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Audience & User Experience
Adam CrymbleDigital Histories Workshop
Outline
• Audience
• Principles of Design
Target Audience
Target Audience: Old Bailey Online
Target Audience: History Learning Site
Target Audiences: History Magazines
History Extra the copycat
Who do you think you are: the genre
The Media Kit
Activity 1
With a partner from your group, take a look at the media kit for these two magazines. It is available on the course website for this
week. Think about what type of knowledge they have about their readers.
Principles of Good Design
1) Chart Junk – Keep it Simple
http://2.bp.blogspot.com/-bpVcIc1XhJQ/UkEvRt5tAwI/AAAAAAAABTI/oulN9mUxFSQ/s1600/chartjunk.gif
1) Chart Junk – Keep it Simple
2) Rule of Thirds
Photo by Darren Rowse
3) Eye Movement
3) Eye Movement
Design Principles Summary
• Keep it Simple• Rule of Thirds• Eye Flow