United International University

Assignment

Principles of Management

MGT 1307

A Report on Garments Organization (goal fashion)

Submitted to:

Mrs. Shayla Khanam

Assistant Professor

School of Business

Submitted by:

Name

ID

Mahmudur Rahman Rifat

111 123 168

Mohd. Tawher Ashraf Siddiqui (Sadat)

111 123 214

Gunjan Adhikary

111 123 176

Parvez Ali Mollah

111 123 152

Md. Serajus Sakline

111 123 148

Date of submission: 12.05.2013

Acknowledgement

This project has been an eye-opener for us and we have been fortunate to have the support, assistance and encouragement of a number of individuals while preparing this report, without their support it would be hard to complete this study. We express our sincere gratitude to our Institutional Supervisor Mrs. Shayla Khanam, Assistant Professor, School of Business, United International University, Dhaka for guiding us in completing this study. Our thanks goes to the team members whose unflagging capacity for creative work and long hours made the project successful under the pressure of deadlines. And thanks to those who have helped us to improve this business plan with various advises.

We would like to thank the honorable authors of the book Management- An American Perspective, written by Ricky W. Griffin because we have taken a lot of information from his book.

12th May, 2013

Mrs. Shayla Khanam,

Assistant Professor

School of Business,

United International University, Dhaka.

Subject: Submission of MGT 1307 Reports.

Dear Mam,

In the following pages, we have done our report & swot analysis on Garments Organization (goal fashion). We have enjoyed preparing the project. In preparing this report, we have tried our level best to include all the relevant information and tried to identify different problems. As we are beginner, we may make some mistakes. If you consider our mistakes as pardonable, we will be very pleased and it will be very helpful for our future career.

Furthermore, if you have any query about this business plan please feel free to ask any of our group members.

Sincerely Yours-

1. Mahmudur Rahman Rifat

111 123 168

2. Mohammad Tawher Ashraf Siddiqui

111 123 214

3. Gunjan Adhikary

111 123 176

4. Parvez Ali Mollah

111 123 152

5. Md. Serajus Sakline

111 123 148

Table of Content

Title

Page Number

1. Executive Summary

2. Company Overview

Mission

Vision

Origin

Management

Objectives

Logo

Tagline

3. Market Description:

Market Overview

Market Demand

Potential Customers and Demographics

4. Competitor Analysis:

5. SWOT Analysis

6. Organizing

Designing Jobs

Grouping Jobs

Establishing Reporting Relationship

Distributing Authority

Coordinating Activities

7. Conclusion

8. Reference

5

6-9

10-11

11

12-13

14-16

16-17

Executive Summary

Fashion is serious business, everywhere. Admittedly, Bangladesh was a latecomer in the scene, but the pace now is increasing. This is testified through the escalating figures of the garment market as also by the growing tally of fashion brands and retailers who have occupied substantial share of the countrys retail space.

Over the past year, the garments industry has been building up on its capacities at various levels, expanding its product base, incorporating innovative technology, and engineering newer avenues of business. Garments sector is a major and one of the largest industrial sectors of the country. The economy of Bangladesh is highly dependent on this sector. At present, Bangladesh earns approx. 35% of its revenue from garments sector. So, it is very important for the country to protect and preserve this sector from any obstacles. With the changing dynamics of doing business in a rapidly-changing global economic scenario, the sector needs to identify scopes for potential business ideas and overcome challenges by converting them into fresh opportunities.

This project aims to describe one small organization, its depth analysis for implications, the importance of the industry to the countrys economy and the insights about the demographics and psychographics of Bangladesh consumers, the key players and the recent trends in the industry.

Company Overview

Mission:

Our Mission is to provide garments goods at an economic cost, progress in diversity, and continue to contribute to the growth of industrialization in Bangladesh by being the market challengers.

Vision:

Our vision is to offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Bangladesh boarders, and deliver services and products globally.

Origin:

The history of goal fashion is no different. It had its modest beginnings in a partnership clothing business on 2012. Under the supervision of its founder Chairman and Managing Partner Mr.Mahmudur Rahman Rifat, it has formulated its newborn business that aims at reaching the top level on local and international apparels business.

At the time of its birth, it had gone through a lot mysteries and misfortunes which led the organization a slow movement. However, after a struggling year we have now been a little stabilized than before. Our growth has started to take into a pace for some special people who have helped us in all possible ways. Now, we became the supplier of Jatra, Bibiana, Nipun and Swapno. Our target is to

It is worth mentioning that the entire partners and the Employess of goal fashion have contributed a lot as promoter in the growth of our newborn warehouse in Bangladesh. goal fashion offers the best-price quality ratio to customers in Bangladesh.

Management:

Name

Designation

Mahmudur Rahman Rifat

Mohd. Tawher Ashraf Siddiqui (Sadat)

Gunjan Adhikary

Parvez Ali Molla

Md.Serajus Sakline

Managing Partner - Chairman

Partner Finance Manager

Partner Marketing Manager

Administrative Manager

Operating Manager

goal fashion Believes:

Our Objectives:

To understand the impact of various government policies on Garment

industry.

To analyze various opportunities and threats confronted to Garment

industry.

To understand the demographics and psychographics of Bangladeshi consumers.

To understand the reasons for Bangladeshs recent sluggish performance in exports

for textiles & garments.

To understand the entire process of garment manufacturing and budgeting

implications at each stage of manufacturing process.

To study the trends in the apparel industry (Retail, Exports & Technology).

To provide the best quality fabrics than any other organization.

To assure quality products at the most economical cost.

Logo:

The logo also conveys the message the brand wants to give it to its consumers.

Tagline:

differentiating fashion in an innovative way

Fan Page:

www.facebook.com/goalfashion

Market Description

Market Overview:

The garments industry of Bangladesh has witnessed immense growth in the past few years. Our domestic producers have joined the global rush to produce different types of garments goods capturing an increasing segment of the country's clothing market.

It is claimed by the industry sources that Garments sector are currently taking 35 percent of the countrys economic growth that is presently worth around Tk. 170000000000 Crore ($.1700billion) a year.

Since 2012, we have been producing different types of clothing and supplying to different showrooms and other districts. We have produced Shirt, Pant, 3pcs, Ladies Fatua, Single Tops, Gents Punjabi, and Gents Fatua. Our prime supplier is Jatra, Bibiana & Nipun and recently our mother-corporations (Bluemoon Fashion) have entered into partnership with Swapno Fashion House (ACI).

We have an approx. calculation of our total number of produced goods since 2012. The approx. amount is 67,450. We are trying our best to improve our efficiencies and produce more no. of goods in less time.

Market Demand

Humans need to cover their body and thus there is a huge need of clothing. Similarly, demand for clothing in Bangladesh is very high.n As the day passes, demand is increasing day by day as the population is growing.

In market, our products are very quality proved and so, demand is extremely high. Our varitions in products are unique, our designs are rare as it is not avaliable in market because most designs are purely hand stiched and all designs are designed by our experienced designer in our factory at Kapasia, Jamalpur, Beribadh.

Potential Customers & Demographics

Clothing is important for all human being. It is one of the basic needs of humans. Dress code of every individual is dependent on their age, size, and psychology. Different people require different types of clothing. A child needs kids apparels like small t-shirt, half-pant, small jeans, etc. An adults uniform is bit different. In Bangladesh, adult clothing are, 3pcs, Saree, Single Tops, Jeans, Fatua, Punjabi, Pant, Shirt, T-shirt, etc.

goal fashion is on the verge of new generation. Its focus is on the production of new trends of clothing. Our prime products that we produce are Ladies 3pcs, Single Tops, Saree, Fatua and Gents T-shirt, Punjabi, Fatua, etc. Our target is to enlarge our warehouse, create more employment and to reach to the top level to compete with the big organization like Cats Eye, Seal, Artisti, Ecstasy, Rex, Easy, Tanjin, Westecs, East Way, etc.

Competitor Analysis

Fashion has become a common trend in Bangladesh. Bangladesh is one of the largest exporters of clothing and thus many business men are getting involved in this sector. Now a day, many new garments and apparels showroom are coming up to compete with one another. Competitors are bringing up with new products, new designs, and new variations which have become an eye-opener for people to choose from the huge variety goods.

The growth of this sector has increased the opportunity of employment. The more new garments introduces, the more is the employment opportunity for the poor people. However, certain situations have created in our country which has led the employees reluctant to work. The biggest tragedy in garments sector- Savar (Rana Plaza) and Tajrin Fashion. This tragedy has migrated workers from their work because the garments authority are unable to provide life security of workers. Garments sector is also diminishing for the current unstable political situation in the country, resulting foreign buyers to decrease their imports.

SWOT Analysis of goal fashion

The term SWOT is the abbreviated form of strength, weakness, opportunities and threats. In SWOT analysis Strength and Weakness are determined by internal factor, while Opportunity and Threat are determined by external factor. If we look into goal fashion carefully then we can identify the following things:

Strength

S1:Effective market & dist. Channel.

S2:Expert & experienced management.

S3:Continuous growth in net income & net sells.

S4:Target market loyalty.

S5:High awareness of the product.

S6:High attribute of product quality.

S7:Brand values & Brand recognition is high.

S8:Environmental facility is available.

S9:Strong cooperation from channel member.

S10:Ability to make quick decision

S11:Provide more promotional activity.

S12: Well motivated and high skilled Staff.

S13: Insurance Coverage

Opportunities

Weakness

W1:Not the market leaders.

W2:Fewer budgets on promotional activities.

W3:Image of the company is facing question.

W4:Insufficient equipment facility.

W5: Inadequate Fund Availability

Threats

O1:Demand for new design clothing is increasing.

O2:New market is opening each day.

O3:New product can be launched.

O4:Skilled employees enrich the organization.

O5:Product price is lower than other company.

O6:Improve communication skill.

O7:New ideas are generated in the company.

O8:Proven advantage of good location.

O9:Increase company goodwill toward the customer.

O10:Collect new technology and skilled person for product operation.

O11:Improve high customer satisfaction.

T1:Strong competitors.

T2: Increased price of raw materials.

T3:Growing up overhead cost.

T4: Political unrest (emergency impact).

T5:Depend on local supplier network.

T6:Trend on switching better job of resourceful sales people.

T7: Large number of local and international competitor increase.

STRENGTHS:

The strength of goal fashion is its quality products. The quality of the product and its price are different from its competitors. According to the goal fashion strategy, the company will pay lots of attention on product quality to create the brand image and reputation, while make effort in promoting the organizations brand image and also increase consumer brand awareness.

WEAKNESSES:

Our prime weakness which effects our production is experienced and skilled employees. Although new garments factories are coming up, it has become an obstacle for us to get skilled labour at our affordable cost. New employess has to be trained for a certain period of time before coming up to the actual production department. Another impact is, most of our ladies goods are hand-stitched yoke, resulting the cost of production to increase a bit.

OPPORTUNITIES:

Because of its superior quality and unique designs (which is different from its competitors variations), most people who had experienced with other competitors goods are likely to change the mind-set and go for our products. It also holds the opportunity to attract a new set of consumers ranging from aged and young people. Our opportunity is growing smoothly day by day as our products are being sold to the reputed showrooms of the country. It also gives us the possibility to increase our brand image and may start to enjoy monopoly market as there may be only one supplier who provides extensive quality products at affordable cost to the branded organization in Bangladesh as well as outside the country.

THREATS:

Our prime threats which may affect our goals is the requirement of huge capital investment, political instability, experienced and skilled labour and other increasing unavoidable expenses. We are now a growing organization and cant afford to make any losses. Due to certain unavoidable strikes, our production hampers as it becomes very difficult to deliver goods at the contract period. Many organization purchases our goods on credit, and it takes approx. six months to repay the due amount. Thus, it becomes extremely difficult for us to enlarge our business widely.

Organizing

Designing Jobs:

In our organization, the jobs are divided according to their skills and expertise. The overall task of the organization is broken down into smaller parts and disseminated according to the employees expertise and competence.

Our cutting section has only one Cutting master whose prime and main duty is to cut cloths according to the requirement. Sewing department has 20 sewing master who duty is to stitch the cloth and paste the yoke. Hand-stitched department stitches buttons. They also prepare hand-stitched yoke for making new designs.

In our organization, we dont perform job rotation. Actually, job rotation explains that employees to be moved from one job to another job. However, we dont implement this policy as it will hamper our production. If a sewing master is given to cut the cloths according to the requirements, he may fail to do the task as the cutting master. Thus, the cloths may become a waste and it will take a long time for us to buy another set of fabrics and do the same job again.

We assign more no. of jobs to our employees when we have extreme pressure. At that time employees are requested to work over-time and perform more tasks so that we can meet the deadline for delivering our goods.

As we assign the job to our employees, we also provide them some control over the work. We dont pressurize any employees to do the work according to our rules. They enjoy flexibility and freedom to do their task and thus the results are always positive. We always appreciate their way of work and so we believe they are always motivated towards their jobs and towards our organization.

Grouping Jobs:

In our organization, the theory of grouping jobs is bit different. As we are only the supplier and have no showrooms in market, we cannot maintain certain theory of grouping jobs. Our factory is a small in size which has 24 sewing machines and 32 employees. Our departments are, cutting department, sewing department, hand-stitch department and iron department.

Cutting department has only one employee. He only cuts the fabrics according the ordered sizes by our customer and sends it to sewing department.

Sewing department receives the fabrics from cutting department and sews accordingly. However, sewing department is divided into three groups. Since, we are dealing with cloths; there are lots of variations and designs which are ordered by our customer. So, the entire three departments sew three different designed fabrics which help us to maintain variation in products.

Hand-stitch department stays busy in preparing new designed yokes for our ladies products. They also stitch buttons and the button hole whenever required.

Iron department has only one employee and he is always busy in ironing the final products.

Establishing Reporting Relationships:

In our organization, our employees are trained to report to one and only one person. We have appointed a supervisor, and the employees are told to report to the supervisor. They employee receives order from the supervisor only as to avoid any type of confusion in work and to avoid instability. We, the three partners never interfere in any of their work and so we believe that our work is going on smoothly. We deal with the supervisor and supervisor deals with the employees. Sometime, we allow the employees to relax for some time and chat with us to share if they are facing any kind of problem in the workplace.

Distributing Authority:

Since, our organization is new and small, the distributing authority is also small. The entire partners and the supervisor have certain posts for our work and we delegate the complete power and authority to enjoy the flexibility and freedom of the working condition. We follow both decentralization and centralization.

The employees in our organization are very much skilled, expert and devoted towards their job. They know how to perform their work and what they will undertake to complete their assignment. So, we have delegated them with some power and authority so that they feel more responsibility and try hard to accomplish their job. However, they are not given the entire power. Some power authority has been retained by the partners. In terms of financial decision, employing new worker and other important factors, we do not consult or take advice from our employees. All of the partners sits together and decides what is best, prepare the plan and then implement it accordingly.

Coordinating Activities:

Our organization is highly coordinated and linked among each other. All the departments are interdependent to one another. Generally, we follow the theory of reciprocal interdependence.

First, the managing department allows the proposal, then finance department analyze the fund requirement and provides it to production department. The production department purchase raw materials like, fabric, thread, needle, and other utensils and gives it to the supervisor. The supervisor disseminates these raw materials accordingly. Then, the cutting department cuts the fabrics according to its sizes and sends it to sewing department. The sewing also receives yokes form hand-stitched department. Then they send it to either hand-stitch department or iron department whichever is necessary (depending on product). The iron department irons the products and delivers it to the supervisor. The supervisor then packs it accordingly and keeps the product for delivery. When the supervisor receives the order, he sends the products to its customers.

Conclusion

Fashion is not new in Bangladesh. People is always devoted to fashion and want new and various variations. Admittedly, Bangladesh is one of the growing fashionable countries in the world who produces goods at an affordable cost than any other country. goal fashion prime concern is to become the countries one of the organization that provides extensive and quality clothing at the most affordable cost. We are not after popularizing and promoting our company by newspaper or TV advertisement. We believe that our quality goods will be our main advertisement source and that will help us to make a brand image of our organization. Our pricing of the products will always be affordable to all which will help all types of people to experience the difference between our goods and our competitors goods. We always try to maintain the quality and price simultaneously and believe in the theory Quality comes first; price is its logical sequence.

Reference

Customer First

Delivary Product Just in Time

Safety of Consumer

Quality Assurance

Continueous Improvement

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