Asian SE Star : Clean Homes

7/31/2019 Asian SE Star : Clean Homes

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CLEAN CONCEPT GROUP PVT.LTD


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ABOUT US

An organization working for sustainability and renewable energy

Present Work Sectors

Conducts feasibility studies,

R&D works, and training on

renewable energy

technologies

CLEAN SOLAR

ENERGY AUDIT

CLEAN TECH

Deals in solar home systems

in urbane areas and other

solar products.

Conducts energy audit in

household, small and

medium scale enterprise


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PROBLEM : SCARCITY

Queue forWATER Queue forCOOKING GAS Lack ofELECTRICITY

120 125003851

75 7500982

0%

20%

40%

60%

80%

100%

Water (Million Litres

per Day)

Cooking Gas (Ton per

month)

Electricity(GWh

annually)

shortage

supply

Source:

Water: TA 4893 NEP: Kathmandu Valley Water Supply & Wastewater System Improvement

Project Feasibility Study 2010Cooking Gas: Daily News Paper The Kathmandu Post- 5th January2012

Electricity: Nepal Electricity Authority annual report Fiscal year 2010/11


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CLEAN HOMES

SOLUTIONLOW COST SUSTAINABLE HOMES

Energy consumption sectors

Industries: 40.9%

Household: 40.5%

Others : 18.6%


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Targeted Impact & Objectives of

Clean Homes

Make households energy and resource independent (at least

to some extent)

Minimize wastage in households

Provide healthy living environment

To provide one stop solution to every green & sustainable

needs for a household

Aware people about the benefits of going green To demonstrate that going green does not necessarily mean

expensive


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BUSINESS MODEL


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40%

40%

20%

REVENUE SOURCES and EXPECTED

SHARE of the total revenue

Clean Home

Design

Clean Homes

Construction

Clean Technology

Sales/

remodelling


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Finance Average cost of a Clean Home: $55,000 excluding the land

Average per unit revenue from different sources :

Clean Home Design: 1% of the estimated cost $550

Clean Home Construction: 6% of the estimated cost

$3,300 Clean Technology Sales: 15% of the technology cost

Annual operation cost: $33,500

For breakeven (annual): 24 designs

4 project implementation

$44,500 worth of technology sales


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Target Market & Segmentation

People seeking to build/buy a house in Kathmandu valley

No of registration for building construction: 5270

Expected market share: 1% = 52 customers

Demographic segmentation by income

( lower middle and middle class)

Citizens conscious about environment and energy

Citizens conscious about health and living environment


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Sales projection (3 years)1st year:

Maintain breakeven

Establish a strong brand for low cost sustainable homes

2nd year:

Clean home design: 35

Clean home construction: 6

Technology sales/ remodeling: $88,900 Annual profit: $19,500

3rd year:

Clean home design: 45

Clean home construction: 10 Technology sales/ remodeling: $111,000

Annual profit: $41,500

70% of new

construction

to be eco- friendly

by the year

2017


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Competitors

Clean Developers PVT. LTD

Crystal City Developers PVT. LTD

Creative Builders Pvt. Ltd

Developers as a whole


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Strategy For Competitive Advantage

Partnership models with:CURRENT PARTNERSHIPS:

MORPHO GENESIS for construction and design SMART PANI for water related solutions

SOLAR ENEGRY SYSTEM for solar thermal application

ROBOTICS ASSOCIATION OF NEPAL for household automation

CLEAN SOLAR for electrical and solar PV applications

SASTO DEAL for online technology sales

Industrial Energy Management Project for energy audit equipments and technical advice

FUTURE PARTNERSHIPS: Biogas Support Program Nepal for bio gas

Chemeli Nursery for gardening

Clean Energy Development Bank for home loan facilities

Commission based marketing

Brokers the best business providers

Flexible pricing structure

Providing a one stop solution

Marketing within the existing customer base

Online promotion


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Potential Problems and Solutions

Problems Solutions

Bargaining of suppliers and

contractors

Multiple suppliers and contractors

delays Financial control and strict contracts

Competition Differentiation in product

Threat of new entrants Extensive marketing research

Fluctuation in interest rate and

market prices

Effective pricing strategy and

keeping a margin for fluctuation

during estimation


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INVESTMENT NEED

We expect investment to construct the first totally sustainable

home in Nepal with scarcity of nothing,

a Clean Home for which we require

$100,000


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THANK YOU

Documents

Asian SE Star : Clean Homes