Product name- Tasty Tasty is a health drink which contains proper nutrition value and sugar free product.

As beginner with limited capital I just want to create those simple strategies which work effectively and

less time and money consuming.

What kind of ad budgeting model will you use and why? CPC or CPM?

As a beginner I just want to promote my product for maximum reach so I will use

CPM budgeting model in my beginning months and figure out the maximum

number of reach after that when people get involved with the product then I will

use CPC budgeting model for engaging the customers who are interested in my

product.

Will you run newsfeed or right column ads for this campaign?

For better and quick response I will definitely use newsfeed campaign because it

is a new product with number of competitors and with the help of newsfeed

campaign, user get to know about the product and its value.

Target Group (Who will you reach out to?)

I’m delivering health drink so my target customers should be –

Youngsters

Fitness conscious customers

Bodybuilders

Gymnast

Active and sporty persons

Travellers

Models

Demographics (Age, Location, Gender):

It is a health drink so anybody can have it with suitable diet and active lifestyle parents

are also like to add it in their children’s diet and because of his taste kids also like it.

Age should be 10-65

Location

As a beginner it should be on local areas, fitness centers, collages, schools, local

markets, office canteens, outside of the park and on the playground of sports.

Gender

Male, female both

Interest / Behaviour targeting

Fitness freak

Health conscious persons

Students

Physically active persons

Bodybuilders

Draft three ad creatives for the ad you intend to publish.

First post would be a health conscious young generation post with number of

images like drinking product, become stronger and smarter, with better results.

Second post should be a video where a bodybuilder or sporty person takes this

drink as after workout drink for better hydration.

Third should be a local celebrity or a trainer of reputed gym can recommend it as

best and trustable drink for health conscious people.

What cost will you start bidding from?

20rupees per day for the first month and after that feedback on product response

I will take the decision of investing more or less

Results(Visible after you are done running the campaign) Run this ad for a minimum budget and list down following variables from insights - Reach – 7900-21000 Frequency – three times a day 8am to 9am 2pm to 3pm 7pm to 8pm Impressions –cpm Cost Per Click –5.00rupees Cost Per Like(Per Website Click / Per Offer / ...) –10% off on combo pack

Your personal insights –it’s depend on customers feedback regarding my product because this

help me to standardize my product on behalf of customers response and I can generate more

capital and provide better platform to my product.