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Introduction

Social attitudes are measured by using attitude scale Questionnaires are prepared and the items in the questionnaire

is the attitude of an individual towards a matter

Score will be allotted for each item

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Types of attitude scale

Select the words which will give the opinion

Respondent has to cross out the word which is annoying to him

Attitude of the respondent is known by calculating the number of

words not crossedExample: opinion about the flower in your hand

It looks

It smells

Its colour

Beautiful

Good

Bright

Not beautiful

Not good

Dull

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This scale is developed by using consensus scaleapproach

In this approach the items are selected by a panel ofjudges

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Procedure

Researcher gathers a large number of statements (20 or more)

Statements are submitted to a panel of judges

The judges will arrange the statements in 11 groups ranging fromone extreme to another

Each of the judges are requested to place the statements which

he thinks most unfavorable to the issue in the 1st group and nextmost unfavorable in the second group and he goes on doing thisin the manner till in the 11th group he put the statement which he

considers most favorable

This sorting by each judge yields a position for each of the item The disagreed item is discarded

The items which are retained is given its value between 1 and 11

A final selection of the statement is made and it will constitute the

final scale

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Advantages Disadvantages

Measures the attitudetowards the issues likewar, religion etc

Reliable in measuringsingle attitude

Requires cost and effort

Values assigned to

statement by judges mayreflect their own attitude

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Consists of a number of statements which express eitherfavorable or unfavorable attitude towards the given object

Respondent indicates his agreement or disagreement with eachstatement in the instrument

Each response is given a numerical score and the scores aretotal to measure the respondents attitude

In Likert scale a 5 degrees of agreement or disagreement areused

Example: when asked to express opinion when one considershis job quit pleasant the respondent may response any one ofthe following

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Stronglyagree

Agree Undecided disagree Stronglydisagree

5 4 3 2 1

At one extreme of the scale there is strong agreement and the

other extreme is strong disagreement and in-between it is theneutral point

If the instrument consists of 30 statement the score values are 30 X 5 = 150

30 X 3 = 90

30 X 1 = 30

The score of an individual may fall between 30 and 150, if thescore is above 90 which shows favorable opinion and below 90which shows unfavorable opinion and the score is 90 which

means neutral attitude