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This is the final questionnaire of our audience research, which encompasses results and changes that will be made as a result of these.
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Final QuestionnaireEmilia Waterhouse, Jack Archer and Ed Cefai
Questionnaire
Results1
Bullying
Fear
Pressure
Crime
2
Inner City
In flat(s)
3MediumClose up
Long Shot
ExtremeLong Shot
Continued4
MediumClose Up
Long Shot
5
Hand Held
Still
Both
6
Low-Key
High-Key
Continued7
Low-key
High-key
8
Up-beatrhythmic
Melodicand Soulful
9
ThoughtProvokingInformative
Laid back'
Continued10
Close upShots
Long Shots
11
Minimaldialogue
Moredialogue
12
More
Minimal
Effects
From the results we obtained that clearly suggested the audience’s blatant preference for something we can simply decide to use what the audience wants. Questions 1,5,7,8,10,11 and 12 gave us these results.
We also obtained results, which were more complex and suggested our Target audience have an interest in seeing a variety of camera movement, shots lighting and dialogue in our production. For this reason we will take into account the most popular choices and we will ensure we use a number of shots, more dialogue but also sound, both Low-key and High-key lighting and movement in our production.
Continued
Our audience expressed an interest in finding our product both Thought provoking and informative, for this reason we could adopt a documentary style to our opening sequence in order to please them.
Our audience informed us of some things that were unexpected, for example their wish to not only see our film located in ‘inner city’ but also on the high-street and in parks. For this reason we must ensure that we film equally in both of these locations.
Secondary Audience
As a group we thought it would be important to research our Secondary Audience (young people of the E income bracket) as they will find personal identity in the film and would therefore also make up a large part of the audience.
Results
1
Bullying
Fear
Pressure
Crime
2Inner City
Flat(s)
Parks, Highstreet etc.
3MediumClose Up
Long Shot
ExtremeLong Shot
Continued4 Medium
Close Up
Long Shot
ExtremeLong Shot
5 HandHeld
Still
Both
6
Low-Key
High-Key
Continued7
Low-Key
High-Key
8 UpbeatandRhythmic
MelodicandSoulful
9 ThoughtProvokingInformative
Laid back'
All of theabove
Continued
10
MinimalDialogue
Moredialogue
11
More
Minimal
Effects
Our secondary audience were different from our primary in that they expressed an interest in a narrative involving bullying. However as our target audience expressed an interest in crime and pressure we have decided to use a narrative of a young person’s wishes to ‘fit in’, which leads to crime. This will therefore appeal to our entire audience.
Continued…
The secondary audience displayed far more interest in varied camera movement (this is unsurprising because the secondary audience are younger and are Fox Thinkers, who would wish to see more movement). For this reason we will be sure to display variation in how the camera is held.
Continued….
The results we obtained indicated that we needed to find a song that was both up-beat and rhythmic whilst also being more soulful. This is because our main target audience displayed more interest in an up-beat song and a small interest in a soulful song, whilst our secondary audience displayed a preference for both but mainly a soulful song.
