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We are the premiere platform for Unsigned & Independent music & we ♥ the community! Fresh topics, cool hosts and great guests.
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Press Kit and Media Information
Last Revised 1.21.14
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Table of Contents
About Our Station and Shows.......................................................................................................................3
Brand Overview......................................................................................................................................................4-5
Consumer Focus.....................................................................................................................................................6
Marketing Strategy...............................................................................................................................................7
Event Calendar: 2014...........................................................................................................................................8
Partnership Oppurtunities.................................................................................................................................9
Why Advertise On Internet Radio?.............................................................................................................. 10
Advertising Rates...................................................................................................................................................11-12
Make A Donation....................................................................................................................................................13
Contact Us..................................................................................................................................................................14
“Tha Afterparty Radio serves as a voice for real topics for real people””
– Tha Afterparty Radio
3
About Our Station and Shows
Tha AfterParty RadioTha Afterparty Radio is a variety Internet based station that boasts over
100K monthly listeners as well as a growing following that tunes in using
their mobile devices. With 2 different listening stations from; Music,Talk,
Entertainment, Inspirational and Sports you can choose “Your Party”.
Gender Martial Ethnic
46% Male
54% Female
59% Single
33% Married
8% Living w/Partner
51% African American/Black
27% Hispanic/Non-Black
19% Caucasian/White 3% Other
Who’s Listening?Our target audience is comprised of
young adults and with a household
income between $30-$80K yearly.
24/7 Talk & Music
ASIDE
BSIDE
http://thaafterparty.com/
4
The Brand Overview
Our MissionOur mission is to provide on-air, online and offline content to our listeners that can serve
as a support system in bridging communities together globally through thought provoking
topics infused with music.
Our VisionOur vision is to change the way you think about radio by providing national topics without
the same mundane music. From real people, for real people.
Our PurposeOur purpose is to utilize our God-given talents, resources, unique understanding of technology
as a way to reach and support businesses, artists and issues that affect us globally.
Testimonial:
“I think the President sees the promotion from Tha Afterparty, you guys are reaching people.”
– Bravo TV’s Ben Tankard
5
The Brand Overview
Broadcast TimesLive Shows: Monday - Saturday from 10a - 10p (CST)
Re-Air: Monday - Saturday from 10p - 10at (CST)
Podcasts of Past Shows:
http://thaafterparty.podomatic.com/
A Few Station Programs1Kingdom Radio - Straight Talk w/ TK
Bossess Brunch - Entrepreneurial and Business Advice
The Mid-Day Party - Hip Hop and Industry News
Mo Talk Sports - Daily look into the world of Sports
The Street Commitee - Local Hip Hop From Local Artist
Live Interviews
How To Tune In?http://thaafterparty.com/
Go to Shows > Pick Your Party
http://tunein.com/
Search: Tha Afterparty Radio
Go to Apple App Store
Download the “Tha Afterparty“ app.
Current Shows
ASIDE
BSIDE
6
Consumer Focus
Our Desired Listener Focus:Young Adults
Single Adults
Youth
College Students
Christian Believers
And LGBT
between the ages of 18-40
Other Listener Characteristics:• Internet radio and podcast listeners
• Tech savvy and own their own devices but not limited
to laptops, smart phones and tablets
• High interest in music videos
• Reads and follows entertainment and news blogs
• Social Media savvy
Our station content is geared towards connecting individuals:• For Businesses (Brand Exposure)
• For The Doubtful in Faith (Christian Programming)
• People seeking breaking news
• Music lovers
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Marketing Strategy
Text Marketing• Coming Soon
Public Relations• Press Releases
Direct Marketing• Radio (The A-side and B-Side of the thaAfterparty.com)
• Local Partnerships & Cross Promotional Events
• e-Blast
• Promotions, Contests and Give-a-ways
Guerrilla Marketing• Handbills & Flyers
• Give-a-ways (apparel & merchandise)
Digital Marketinghttp://Thaafterparty.com/
https://www.facebook.com/ThaAfterpartyRadio
https://twitter.com/thaafterparty
http://twubs.com/#TAPRChat - Twitter chatroom (Live)
Hashtags: #ThaAfterpartyRadio
#TAPRChat - “Tweet Us” Live during the show!
http://instagram.com/ThaAfterparty_Radio
8
Event Calendar: 2014
DATE Event/Promotion Goal Partners Location
JANUARY ‘14 n/a n/a n/a n/a
FEBRUARY ‘14 n/a n/a n/a n/a
MARCH ‘14 South Dallas AIDS Walk - 3/22 n/a n/a Dallas
APRIL ‘14 n/a n/a n/a n/a
MAY ‘14 n/a n/a n/a n/a
JUNE ‘14 n/a n/a n/a n/a
JULY ‘14 n/a n/a n/a n/a
AUGUST ‘14 Kingdom’s Kids Collecting School Supplies TBD Dallas/Fort Worth
SEPTEMBER ‘14High School Battle
of the Bandsn/a DISD Dallas
OCTOBER ‘14Domestic Violence
Breast Cancer AwarenessRaise Money for Cancer Research
TBD Dallas/Fort Worth
NOVEMBER ‘14 Spiritual Fruits & Labors Food Drive for the Homeless TBD Dallas/Fort Worth
DECEMBER ‘14 Kingdom Gifts Collecting Toys for Kids TBD Dallas/Fort Worth
Note: Dates, Engagements & Promotions are tentative and subject to change. We’re always looking to partner with other events to help spread our engagement in the community.
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Partnership Opportunities
In order for our outreach to be successful we want to partner with other like-minded
individuals in the faith.
Corporate
Engagement
Marketing & Promotions
Colleges & Universities
Outreach Programs
Spiritual Leaders
Churches & Faith-based Programs
Youth Ministries
Young Adult & Singles Ministries
Music Industry (Gospel & Christian Rap Artists)
Current Partners• South Dallas AIDS Walk
• Prent Media
• HBS Media - www.hbsmedia.com
• Promochics
• This could be you!
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Why Advertise On Internet Radio?
Internet radio is the fastest-growing medium of today. Millions of new people tune into Internet radio stations
worldwide each day, enjoying a much more varied and
diverse choice of programs than those available on
existing [terrestrial] radio stations - many such stations are
restricted by the vision of their own people, who are stuck
in the radio world of the past.
Recent Radio Research carried out by Radio Network in
August 2008 shows that 40% of Internet radio listeners
tune in at work and also at home. Almost 40% of people
also say that 5 or more of their friends also listen to radio
via the Internet each week.
Almost 45% of people surveyed had an income of over
$50,000 annually. Research sponsored by Saatchi &
Saatchi shows that radio achieves the greatest recall of all
media, with the strongest memory retention of not only
brand and company but also specific selling points.
Internet Radio Use Increases Online Ad Responses, Across the Board: Online and Offline
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Advertising Rates
On-Air Spots (During Broadcast)(1x) 30-60 Seconds = $40
(Best for introducing a new product, special event or announcements
OR 2nd spot within the hour)
1 Mention or up to 15 Seconds = $20
(Best for quick announcement or reminder)
Off-Air Spots(1x) 30-60 Seconds = $20
(Best for introducing a new product, special event or announcements
OR 2nd spot within the hour)
1 Mention or up to 15 Seconds = $10(Best for quick announcement or reminder)
Web Presence (on ThaAfterparty.com)Banner Advertisement w/o link = $75 monthly
Banner Advertisement w/link = $125 monthly
Ad sizes available are located on right side column of high traffic pages.
PromotionsLive Remote = $500
(Broadcast from advertisers business or location)
Signage = $200
(Advertisers banner or products placed at events)
Product Distribution = $200
(Host will distribute advertisers products or sample)
Give-a-way = $20 per 4 mentions
(Great for prizes offered by advertisers)
On-Air PromotionsInfomercials = $1 per minute
(30 minute minimum)
Talent Endorsement = $150 per run
(Host specifically talks about business or products)
Audio Commercial Production $150 per spot
(Includes script Composition, voiceover and engineering)
250px x 250px
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Station Wide Commercial Package$700.00 (30 Days)
•280 Commercial Spins (Side A & B)
•12 Social Media Posts (Twitter/FB/IG)
Host Ambassador Package$100.00 per show (30 Days)
•On-air Mention By Host During Live Broadcast
•8 Social Media Posts (Twitter/FB/IG)
•Feature In Studio/On-Air Guest with Show Host
Additional Advertising$250.00 (30 Days)
•Banner Ads on ThaAfterParty.com
•Clickable Flyer on ThaAfterParty.com
•Company blog post on ThaAfterparty.com
Infomercial Advertising Package$75 (15 plays)
•Produced 120 Second Brand Message/Interview
•Soundcloud Link
2 Hour Live Broadcasting$500.00
•30 commercials (30 Days Promotions)
•E-Flyer Creation & Promotion
•Social Media Promotion
Media PromotionsSocial Media Management = $300 (Monthly)
* Creation and Management
Website/Online Flyer Creation = $125.00
1500 Flyers = $500.00
•Create
•Distribution
5000 Flyers = $675.00
•Create
•Distribution
Advertising Rates
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Make a Donation
Make A Purchase OnlinePick up something nice for yourself or
maybe a gift for someone from our online
store. We’ll be adding new stuff all the
time. So check with us monthly for new
merchandise and cool stuff.
**Coming Soon! Pre-Order Now!**
Make A Suggested DonationHelp support
Tha Afterparty Radio
To Reach More People!Make A Suggested Donation through out
the year. We are granted the opportunity to
provide our services to community groups
and nonprofits who can’t afford promotions.
Partner with us in allowing to keep these
programs going and allow room for more
by making a “Love Offering” to our station.
So if you love our station’s content and
community efforts please choose from one
of 3 options to make a donation.
Thanks and God bless you for your donation or purchase and support!
Make A Love OfferingWhatever donation is on your heart we
appreciate because we do this show to
further God’s calling in our lives and to help
others on their spiritual walk.
Includes receiving:Tha Afterparty RadioWristband & T-shirt
Includes receiving:Tha Afterparty Radio
T-shirt
Includes receiving:Tha Afterparty RadioWristband, T-shirt &On-Air Endorsement
Donate$25
Donate$50
Donate$100
Donate$250
To make a Suggested Donation or Love Offering visit: www.thaafterparty.com > About > Click Donate
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Contact Us
Mailing Address:Tha Afterparty Radio
3440 S. Polk, Suite A
Dallas, TX 75224
http://thaafterparty.com/
We want to hear from you!Office: 214.531.3301
On-Air A-Side Hot Line: 972.591.8272
On-Air B-Side Hot Line: 214.717.4827
General Inquiries or Want us to be a guest speaker at your event:
Email: [email protected]
Advertise on Tha Afterparty Radio:
Email: [email protected]
Use “Attn: Advertise w/ Tha Afterparty” in the subject line.
Music Submissions:
Email: [email protected]
Download the “Artist Bio Form” from our contact page.
Use “Attn: Music Submission - Artist Name” in the subject line.In the email tell us your Name, Song title, and what time of song it is (new single,
remix...etc.). Send MP3 files only, downloads will not be accepted. Due to the
number of emails we receive we should response in 24-48 hours of receiving
your email. Please Note: All music is reviewed for appropriate content matter.
All music submissions will not be played on-air. We will however reach out to
you if your song is chosen.
Socialize with us!http://www.facebook.com/ThaAfterpartyRadio
http://www.twitter.com/ThaAfterparty
http://instagram.com/ThaAfterparty_Radio
Tha Afterparty Radio
#1 Internet Variety Station
214.531.3301
@thaafterparty
Montanna Mitchem
Owner/Program Director
214.531.3301
@GrupieLuv
