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Radio's Attention Crisis - hivio 2013

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Mark Ramsey's opening presentation from hivio 2013 - the first-ever radio ideas festival.

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Page 1: Radio's Attention Crisis - hivio 2013
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“Radio listening hasn’t changed”

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Total primetime commercial ratings fell 8 percent across the board,

marking the sixth straight quarter of total TV declines — and the steepest drop since the third

quarter of 2009

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so is radio“special”?

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So…?

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Radio is not “Special”

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Plan Accordingly

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but radio isdifferent, right?

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Unique and Compelling Content…

Platforms…

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Job LOW HIGH

Star Access/Exclusives

Betterness

Belonging

Local

Easy Convenience

Companionship

Culture Immersion

Discovery

Change Mood

Inform/Educate

Now

Entertain

Soundtrack

Fav Music

Page 35: Radio's Attention Crisis - hivio 2013

Job LOW HIGH

Star Access/Exclusives

Betterness

Belonging

Local

Easy Convenience

Companionship

Culture Immersion

Discovery

Change Mood

Inform/Educate

Now

Entertain

Soundtrack

Fav Music

Page 36: Radio's Attention Crisis - hivio 2013

Disagree51%

Neutral35%

Agree14%

Agree or Disagree: Radio brands create unique and compelling content

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Unique and Compelling Content…

Platforms…

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Content…Platforms…Not Towers

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Radio's Future: Listeners and Content

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