Audience Research

1. What type of music do you prefer?

2. Out of the following which genre do you prefer most when watching a music video?

(Please rank in order of preference- 1 being most preferable and 7 being least preferable)

Classical

Rock

R&B

Pop

Indie

Dance

Rap

3. If a pop artist such as Katy Perry started to play on the radio what would your immediate reaction be?

Turn it off immediately

Keep listening, as it is a song you haven’t heard

Listen because you like the song/artist

Other (Please Specify)

4. In a music video there are lots of camera shots used: in your opinion, which are the most popular for a pop music video? (Please rank in order 1 being most important – 5 being the least important)

Fixed camera position throughout the video

Shots showed for lengthy periods of time

Short jumpy shots

Long shots of the artist

Close ups of objects/ artists

5. Which artist do you like out of the following?(Please circle all that apply)

o Katy Perryo Carly Rae Jepseno Keshao Beyonceo Rihannao Other (please specify)

6. In a traditional pop music video what would the storyline/

narrative be?

7. In a typical Beyonce music video what would the costumes be like? And in your opinion do they always reflect the genre she

belongs to?