto join the fan club were given a caseof beer. This provided the manufac-turer with an opportunity for sam-pling, an important marketing toolfor a new product. The strategy wasworking as the tactic of using radioto create awareness and excitement

    radioDORFSTRASSE 2 30916 ISERNHAGEN

    for the brand helped them to increasesales to new retail outlets. CURT,the Beer had the makings of becom-ing a "cult."

    By November 1995 CURT wasselling very well and many retailerswere asking to stock the product. Theproblem was they only produced onemillion cans, and after those weresold, there was no more. They wereright on target -80% of the beer wassold within 70 days. From a market-ing study that was done in November1995 in FFN's coverage area, 28% ofthe population recognised the nameCURT, and 63% said they wereaware of the product because theyheard it advertised on the radio.Radio was working to prove the pointthat, when used correctly, it can be apowerful and effective medium. Infact during the campaign they triedto do a barter deal on TV duringsome programming for movies. Thisdidn't work, so the word of mouthadvertising that radio was creatingbecame more important.

    Also in November last year CURTwent onto the Internet. Internetusers were tracked to see how manytimes they clicked onto the CURThome pages. In a short period of timethey registered 150.000 hits. Userswere asked to participate in a con-test to guess the best packaging con-tainer for the beer. The correctanswer was, of course, "a can," andthe first 2.500 correct answers wereawarded a can of CURT.

    Joachim Schadewaldt, marketingmanager at Radio FFN says, "Thesuccess of CURT was overwhelming!We planned to sell one million cansof beer by the end of the 90 -day radiocampaign. But because demand wasso high for the product, we had toproduce another 400.000 cans."

    Both Radio FFN and Radio RPRwere so pleased by the success of thecampaign they are already planningfor a new product called "CURT,the ?" We'll have to see if this newproduct is as successful as the first.But what is certain is that whenradio uses all of its marketingresources, it is capable of creating acompletely new "brand" that peoplewill purchase, as shown in this casehistory of CURT, The Beer.

    Creating Powerful RadioInternational broad-cast consultant ValerieGeller-a familiar faceon Music & Media'sprogramming pages-has published a collec-tion of her step-by-stepguidelines to makingsuccessful radio. As ourreaders have come toexpect from Geller, thebook contains invalu-able tips and informa-tion geared at presen-ters, managers andprogrammers involvedin all forms of radio. Itdelves into the compo-nents that go towards making a goodshow, and details specific stepsbroadcasters can take to improvetheir programmes and achieve topratings.

    The book is also peppered withreal -life scenarios and examples ofsituations where Geller's advice hasturned around the fortunes of radiostations. In addition, she tells ofunusual marketing, promotional andsales gimmicks which have provedovernight successes and which couldconceivably work for any station,wherever it's based.

    For example, in the chapter on"Promotion," Geller writes,"This [example] falls under the category of'geography joke' promotions. Stations oftengive away trips to the usual places. With a lit-tle creativity and an atlas, however, you cango the extra mile. WMIR in Lake Geneva,

    Valerie Geller

    Wisconsin, used this as aHalloween promotion. [Onthis October 30 US holidayspirits are said to get intomischief. Children dress upin ghoulish costumes.] Acheck of the map turned upthe town of Hell, in nearbyMichigan. On -air promospromised listeners an all -expense -paid trip to Hell onHalloween, complete withdinner at the Devil's Denrestaurant. The fact thatthis particular 'Hell' was inMichigan was mentionedonly once in each promo,and not very prominently.

    "The promotion set thetown "on fire". Thousands of

    people signed up for the opportunity to go toHell and come back. A check of the map mayturn up many such opportunities within dri-ving distance of your station."

    Although much of the book isbased on Geller's experiences withUS radio, she does have extensiveexperience of the European marketand has worked with such stationsas Norway's P4, Antenne Bayern/Munich, Radio City/Stockholm andBBC/Scotland. The book is writtenin simple, straightforward English,and is an easy read for non-nativespeakers. The book is published byM Street Publications, and is avail-able for US$24.95. For more informa-tion contact tel. (+1) 615.865 1525 orfax 615.865 2598.

    Reviewed by Julia Bakker

    MUSIC & MEDIA AUGUST 3 , 1996AmericanRadioHistory.Com

  • M & M ARTISTS IN PROGRESS

    Swedish Moon Children Grow Upby Thessa Mooij

    AMsuawAM - Four years ago, theCardigans got together in the Swedishtown of Jonkoping. Their uniquecombination of sweet melodies, cleverarrangements and singer Nina's fresh,girlish voice attracted global attentionfor the young Swedes. Their thirdalbum First Band On The Moon(Stockholm Records) shows a moremature complexity and features Ninaas a lyricist. However, its first singleLovefool has their trademark happypop sound. The album varies fromcharming pop and fragile ballads tomore alternative rock. The group isdetermined to show its diversity liveduring their European tour in theautumn. PolyGram has opted for asimultaneous worldwide release,making the album an internationalpriority.

    The Cardigans' previous album Lifesold 1.5 million copies worldwide, all ofits singles entered the UK singles chartand the band's recent US tour was soldout every night. According to Stock-holm Records MD Ola Hikansson"Everything happened so fast. After-wards I tried to analyse it and I thinkit's because the Cardigans have aspecial sound you can refer to. Recently, .there was a new TV commercial inSweden, and people told me its musicsounded just like the Cardigans."

    PolyGram International VP marketingof continental Europe Monica Marinis expecting to sell between 1.5 and 2million copies of First Band On TheMoon. "I'm sure we will reach thattarget. Before, the singleswere released at differenttimes, but now with thesimultaneous release, thealbum and single couldhave more impact in theEurocharts. However, wedon't want to have a flashin the pan: we give themsupport so they can developa solid career."

    The Cardigans will playEuropean festivals thissummer and do pan-European promotion andlive dates until December.In October they willconcentrate on Scandanaviaand Germany, they will bein the UK in November andthe rest of Europe inDecember. According to Marin, themain emphasis will be on the liveperformances. "By the end of the year,they will have done major TV in everyEuropean country. But they want toshow people they're not a playbackpoppy act, but a rock band. Even theartwork of their new material has alive, paparazzi style character." Marinnotes that the Cardigans' previous

    material "received fantastic airplay inHolland, Italy and Spain, where yousee the beginning of a fan base. Butthey have to develop more in Swedenand Scandanivia; they spent a lot of

    time abroad because of their suddensuccess in the UK, US and Japan."

    The young Swedes are also apriority for Polydor UK. According toproduct manager Craig Sambrook"they are already established to acertain degree. Life sold 58.000 copiesand it produced three hit singles.Initially, they drew an indie audienceand a lot of press. In the UK, there is

    no band like them, they have quite aunique style. But First Band On TheMoon is definitely a pop album." TheUK release of the first single Lovefool(August 19) will be two weeks later

    compared to the rest ofEurope. "We want to be closerto the album release onSeptember 9, because ourmarket burns quite fast. Wedon't expect to get hit byEuropean imports," explainsSambrook.

    Although Motor's head ofthe jazz departmentChristian Kellersman intro-duced the Cardigans toGermany with an easylistening tour, he sees them ina much bigger context. Forthe current campaign he iscollaborating with Motor'salternative promotion depart-ment. "What they had incommon with easy listening istheir good melodies and their

    cover art. But the Cardigans make purepop and people will always like that.When we targeted a younger audiencewith Life by playing commercials onVIVA, the reactions were good and weknew we were targeting the rightaudience. But there is also a more adultmarket for them; people who mightread WOM Journal or Musik ExpresseSounds."

    Maxi Returns To Reggae Rootsby Sally Stratton

    LONDON - Reggae somehow soundsbetter in summer and Maxi Priest isthe first to admit that the Julyrelease of his seventh Virgin albumMan With The Fun is spot on. "Thishas been the best timing for me inall my musical career," says theUK's leading solo reggae artist.Two of his biggest hits, Wild Worldand Close To You, coincided withlong, hot days and this year'ssummer hit is That Girl withdistinctive guest vocals fromlabelmate Shaggy. In Poland itwent straight to number four inthe airplay chart and it is stillgaining ground in other terri-tories, including Holland andGermany.

    Milan -based Rete 105 Net-work head of music AngeloDe Robertis says Shaggy'sinvolvement in the singlecontributed to its success asBoombastic was such a hugerecord on Italian radio.That Girl is still gettingtwo plays a day on hisstation and he agrees thatthe timing of the single isappropriate as reggae andlatin tracks tend to do wellon the summertime play -lists.

    However, Virgin UK'shead of international

    marketing Lorraine Barry saysPriest's success with this new materialis not simply seasonal. "We could neverrely on relating summer with reggaemusic," she laughs, "and with our fourday summers we could hardly base arelease on guaranteed sunshine."Having worked with Maxi for manyyears she has seen his career develop asreggae has become more popular withinthe mainstream. "He was perceived firstas a reggae artist, then developed intolovers rock and he was very successfulwith duets. But I think he's being moretrue to himself on this album andworking with Shaggy's producers, hehas given us a crossover album which isstill true to those reggae roots."

    Priest, who was the first artist totake Shaggy out on tour before thelatter's success with Oh Carolina, payscredit to his friend. "I went through aperiod of getting rid of my oldmanagement and some legal problems,so I was not very motivated to go intothe studio at that time," he explains."From day one leading up to the album,he was always there for me andinspiring me." Once Maxi did return tothe studio with Shaggy's productionteam, Robert Livingston and ShaunPizzonia, he knew he was back on track."They took me to the edge," he recalls."That's where the song Man With TheFun came from, Livingston said: 'Damn,this guy is over -happy.'" Priest hascalled in other names to assist,including Sly & Robbie, Buju Banton

    and Chaka Demus & Pliers. Suchcollaborations are easier to organisenow that he spends more time in the USand Jamaica than in the UK. Man WithThe Fun was actually recorded in allthree places.

    Since his last album Fe Real, Priesthas been involved in setting up theLondon -based Dugout label to developnew reggae talent. His own record dealwith Virgin has transferred to the US,where his new management is alsobased. The marketing and promotion ofthis new album is done in close co-operation between the US and UKVirgin offices. "We're a support struc-ture co-ordinating their marketing ideasand promotional needs," says Barry. LA -based international marketing managerVivian Gueler has been in Europeworking with Priest and local labelmanagers. "We sent him to moreterritories than we normally do over atwo week period," she explains. "In fact,it has been one of the most extensivepromo trips I've worked on."

    The promotion started in the UK,where he managed to cut through thefootball fever of Euro '96 and score hishighest ever debut UK chart position(number 15). He then moved on tomainland Europe where he combinedpromotion with a series of festival datesincluding a world music benefit forAfrica in Milan. After touring the US,Japan and Australasia with Shaggy andShabba Ranks, Priest plans to return toEurope in November for some dates

    MUSIC & MEDIA (1) AUGUST 3, 1996AmericanRadioHistory.Com

  • M & M M U S NEW RELEASES

    SinglesDRILL

    D

    00 'a 000011111000

    Go To Hell - DV8/A&M a/m/rPRODUCER: Rick KerrThe good thing about rock & roll isthat it keeps renewing itself. When-ever some angry rebels reach thebloated stadium stage, another hun-grier, more eager crop appears. Drillis one of those, unleashing grungyguitars, funky rhythms and theremarkable voice of Lucia Cifarelli atthe innocent listener.

    THE CARDIGANSLovefool- Stockholm Records/PolyGram ehr/acePRODUCER: Tore JohanssonAlthough their new First Band On TheMoon album is much more complex,ranging from ballads to alternativerock, the first single Lovefool is atrademark Cardigans track. This ener-

    single suggests sum-mertime follies and lazy craziness. Thecheerful chorus hints at old time disco.

    NENEH CHERRYWoman - Circa Records/Virgin ehr/ace/aPRODUCERS: variousCherry's own take on James Brown'sIt's A Man's Man's World ("this is awoman's world/ it's my world"). Eventhe melodies and chord changes soundthe same, but this track obviously hasa message: it's a tribute to femininityand its loving, caring power.

    JULIAN COPEI Come From Another Planet, Baby- CE KAK/Echo/MCAa/r

    PRODUCER: Julian CopeOf course, Cope is not telling us any-thing new, but it's good to hear his luna-cy confirmed again. His monotonous LouReed voice agrees with the wall of guitarsound and techno tricks (some of thempretty corny).

    DRIVE HARDThe Race - Dance Factory ehr/dPRODUCER: Sound Wave ProductionsThis theme from the film "Spy Hard"has the pulsating power of MissionImpossible, but it also has a healthydose of groovy beats, mysterious repet-itive saxophones and raps. An infec-tious dance track with a distinctflavour.

    EAST 17Someone To Love - London ehr/acePRODUCERS: Harding, Curnow, MortimerA remarkable departure from their

    trademark poppy sound, although theboys have always been involved in song -writing. This single is driven by anacoustic guitar, suprisingly blue, soulfulvocals and even a hint of sitar. Only atthe end does the full orchestration setin. This quartet is maturing by the sec-ond.

    ROBERTA FLACKKilling Me Softly With His Song- Atlantic ace/ehrPRODUCER: Joel DornThe 1973 original remixed and arrangedby Flack herself. She doesn't come closeto the Fugees' power and energy, butthis sparse version with its '90s beat,put her wonderful vocals in the lime-light.

    IMPERIOAtlantis - Metrovi nyl/EAMS ehr/dPRODUCER: N. ReichartThe German act ventured into dream -house with Cyberdream and is nowback with the eco anthem Atlantis, anup -tempo track with more techno thandreamy influences.

    MONKEY MAFIA FEATURING PATRAWork Mi Body- Deconstruction/BMG d/ehr/aPRODUCER: Jon CarterA lot of scratching (back in vogue?),looped surf guitars, complicated beats,this track is pulled together by the rawragga vocals of Patra, who seems toknow a thing or to about 'working dibody'.

    MUNDYTo You I Bestow- EpicPRODUCER: YouthThis young singer/songwriter is basi-cally a folk singer, but the productionwith lots of distorted guitars and key-boards gives his mid -tempo rock tracka lush sound. The dramatic vocals area little reminiscent of the Waterboys.

    r/a/ehr

    RAFAngel's Symphony- Media/MCA ehr/dPRODUCERS: Mauro Picotto,Gigi D'AgostinoIt starts out as Italian dream house,but the Simon Sadler edit has a good-hard dance beat and solid backgroundvocals. The overall feel is still instru-mental with lots of fake strings, butthe beat will grab you.

    INGRID SCHROEDERPaint You Blue - Magnet/Warner d/aPRODUCER: MuggsOriginal trip hop still exists, as provenby ms. Schroeder. Her languid, softvocals fit perfectly with the lazy beatand the scratching samples. A haunt-ing, wailing sound in the backgroundgives the track an uneasy feeling, as if"paint you blue" is a menacing threat.

    TUESDAY GIRLSRight By Your Side - Polydor ehr/ace/rPRODUCER: Ole EvenrudeThe Norwegian Bangles? They're cute,long haired and even play their owninstruments. Their '60s poppy orches-trated sound certainly comes close. Butlead singer Janette Heidenstrom has agritty, bluesy voice to counter the sug-ary harmonies.

    AlbumsALPHA BLONDYGrand Bassam Zion Rock- Alpha BlondySolar System/EMI w/d/ehr/acePRODUCER: Alpha BlondyThe French reggae star is back with astudio album after the 1994 Dieu.Blondy has obviously expanded his hori-zon by opening up to rock, hip hop andfunk. With his trilingual tracks, he issure to appeal to French, West Africanand international audiences. RaggaGangstar and Zion Rock (EHR) are up -tempo tracks with prominent rock gui-tars and English lyrics. Course Au Pou-voir has a hip hop intro and a moremelodic West African way of singing.Valerie is a smoothly produced, soulfulACE ballad. Sefon Dance has a moreAfrican sound, including complexrhythm structure.

    COMPAY SEGUNDOYo Vengo Aqui - DRO/East West ace/wPRODUCER: Santagio AuseronDespite his age of 89, Francisco "Corn -pay Segundo" Repilado sounds prettyvital. This master of the Cuban son, ahighly danceable mix of the ghettorumba and stylish ballroom music,wrote his first song in 1992 (Yo VengoAqui and hasn't stopped since. You won'tfind furious Afro-Cuban percussion here,but an infectious, syncopated dancebetween the harmonies and the guitars,which culminates on Ahora Me Da Pena.Unforgettable is Repilado's son classicChan Chan, which has been played bynumerous other Cuban ensembles.

    GALLIANO4 - Talkin' Loud/Mercury d/a/ehr/acePRODUCER: not listedWith their fourth album, Galliano havedefinitely set foot outside of their acidjazz label. With guitarist Nemo Jonesand keyboardist Ski, the trio hasexpanded into multi faceted combo.Their fascinating mix of trip hop, rock,techno, samples and soundbites (climax-ing in Best Days Of Our Lives featuringRed Snapper) is not really designed fordancing, but listening. The highlyatmospheric tracks often resemble miniradio plays. The current single Ease MyMind is the most EHR friendly track onthe album. The bluesy Western Frontand the acoustic guitar driven FunnyHow with Valerie Etienne's honey -drip-ping vocals and the jazzy bassline woulddo great on ACE.

    NILON BOMBERSBird - Almo Sounds r/a/ehrPRODUCER: Kim FowleyThe vocals of this Gloucestershire quartetsound very British; a mix between theJam and Oasis. They even quote the Bea-tles ("we can work it out") in LaughingGas, but legendary LA producer Fowleyhas provided that extra surge of energy,letting the guitars growl in a very un-British, garage punk manner (Let's Go,Swim) or giving room for a little psyche-delia (Since You Found God). The strongmelodies of Hard Working Boy couldwork well on EHR.

    SPOOKYFound Sound - A&M a/dPRODUCERS: SpookyMinimal industrial techno, benefittingmostly from samples. Found soundindeed. Not exactly your average radiofare, but ideal for night time program-ming. Some tracks are remotely accessi-ble. The repetitive piano parts of LowestCommon Denominator are slightly remi-niscent of Robert Miles' dreamhouse, butit's essentially a modern classic composi-tion. Hypo -allergenic has dreamy new agevocals on top of a slo-mo jungle beat.

    TEXAS TORNADOES4 Aces - Reprise r/wPRODUCER: Jim DickinsonWith these guys you know what you get:juicy, happy Texmex. Augie Meyers,Doug Shaw, Flaco Jimenez and FreddyFender are back with a swelteringalbum full of nortenos ( Little Bit Is Bet-ter Than Nada), tear -jerking boleros (InMy Mind, My Cruel Pain) and polkas(Mi Morenita). 4 Aces is a great rocktrack, a border saga of epic proportionsla the Band's The Weight, a self portraitof "four aces going nowhere." Of course,the guest list of these aces is impressive,with Ry Cooder, Joe King Carrasco andJim Dickinson.

    12 ROUNDSJitter Juice - Polydor a/rPRODUCERS: 12 RoundsThey hurl ugly, loud guitar riffs andangry vocals in the air, but it neverbecomes a total grunge fest of distortion.12 Rounds' strength lies in the occasion-al restraint of all that anger. Mug andStrange Daze are simmering with it; thevelvet vocals, the dramatic Kurt Weillmelodies and squeaking violins suggestmenace rather than express it.

    PATO BANTON & THE REGGAE REVOLUTION

    Stay Positive - IRS/EMI ehr/ace/wPRODUCERS: Pato BantonAlthough not ignoring the "summer-time vibes" (Groovin'), this album hasan uncompromised reggae message,consisting of direct social commentary.Its up -tempo title track with its happyharmonies and brass section is a goodexample. But musically Banton doesn'tstay strictly reggae and often blends infunk (One Love), R&B (Rwanda) and .He slows down for the pretty balladSending All My Love. The lushly pro-duced Rwanda even has a smooth R&Bflavour. Banton lightens up in Ven AMi Fiesta, a latin party invitation.

    Singles and albums featured in New Releases are listed alphabeticalty. Each record is recommended for format or programme suitability. Abbreviations used include: EHR (European Hit Radio), ACE (Adult Contemporary Europe),

    R (Rock), o (Dance), C (Country), J (Jazz), NAC (New Adult Contemporary), A (Alternative), W (World) and M (Metal). Please send your samples to Thessa Mood, Music & Media, PO Box 9027, 1006 AA Amsterdam, The Netherlands.

    MUSIC & MEDIA AUGUST 3 , 1996

    AmericanRadioHistory.Com

  • M&M MUSIC TIPS INFO

    Market PlaceFRANK AFFOLTER

    Hold On - ABCD (CD) (Holland)PRODUCER: Frank AffolterAlthough this musical jack of alltrades (composing, producing,performing) has been around foralmost 25 years, he has never beenable to release hid debut albumuntil now. Musically, he operates inthe same territory as Billy Joel andRandy Newman, the latter beinghis greatest musical influence. Epicballads such as Something (also thefirst single), Haven't We BeenWarned Enough and New Parisunderscore his talent. ContactEddy Ouwens at tel: (+35) 6247878; fax: 35.624 4043.

    COSA 2The Map Of Love - Aotearoa (CD) (NewZealand)PRODUCER: Trevor ReekieThe best way to describe the music bythis combo formed aroundproducer/guitarist Trevor Reekie isthe ambient offspring of jazz andambient music. Traditionalinstruments interact effectively withtape loops and samples to create asomewhat alienating but charmingwhole. Contact Trevor Reekie at tel:(+64) 9.302 3228; fax: 9.302 3229.

    SHIRLEY LAIDLEYSomedays (You Forget) - Zenith (UK)PRODUCER: Jones/ThomsonThis epic ballad pushes Ms. Laidleyfirmly into the territory dominated bythe likes of Celine Dion and MariahCarey. She has a lovely, warm voicehowever, a characteristic, whichshould help her distinguish herselffrom the rest of the pack, while thesong itself (co -written by Laidley) isalso commendable. Contact RonThompson at tel: (+44) 121.5547424; fax: 121.515 1664.

    LOLITA & FRIENDSMy Heart Belongs To Daddy- NMC (Israel)PRODUCER: Moshe Arad/Noel SangerWith its poignant lyrics thissynthesizer dominated housetrackhas more to offer than mostcomparable releases. The song itselfis well written and thanks to a stronghook it could do well not only on thedancefloor, but on EHR radio as well.

    Contact Moshe Morad at tel: (+972)3.559 7888; fax: 3.556 8880.

    PONTAREThe Seer- Samsound (Sweden)PRODUCER: Pontare/Wiberg/ErikssonGoth rock meets danceable pop witha tribal touch on this release. Thanksto a strong chorus and a fineproduction job this is a potential(novelty) hit, while Roger Pontare'sexpressive voice also helps. ContactRoy Colegate at tel: (+46) 8.7551210; fax: 8.755 1596.

    R2SWINGBe Number One - Do It (France)PRODUCER: Royer/Willy/SorelFounded on an irresistibly funkybeat, this tune fuses rap with house,while also maintaining a strong popappeal. This can be contributed to astrong hook and chorus, which helpsexplain why this song is alreadydoing well in France. ContactDanielBelolo or Alain Abehsera at tel:(+33) 1.4071 8219; fax: 1.4651 6703.

    TEENAGERS IN TROUBLE

    Teenagers In Trouble vs. Fat Paul -Swarfinger (CD) (UK)PRODUCER: Teenagers In TroubleAlthough this experimental pop outfithails from trip hop heaven Bristol,and they occasionally resort tobass'n'drum/jungle techniques (HowCome You Don't Shit On Me NoMore), there is not much commonground. There isn't much that is nottried and most of the time they getaway with it gracefully. Among theattractions featured are JimMorrison -like poetry (Coming IntoLos Angeles), weird folk blues a laBeck (At The Hop) and mutant hardcore (Going Up The Country). ContactPete Flatt at tel: (+44) 171.727 3458;fax: 171.221 7240.

    CUNNIE WILLIAMSTake You Higher- Yo!Mama (US/Germany)PRODUCER: Ralf DroesemeyerSlick, sensual midtempo soul with anod to the 70's is the fare here andWilliams pulls it off well. This wellwritten original song serves as aperfect launching pad for his CurtisMayfield -like vocals. Contact DieterBrussat or Andre Luth at tel: (+49)40.312 610; fax: 40.313 565 orZeugen Desmofas at tel/fax: (+49)6403.64 388; 231.821 570.

    Records mentioned in Market Place are by acts signed to independent labels for which licensing and/or pub-

    lishing rights are available, except as noted. Please send your samples to Ra01 Cairo (regular product) and

    Maria Jimenez (dance product) at Music & Media, PO Box 9027, 1006 M Amsterdam, Netherlands.

    Dance Groovesby Maria Jimenez

    SOMETHING TO CELEBRATE:Manifesto Records celebratessummer and a smash year with a new

    collection of theirclub hits - SexySummerScorchers 96.Sizzlingcharttoppinghouse tracks areincluded fromThat Kid Chris,

    Janice Robinson, Wink, Gusto,Wise Ass and Todd Terry withMarsha Wash and Jocelyn Brown.A huge promotion campaign directedat holiday resort nightclubs fromMajorca to Costa Brava to GranCanaria will see these tracks becomethis summer's dance memories. Tel:(+44) 181 910 5678. ACCESSIBLE HOUSE: In themusical direction of Masters AtWork's Ruffneck project, BorisDlugosch creates Keep Pushin'(Peppermint Jam), a stompinghouser on super phat sounds and -topped off with deep, soulful divavocals. Immediately appealing forclubbers and radio listeners alike.Tel: (+49) 511 76 86 00, fax: 701 0926. NU SOUL FOR SUMMER: NuColours follows up their recent hitDesire with another warm, swingingsoul number Special Kind OfLover(Wild Card/Polydor). Strongvocals, rich backgrounds and asmooth, sweet vibe. The album mix isthe tightest of the four packcollection. Tel: (+44) 171 4000, fax:747 4499. ENERGETIC PROGRESSIVEHOUSE: U (I Got A Feeling)(Positiva/EMI) from Scot Project isslammin' techno house with enoughappeal to cross into the radio realm. Adriving beat, wild drum rolls andflying acid add up to a rollercoasterenergy ride. Strong remixes fromPatrick Prins and the producerbehind Scot Project, Frank De Zenk.Tel: (+44) 171 605 5157, fax: 605 5186. DEEP STOMPING HOUSE:Decoy's deep and steamy house trackArena is the first release for newBelgian label 99%. A solid first stepfor the label, this numberincorporates latin percussion, Spanishvocal shouts and a positive vibe. TheCulture Groove remix sees to the moreuptempo possibilities. Tel: (+32) 9 2252911, fax: 225 28 16, email:bigtime.intlginnet.be. NO MISSION IS IMPOSSIBLE:With the release of the movie and thesuccess of the soundtrack, MissionImpossible now gets the technotreatment from Mission X. Their newsingle Mission Impossible (BrosMusic/Intercord) includes the basisof the original track but turns it into adance track for the masses a la U96'sDas Boot. Tel: (+49) 711 47630, fax:476 3324.

    "Dance Grooves" provides dance tips and news forradio programmers on a weekly basis.

    Short TakesCompiled by Raul Cairo

    WI'he festivities surrounding the open-ing of the new stadium in Amsterdam,the Arena will feature performances byAndrea Bocelli and Eros Ramazzot-ti backed by the Radio PhilharmonicOrchestra during the closing cere-mony. The new album by R.E.M. will becalled New Adventures In Hi-Fi. The setwon't be released until earlySeptember. Ex -2 Unlimited member RaySlijngaard is working on his debutsolo album, which is scheduled forrelease mid September by Zomba. Prestigious UK dance label Decon-struction has signed an agreementwith Dutch dance act Basco for thedebut single Everything Is Going ToThe Beat. UK release mid August. Belgian dance artist Jamie Lee, whoenjoyed considerable domestic successwith Just For Your Love and its succes-sor All I Need Is You has commencedwork on his debut album for ARSunder the guidance of establishedproducers Ian Curnow and PhilHarding (both of East 17 fame) andTommy Eckman (Ace Of Base). Someof the remixes will be handled by K -Klass.

    Bettie Serveert

    Dutch indie rock-ers Bettie Serveerthave settled into theBearsville studiosin New York torecord a new albumunder the guidanceof producer RyceGoggin (Pavement,Lemonheads).

    Back in the studio after a lengthyabsence: Heaven 17. REO Speedwagon will release itsfirst album of new material throughCastle soon. Laura Pausini will release her thirdalbum Le Cose Che Vivi (CGD) midSeptember. The first single will beIncancellabile, out in late August.Among the contributing musicians arebassist Nathan East and drummerSteve Ferrone. Pearl Jam's fourth album No Code(Epic) will see the light of day in midAugust. Elton John's longtime writingpartner Bernie Taupin has formed hisown band Farm Dogs. The group hassigned a deal with Discovery. The Backstreet Boys summer tourhas allegedly been pushed back becausethe group is in the studio with amysterious big name producer. Dreamworks records, which hasgenerally kept a low profile, with theexception of the release of GeorgeMichael's Older and possible a newalbum by Henry Rollins, intends toconcentrate on new talent instead ofbuying established acts. The label doesintend to release the soundtrack toRent however, which features StevieWonder

    "Short Takes" offers new release and artistinformation for on -air use.

    MUSIC & MEDIA ED AUGUST 3, 1996AmericanRadioHistory.Com

  • M & M CHARTS EUROPEAN SALES

    week 31/96 Eurochart Hot 100® Singles1.1 14 TITLE

    ARTISToriginal label (publisher)

    countriescharted

    TITLEt ARTIST

    2 original label (publisher(

    countriescharted

    I 1 I TITLE; 1 ARTIST

    original label (publisher)

    countriescharted

    Killing Me SoftlyA.B.DKFIN.F.D.IRE.LIVL.N.E.S.CH,UKCZE8 Fugees - Ruffhouse /Columbia (Onward) A 34, 30 7 Missori CampingBoris - Versailles (Now Disc I Sony)

    BF Gyllene Tider E.P.68 64 5 Gyllene Tider - Parlophone (Gessle Music)

    2 2 MacarenaA.B.DKFINS.D.IRE.NL.N.S.CH.UK.HUN

    23 Los Del Rio - Serdisco (Warner Chappell) 3533 3You're Makin' Me High D.IRE.NL.S.UKToni Braxton - Laface I Arista (1996 Groove 78IAlmo I Sony) 12

    You And IScorpions - East West (PolyGram)

    ® 544

    3 Gary Barlow - RCA (EMI)Forever Love

    Lemon Tree B.DKED.IRE.IN.S.CH.UKHUN.CZE26 Fool's Garden - Intercord (Deshima Songs)

    38 oe't Stop Movin'26 11 Livin Joy - MCA (Undiscovered)#How Bizarre

    62 2 O.M.C. - Polydor (PolyGram)

    FINIRE.LNLS.UK

    CH.UK

    ®Missing YouLIMP Tina Turner - Parlophone (Carlin I WC /Sony)

    Jein71 56 12 Fettes Brot - Alternation (Freibank)

    F.D.CZE

    UK

    D.CH

    Fable A.B.DKF.D.IRE.INL.N.E.S.CH.CZE5 3 9 Robert Miles - DBX (Jeity Music)

    Groovin'Pato Banton - IRS (EMI I Purple I Fun City)

    UK Le Feu Qui M'Attise" Ophelie Winter - East West (Copyright Control)0 12 6 Tic,

    alipicchToa-cRCA (Copyright Control)RF 0 Nobody Knows IRENL.S.UK

    58 13 Tiny Rich Project - Laface/Arista (Joe Shade/Stiff Shirt! D'Jon) 73 61 6SalettiHarry Hasler - Phonag (Gregory Wochter)

    CH

    ***** SALES BREAKER *****

    0 Wannabe FIRE. UK18 3 Spice Girls - Virgin (Windswept Pacific I PolyGram)Everybody

    43 9 Worlds Apart - Power Brothers (Copyright Control)Everything Must Go

    tzt-IP Manic Street Preachers - Epic (Sony Publishing)UK

    Spring44 8 RMB - Urban I Motor (Low Spirit I BMG)

    D.CH Jazz It Up IRE.NL.S.UKHUNCZE75 40 4 Reel 2 Real - Positive (PolyGram)

    Coco Jamboo ASIN.D.N.CH.CZE8 6 14 Mr. President -Club Culture WEA (Jetzt Kommz / WC) 0 Firestarter B.DKFIN.D.1RE.S.CH.HUN.CZE47 19 The Prodigy - XL (Perfect 1 Unforgettable /EMI I MCA) Je Te Donne141-1, Worlds Apart - Arista (Not Listed) FO Get Down (You're The One For Me)

    A13BILF.B.IBENLS.CRBURCZE

    9 9 Backstreet Boys - Jive (Zomba I LR 1 WC)#What Comes Around Goes Around

    63 4 Bob Marley - Anansi (Not Listed)AI

    77 57 7 Always Be My BabyMariah Carey - Columbia (Various)

    0 Insomnia11 1° Faithless - Jive (BMG) A.D.CH CrazyMark Morrison - WEA (Perfect) UK 78 41 3 In Too DeepBelinda Carlisle - Chrysalis (EMI)10 9

    Because You Loved Me A.B.F.D.IRENL.S.CH.UKCeline Dion - Epic I Columbia (EMI I Realsongs)

    Three Lions D.IRENUIC45 39 1° Baddiel/Skinner/Lightning Seeds - Epic (Various) *86 2 I Won't Let The Sun Go DownRobin Cook - Stockholm (EMI)

    0 13 7Return Of The Mack ARDIS ED-1.1LN S CH UKHUN13 7 20 Mark Morrison - WEA (Perfect)I Can't Help Myself

    us, - Kelly Family - EMI (Kellam)

    Heaven24 12 U 96 - Motor (Edition Intro I Sony)

    0 Higher State Of ConciousnessDEP- Josh Wink - Manifesto (High Fashion Music)

    Theme From Mission: Impossible A.B.DILFL IDIRENLKS.CIIUK

    Adam Clayton & Larry Mullen - Mother (Famous) 0 California Love DKED.LS.CH54 18 2Pac feat. Dr.Dre - Island (Onward I WC I Island) ®My GenerationIMP Who Polydor (Fabulous)47 Keep On Jumpin'' Todd Terry - Manifesto BMG/MCA)

    IRE.UK

    D.CH Sexy Eyes48 38 Whigfield - X -Energy (SFR I Mikulski)

    A.D.CH

    0 mi. How Do You Want It2Pac Death Row/Island (Rondor I CC I WC)

    82 46 4 reikrtatV_AShaker - Columbia (Hit & Run)A.DKD.NL.N.S.CHCZE Bad Actress49 50 2 Terrorvision - Tbtal Vegas (Warner Chappell)

    UK17

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    IRE.UK Wrong50 37 9 Everything But The Girl - Virgin (Sony Publishing) 0 Seven Days & One Week88 2 B.B.E. - Motor (Emmanuel Top Editions)

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