Audience Demographics - Mini Storage Messenger...Audience Demographics & Engagement Published since 1979, Mini-Storage Messenger has been the most respected international trade magazine

Audience Demographics & Engagement

Published since 1979, Mini-Storage Messenger has been the most respected international trade magazine for self-storage operators, owners, developers and investors for 40 years.

• 95% of readers have purchasing authority

• 3 out of 5 subscribers are the final decision maker

Purchasing Authority Audience Engagement

*Based on 2019 Reader Survey conducted in August 2019.

Audience Overview*

• 70% of subscribers read the majority of each issue or read it from cover to cover

• Subscribers pass along their issues to an average of 2.2 people

• 3 out of 5 readers hold onto issues for future reference

Business SizeJob Title/Responsibility

Claudia Johnson | 602.678.3526 | [email protected] ministoragemessenger.com 2

92% of subscribers have visited an advertiser’s website*

6% Investor Developer Builder

3% Other3% Management Company


Audience Demographics & Engagement

Nearly 15,000 industry professionals

have downloaded our app!

Reach thousands of decision makers including these Top Operators:

“If you want your advertising dollars to reach a truly qualified audience, then MiniCo and MSM is the place for you. Publishing valuable articles and annual publications like the Almanac will mean higher retention and multiple users for each publication. We treasure our Almanac each year and use the information in a variety of ways to serve our clients, feasibility studies, annual comparisons and more. We consider Poppy and her team to be among the top resources to our industry.”

- M. Anne Ballard, President Marketing, Training and Developmental Services,

Universal Storage Group

Public Storage . Extra Space Storage . CubeSmart . U-Haul International . Life Storage National Storage Affiliates . StorageMart . StorQuest Self Storage . Metro Storage

Argus Professional Storage Management . StoragePRO Management Co. West Coast Self Storage . Universal Storage Group . Devon Self Storage . And Many More!


JANUARYFuturecast 2020Exclusive Editorial: The Lease-Up ChallengeSpace Deadline: November 15, 2019Materials Due: December 2, 2019

FEBRUARYCompeting With Big Operators Special Report: Marketing For Maximum Profits Space Deadline: December 16, 2019Materials Due: January 1, 2020

MARCHConstruction & DevelopmentExclusive Editorial: Focus on ConversionsSpace Deadline: January 15, 2020Materials Due: February 3, 2020

APRILProtecting Your ProfitsExclusive Editorial: Preparing for DisastersSpace Deadline: February 15, 2020Materials Due: March, 2, 2020

MAYManaging For Maximum ROIExclusive Editorial: 2020 Manager Of The Year WinnersSpace Deadline: March 16, 2020Materials Due: April 1, 2020

JUNECapital Markets & Self-StorageExclusive Editorial: Mid-Year Finance Check-UpSpace Deadline: April 15, 2020Materials Due: May 1, 2020

JULY2020 Self-Storage Buyer’s GuideSpace Deadline: May 16, 2020Materials Due: June 1, 2020

AUGUSTIntegrating New TechnologyExclusive Editorial: Web Management 101Space Deadline: June 15, 2020Materials Due: July 1, 2020

SEPTEMBERThe 2020 Real Estate IssueExclusive Editorial: Women in Self-StorageSpace Deadline: July 15, 2020Materials Due: August 3, 2020

OCTOBERAdding Ancillary IncomeExclusive Editorial: Offering Specialty StorageSpace Deadline: August 17, 2020Materials Due: September 1, 2020

NOVEMBER2019 Top Operators IssueExclusive Editorial: Data & DemographicsSpace Deadline: September 15, 2020Materials Due: October 1, 2020

DECEMBERThe 2019 Facility of the Year WinnersSpace Deadline: October 15, 2020Materials Due: November 1 2020

We cover self-storage business news, research data, as well as reports on various aspects of the development, management and marketing of profitable self-storage facilities. Topics include maximizing profits, industry trends, tenant insurance, investment and finance, location studies, traffic counts, facility development and building, operations, rental and occupancy rates, legal issues, new product information, technology, marketing strategies, case studies, and geographic area reports.

2020Editorial Calendar


**SPECIALTY PUBLICATIONS

March: 2020 RV & Boat Development HandbookSpace Deadline: January 15, 2020Materials Due: February 17, 2020

September: 2020Competing and Winning as a Small Operator

Space Deadline: July 15, 2020Materials Due: Aug 17, 2020

JanuaryJune

October

February (Digital Only)May (Digital Only)

August (Digital Only)November (Digital Only)

Call to learn more about advertising opportunities!

Claudia Johnson| 602.678.3526 | [email protected] ministoragemessenger.com 6

Circulation 20,000 combined print and digital

Frequency Twelve issues per year, including annual Buyer’s Guide

Print Subscriptions $59.95 per year

Digital Subscriptions $21.95 per year Single Copy Price $7.95 (sold via mail, phone order, and Internet)

Target Audience Self-storage owners and other professionals interested in developing, operating, or investing in self-storage facilities

Bonus Circulation Distributed at industry association meetings and trade shows and through advertiser merchandising and samples to industry newcomers

Frequency FEB / MAY / AUG / NOV

Subscriptions Paid and/or complimentary to qualified self-storage owners, facility managers, and other industry professionals Distribution 20,000 Digital

Target Audience U.S. self-storage facility managers, owners, managing partners, and property management executives

2020 MINI-STORAGE MESSENGER CIRCULATION DATA

2020 SELF-STORAGE NOW CIRCULATION DATA

2020 Circulation Data

The Original Self-Storage Educational Magazine

VISIT MINISTORAGEMESSENGER.COM FOR FREE CONTENT

• Educational Articles• Educational Videos• MSM Weekly Newsletter• MSM Xtras

Frequency JAN / JUN / OCT

Circulation Projected at 3,500

Digital Subscriptions $14.95

Target Audience The official publication of the Canadian Self-Storage Association and the only publication focusing on the growing Canadian self-storage market.

2020 SELF-STORAGE CANADA CIRCULATION DATA


SELF-STORAGE ALMANAC CIRCULATION DATA

Frequency ANNUAL

Publication December 2020

Single Print Copy Price $174.95

Distribution 2,500+ Annually

The Self-Storage Industry’s Leading Source for Trends,

Analysis and Data!

Partnering With Union RealTime For The Best Nation Wide

Self-Storage Data

Visit UnionRealtime.com For More Localized Self-Storage Data

Ad Reservations Due By November 16th

2021 Self-Storage Almanac

*NEW* Digital App Advertising Opportunities You asked, we listened, and Mini-Storage Messenger is now offered for FREE via the iPhone, Android, and Kindle Apps. As the only self-storage industry publication with a FREE cross-platform digital magazine app, we’re able to reach 1,000’s more buyers across the country than the competition and provide unique visibility opportunities. Unlike traditional advertising, all ads rotate within every article for maximum exposure. Along with a national audience, we offer regional vendors targeted advertising at a reduced rate.

Digital App Insertions (Fixed Placement Within Every Article) Nationwide: Full-Page Format Regional/Targeted: Full-Page Format Digital App Insertions (Rotating Throughout Publication) Nationwide: Full-Page Format Regional/Targeted: Full-Page Format


2020Mobile App

Users Spend An Average of 5:44 Minutes Per Session!*

*Based on June 2019 data.

ONLINE BUYER’S GUIDEThe online Buyer’s Guide has been redesigned to provide a richer user experience for visitors and more value to vendors. You will now be able to login and update your listings directly on our website and your listings will have a permanent, SEO-optimized page that will provide an outbound link to your company website, include images, videos, full contact information including telephone and email, all for the low price of $200/yr. Full listings will provide a logo and larger description in the print Buyer’s Guide.


MESSENGERXTRAThe MessengerXtra gives you the opportunity to distribute an educational article to more than 20,000 subscribers. Package includes banner ads on the delivery email and article landing page with a link to your website and a detailed traffic report that includes email address for every subscriber who clicked through to your website.

MESSENGER WEEKLYThe Messenger Weekly e-newsletter is delivered to more than 14,000 subscribers. Button ads are available in a variety of options, both of which link directly to your website.

2020Digital Opportunities

WEBSITE ADVERTISINGMonthly ad space is available on our website, mini storagemessenger.com. Your ad will link to your web-site or landing page. This is a great opportunity to reach our website visitors and drive traffic to your site!

Ad options include: . Banner ads . Rectangle ads . Buttons . Skyscraper adsCall for details and specs.

Our Online Buyer’s Guide Receives:*1,000+ Page Views a Month3,000+ Entrances a Month *Based on Google Analytics from January 1 through June 30, 2019.


Reach Your Target Audience Online – Web & Mobile

2020Digital Display Advertising

With our programmatic digital marketing opportunities, you can get your message in front of your audience via email, Internet search and a variety of popular apps including weather, traffic, gaming, entertainment, sports, news, finance, shopping and fitness apps.

How?

· Keyword Retargeting - Anyone who searches for your list of keywords will see your ads online and in mobile.

· Geofencing & Geotargeting - Target your ads to an audience based on their geographic location. Your competitors, specific neighbor-hoods and addresses, or places of interest.

· Conversion Zones - A virtual boundary is drawn around a certain location using GPS maps. Identify customers responding to mobile ads by visiting a physical location instead of a click or call.

92% Programmatic retargeting performs the same as/better than search

70% Users who are site retargeted are more likely to convert

64% Average smartphone conversion rates are up compared to desktop ads

Take advantage of these opportunities to laser focus in on your audience!

Programs are sold on a first-come, first-served basis.


SPECIAL PACKAGESSpecial creative services are available for marketing materials. This includes but is not limited to flyers, brochures, PowerPoint presentations, and personalized thumb drives for distribution at trade shows and special events.

POST-IT NOTEA great option for those looking to call special attention to their products and services. We’ll work with you to create a post-it sized note that we’ll “stick”, literally, on the front, top right corner of the cover of the issue of your choice; an excellent option for trade show and special issues!

BELLY BANDYou’ve seen them around trade show time ... But we can do them any time of the year for any of our printed publications! Belly bands are a fully-wrapped color advertisement/message around the magazine that readers must remove to read the magazine. In other words, they’ll see your advertising first, and then the content within. Same as post-it notes ... these are an excellent option for trade show and special issues!

Post-It

Note

2020Special Print Opportunities

VENDOR SPOTLIGHTSThis two-page article about your company written by our writer includes photos and contact information for your company, and will appear in both the print and the digital version of Mini-Storage Messenger. Digital article includes link to your website. Pack-age includes 1,000 reprints for marketing purposes.


Advertising print sizes are the same for all MiniCo publications. Space Size Width DepthFull Page (Trimmed size) 8-3/8" 10-7/8"Full Page (Bleed size) 8-5/8" 11-1/8"(Live Area) 7-1/2" 9-3/4"1/2 Page (horizontal) 7-3/8" 4-3/4"1/3 Page (square) 4-3/4" 4-3/4"Classified1/4 page 3-1/2" 3-1-2"Other sizes available * Sizes subject to available space

Art must be supplied by the advertiser. Digital art may be created by MiniCo at an additional expense.

Mini-Storage Messenger is saddle-stitched, with some issues requiring perfect binding. Please refer to the editorial calendar for space reservations and material due dates.

Printing is offset process (CMYK), and ads should be submitted digitally. Preferred format is high-quality PDFs or JPGs. Advertiser’s content in the file is searchable within the digital format. Packaged digital files should be supplied for the Macintosh platform in InDesign, Adobe Illustrator, or Adobe Photoshop. All attached files and fonts must accompany document, or type must be converted to outlines (Illustrator). Color graphic files must be converted to CMYK and be no less than 300 dpi resolution. Line art must be no less than 300-600 dpi. Graphic formats accepted are .tif, .eps, .bmp, .pdf, and .jpg. Emailed files should be stuffed if larger than 10 megabytes. Please call your sales representative for information.

Ads requiring an unusual amount of time, including complicated design, large amounts of text, customer changes, and other special graphic design and technical needs will be billed at $75 per hour. This includes any changes or additions to “pick-up” ads.

MiniCo offers ad creation, production, ad reprints and bulk subscriptions for Mini-Storage Messenger. Contact your sales representative for details.

Ads received after the materials deadline will incur a $50 late fee to offset production change charges.

2020 Mechanical Specs

Advertising Print Requirements

MiniCo Publishing TeamPublisher

Poppy Behrens [email protected]

Publishing CoordinatorSamantha Nicole Traina

[email protected]

EditorErica Shatzer

Production ManagerJeffry Pettingill

[email protected]

Advertising Sales ExecutiveClaudia Johnson

[email protected]

Circulation & Online Sales Coordinator

Amy Sharman [email protected]

800.352.4636

Documents

Audience Demographics - Mini Storage Messenger...Audience Demographics & Engagement Published since 1979, Mini-Storage Messenger has been the most respected international trade magazine