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Chapter 7

Chapter 7. Audience adaptation Adapting to audience demographics Knowing your audiences demographics affect choices during speech development

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Page 1: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Chapter 7

Page 2: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Audience adaptation Adapting to audience demographics

Knowing your audiences demographics affect choices during speech development

Topic selection Will be determined by audiences interests and needs Demographics can help understand these

Examples Demographics will also help use examples that your audience

can relate to How many of you have ever heard of “Super Chicken”

Page 3: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Language Culture, Sexual orientation, & diversity of audience will all

play a part in the language you use during your presentation

Avoid Stereotyping▪ An oversimplified picture of people different from us▪ If you have a diverse audience be careful not to let these fall

in to your speech

▪ What are some common stereotypes people have of different demographic groups

Page 4: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adapting to the speaking environment Our classroom will remain the same, but with outside

opportunities Plan Ahead

Where will you position yourself, how will audience be seated,

Will you need a microphone, whiteboard, equipment, etc Look the part

You should be as neat and professional as your audience It is better to be a more formal than audience than less

formal

Page 5: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adapting to the speaking environment Our classroom will remain the same, but with outside

opportunities Arrive early

This will help you determine what adjustments, if any, are needed for your presentation before the audience arrives

Choose speaking style Size of audience often dictates speaking style Small groups more conversational (Sometimes seated with

them) Large groups more formal, vocal variety, amplification

Page 6: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Meeting audience expectations Make sure you address the content to be covered so

audience will know what to expect during speech Where would you identify what will be covered?

Take questions at the end of presentation incase there are unmet expectations you can clear up

Anticipating audience will help to customize your speech for that specific audience

Page 7: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Benefits of audience analysis and adaptation

Maintain high levels of interest By including content appropriate for that audience

Achieve speech goal & Meet expectations By understanding what the audience wants and needs and

focusing on that during development

Page 8: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Benefits of audience analysis and adaptation

Handle adversarial audiences Knowing you will have opposition (controversial topics) will help

prepare for negative or angry audience members

Avoid embarrassing subjects or remarks Knowing the make up of your audience will help prevent you from

saying offensive or insulting comments during your presentation

Page 9: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Read non verbal cues▪ Eye contact▪ Indicates engagement & listening

▪ Facial expressions▪ Varies based on expressive nature of culture

▪ Movement▪ Indicates lack of interest

Squirming, shuffling, etc.

Page 10: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Read non verbal cues▪ Nonverbal responsiveness▪ Applauses, nods, etc.▪ Indicates interest & support▪ Lack of indicates disinterest

▪ Verbal responsiveness▪ Shout outs▪ Whispers to neighbors around them

Page 11: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Respond to nonverbal cues▪ Inattentive or bored audiences▪ Tell a story▪ Use relatable example▪ Reinforce importance of message▪ Eliminate abstract facts/stats▪ Use humor (make sure it’s appropriate)

Page 12: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Respond to nonverbal cues▪ Inattentive or bored audiences▪ Use direct references to audience▪ Audience interaction (Ask Questions)▪ Engage audience (Show of hands)▪ Speed up pace or pause for drama

Page 13: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adapting to confused audiences▪ Be more redundant, repeat key points▪ Rephrase info or use an example▪ Use a visual aid

Page 14: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adapting to confused audiences▪ Adjust rate/tempo (if speaking fast)

▪ Ask for feedback (to find what’s unclear)

▪ Ask someone to summarize key points

Page 15: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adjusting to disagreeable audiences▪ Offer more data/evidence▪ Reinforce your credibility▪ Less stories, more facts

Page 16: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Customize message to audience▪ Refer to ▪ Audience members by name▪ City/community where speaking▪ Significant event on day of speech▪ Recent or local news events▪ A group or organization

▪ Find ways to apply facts, stats & examples to audience

Page 17: Chapter 7.  Audience adaptation  Adapting to audience demographics  Knowing your audiences demographics affect choices during speech development

Adapt to diverse listeners▪ Individualistic/collectivistic listeners▪ High or low context▪ High or low need for certainty▪ High or low power▪ Long-Term/Short term