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7/31/2019 Asian SE Star_Playplanet
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마스터 부제목 스타일 편집
7/16/12
Asian SE Star 워크샵에서는 소셜 임팩트를 사업 혹은 프로젝트 를 준비하고 있는 (예비 )기업가에게 적극적으로 프로모션 할 수
있는 장을 마련하고자 합니다 .
프레젠테이션을 하기 위한 가이드 라인과 템플릿 입니다 . 총 6 장에 안내 된 내용을 확인하시고 작성하여 함께 제출해 주시기 바
랍니다 .
*제출처 : [email protected]
SE STAR Slide Tem-
plete
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playplanet, the first online platform for sustainabletourism
• playplanet is a marketplace for authentic localexperiences
• Connect. Collaborate. Co-create. Change
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unmetneeds
Local
ex) SEs, individuals
Trav-eler
Problem? = opportunity!
“…want to do some-thing more unique!”-sick of same package tour-difficulty of access alive localinfo-wants to meet local friends
“…difficult to accesstothe market?”-Lack of marketing skills-No proper channel(no web-
site)-Limited market for SEs
ex) responsible traveler
01. The Problem: the unmet needs
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Match travelers looking for unique local experienceand locals sharing those authentic activities
The best way to travel fun and better sustainable way is….
“Travel like a local! Travel with a Local!”
02. Solution: match the unmet needs
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03. Collaborative consumption business
model-Airbnb model of tours based on sharing economy-VP: community for providing and discovering authentic local experiences-CS: peer to per/biz ex) CBT, SE, individual artists and eco tour guide etc-RV: 20% commission from all transaction /10% of it reinvested to local infrastrture-Tours are $260bilion industry which represent the fast-growing market
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04. Competition
• Increasing number of online tour business like…-Gidsy, Vayable, Sidetour which are marketplace of travel-Tripbod which gives information & recommendation from locals
• playplanet differentiates more focusing on ‘off-line network ’ of
sustainabletourism in A
sia & ‘sustainable travel guideline’
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05. Strategy and Milestones
Strategy• power. people. place. planet• Building offline ‘real’ community based on social trust• the importance of information access- support Asian young people to create new jobs and
SE in sustainable travel industry have lower market barrier- empower people to join sustainable travel movement
Milestones• Now, built partnership with SE network of sustainable tourism in Asia
like Nepal, Indonesia, Vietnam, Cambodia, Philippines, Thailand andKorea• 2012.05-06, 130 members newly joined playplanet
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06. Finance
•Seed money(2012.03): $500•previous funding (2012.03-08): $5,000 which is preseed fundfrom theCO-UP/Share startup acceleration
•Funding sought: $50,000•playplanet is raising money to expand our its presence in keycities, validate marketing strategy, and reach profitable model toscale up
