Astute Solutions SM Workshop Deck

8/6/2019 Astute Solutions SM Workshop Deck

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social business design | strategy

nateriggs.com


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1. Please tell us your name.2. What do you do?3. How do you use social media personally?


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Lets set some ground rules for

today...


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Be ready for a mix of presentations

and timed exercises...


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We will do some work in pairs and

small groups...


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Please dont attack ideas as they are

being shared...


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But ... say what you think, and allow

others to do the same.


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By all means - relax and enjoy the

session...


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And please, dive in and learn

something...


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Marketing Customer

Service

WHERE WE ARE GOING ...

EVENTUALLY


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COMMUNICATION...


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The medium is the message...


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Peripheral information

exchanged via self-branded

content

Self-disclosure is reciprocal

Process slows as the tightlywrapped inner layers are reached

Social penetration

theory...


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We are not seats or eyeballs or endusers or consumers. We are humanbeings - and our reach exceeds yourgrasp. Deal with it.

1. Markets are conversations.

People of Earth...


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Transforming your business bybeing remarkable...


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GLOSSARY


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Social Business Design is the intentionalcreation of dynamic and socially calibrated

systems, process, and culture. The goal:improving value exchange among constituents.

- Dachis Group


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The Social Graph is the representationof our human relationships. In presentday context, these graphs define ourpersonal, family, or business

communities on social networkingwebsites

Jeremiah Owyang, Altimeter Group


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A meme acts as a unit for carryingcultural ideas, symbols or practices,

which can be transmitted from one mind

to another through writing, speech,gestures, rituals or other imitable

phenomena.

- Wikipedia


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An emoticon is the representation of afacial expression such as : -) (for asmile), formed by combinations of

keyboard characters and used inelectronic communications to convey thewriter's tone

- Dictionary.com


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A flamewar or flaming (also known asbashing) is hostile and insultinginteraction between Internet users.

Flaming usually occurs in the socialcontext of a discussion board, InternetRelay Chat (IRC), Usenet, by e-mail oron Video-sharing websites.

- Wikipedia


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An internet troll is someone who postscontroversial and usually irrelevant or

off-topic messages in an onlinecommunity, such as an online discussionforum or chat room, with the intention ofbaiting other users into an emotional

response or to generally disrupt normalon-topic discussion.

- Pursuitmag.com


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A lurker is a person who readsdiscussions on a message board,

newsgroup, chatroom, file sharing orother interactive system, but rarely

participates

- Pursuitmag.com


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Bots, also known as web robots, aresoftware applications that run automated

tasks over the Internet.

- Pursuitmag.com


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Spammingisthe abuse of electronicmessaging systems to indiscriminatelysend unsolicited bulk messages. While

the most widely recognized form of spamis e-mail spam, the term is applied tosimilar abuses in other media.

- Pursuitmag.com


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THE NEW TELEPHONES10 Paradigm Shifts for Mastering Online Customer

Experience


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1. PICK THE RIGHT TEAM


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Dave Crenshaw - The Myth of Multitasking


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Extroversion, Intuition, Feeling,

Judgement

ENFJ

Idealist Portrait of the Teacher


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Extraverted feeling types seek

continuity through harmonious

relationships and collective value.

ENFJ


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They excel at picking up on the

tone of a situation and acting

accordingly, adding warmth to a

cool setting or turning sour into

sweet.

ENFJ


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Extraverted feeling types seek

continuity through harmonious

relationships and collective value

ENFJ


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ENFJ

They seem to have an infinite

number of acquaintances from all

walks of life and are always onthe lookout for people in need

and those who can help out.


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ENFJ

They carry conversations well,finding common ground with

their speaker.


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ENFJ

In general, they are reliableand do not like to disappoint

others.


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ENFJ

They tend to find the correctand gracious way to respond

in any given situation, no

matter how tense or

uncomfortable it is.


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Lets see what you are?

...humanmetrics.org


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ROI?


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&%"!!#$

'!"!!#$

'%"!!#$

()*+,-$'!!.$ ()*+,-$'!!/$ ()*+,-$'!&!$

!"#$%&'()*+$,-.$)/0"&123)45,"0+$,)

012)34+2$


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2. TUNE IN TO THE RIGHT STATIONS


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Whats words matter to you?


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Whats niche matters to you?


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3. LIVE IN REAL TIME


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Voluntary employee

program to monitor social

networking sites andblogs in order to engagewith customers, hostworkshops to share best

practices and communicateabout hot issues


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7 MINUTES


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Up for an experiment?


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4. BECOME CONTENT ENGINEERS


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200 CONTENT

OBJECTS48 Hour Production Blitz


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INTERNET

CONVERSATION

CYCLE

FOR BRANDS


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FACEBOOK

EdgeRankAlgorithm that

determines virility of

content

- Affinity

- Weight

- Time Decay


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I know! Lets start one ofour own...


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6. INVITE OTHERS TO YOUR CAMPFIRE


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7. SHARE REAL STORIES


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8. HELP YOUR AGENTS NAVIGATE


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What are youre core values?

15 Minutes


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5 DOs 5 DONTs

15

Minutes


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9. ALWAYS BE MOBILE


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10. DONT BE A ROBOT


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Social Business Design

Professional Speaking

Professional Blogger

Aspiring Author

Blended Family Dad

nateriggs.com

@nateriggs

[email protected]


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Documents

Astute Solutions SM Workshop Deck