Asia Middle East Dialoge Nordin Abdullah

8/3/2019 Asia Middle East Dialoge Nordin Abdullah

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Asia Middle East Dialogue

Halal Food Feeding the Global Appetite

4/7/06


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KasehDiaEfforts to develop Halal include:

The Halal Journal Magazine

Halal Journal Awards

The Halal Journal TV

The Halal Journal Workshop Series

The Halal Journal Executive Series

HalalJournal.com

World Halal Forum KasehDia Consultancy

Halal Food Guides

Indonesian - Malaysian - Thailand - Growth Triangle


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What is the Size of the Halal OpportunityAs the demand for Halal food is on theincrease in parallel with the growth of Muslimpopulations, and the increases of the educatedMuslim middle class

580 USD Billion annually (food only)

Multiplier effect 2 million Muslims in the UKand 6 million consumers of Halal Food


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Quick facts Singapore Fast food chain increased sale by

25% after going Halal (the Muslim populationis less than 15% percent)

40% of customers some supermarkets in theUK supermarkets are Muslims

Muslims eat more meat as a percentage oftheir diet (UK)


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Demographic indicatorsPopulation Growth of Muslim populations are an

interesting prospect for Halal Food producers

Muslim populations are growing at a faster rate than non-Muslim

Berlin is the second largest Turkish city after Istanbul

Some areas of London and UK will have a Muslim majorityunder 20 years

France has a sizeable and growing Muslim population Muslim populations in India and China are growing


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Kosher Halal divideMost remarkable figures are those of Muslimconsumers of Kosher products in the USA.16% Muslim compared to 15% Jewish. Why?

1000 Halal Products in USA 86,000 Kosher products

There are more Muslim consumers of Kosher products in theUS than Jewish Consumers

The Kosher market in the USA is worth USD 150 Billion

Muslims Consume USD 25 billion worth of Kosher productsannually

It would take 7 years of doubling out put of Halal products just

to catch up


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Which Countries are benefitingthe most from this growth?

By in large the leading countries can be described as: Western, Non Muslim,Industrialized

Australia

USA

Canada

UK and EU Brazil

India


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Which companies haverecognized the opportunityBy in large those that have first moveradvantage are MNCs

Nestle McDonalds

KFC

TESCO

Aussie Beef

New Zealand Lamb


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What gives them the advantageWhat has given both countries and companiesthe advantage, is what has traditionally be theiradvantage

Quality Food Production

Standards

Branding and Marketing

Access to capital

Control of Distribution and supply chain networks


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What other countries are nowmoving into positionCountries that will succeed in penetrating theGlobal Halal Market will be those that payattention to the details of, standards, branding

and marketing. Collaborate with others.

Malaysia

Thailand

Singapore Turkey

UAE


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Food and National SecurityFood is becoming more important ininternational relations

Trade issues

OIC trade

Trade barriers for Food

Halal used as a trade barrier

Halal in FTAs


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Opportunities in related industriesBoth companies and countries should look atareas of the market that they can penetrate byadding value

Halal Auditing and Certification

Lab testing

Logistics

Travel and Hospitality industry

Human Resource Development

R&D


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Issues in HalalWhile the market is huge it is still young andneeds to be matured

Internationally recognized Standards platform

Approach to Quality

Lack of Human Resources

Access to Capital Intra OIC trade barriers

Lack of on going research


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Proposal - Industry DevelopmentEspecially for developing nations should looktowards, Thailand and Malaysia models for thedevelopment of Halal as a way to spur growth

in the manufacturing and agriculture sectors

Industrial Capacity building

Halal Dedicated Industrial parks

Standards that include HACCP, GMP, GHP,and Halal


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Proposal - ManufacturingLarge supermarkets chains like TESCO wantto stock 40% of their stores with own labelproducts. They are currently looking for

Manufactures that can meet the standards

Increased collaboration between MiddleEastern Investors with Asian based Halal

manufactures to take advantage of this currentopportunity

Documents

Asia Middle East Dialoge Nordin Abdullah