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DESIGN FOCUSScott Sanders
SP
RIN
G2013
AREAT H E O F F I C I A L P U B L I C AT I O N O F T H E O R I E N TA L R U G I M P O R T E R S A S S O C I AT I O N , I N C .
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Excellence in Quality & Service
505 Winsor Drive | Secaucus, NJ 07094 www.AmincoInc.comPhone - 201-601-9200 | Fax - 201-601-4747 | [email protected]
Your resource for fine hand-woven rugs
100 Park Plaza Drive, Suite 102 SouthSecaucus, New Jersey 07094
tel (201) 863-8888 • fax (201) [email protected] • www.teppteamusa.com
.
LEADERS IN UNIQUE
DESIGNS IN A GLOBAL
MARKETPLACE
N e w J e r s e y
D e l h i
S h a n g h a i
D u b a i
M e l b o u r n e
From the Pres ident ’s Desk
6 Spring 2013
Dear Members and Friends,
I just returned from what felt like the most exhaust-
ing January I can ever remember. I attended Atlanta,
Domotex and Vegas and even
although I do it every year, age is
beginning to take its toll.
It seemed to me that all the
excitement was here in North
America. Europe is so depressed
right now. The show was much
smaller than I remember and atten-
dance seemed way down. Here in
the US, I really loved seeing how
all of our members who participat-
ed in the shows were so incredibly
creative with their designs, texture and color this
year. Our industry here in the US is turning the cor-
ner and really leading the pack. We should expect to
see major gains for the flooring industry in the com-
ing months as the economy begins to pick up and the
retailers become much more active.
I also was pleasantly surprised and pleased by
all the hard work being done by AmericasMart-
Atlanta to revamp and redesign the floor layouts.
Incorporating the furniture and accessory companies
into the rug floors should really help our members
and industry by expanding our customer base and
exposing our industry to many more potential buy-
ers. I can't say enough about how committed Kevin
Malkiwitz, Mike Turnbull and the entire
AmericasMart crew have been to helping our mem-
bers and our entire industry get back on their feet and
expand their businesses. Jeff
Portman and his staff have been
nothing but fantastic as stewards of
our industry. We are indeed fortu-
nate to be affiliated with them.
On another positive note
the ORIA again had a very success-
ful auction at the Atlanta show.
Nineteen Members donated rugs for
the benefit of the ORIA and its char-
ities and thanks to the amazing retail
community, we were able to sell
every piece for two years in a row. This money will
be very helpful to the ORIA and to our charities mov-
ing forward in 2013.
Lastly, we held our general membership meet-
ing Thursday morning during the January Atlanta
Market and it was great to see some of the biggest
names in our industry participating. That they were
giving their valuable time during a very major mar-
ket is an acknowledgement of the importance of our
organization. I see a bright future for us with very
strong future leadership ready to move up and make
their mark on the Association very soon.
Wishing you all a great spring and prosperous
selling season, sincerely,
JEFFREY DESANTISPresident - Oriental Rug Importers Association, Inc.
Jeffrey DeSantisReza MomeniBehrooz HakimianMichael RileyLucille LauferReza Momeni, Chrm.Dennis Dilmaghani
Archie CherkezianLucille LauferSally JamesCarol MilanoEllyne RaeuberArtistic Color Graphics
PresidentVice-President
TreasurerSecretary
Executive DirectorAREA Advisory Committee
Editor-EmeritusEditor-in-Chief
EditorContributing AuthorContributing Author
Production
AREA Spring 2013Published by the Oriental Rug Importers Association, Inc. 100 Park Plaza Dr., Secaucus, NJ 07094 • 201-866-5054 • www.oria.org
Contents6 From the President’s Desk
12 In the News
13 New Product Gallery
20 Design Focus: Scott Sanders”The Rug is the Icing on the Cake”
28 From HQ
32 Atlanta Market Review
46 MerchandisingA Successful Succession At Stark Carpet
52 Las Vegas Market Review
58 Calendar
58 Index to Advertisers
60 Directory
Cover: This Hamptons cottage kitchen comes alive with the starkwhite-and-royal blue striped dhurrie which sets the mood for thewarm, sun-drenched days that lie ahead. Courtesy of ScottSanders, LLC. Photography by Joseph De Leo Photography.
AREA 7
Material submitted for publication will not be returned unlessspecifically requested. No article shall be reproduced in anyform without the express written consent of the Oriental RugImporters Association, Inc.
Subscription price (for the trade only) is $30 for one year and$40 for two years in the United States. In Canada and Mexicothe price is $35 for one year. The price for all other countriesoutside the U.S. is $60 for one year, payable by check drawn ona U.S. bank. Remittance must be attached to subscription order.Individual copies are available at $10 per issue.
20
D A L L A S | H A M B U R G | H I G H P O I N T | L A S V E G A S | N E W Y O R K
FEIZY CENTER / 1949 STEMMONS FREEWAY / DALLAS, TX 75207 800.779.0877 / [email protected] / WWW.FEIZY.COM©2013 FEIZY IMPORT & EXPORT COMPANY®, LTD.
Effortless Style | Cetara Collection
New York Home Fashions Market230 Fifth Avenue, Room 904 and 905 | New York, NY
Monday, March 18th — Thursday, March 21st
High Point International Home Furnishings Market145 Market Square | 305 W. High Street | High Point, NC336.882.7527 | Saturday, April 20th - Thursday, April 25th
www.NYICS.com
Your New York Fall Market for nearly a decade...
NYICSin New York!October 6-8,
2013
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In The News
12 Spring 2013
AWARDSATIYEH ORIENTAL RUGS has been awarded theesteemed 2012 Dean’s Award for Leadership in
Family Business by The Austin Family Business
Program at Oregon State University’s College of
Business. Former Oregon Governor Victor Atiyeh
accepted the award on behalf of the family rug busi-
nesses consisting of Atiyeh Bros. Inc. and Atiyeh
International Ltd.
The award highlights leadership in industry
and/or community. It is given to a family business
that demonstrates excellence in business practices, a
strong family focus, commitment to their community,
and in particular, provided leadership in all of these
essential family business elements.
The award recognizes the success of an entire
family over several generations. Atiyeh Oriental Rugs
is involved in many community endeavors including
the Salvation Army, Royal Rosarians, Portland Rose
Festival Foundation, Rotary International, and Opal
Creek Ancient Forest Center. A short video with the
Atiyeh Oriental Rug story may be found by visiting
atiyeh.com or atiyehbros.com.
Seated left to right: First row – Leslie Atiyeh,Governor Victor Atiyeh, Kevin AtiyehSecond Row – Tom Atiyeh, David Atiyeh
WEBSITESHAROUNIAN RUGS INTERNATIONAL (HRI)
has created an all new state-of-the-art website,
www.hrirugs.com “The features and look of our new
website is the result of surveys we conducted with
accessory rug buyers during the past six months” stat-
ed Bobby Shamsian, IT & Creative Director.
The new site is not only easy to navigate with
rapid access to all collections in the line but also has
a unique magnifying feature that allows the viewer to
see incredible close up micro detail of the texture of
each rug. “We are delighted with our new look and
new website. I’m confident our buyers will find it a
valuable resource” stated Lee Harounian, President.
PRODUCTTAMARIAN will unveil an exciting collection of
new designs for Spring 2013. These include “Barn
Owl,” “Jinx Autumn,” “Jinx Blue Storm,” “Stratum
PW Smoke,” and “Zoon Red Stone.” Each design
reflects the company’s dynamic and on-trend
approach and each is available for delivery in stan-
dard sizes up to 13x18 and custom colors, shapes, and
sizes to order. See these and more at the Tamarian
showroom, website or visit them at the International
Home Furnishing Market in High Point, NC, April
20-25, 2013.
AREA 13
New Product Gal lery
Far Left: Design H-30 from Lotfy’s
Manor Collection. Handmade ofvegetal dyes and Ghazni wool, it is
available in sizes 8x10, 9x12, and
10x14.
Left: Design SR-4 from Lotfy’s
Oushak Collection. This classic design isavailable in sizes 5x7, 8x10, 9x12, 10x14,
and runners.
LOTFYwww.lotfyandsons.com
Inspired by the hot trend of African arts,
Momeni’s new Madagascar Collectionis on point with its vibrant color palette,
indigenous style and edgy patterns. The
fashion world has been immersed in tribal
trends influenced by the Southwest, Africa
and Latin American cultures for the past
season. Handknotted in India of 100% New
Zealand wool, Madagascar is a naturalresponse to bringing this hot trend to the
home fashion world.
Right: #7MTI — Far Right: #8MTI
MOMENIwww.momeni.com
In The News
14 Spring 2013
PEOPLENOURISON is pleased to announce the appointment
of Mary Earhart to the position of Account Executive
for the North Carolina,
South Carolina territory.
Ms. Earhart will be
responsible for managing
and developing business
within this important ter-
ritory. She will promote
Nourison’s extensive rug
line that includes over 75
active collections, as well
as Nourison’s substantial broadloom and runner lines,
which include thousands of SKU’s of unique, coordi-
nated patterns with custom capabilities. She will also
handle the growing Nourtex broadloom division,
Calvin Klein, Joseph Abboud, and Barclay Butera
licensed brands, as well as the Mina Victory line of
decorative accessories.
This past holiday season, NOURISON celebrated
with a gala banquet that included dining, dancing, fun
and service awards to acknowledge the 10-year and
20-year tenure of employees. The event, held at
Landmark in East Rutherford, New Jersey on
December 8, and was attended by over 150 Nourison
employees, including office staff, warehouse employ-
ees and company sales reps from all over the country.
Sixty-one Nourison employees were honored
for their service of 10 years or more while eleven
employees were singled out for their 20 years or more
of dedicated service to the company. Special awards
were presented to the new 10-year and 20-year candi-
dates. They included Gerard O'Keefe (Senior VP,
Sales), Linda Jacobs (Senior Rug Designer), Eve
Pinto (Customer Service Representative), Paul
Harrington (Sales Executive), Moises Nunez
(Warehouse Worker), Donna Orlando (Logistics
Manager) for 10 years of service; and Carlos Monroy
(Senior Supervisor, Calhoun Division) and Katherine
Carr (Office Manager, Warehouse Division) for 20
years of service.
V. GEORGE RUSTIGIAN RUGS announced the
addition of Linda Fain as Sales Associate. Fain joins
the boutique rug showroom to work closely with prin-
cipal, Rosalind Rustigian. For over 28 years, Linda
Fain owned and managed the four-generation region-
al icon – Fain's Fine Carpets – with her partner and
brother Barry Fain until it closed in December of
2008. As the driving
force behind the store's
management, inventory
selection and marketing,
Linda has long been a
consultant for the design
community and a go-to
expert and lecturer,
including speaking at
RISD and design events
across the region.
“Linda brings her seasoned experience,
strong leadership and significant knowledge of fine
floor coverings and carpets,” said Rosalind Rustigian,
Principal, V. George Rustigian Rugs. “We're delight-
ed to have Linda join us and partner with me to lead
our team servicing both retail and trade customers.”
Mary Earhart
Linda Fain
Some of the seventy-two Nourison employees with over 10years of service pose for a group photograph.
AREA 15
New Product Gal lery
“Seafoam Silhouette” from KAS’MeridianCollection is designed for both indoor and outdoordécor. Handmade in China it features a hi/lo multi-
textured hook and loop pile in 100% UV-treated
Polypropylene. This graceful design is also available
in a Mocha and Saffron color palette and in four sizes
including a 7’6” round. They are among the over
150+ new designs KAS is bringing on board from the
winter markets. New introductions this spring will
continue KAS’ focus on casual living in indoor/out-
door, natural products and flatweaves.
KASwww.kasrugs.com
The simple styling of Feizy’s new Cetara Collection belies the impactits pieces make in a room. Clean screen and tile-
inspired designs are hand
hooked in high-contrast
color combinations to create
stunning focal points that are
at once casual and elegant.
Hand hooked in China with a
pure wool pile.
FEIZYwww.feizy.com
In The News
16 Spring 2013
LICENSINGFEIZY unveiled the first of several Poetic
Wanderlust—Feizy Rugs collaborations with
reknowned designer Tracy Porter at the Las Vegas
January market. In addition, Tracy Porter was on hand
in the showroom to meet and greet market attendees
as Feizy kicked off a year-long 40th Anniversary
Celebration.
Porter was the first in a series of “Guest
Pinners” slated to create Pinboards on the Feizy Rugs
Pinterest page. Poetic Wanderlust features a wide
range of products including tabletop items, pillows,
poufs, ottomans, and wall art. In addition, she has col-
laborated with Feizy Rugs since 2006 on an expansive
line of Fine and Home Collection groupings.
Tracy’s inspirations come from all corners of
the globe. “Tracy lives and breathes design. She is so
passionate and has such gorgeous ideas, I can't think
of a better person to kick off our Guest Pinner series,”
says Leah Feizy, Executive Vice President. “To make
things even better, she makes her beautiful design
ideas accessible to all and has such an easy yet elegant
style. Her blogs are truly inspirational.”
KALATY RUG CORPORATION celebrated their
newest licensed rug collections—Newport Mansions
and Portfolio by Parisa—at a gala event during
January’s Atlanta Market.
On hand were Designer Parisa Abdollahi and
representatives from The Preservation Society of
Newport County to talk about the historic homes of
Newport, Rhode Island, and the various inspirations
for this special rug collection. Signage throughout the
showroom depicted many of the Newport Mansions,
including the famous Breakers, shown above.
Founded in 1945, The Preservation Society
of Newport County is a private non-profit education
organization, which through donated funds, gifts,
bequests and loans, is today able to display one of the
most extraordinary cross sections of American archi-
tecture and interiors in the country.
Kalaty has proudly joined a list of companies
who produce authorized reproductions and adapta-
tions of objects in The Society’s vast collections,
which helps to sustain the Society’s mission of edu-
cating the public as well as preserving and maintain-
ing these historic houses.Tracy Porter
The Breakers, Newport RI
AREA 17
New Product Gal lery
ABOVE A new collection of contemporary designs, hand-knotted in a Tibetan weave using
environmentally friendly, high quality hand spun wool.
BELOW In this collection, traditional designs have been transformed by artistically
washing and dyeing into modern works of art for today’s interiors.
ART RESOURCESwww.artresources.us
In The News
18 Spring 2013
NOTEWORTHYFEIZY announced that for the second consecutive
year, their rugs served as the foundation for the stars’
retreat on Hollywood’s most glamorous night. A
design from Feizy’s Channels Collection, 7276F
Ivory, was selected to anchor three separate spaces
within the Architectural Digest Greenroom at the
85th Oscars®. “We are so proud to be a part of this
celebrated event,” said John Feizy, Founder and CEO.
“This is a wonderful start to a year in which we are
marking our 40th Anniversary. Working with such a
respected publication and one of the most talented and
inspired designers in the industry today is truly a
highlight for us as a company.”
This year’s Architectural Digest Greenroom,
created by AD100 interior designer Madeline Stuart,
features an Art Deco-influenced look inspired by
Hollywood legend and 11-time Oscar® winner Cedric
Gibbons, the art director and production designer
credited with designing the Oscar® statuette.
THE RUG IMPORTER in Paramus, NJ was given a
‘burst of energy’ as Coco Austin, the star of the hit
reality “ Entertainment Network TV series “Ice Loves
Coco,” came in with her crew to film part of an
episode for the show which aired in December. Coco
had been tipped off about The Rug Importer through
her friend, Vanessa Deleon—an interior designer who
is helping Coco and Ice decorate their new townhome
in New Jersey.
Coco and her best girlfriend, Diana Falcone,
came to the store to shop for “soft red carpeting” for
her dressing room and bath. “Vanessa is one of our
customers,” cited Syed Hussaini, vice president of
The Rug Importer, “and we were delighted that she
recommended us to Coco. We had lots of samples to
show her and she liked a lot of the designs. She was
terrific to work with.”
The show’s directors called Syed a few days
before the shoot to prep him for the episode. He gath-
ered all the ‘red carpet samples’ he could find before
Coco’s arrival and eventually she settled on one rich-
ly textured wool from Nourison. Her friend, Diana,
was instrumental in helping her make the decision as
the two ladies shopped throughout the store.
Filming the five minute “carpet store” seg-
ment took the stars and crew about four hours. But,
the staff of The Rug Importer all agreed it was worth
every minute—especially when they all got celebrity
“photo ops” with the glamorous TV star.
Celebrated AD100 designer Madeline Stuart has been selected to design this year’s AD Greenroom— the luxurious backstage lounge where A-listers go to mix and mingle on Hollywood’s biggest night
Go behind the scenes with Architectural Digest and The Academy of Motion Picture Arts and Sciences
archdigest.com
AD GREENROOM SPONSORS:
BAKER FURNITURE® | E. BRAUN | FEIZY RUGS® | JANUS ET CIE | QUESTROYAL FINE ART | SAMSUNG | SCHUMACHER® | URBAN ELECTRIC
AT THE 85TH ACADEMY AWARDSGREENROOMHOME TO HOLLYWOOD’S BIGGEST STARS ON OSCAR® SUNDAY
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Syed Hussaini, Rug Importer VP andTV star Coco Austin
AREA 19
New Product Gal lery
Far Left: Hand-knotted in India of 100%
bamboo silk, Loloi’s Mirage Collection isdefined by its luxurious sheen, which
creates the illusion of pattern fading in and
out when viewed from different angles.
Shown: Design MK-01 Raven, available in
sizes 5’6” x 8’6” to 12’x15.’
Left: The designs in Loloi’s new EssexCollection are inspired by traditional arabesquepatterns. Hand-knotted in Pakistan of 100%
New Zealand wool that has been artfully hand-
dyed, ensuring richly saturated colors that come
to life in this luxurious collection.
Shown: Design EQ-01 Slate, available in sizes
2’x 3’ to 12’x 15’ plus runners.
LOLOIwww.loloirugs.com
Nourison’s magnificent Dune Collection isthe perfect epitome of refined taste and
luxury. The rugs are handknotted in India of
100% New Zealand wool and feature breath-
takingly intricate Ikat patterns in unusual
hues and tones. Fresh in design and concept,
these rugs are a perfect way to make a
statement and add an element of culture and
sophistication to any interior.
Shown right: Design 05 FLA
NOURISONwww.nourison.com
Design Focus
AREA 21
Scott Sanders’ passion for handmade decorative rugs
dates back to when he was a small boy tripping over his
grandmother’s oriental carpets in her Ohio Queen Anne-
style mansion. Today, the Manhattan-based designer pur-
sues this avocation with contemporary weavings, many of
which he personally designs. “Together with antiques and
window treatments, the rug is the icing on the cake,” states
Mr. Sanders whose work has taken him all over the country
and the Caribbean.
“My grandmother was a frustrated decorator,” he says
of the woman who moved every seven years and spawned
his interest in all things decorative. For him, a family expe-
dition to Ca’ d’Zan, the Gilded Age Ringley mansion in
Sarasota, FL, was a true revelation, as it was the first time
he beheld magnificent oriental rugs. Thus, years later as
Polo Ralph Lauren’s design director, he had no trouble inte-
grating them into clients’ homes.
For Manhattan Designer
ScottSanders
The Rug Is The Icing On The Cake
STORY BY ALIX G. PERRACHON
LEFT The cream silk-and-wool Tibetan rug brings an aura of sumptuousluxury and comfort into this exquisite living room. Courtesy of ScottSanders, LLC.
Design Focus
Mr. Sanders’ passion for the handmade rug took
on a new bent after founding his design firm, Scott
Sanders, LLC, in 2000. Indeed, his work took him to
Miami and the Hamptons where simpler, more
stream-lined and contemporary weavings were the
ticket. Needlepoints, Tibetans, dhurries, and other
flatweaves are what he favors with a strong penchant
for custom designing pieces. On the more formal and
sophisticated side, he likes Aubussons and thinks
they might become fashionable once again. “They’re
fantastic and in a way easier to work with than some
other rug types,” he remarks. “It’s fun juxtaposing
mid-century furniture with them.”
Regardless of the rugs selected, the designer
appreciates them for the “feel of the hand” which
makes them the ideal floor covering alternatives, as
opposed to their machinemade counterparts, for spe-
cial rooms. “They set the tone of the room,” he adds.
When asked how he likes to integrate the rug into his
design scheme, he says: “I either start or end the
design process with the rug, but it never comes in the
middle. If the rug doesn’t enter the picture early, let it
go and design the whole room and fit the rug in after.”
While part of this decision rests on the client’s likes
and dislikes, it’s also an integral part of the designer’s
creative process. Equally important to Mr. Sanders,
he has “no rules.” When waiting for a custom rug, he
puts seagrass in the room to allay client impatience
faced with a several-months-long wait.
Mixing and matching rug and fabric patterns is
very much a function of what comes first in the room.
If the rug is first and has more pattern, the fabric
ABOVE This plush contemporary Tibetan carpet with its subtle hint of silver harmonizes with the saturated blues inthe walls, furnishings, and window treatments and beckons the visitor to take a seat at the table.
OPPOSITE An ivory-silk Tibetan rug infuses this bedroom with an ambience of serenity that is enhanced by thewalls’ and furnishings’ complementary neutral tones. Photography by J. Klein/JoshuaTreeStudio.
22 Spring 2013
Design Focus
24 Spring 2013
should be subdued. In the reverse scenario, the rug
will be subtler and complement the fabric. Whatever
the case, he urges, “never put a bold rug and fabric
together!” At the end of the day, however, one should
remember that “there is an art to working with rugs
and fabrics.”
Depending on space’s architecture and what’s
going on in it, Mr. Sanders will use more than one rug
in a room. Indeed, he comments: “Rugs can create
boundaries inside a room to differentiate spaces.” In
one large square Hamptons family room, he used two
identical dhurries to delineate two seating areas there-
by creating a “wonderful” ambience in the room.
When connecting rugs from one space or from one
room to the other, he freely mixes different styles and
textures—e.g., pile or flatweave—just as long as the
rugs’ color is the connecting thread. “I want the rugs
to flow one to the other but I also keep in mind that
each room has an individual personality,” he adds.
With Mr. Sanders, handmade rugs find them-
selves all over the house including living rooms, din-
ing rooms, entrances, and bedrooms mainly over
wood floors but also over stone, marble and cork. He
finds that most people don’t want wall-to-wall car-
peting particularly in the newer houses which boast
beautiful wood floors which they don’t want covered.
ABOVE The vibrant blue South African carpet mohair carpet with its broad sun yellow stripes is the inspiration forthis beach house sitting room's tropical hues. Photography by Nick Johnson. Courtesy of Scott Sanders, LLC.
OPPOSITE The cantaloupe and soft blue hues in the ikat-design rug ,custom designed by Scott Sanders, areechoed throughout this elegant living room, namely in the walls and arm chairs. Photo by Marco Ricca.
Design Focus
26 Spring 2013
Still, he does also place rugs over other floor cover-
ings namely sisal which can be wall to wall if the
floor’s poor condition dictates it be so. In one stress-
ful instance for a showhouse event, he had planned on
installing a striped rug wall-to-wall carpet only to dis-
cover at the last minute that this was not feasible as
the piece was too “wavy.” At the 11th hour, he used
sisal wall to wall instead and laid the striped rug—
which was miraculously cut and bound overnight—
atop.
Throughout his many years of successfully work-
ing with handmade decorative rugs, Mr. Sanders has
experienced some nerve-racking situations. He
recalls stressing over a custom rug that came out dif-
ferently from the strike off. However, it ended well as
the rug colors worked better in the room than the
original strike off. In another instance, a mohair rug
coming from South Africa, delayed due to protracted
stopovers in Amsterdam and South Africa, had to be
picked up directly from JFK to make a showhouse
installation deadline.
Currently, the designer sees a smaller segment of
population demanding handmade decorative rugs.
However, he notes, “those who are asking for them
are passionate and adamant about having them.” Still,
no matter what the trend of the moment may be, he
concludes, “there will always be those who will
appreciate and use handcrafted rugs and art.”
BELOW The yellow and blue accents in this charming floral needlepoint are the decorative thread in this masterbedroom's color scheme. Photo by Courtesy of Scott Sanders, LLC.
Design Focus
AREA 27
AboutTHE DESIGNERA graduate of the Parsons School of Design,
Scott Sanders began his professional career
at Polo Ralph Lauren where he created the
company’s Interior Design Department and,
as design director, transformed the resi-
dences of Polo Ralph Lauren clients in
California, Florida, New York, Connecticut,
and Paris. His highly acclaimed renovation
of the Beach House Bal Harbour Hotel for
the Rubell family in Miami Beach reflected
the designer’s evident signature style and
was a driving force in establishing Scott Sanders LLC
in Manhattan in 2000.
Mr. Sanders’ passion for interior design can be
traced back to his childhood in Ohio. The son and
grandson of residential developers, he grew up sur-
rounded by building materials and design elements.
Accompanying his father and grandfather to con-
struction sites and commercial vendors, he developed
a keen eye for color, texture, shape and composition.
This prodigious, early devotion to all aspects of the
design process is now a hallmark of the designer’s
career.
Mr. Sanders’ portfolio includes homes in New
York City, the Hamptons, New Jersey, Colorado,
Arizona, Florida and the Caribbean. Many of his
completed projects have been featured in prominent
publications such as New York Spaces, The New YorkTimes, Veranda, House & Garden, House Beautiful,Interior Design, Hamptons Cottages & Gardens,German Architectural Digest, and Elle Decor. Hiswork has also been published in books, including the
Andrew Martin Interior Design Review, Vol. 8 andVol. 9, which feature the world’s leading interiordesigners, and Picture Perfect: Designing the NewAmerican Family Home (Pointed Leaf, 2010), whichexclusively focuses on Mr. Sanders’ work. He has
participated in a number of showhouses in the tri-
state New York area.
From ORIA HQ
28 Spring 2013
ORIA GENERALMEMBERSHIP MEETING
January 10, 2013
Total Amount of Donation:
Paid by:
Check # (Enclosed)
Credit Card (Mastercard or Visa Only)
Card #
Signature
Expiration Date
Mail to: ORIA Charitable Fund100 Park Plaza DriveSecaucus, NJ 07094
Thank you for your generous donation!
The ORIA Charitable Fund is a 501 c(3) Tax ExemptOrganization - IRS Tax Exempt # 20-1090669
Name
Company
Address
Phone
Date
Type of donation (select one):
� Unrestricted Donation to be usedwhere it’s most needed
� Restricted Donation for use in...
� India
� Pakistan
� Nepal
� Special Project(Please Specify)
O R I A C H A R I T A B L E F U N D D O N A T I O N F O R M
ORIA CHARITABLE FUND 2013 DONOR HONOR ROLL
AmericasMart-AtlantaAmiciAmincoBashianCaravanCapelExplore Airtrans Services
Harounian Rugs Int’lJauntyKasKalatyLoloiLotfy & SonsMarcella
MomeniNourisonOriental WeaversRadiciSafaviehTamarianTibet Rug Co.
Special Thanks to the following companies for their contribution to this year’s very successful Silent Auction:
AmericasMart Atlanta HonorsArea Rug Industry’s Most ImpressiveIntroductions At January Market
From ORIA HQ
30 Spring 2013
AmericasMart recognized the best of the best in Area Rugs at America’s Magnificent Carpets Awards, the
industry’s premier event. The area rug winners, which were selected from the Museum of Introductions
gallery by an independent panel of noted experts, were announced and presented by AmericasMart at a gala
at The Georgia Aquarium on Friday January 11, 2013.
As part of the industry recognition, AmericasMart also honored three of the top retailers in the
country for overall excellence in sales, service and innovation.
AREA 31
From ORIA HQ
The 2013 Winners Are...
Hand Hooked/ Hand Tufted $0-8+ psf
� Amer Rugs
Hand Hooked/ Hand Tufted $8.01-16 psf
� Surya Carpet Inc.
Handmade/Hand Knotted/Flat Weave $0-30 psf
� Obeetee
Handmade/Hand Knotted/Flat Weave $30.01-50 psf
� F.J. Kashanian Rugs
Handmade/Hand Knotted/Flat Weave $50.01-100 psf
� Capa Imports
Handmade/Hand Knotted/Flat Weave $100.01+ psf
� Anadol Rug Company
Machine-Made $0-200
� Oriental Weavers
Machine-Made $200.01-400
� Loloi Rugs
Machine-Made $400.01-800
� Marcella Fine Rugs
Machine-Made $800+
� Nourison Industries
Licensee
� Surya
Outdoor
� Kaleen
Retailers of the Year
� Hadinger Flooring
� Avalon Carpet Tile & Flooring
� Nebraska Furniture Mart
Market Rev iew
AREA 33
New and renewed are the words that capture the spirit of this year’s Atlanta Market: new customers, new
designs and textures, a new exhibitor base that includes furniture manufacturers, and a renewed optimism in a
recovering economy. Elections are over; the numbers, if only incrementally, continue to suggest a revitalizing
economy, including a more upbeat housing market; and, after a period of austerity, people are looking for new
carpets to add a sense of grace to their homes.
Optimism at a Reviving Market
There was definitely more optimism in the marketplace following what some retailers and wholesalers felt
was a good fourth quarter. “We were very pleased,” said Dan Neman, Neman International, Inc., New York,
NY. “It was an excellent market; very encouraging. The buyers who showed up had the appetite to buy.”
“Everyone that I spoke with seemed confident,” said Angie Emory, Radici, Atlanta, GA. “I think that we
are getting back to people being willing to invest in rugs. It seems like people are going ahead and redecorat-
ing. We had a phenomenal season from November on and it is still rolling strong.”
Sayeed Hasanzadah, Merrifield Oriental Rugs, Fairfax, VA was faced with the late arrival of a shipment of
rugs he had planned to show inAtlanta. “Our problem was that we were expecting a shipment that did not arrive
on time and that affected our sales volume,” he said. “The market was still wonderful and I was satisfied. I did
okay and the customers were feeling more optimistic. I believe that 2013 is going to be a much better year than
the previous year and that the rugs that arrived too late for Atlanta will sell in my Virginia showroom.”
ATLANTA MARKET 2013
REIMAGINED,
REVITALIZED,
RENEWED
by Ellyne Raeuber
Market Rev iew
34 Spring 2013
“My sales were up to my expectations: I did
exactly what I had to do. People are optimistic,” said
Ahmad Ahmadi, Ariana Rugs, Inc., Los Angeles, CA.
“The market has been feeling optimistic for the past
six months. Last year there was a very strong start that
then died down in March, but picked up toward the
end of the year—in October, November and
December. I think the economy is improving and peo-
ple are feeling more confident. It takes time for peo-
ple to come back. When there is a panic in the room
everybody runs to the exit; but even when the fire
marshal says everything is okay, everybody takes
their time returning.
“The same is true with our clients; it just takes
time,” Mr. Ahmadi continued. “I think it is important
for them to come when they feel comfortable. Little
by little people will come, will buy more wisely and
sell more because they have paid more attention to
what they are buying. It is better for wholesalers when
people buy things they really need.”
“I thought that customers would be more opti-
mistic now that the election is over and the fiscal cliff,
too,” said Kami Navid, Jaunty Co. Inc., Los Angeles,
CA. “They are more optimistic than last year, but not
as much as I expected. There is an upward trend, so I
hope that we will keep the momentum to keep that
upward trend for the rest of the year.”
“I don’t think the market was better or worse than
last year. It was about the same. People were definite-
ly a little more optimistic and feeling a little more
positive,” said Ariel Kalaty, Kalaty Rug Corp., New
York, NY.
TrafficTraffic remains a subjective experience: heavily
trafficked showrooms belie empty halls; apparently
empty showrooms write many orders; tried and true
Market Rev iew
AREA 35
customers show up, and suddenly so do new cus-
tomers. Thomas Itty, Nourison, Saddle Brook, NJ
noticed a bounce: “We had good traffic in our show-
room and we had a good market. In general the way
things are moving, it’s a little bounce, nothing major,
but it’s a trend.”
“It was a better show than last year for sure, not
necessarily because traffic was at its highest,” said
Amir Loloi, Loloi Rugs, Dallas, TX. “We had a lot of
new introductions and I think that the customers were
more serious and ready to purchase and have new,
fresh products to add to their inventories. It felt like
something was strongly happening at the market and
that the demand was high.”
“Traffic might be soft, but the people who are
coming into the showrooms are serious buyers and
our appointments showed up,” agreed Mr. Navid.
“Volume- or sales-wise, we did as well as last year. At
the end of the day, it is the amount of the sale that is
what counts.”
Jonathan Kashanian, F.J. Kashanian Rug Corp.,
Secaucus, NJ, agreed. “The buyers that were there
were serious and were interested in buying or taking
on consignment. Last year people were doing
research and figuring out how the market trend was
going. This year they wanted to do something.”
Ralph Bashian, Bashian, Secaucus, NJ. thought
traffic seemed equal to last year, but he saw fewer
specialty store buyers in attendance. “The ones that
are around seem to have a little more confidence than
they had last year. They weathered the storm and are
going to go forward,” he said. “The chains and the
internet customers are coming. Those types of cus-
tomers are going to look at fashion-forward and less
expensive product, mostly tufted product.”
For Reza Momeni, Momeni, Inc., Carlstadt, NJ
the market was stronger than last year and traffic got
Market Rev iew
36 Spring 2013
a bump from new exhibitors. “It was a better market.
I think that our traffic was better than last year, too.
AmericasMart brought Four Hands in and that was
good. Also, the Atlanta Market set up tables with
food each day in the corners of every floor and that
helped traffic. We had hot lines so we were busy,”
Mr. Momeni said.
“It is difficult to judge traffic,” said Ryan Higgins,
Tamarian Carpets, Baltimore, Md. “Sometimes it
seems really slow and then you get really slammed
and suddenly it is 8 o’clock and you are still in the
showroom working. We have a core group of cus-
tomers that we see at the market; they tend to be pret-
ty consistent. There were definitely a good amount of
new customers in the market who we have not worked
with before and are excited about working with.”
New CustomersMany others mentioned seeing new faces in their
showrooms. Teddy Sumner, Michaelian & Kohlberg,
Summit, NJ speculated about pent-up demand driving
buyers to Atlanta. “It seemed better attended than last
year and there were more people in our showroom,”
Mr. Sumner said. “A lot of them were new people. I
think there has been pent-up demand with a lot of
people holding back for a couple of years; and even if
they weren’t buying in a big way, I think they chose
to go to this show to see what was new.”
Ariana added some new accounts, customers with
whom Mr. Ahmadi had spoken to over the years.
“Because we have very big ticket items they have
been hesitant to buy from us,” Mr. Ahmadi said, “but
now they don’t want to be left behind so they came
with an agenda to purchase. That was good for us.”
Market Rev iew
AREA 37
“It was a good show for us because the big buy-
ers still come to our showroom and we make the deals
that we need to make,” said Ms. Emory. “This year we
actually got some orders from walk-ins and had some
new customers so I would say that this year is the best
we’ve had in several years. We did send out a mass
email with our showroom number. I don’t know if that
had anything to do with it or whether it was the
Atlanta Directory, but people that we haven’t seen,
found us. I haven’t had time to sit down and figure out
what happened, but we want to have it happen again!”
According to Azita Goldman, RevitaRUGS.com,
Hackensack, NJ, NORS 2013 proved to be yet anoth-
er successful Atlanta experience. “Meeting with exist-
ing clients and catching up with new market trends
vis-à-vis designers and gallery owner has always been
exciting and a great learning experience,” Ms.
Goldman said. “New customers were plenty this year,
as we have become known nationwide as the most
reliable source for cleaning and repair of valuable
rugs. We specialize in all types of wool, silk, viscose
and natural products and plan to have a presence at
the Atlanta Market to better inform our end users of
the entire array of our services. This is especially
important as materials like viscose and natural
fibers—including bamboo, jute and sisal—are being
added to the mix of rug products, with little expertise
available nationwide as to cleaning and repairing
these materials. Our specific service industry is in
strong demand and I am pleased that rugs as well as
their proper cleaning and repair can both be found at
the Atlanta Market.”
“The number of new customers increased as com-
pared to last year,” Jonathan Kashanian, F.J.
Kashanian Rug Corp., Secaucus, NJ, said. “We target
mom-and-pop stores and I did see a lot of new mom-
and-pop stores. What was interesting this year is that
Market Rev iew
38 Spring 2013
they came from all over America; we had more West
Coast people than before. I've noticed that the more
successful stores now carry accessories in addition to
rugs.”
Brian Mehl, Tibet Rug Company, Salt Lake City,
UT looked at the bottom line and felt Atlanta was a
break-even proposition. “But you don’t go to the
shows to just sell,” said Mr. Mehl. “We picked up new
accounts who had never been in before. They came
because of our award-winning Soumak line. That’s an
intangible because even if their orders are small, you
never know what will happen in the next year or two.
Eventually, those accounts could pan out to be
$100,000 accounts.”
Back in AtlantaOthers agreed with Mr. Mehl and returned to
Atlanta after a hiatus. “We were out of the market for
a few years,” said Sheila Rahmanan, Lotfy & Sons,
Inc., Secaucus, NJ. “Now we feel that there has been
a shift in the economy leading to more demand for
area rugs. We decided to come back and test the mar-
ket, and for us, it was a good market. I felt that the
people who were there were genuinely interested in
buying. In addition to the customers that we cater to,
we had a couple of new accounts that we opened. We
were happy to be back—and will be back next year.
“We had not been in Atlanta for a period of two
years,” said Mikel Banilevi, Aminco, Inc., Secaucus,
NJ. “On our return, we saw a lot of people whom we
had missed. We reinvigorated relationships. We have
rethought our position on attending Atlanta and right
now we feel that Atlanta is where we should be.”
Four Hands and MoreThe redesign of the fourth floor of Building I in
AmericasMart-Atlanta heralded the integration of fur-
niture to what had previously been a dedicated rug
floor. With this new mix of rug and home products,
Atlanta takes a step forward to shine among the pro-
liferation of markets. “Steve Cibor and I are both
happy with the changes that are taking place, espe-
cially bringing Four Hands onto the fourth floor. I
think it brings a broader range of clients,” said Mr.
Higgins.
“I think that you have to give AmericasMart cred-
it,” said Mr. Kashanian. “Adding furniture stores is a
very solid move because it allows more new buyers to
be introduced to the Atlanta market. The Market is
making the right moves. They did a lot of nice reno-
vation and they changed the awards to Friday night so
that people would be able to attend. Then Saturday,
people can actually come and walk around the muse-
um. We won our ninth America's Magnificent Carpets
Awards in the Handmade/Hand knotted/Flatweave
category for a rug from our “Sari Wool Collection”
and people who saw that rug in the museum came to
our showroom.”
“I think having a mix of rug and home products is
a good move,” Mr. Navid agreed. “This is the first
year that AmericasMart has done this mix and defi-
nitely during the next couple of markets, it is going to
bring more traffic to the rug floors. I hope it will bring
back old customers as well as new customers.”
Four Hands was not by any means the only new
furniture showroom. “We opened a new furniture
showroom opposite our rug showroom and it was
very well received,” said Carol Tisch, Safavieh, Port
Washington, NY. “We had appointments with large
retailers that sell across home furnishings cate-
gories—catalogs, chains and on-line retailers. They
had asked us if we would show our total line so that
they could see everything in one showing in Atlanta.
They want to see the rugs and other accessory prod-
Market Rev iew
AREA 39
ucts together when they are making their buying deci-
sion. We had lamps, furniture, and wall art.
“I think that the industry is moving that way,”
Ms. Tisch continued. “Safavieh has been working
toward that for at least three years, constantly adding
more and more categories of merchandise—a total
home company. People want to buy a total fashion
look with everything integrated. We are repositioning
so that we can be a fashion leader across all categories
of accessories and home furnishings.”
Firooz Nahai, Marcella Fine Rugs, Atlanta, GA
spoke of the synergy between furniture and rugs.
“Many furniture stores, particularly national ones, are
carrying rugs. By and large they are carrying
machine-made rugs. The beautiful machine-made
rugs being produced are one of the bright spots in the
industry. Even a connoisseur might put one in the
kitchen; the rest of the world will put it in the living
room. The industry is changing and there will be more
emphasis on machine-made. The companies that are
doing innovative things with machine-made have a
bright future.”
Anything GoesThe trend in design is—no trend—according to
Mr. Kalaty. “In other words, anything goes. People
are open to any sort of design now. It is not like tradi-
tional or modern or transitional is in. Everything
goes,” he said. “Maybe people’s tastes are evolving,
becoming wider rather than narrower where oriental
rugs are concerned.”
Mr. Neman feels that the better-made, high qual-
ity rugs that his company is able to supply are in
demand. “We have many traditional and transitional
pieces,” said Mr. Neman. “A lot of designs today
don’t look like anything handmade or oriental. Our
Peshawar, which has been popular for the past 10
Market Rev iew
40 Spring 2013
years, and older Anatolian/Turkish pieces sold well.”
Ms. Rahmanan whose company, Lotfy & Sons,
specializes in the traditional and transitional is sur-
prised and pleased to have buyers who still count the
knots. “This is very unusual,” she said. “They are very
much into quality and they want the traditional
designs in high-grade wool with updated colorways
and scaling.”
There is a younger generation of buyers, howev-
er, who Mr. Mehl feels don’t see any value in hand-
knotted rugs. “They’ll go to Ikea or Crate and Barrel
and buy a hand-tufted rug or a machine-made rug,”
said Mr. Mehl. “It’s almost cooler to use it for three or
four years and then get something else. I have a sister
in her late 30s and she couldn’t care less about hand-
knotted rugs. They have beautiful furniture, but they
don’t care about the rugs. Dealers have to educate
their customers as to why some rugs are more costly.
A lot of big companies that are doing hand-tufted and
machine-made are hitting the sweet spot of the market
and they are doing well.”
“When buyers come into our showroom their
eyes are always caught by the contemporary and the
modern,” Ms. Emory said. “This year we went with a
casual look, a collection so subtle that it can go tradi-
tional or contemporary. We have one in more of a tra-
ditional stripe and one that is basically a straight solid.
I would put it in my home which is traditional. People
that don’t like traditional oriental rugs love this rug.
Having said that, according to our numbers, our sales
are still predominantly traditional.”
“I think that people are going more and more
towards modern,” said Mois Refoua, Caravan Rug
Corp., Beverly Hills, CA. “We did better than last
year in our modern section. Our traditional did better
than last year, too, but the modern more so. We had
four or five new categories and a lot of new design
and new textures, things that were introduced to the
market.”
Broadening OfferingsWhile some dealers are thriving within their
niche, be it traditional or modern, others have chosen
to broaden their range of offerings, especially when it
comes to price points. Catering to a wider range of
tastes brings in a wider range of buyers.
Market Rev iew
AREA 41
“A broader base meets today’s demand,” said Mr.
Momeni. “We are broadening our broadloom base
and our custom-made rugs. Changes are already in
full swing with our area rugs. As we phase out an old
line, we add a new one so that we keep our collection
at the same 65 to 70 lines.”
“Nourison has product that spans the entire price
point,” said Mr. Itty. “We have a very balanced prod-
uct line. In every show, no matter what the applicable
price point is to that show, we do well.”
“We introduced a wide range of price points
including very high-end product lines that we had
never done before and then we had some of our more
moderate price points the way that we normally do,”
said Mr. Loloi. “They all seemed like they had some
group of people reacting to the product. We had a lot
of new textures, too: a new flat weave with over tuft-
ing and that seemed to be a popular look. It was a
fresh, more casual look that fits in with a lot of what
is happening in the home furnishing industry.”
In the Middle“Price point is very important for everyone,” said
Pradeep Agarwal, Obeetee, Secaucus, NJ, who
believes that many people are not looking for expen-
sive rugs at this time. “They are looking at middle to
low range price points,” he said. Mr. Momeni saw
customers who had not been at the market for a few
years. “They were looking for a mid-price-point range
and they were happy to see that we had beautiful
product at a good value price,” Mr. Momeni said.
Mr. Refoua said: “People are looking into two
categories: rugs that are very unique and decorative,
for which they are willing to pay a high price; the
other category is people who are looking for inexpen-
sive rugs. So the middle is gone.”
“High-end Tibetan rugs—some with silk—are
Market Rev iew
42 Spring 2013
selling and our Soumak line is selling; things in the
middle are not,” said Mr. Mehl. “Isn’t that parallel to
what is happening to our economy? The middle class
is disappearing and that is reflected in our industry.”
New DesignsAs always, bringing new designs is key to success
and to keeping the market vibrant. “I think by and
large whoever was at the show was looking for some-
thing new and different,” said Mr. Banilevi. “We had
a new line of silk rugs in lighter shades and they did
well.”
“We continue to refine our line,” Mr. Higgins
said. “We did something a little different this year: if
we had shown something for two years even if it was
a good seller, we just didn’t bring it. To continue to
engage our clients we focused on new products and
that was really successful. We continue to expand,
build and refine, with new releases in every category.”
For Michaelian, one exciting new line was “The
Paracas Collection.” “Paracas were the ceremonial
capes and other artifacts made by the Incas out of
feathers plucked from brightly colored birds,”
explained Mr. Sumner. “The Paracas rugs from Nepal
are made with fabric strips of silk, cotton, and poly-
ester—anything from the market place—that are tied
using the Tibetan knot. The result is a longer face, a
higher pile. The fabrics are grouped into color fami-
lies so there are all kinds of abrash and other interest-
ing looks achieved. Those are different and fun.”
“No one else has a line of Soumaks with Suzani
designs so it’s very unique,” said Mr. Mehl, speaking
of his award-winning rug. “We have two collections:
Suzani and Kazak. The Kazaks are the bold geomet-
ric designs and the Suzani is more floral, more unusu-
al in Soumak. Those are our big draw: beautiful and
affordable and hand woven in India from New
Zealand and Argentinean wool.”
Loloi had some 16 new collections, a lot of them
new introductions. “That is part of our success, the
assortment of products that people were excited to
see,” said Mr. Loloi. “That sets us apart. Having a lot
of new introductions is a big part of our philosophy.”
Indoor/Outdoor and Oushak“We are huge in outdoor rugs now, new looks that
work outside as well as inside the home,” Ms. Tisch
said. “They are so practical and they look good in
Market Rev iew
AREA 43
kitchens, laundry rooms, and family rooms. We’ve
had people saying they buy them for the dining rooms
when they have kids because they are so easy to
clean. This year “This Old House” made us the only
rug company in their “Top 100 New Products” for our
“Four Seasons Collection” which is indoor/outdoor,
but looks so much like an indoor rug.”
“Baja” is Momeni’s indoor/outdoor collection,
with its own special color palette. “Usually outdoor
rugs have very muted colors, but we have taken a dif-
ferent approach and have gone with brighter, more
vibrant colors,” Mr. Momeni said. “For the price, they
are used indoors, too. The category is important.”
Mr. Momeni also finds that Oushaks remain pop-
ular. “The design is fabulous and has been around for-
ever,” he said. “You just have to play with the colors;
it is always the color that matters.” Mr. Bashian noted
that Bashian’s Oushaks did well with specialty store
customers.
“The Oushak did really well overall,” agreed
Aylin Boz, Anadol Rug Co., Atlanta, GA. “I think the
trend is still that pastel look and we have that as well
as some colorful Oushaks. They both moved well.”
Color Me GrayGray is still the “it” color, followed in the muted
tones by blues and beiges. Other colors, often bright
colors, are also in the mix. Tibet Rug Co. offers some
teal greens and blues while Safavieh sees pink trend-
ing, from pale pink all the way through to hot pink, in
all designs, in all materials from hemp and jute to
wool, and in indoor/outdoor as well. Citrus colors are
warming floors, too, and Mr. Refoua mentioned
requests for white backgrounds with a pop of color.
People expect moderate colors from Obeetee and
the company’s “Concept Collection” did very well.
“People expect a certain look from us and I find that
Market Rev iew
44 Spring 2013
they are not looking at very bright colors because that
is not actually American taste,” said Mr. Agarwal.
“People are going to the very, very moderate colors.”
Moderate, neutral colors resonate with Ms.
Rahmanan, too. “Blue is still selling,” she said. “I
thought it had had its life, but people are still buying
blue. Certain colors are timeless: neutrals are neutrals.
There is always a customer for neutrals.” Mr.
Hasanzadah agreed that softer colors are better sellers.
“They are the most saleable colors in the market,” he
said. “Light gray, of course, sold.”
Radici’s “Arte Collection” took shades of gray
and combined them in one rug. “There will be a gray-
ish blue and there will be a silver that almost looks
gray,” said Ms. Emory. “With our new casual collec-
tion, we kept to neutrals—blues, beiges, grays. I did
have someone say that they would have loved to have
seen a true red in it; something that popped out to give
it a little bit of excitement.”
“Our clients tell us that they are still selling dif-
ferent shades of gray,” Mr. Higgins said, “but we do
see color continuing to be introduced in a more
mature and thoughtful way instead of just a lot of
bright colors. We have citrus, but it is not replacing
gray. Nothing has risen as the new champion of color
yet.”
Mr. Navid sold pastels, brown, black and red. “I
got a few inquiries about citrus greens, yellows and
oranges—unusual colors. We work with furniture
stores and designers who work with fabrics in these
colors. In general, bright colors are what they were
interested in.” Ariana introduced a yellow more cit-
rus-like than the company’s softer yellows. “We did
okay with our citrus colors. We have already entered
the market with our Ariana look—the soft, muted
palette of colors, but now we are trying to introduce
colors that are a little stronger. People did not hesitate
to buy those colors,” Mr. Ahmadi said.
“I noticed that our booth was more colorful than
most booths on the second floor,” Mr. Sumner said. “I
think the muted colors are strong, but they are not the
whole story. We have some gray because it’s a default
color, but there are enough players so that if you do
something different, you stand out.”
Meet the WorkersIn the year to come both Tamarian and
Michaelian will be experiencing the weaving process
in a new and exciting way: Tamarian by getting to
know its weavers; and Michaelian by working with
Afghani women to build on an age-old rug-weaving
tradition.
“We are really continuing to strengthen our com-
pany from the weaver to the end user,” Mr. Higgins
said. “As part of the process we are working on a
greater outreach to the weavers, identifying who is
weaving our rugs, actually knowing the people who
are weaving our rugs instead of our weavers being
faceless names or not even names. We are trying to
humanize that side of our business. I think there is
more to come on that.”
Michaelian has been selected as one of the com-
panies that will be working with the Department of
Defense in its nation-building efforts. “Rug making
will enable Afghani women to get out of the house
and work and will give the people in general an indus-
try other than the military or drugs. I think that it is a
real opportunity and an honor,” said Mr. Sumner.
“They had to build the whole infrastructure: build a
wash facility and bring in experts on dyeing and card-
ing and finishing to western standards. Afghani
women make beautiful rugs. I’ve seen the quality and
I consider the prices to be a fair. Of course, without
the Defense Department, none of this would be possi-
Market Rev iew
AREA 45
ble because they provide the security and the infra-
structure.”
Growth in 2013For NORS 2013 attendees, the year was off to a
good start. Everyone left with a feeling that there
would be hard work ahead, but that the numbers
would continue to improve. Exhibitors like Mr.
Sumner are already looking forward to NORS 2014.
“Anadol,” Ms. Boz said, “will continue to do well
because the product that we bring is in high demand.
Mr. Izmirli makes really great lines so Anadol is one
of the companies from whom retailers buy. If we con-
tinue to improve our line, we will continue to do
well.”
“I'm optimistic. I think the year is going to be
good, but you never know,” Mr. Kashanian said.
“The best thing is to keep plugging away and doing
what you are doing. If it is meant to be, it is meant to
be; but you have to work hard.”
“In 2011 we had double digit increases from
2010,” Mr. Navid said, “and in 2012 we ended up in
double digit increases over the previous year. With
that, I think that we are on the right track to increase
our sales and we are looking forward to a good year
in 2013.”
“We came away with a positive feeling,” said Ms.
Emory. “We are not what we were before everything
fell apart, but our numbers were better in 2012 than
they were in 2011 and this January is better than last
January. We are happy with what we have.”
“I’m going to Afghanistan in two weeks and will
see lots of new finished rugs that we will be showing
at Atlanta next January,” said Mr. Sumner. He is not
alone in thinking ahead: “I have been exhibiting in
Atlanta for the last 20-something years,” Mr.
Hasanzadah said. “I would not miss it.”
Merchandis ing
46 Spring 2013
ALL IN THE FAMILYSuccess ion P lans For Stark Carpet
by Carol Milano
Merchandis ing
AREA 47
Over 60 years ago, Arthur Stark chose to leave a ten-
year career as an arbitrageur on Wall Street. He start-
ed a floor coverings business, learning entirely by
experience—he had never worked with rugs or car-
pets. The strong selling skills and self-confidence
he’d gained in the financial sector helped him devel-
op a niche supplying interior decorators with his prod-
ucts. Stark Carpet was incorporated in New York
State in mid-1946.
The young firm steadily developed an impressive
portfolio of both clients and carpets. For example,
Stark became the exclusive United States distributor
for “Petit Point” carpets, in 1957. Made by La Place
Clichy in Paris, these sophisticated broadlooms were
faithful reproductions, by well-known French design-
ers, of period pieces from prominent collections. Ever
since the Kennedy Administration, Stark Carpet has
helped furnish the White House. Their flame-stitch
linen rug, installed in 1961, is still made by Stark.
When founder Arthur Stark passed away in 1968,
his wife, Nadia, took charge of the company. A former
fashion model, Mrs. Stark had designed women’s hats
for several years before she began to help her husband
run the growing family carpet business. Three years
later, their sons, John and Steven, joined Stark Carpet
to help continue the family and company traditions.
They transformed a two-showroom operation into a
thriving multi-national firm with 31 showrooms and
550 employees in the United States. Today, Stark
Carpet has its own mills in America, and has devel-
oped manufacturing partnerships, worldwide.
Mrs. Stark was active in Stark Carpet’s operations
until she retired in 1993, at age 81. She and her sons
were always seeking beautiful carpets and weavings,
from antique to modern. By 1976, the firm was ready
for its first major expansion beyond its New York
headquarters in the Design & Decorators building.
They opened a space in Los Angeles’ Pacific Design
Center.
In 2005, Stark responded to the changing eco-
nomic climate and numerous requests from interior
designers. The company began to serve the design
community by opening its first Stark Home retail
store, in Charlotte NC. Designers are able to choose
from a wide assortment of luxurious textiles and have
access to thousands of high-quality products in a wide
range of price points.
The Next PhaseIn 2004, Stark Carpet welcomed its third genera-
tion. John’s daughter, Ashley, joined the company.
She provides a fresh perspective and youthful energy.
A year later, Steven’s son, Chad, came on board as a
researcher, efficiency consultant, and technological
adviser. After graduating from the University of
Michigan’s Ross School of Business, he became Vice
President of Brand Development and Digital Strategy.
His cousin is now Creative Director.
Their situation is special, Ashley believes,
because both their fathers are still very actively lead-
ing Stark Carpet. . “It’s a unique experience to be able
to learn from our father and uncle, and work closely
with them every day. They’re running the company
while they’re teaching and grooming us, as the next
generation, to come in and take over, eventually,” Ms.
Stark says appreciatively.
“We’re bringing the company into the future,”
she reports, “with our updated showrooms, for exam-
ple. Our gorgeous new location in Los Angeles is
half-retail, half-trade. We’re always aiming to
strengthen our brand.”
Recognizing decorators as the core of their busi-
Merchandis ing
48 Spring 2013
ness, Ms. Stark says, “For the first time, under one
roof, we’re giving them more space, and exclusive
access to top brands like Missoni and Ralph Lauren.
The Los Angeles location is larger than we usually
have. It’s very modern, and an easy way for them to
shop.” In another step to better serve their core
clients, Stark recently moved to the ground floor of
San Francisco’s Design building.
“We’re experimenting with these half-retail, half-
wholesale locations,” Ms. Stark acknowledges.
Charlotte, the first model in this category, has been
very successful. Those in Los Angeles and Norwalk
CT are also doing very well. “Moving to the Design
Center gives us room to show more product, and more
rugs, while providing an opportunity for a fresh look.”
Stark Carpet is also moving forward digitally. “We’re
making our website much more user-friendly, so that
decorators can view samples on-line and shop with
their clients,” notes Ms. Stark. Those functions had
not been available before. “We want to advance to the
forefront of the digital era now, and make the Stark
website an industry leader. We see the on-line growth
potential for decorators. For example, a decorator in
Minnesota probably wants beautiful carpet but isn’t
near a showroom.”
Operationally, Ms. Stark cites new efforts to
streamline and vary people’s roles. She deals with all
design, brand development and advertising; Chad
handles digital activity. “We knew it was time to
update the company, and make Stark more user-
friendly,” she confirms. “Utilizing the Internet is the
way our generation shops. Chad is at the pinnacle of
that generation, setting up our website so decorators
can order samples, and connect to their own sales rep.
He’s getting us into shape for what’s coming, digital-
ly.”
Decorators already use websites like Pinterest as
a resource, but not for purchasing, the younger Starks
find. “The next step will be shopping: comparing, cre-
ating profiles of projects, being able to access every-
thing from the comfort of your home or office,” Ms.
Stark predicts. “We’re not there yet.”
Since Nadia Stark’s death 20 years ago, no
woman has been at the highest level of Stark Carpet.
That’s changing. Ashley Stark says her role includes
“giving the company more of a feminine touch. I’ve
Merchandis ing
AREA 49Chad Stark and Ashley Stark
Merchandis ing
50 Spring 2013
started introducing more color and patterns. I read
every fashion magazine. Elle and Vogue now have
Home sections, which they never did before. People
are opening up their homes more, as a reflection of
their tastes and style,” she finds. “I think that’s impor-
tant for our business.”
The company plans to remain a family business
under Stark leadership and ownership. “We’re making
changes, and have fresh blood in the company. I’m
lucky to have Chad as a partner, so I don’t feel alone.
We play off each other well. I’m very design-oriented,
he’s very business-oriented. This is an exciting time,”
Ashley Stark declares.
Succession PlanningThe roles that Ashley and Chad Stark now play
signify a very successful family business, observes
Bill Reeb, CEO of the Succession Institute in Austin
TX. “Family businesses do not automatically get to
the third generation. The chance of a second genera-
tion succeeding are not that much higher than for the
founding generation,” Mr. Reeb reports.
Several major obstacles can block a smooth tran-
sition to the second generation. “The founders simply
may not have children who are interested. Someone
who doesn’t actually want to be in the family business
won’t succeed there,” notes Mr. Reeb, a certified pub-
lic accountant. In other cases, a member of the second
generation might want to work there, but doesn’t have
the right skills.
Another frequent succession problem involves
children taking over without having had any real
authority. “Mom and Dad have been running the busi-
ness. If their adult kids work there, too, they often
have grandiose titles, but have never made decisions.
Often,they’ve made suggestions, but their parents -
the decision-makers—may have vetoed them.”
Sometimes the founders, set in their view of how their
business should operate, may not appreciate their
son’s or daughter’s very promising suggestion,
because it would call for change, Mr. Reeb finds. The
second generation staff member never had an oppor-
tunity to try out new approaches and learn what might
actually work, and is left feeling, “I had ten good
ideas they didn’t let me do.”
As founders retire, the children they’d never
given much responsibility are suddenly in charge.
“It’s difficult for a business founder to allow the chil-
dren to make mistakes, but that’s how people learn. If
Mom and Dad had let their kids truly run the ware-
house,” says Mr. Reeb, “they could have learned from
a $15,000 error. But when they suggested a store pro-
motion costing $30,000, and Mom or Dad turned it
down,” that learning opportunity was lost.
When the second generation takes over, mistakes
can be much bigger than $15,000 or $30,000. “They
never developed gut instincts,” Mr. Reeb observes.
“Small business can rarely afford the time for the next
generation to acquire those. They can’t withstand a
costly mistake to allow the learning time. The things
you naturally do well, will work as expected. When
something goes wrong, you do all the analytics to dis-
cover why it didn’t work and what you didn’t see.”
Sometimes the second or third generation gets an
unrealistic perspective of what it takes to do a job
well. Mr. Reeb consulted to a family business in
which the daughter, an Accounts Payable Clerk,
thought she was underpaid at $250,000! The high
salary brings a sense of privilege. “Family members
are sometimes paid disproportionately to what the job
is actually worth, without being held accountable. If
another worker in the same job is paid less, the fami-
Merchandis ing
AREA 51
ly member may think it’s because they’re better at the
job.”
Having several siblings in the family complicates
decisions about succession. “Mom or Dad have no
trouble being the boss,” says Mr. Reeb, but when it
comes to family matters, “They become parents first,
business owners second. Even if the youngest child is
the best-suited, they may choose the first-born
because of family politics. Rather than hurt anyone’s
feelings by choosing the most appropriate person to
take over the business, which might seem like favor-
ing one child over another, they may tell their off-
spring to work it out themselves. But you can’t run a
business by committee!”
If the business starts to falter after the founders
retire, they may say to themselves, “See, I knew they
couldn’t do it.” In reality, asserts Mr. Reeb, “The
problem was all theirs! They weren’t willing to
choose the best person, or hold their kids accountable
for work they did, or let them learn by making deci-
sions and errors. Parents don’t want their children to
go through the growing pains and hardships they
endured - but that’s what made the founders succeed.”
Without The Next GenerationPlanning is much easier, declares Mr. Reeb, with-
out a child who can or wants to take over your enter-
prise. “Just sell the business,” he advises. It’s very dif-
ficult to hire someone with the perfect skills and expe-
rience.
Owners should focus on developing talent and
potential successors along the entire organizational
pyramid. For example, “Groom a buyer to step up to
store manager, while grooming someone else to step
up to buyer.” Often, owners think no current employ-
ee has the talent to take over the top position, requir-
ing the hiring of an outsider. Typically, a well-suited
successor was already on board, but the owners don’t
recognize that because they know each employee’s
faults as well as talents. We often give more credence
to people we don’t know, and look for them to come
in and fix everything.
“Small business founders will do whatever it
takes to grow the company. “When you appoint an
employee or hire someone from outside, they may not
have that same commitment level, which can affect
future success or failure. Owners are constantly sur-
prised that a newcomer doesn’t meet all the needs of
the business. If you don’t develop your own succes-
sors, it’s better to sell.”
The Stark Carpet Company is indeed fortunate to
have a third generation so committed and well-suited
to continuing the business. While many high-level
managers are not relatives, “We’ve always been
spearheaded by a Stark and ownership will remain in
Stark hands,” Ms. Stark specifies.
The Succession Institute is nationally
recognized for its management and con-
sulting services in succession planning.
Their live video webcasts and on-line
courses are available to AREA readers.
Visit www. Successioninstitute.com
or call them at 512-338-1006 for more
information.
Market Rev iew
52 Spring 2013
2013 LAS VEGASWORLD MARKET
And An Economy Gaining Momentum
by Ellyne Raeuber
Overlap is the new market paradigm and increased traffic was Las Vegas’s profit from its over-
lap with Surfaces. If you’re going for one, why not visit the other? Now that the economy is
ooching its way up, buyers are showing more confidence and merchandise is moving.
TOP Opening Day—ABOVE Feizy’s 40th Anniversary Party
Market Rev iew
AREA 53
PROMISING MARKET
Most saw more traffic and all saw serious buyers
come into their showrooms. For Feizy Import &
Export Co., Dallas, Tx, this is a special year: the com-
pany is 40 years old. In this celebratory anniversary
year there was an abundance of new products that,
according to John Feizy, “were shining in the show.
We got a great response; the traffic overall was up.
From what I heard, even the parking lot was full and
that has never happened before. Normally, on
Thursdays it dies down, but this market was strong
and Thursday was busy. Even on Friday, it were busy
until about 1pm. It was a very good market.”
“We felt like there were a lot more people attend-
ing and coming into the showroom, and they liked
what they saw,” said Cameron Capel, Capel, Inc.,
Troy, NC. “We had a lot of new products that our cus-
tomers responded to favorably. We opened up new
accounts and resurrected some accounts that had fall-
en by the wayside over the last four or so years. It was
a good positive market for us.”
Lee Harounian, Harounian Rugs International
Co., New York, NY didn’t feel that there was an
increase in traffic, but the buyers that came were quite
serious. “All in all, it is a promising market and once
the economy, which is starting to show signs of recov-
ery, gets going, it is going to be a good market.”
WHERE THEY CAME FROM
This is still a predominantly West Coast market
with SouthAmerican andAsian buyers adding just the
right spice. “Obviously,” Ms. Capel said, “the western
states are well represented and that is important for us
because some of these people don’t come to High
Point or Atlanta. We saw some new accounts out of
New Mexico and some people out of the mid-north-
west. We do a big international business as well from
South America, Mexico and Asia. I think that it is
important to have a presence in Las Vegas.”
“Mainly the buyers are from the West Coast,” Mr.
Feizy agreed. “We also had a lot of Mexican and
Central American buyers. The winter market general-
ly sees many Hispanic buyers, but this year it was
more than usual. Their business is fashion driven so
they are looking for nice product in nice colors.”
SURFACES
“Usually for the Las Vegas Market we see pre-
dominantly West Coast buyers, but this year because
the market overlapped with Surfaces, we saw people
from the East Coast, Midwest and West Coast, too,”
Hari Tumala, KAS Oriental Rugs, Inc. Somerset, NJ,
said. “Coinciding with Surfaces benefited traffic.”
Ms. Capel also thought there was some overlap
with Surfaces. “Our market started on Monday. That
market started on Tuesday and it is a quick market;
they come up there and do their business,” said Ms.
Capel. “I think we definitely saw a couple of people
coming through the World Market who had been over
to Surfaces, so it certainly helped. It can’t hurt.”
BUYING IN A FLASH
Mr. Tumala said that traffic included a cross sec-
tion of buyers, from larger chains, furniture stores,
and internet buyers to mom-and-pop stores, though
larger buyers make up the majority. Mr. Harounian
also noted that there were more of the larger chains
rather than mom-and-pop stores.
For Capel, department stores, including Macy’s
which is a growing account, and floor covering stores
also showed up. “We saw a floor covering buyer in
Atlanta that wrote an order and then two weeks later,
Market Rev iew
54 Spring 2013
in Vegas, came back and wrote another order. That is
obviously very positive,” said Ms. Capel.
Ms. Capel also saw internet dealers, including
flash-sale dealers whose shopping model thrives by
moving a limited inventory in a short amount of time.
They create demand, as well as fun and excitement,
by making the supply seem scarce: if the item sells
out, the consumer feels he has missed a deal. Over the
last 5 years flash-sale income has grown, on an aver-
age of 50% a year; and almost all of that selling takes
place on line between 12 noon and 3p.m. when other-
wise small, Cinderella-like businesses turn into
Amazon in terms of volume.
“Flash sales is definitely a growing business cat-
egory,” said Ms. Capel, “We, as an industry, need to
figure out how to manage selling to these internet and
flash-sale sites like One Kings Lane and Gilt Groupe,
while continuing to protect our brick and mortar and
mom-and-pop stores that have committed to stock.”
HIGH, LOW & HEMP
“At this market we brought some better price
points and they were well received,” said Mr. Tumala.
“I spoke to a few of my friends in the industry and
they also felt the same way, that people are looking
for better price points. Our main strength is hand tuft-
ed and machine-made, and furniture stores generally
went up in price points there. Also, last year we intro-
duced one hand-knotted quality, a patch work effect,
and people responded favorably to that.”
“We kind of trained the consumer for value and
low price,” said Ms. Capel, “but this market we sold
well-priced items and some higher-priced items as
well. They were coming in not wanting the cheap,
cheap rugs and we were able to sell up a little bit.”
Harounian, showcasing its handmade rug divi-
sion, sold some more traditional designs like its
antique reproduction Oushaks and Peshawars.
Antique Heriz and Serapis also did very well. “If you
ABOVE Pantone’s Color Trends Seminar
Market Rev iew
AREA 55
have programs and you are deep in your programs,
especially if you carry handmade rugs,” Mr.
Harounian said, “the larger companies can be more
enticed into carrying 6x9 sizes and ordering 12x19
sizes off of the 6x9 size. We do drop ship for them as
well, and that adds to the enticement. Of course, I also
saw a lot of low-end goods and geometric patterns
selling in transitional and modern designs.”
Mr. Tumala thinks that people are looking for
casual, transitional designs. “A few years ago, we did
big scale, bold patterns,” Mr. Tumala said. “Today,
even if someone wants a traditional design, they want
it to be a relaxed design with relaxed color and with-
out a border. That is the trend.
“I also noticed that there were inquiries about nat-
ural fibers like hemp and jute,”continued Mr. Tumala.
“They are coming back again, and flatweaves, too.
We had four new natural fiber introductions and three
of them got a good response. They were very hot
about three or four years ago and then they slowed
down. It’s a cycle. People want to be more eco-friend-
ly and to ‘go green.’And again, people don’t want too
much design. They want something easy to work and
decorate with, and in naturals fiber rugs you don’t see
any designs; mostly they are one to two colors. Two
colors constitute a design.”
IS EMERALD IN?
Speaking of color, neutrals are still strong: beige,
brown, blue, some teals, and, of course, the strongest
of them all, gray. “We still had some people coming in
and looking for blue and I don’t think that we’re done
with gray yet,” Ms. Capel said. “It goes with anything
and can be sophisticated or more masculine. It can go
in lots of different directions. Genevieve Gorder did a
lot of brights, like lemon or citrus yellow and also
day-glo green that people were responding to. Maybe
we are coming out of this a little bit and people want
ABOVE Tom Felicia Signing Copies of His New Book in the Safavieh Showroom
Market Rev iew
56 Spring 2013
some color. Gray can be that anchor, but with a pop.”
“We are getting calls for emerald green, but it is
too early to say,” Mr. Tumala said. But according to
Ms. Capel green is already a go, especially with
designers. “In one of our vignettes we featured a rug
that has been really successful for us—Genevieve
Gorder’s “Arabesque,” a soft woolen flatweave out of
India in emerald green, Pantone’s color of the year,”
said Ms. Capel. “It is funny how there was a lot of
renewed interest in that rug. A lot of designers came
in and said, ‘There’s that green. I have to have that.’
Stores wanted that rug, too.”
ALL MIXED UP
Everyone agreed that the number of rug dealers
showing at market remained static; nevertheless, there
was movement from building to building, which
included the seeding of some furniture stores.
Capel, located in Building A, is open year round
in Las Vegas, and in Atlanta, too. “We do a pretty
good job even day-to-day,” said Ms. Capel, “and it
has helped us to build a nice rapport with designers. It
definitely helps to have a mix of furniture and rug
showrooms. That was new in Atlanta and it brought
traffic down to the different floors. In Atlanta we are
open every day so we have always done a really good
gift business even when the gift show was totally sep-
arate. Recently they’ve been running concurrently.
The point is that in either Atlanta or Las Vegas, if peo-
ple are going to be there shopping for furniture, then
certainly they will come and shop for accessories—
rugs, lamps, or wall art.”
“This market they brought furniture people to
show in Building B on the fifth floor and relocated
most of the companies on the fifth floor to different
parts of the building,” Mr. Tumala explained. “We
relocated to the ground floor. I’m seeing the same
kind of trend in Atlanta as well. We are on the fourth
ABOVE Opening Night Party in the Courtyard
Market Rev iew
AREA 57
floor in Atlanta and they are bringing some furniture
and accessory people to our floor. They brought a
very good company, Four Hands, to the floor. I think
this is a good trend because when you go to the furni-
ture market, rugs are not a big stand-alone category;
we don’t have the pull. It is always better to be with
other accessories. This helps everybody.”
The number of rug exhibitors stayed the same in
Building C, the largest of the three buildings, but there
was some relocation on the third floor. KAS is there
and Oriental Weavers moved into a larger space next
to Feizy. Mr. Feizy is happy where he is: “I’ve got a
beautiful ceiling height that I’m not going to give up,”
he said. “I’m not going to move.”
BETTER IN 2013
There was unanimity about the market’s turn-
around and great hope for a better 2013. “There is
improvement in the economic sector; construction in
housing is up; and there is movement. I felt the ener-
gy from the buyers,” said Mr. Feizy. Ms. Capel said
that neither Capel nor the rug industry is near where
they were before the recession, “but we are definitely
on the upswing. We’re excited about getting 2013 off
to a good start,” she said. “With housing starts being
up a little bit and house sales being better, people are
ready to buy rugs.”
“It is a promising year after four or five years of
slowdown,” said Mr. Tumala. “We have had two mar-
kets this year, Atlanta and Las Vegas. We got very
good responses at both, so I’m very optimistic about
this year. I think 2013 will be a good year not only for
KAS, but for the whole industry.”
“The volume of sales at the market is not the mar-
ket’s only importance,” added Mr. Harounian. “We
have to do a lot of follow-ups. We did do order writ-
ing, but there can be many more sales after the follow-
ups. I think the growth is going to be there in 2013.”
ABOVE Ribbon Cutting Ceremony in the New KAS Showroom
Index & Calendar
58 Spring 2013
MARKETS&CONVENTIONS
INTERNATIONAL HOMEFURNISHINGS MARKET.............................April 20-25High Point, NC(336) 888-3700/www.highpointmarket.org
HOSPITALITY & DESIGN SHOW.................May 15-17Las Vegas, NV(508) 743-8502/www.hdexpo.com
INTERNATIONAL CONTEMPORARYFURNITURE FAIR...........................................May 18-21New York, NY(914) 421-3200/www.icff.com
SURTEX.............................................................May 19-21New York, NY(914) 421-3200/www.surtex.com
SHOWTIME..........................................................June 2-5High Point, NC(336) 885-6842/www.itma-showtime.com
NEOCON...........................................................June 10-12Chicago, IL(800) 677-6278/www.merchandisemart.com/neocon
DALLAS HOME &GIFT MARKET................................................June 19-25Dallas, TX(800) DAL-MKTS/www.dallasmarketcenter.com
ATLANTA GIFT & HOME MARKET.............July 10-17Atlanta, GA(800) ATL-MART/www.americasmart.com
ATLANTA INTERNATIONALAREA RUG MARKET......................................July 11-14Atlanta, GA(800) ATL-MART/www.americasmart.com
AUCTIONSCHRISTIE’S - Rockefeller Center, New YorkInteriors ............ ......................................................April 2-320th C. Decorative Arts ...........................................June 13Interiors ............ ...................................................June 18-19Interiors ............ ....................................................July 23-24www.christies.com
CHRISTIE’S - S. Kensington, LondonInteriors ............ ...................................................April 9, 23Oriental Rugs & Carpets ............................................April 23Interiors .....................................................May 14-15, 21-22Interiors ............ ...............................................June 4, 18-1920th C. Decorative Arts............................................June 13Interiors ............ ................................................July 2, 16-17www.christies.com
INDEX OF ADVERTISERSAMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5902-272-8300/[email protected]
AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2888-501-9200/www.amincoinc.com
FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9800-779-0877/www.feizy.com
JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC800-323-3342/www.jauntyinc.com
KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1800-255-7847/www.kalaty.com
LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3972-503-5656/www.loloirugs.com
MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8800-536-6778/www.momeni.com
NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC800-223-1110/www.nourison.com
TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11410-377-7726/www.tamarian.com
TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4201-863-8888/[email protected]
SERVICESTO THE AREA RUG INDUSTRY
AMERICASMART� ATLANTA . . . . . . . . . . . . . . . . . .IBC800-ATL-MART/www.americasmart.com
NYICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10(215) 248-0494/www.nyics.com
H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . .59212-213-2476/www.hmnabavian.com
MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . .59800-372-3366/info@material
REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64(201) 641-1100/www.revitarugs.com
Contributions to this calendar are welcome.Please send information to AREA Magazine, c/o ORIA,
100 Park Plaza Drive, Secaucus, NJ 07094.
For more information regarding the
fine products offered in our
ANTIQUES & NEWPRODUCTS GALLERY
please consult the Members Directory
in this issue of Area Magazine.
H. M. Nabavian & Sons, Inc.ORIENTAL RUG
ACCESSORIES & SUPPLIES
H. M. Nabavian & Sons, Inc.ORIENTAL RUG
ACCESSORIES & SUPPLIES
For more detail, please visit our website or call for our catalogue.
36 East 31st Street . BasementNew York . NY 10016
212-213-2476 . Fax: 212-213-4276Orders: 800-352-7510 . www.hmnabavian.com
36 East 31st Street . BasementNew York . NY 10016
212-213-2476 . Fax: 212-213-4276Orders: 800-352-7510 . www.hmnabavian.com
We have
Relocated
� Packing & Shipping Supplies
� Tags & Tagging Supplies
� Rug Display Clips
� Fringes, Edging & Binding Tape
� Wool Yarns, Cotton & Linen Threads
� Needles, Scissors & Rug Repair Tools
� Rug Shearing Machines
� Moths Sprays, Moth Balls & Flakes
� Staple Guns & Staples
� Rug Padding
� Brass Stair Rods
� Inks, Paints, Dyes & Markers
� Pens, Pen Holders & Brushes
� Rug Cleaning Supplies
� Spot, Stain & Color Removers
11621 Caroline Rd • Philadelphia, PA 19154Local (215) 338-6515 • Fax (215) 338-0199
Toll Free (800) 372-3366
www.materialconcepts.comOne invoice. One shipment. Experienced personnel. Great service.
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ORIA Members Di rectory
MEMBERSAMICI IMPORTS, INC.335 Centennial Ave., Suite 7Cranford, NJ 07016(908) 272-8300FAX (908) 272-8310E-mail: [email protected]: www.amiciimports.comJeffrey DeSantis, Pres.Charles F. Cashin, V.P.-Sales
AMINCO, INC.505 Winsor DriveSecaucus, NJ 07094(201) 601-9200(888) 501-9200FAX (201) 601-4747E-mail: [email protected] Banilevi, Partner.David Banilevi, Partner
ANADOL RUG CO.1088 Huff Rd.Atlanta, GA 30318(404) 350-8558FAX (404) 350-3418E-mail: [email protected] Izmirli, Pres.Eloisa Izmirli, Sec’yGafoor Khan, Sales
ANTIQUE RUG CONNECTION13841 Roswell Ave., Suite JChino, CA 91710(323) 964-9647FAX (877) 463-8011E-mail: [email protected]: antiquerugconnection.comNadeem Akbar, PresidentMehnaz Rokerya-Akbar, Secretary
APADANA25 East 31st St.New York, NY 10016(212) 696-4700(888) 696-4960FAX (212) 696-4745E-mail: [email protected]: www.apadanainc.comMohsen Alidadi, Pres.Mike Alidadi, V.P.
ARIANA RUGS, INC.666 N. Robertson Blvd.Los Angeles , CA 90069(310) 289-8800(888) 696-4960FAX (310) 289-8808E-mail: [email protected]: www.arianarugs.comAhmad Ahmadi , Pres.Alex Ahmadi, V.P.Nadra Ahmadi, Sec’y
ART RESOURCES1961 S. La Cienaga Blvd.Los Angeles, CA 90034(323) 658-9000FAX (310) 559-5888E-mail: [email protected]: www.artresources.usJack SimantobEddie SimantobMax Moussavi, LA SalesAdeel Ahmad, LA SalesJalil Raoffi, NY Sales
ASIA MINOR CARPETS, INC.236 Fifth Ave.New York, NY 10001(212) 447-9066FAX (212) 447-1879E-mail: [email protected] Basdogan, Pres.
ASMARA, INC.108 Clematis Avenue, C3Waltham, Massachusetts 02453(781) 894-1434(800) 451-7240FAX (781) 894- 1914E-mail:[email protected]: www.asmarainc.comM. Abid Ilahi, Pres.David Donahue, Gen’l Mngr.
ATIYEH INTERNATIONAL, LTD.P.O. Box 3040Newberg, OR 97132(503) 538-7560FAX (503) 538-8239URL: www.atiyeh.comE-mail: [email protected] Atiyeh, Pres.Thomas J. Atiyeh, Exec. V.P.
JERRY H. AZIZ ORIENTAL RUGS100 Park Plaza Dr.Secaucus, NJ 07094(201) 867-1010(888) 867-1010FAX (201) 867-6588Jerry H. AzizVida AzizJenniver AzizDavid Livian
BANILIVY RUG CORP.3 East 28th St., Ground FloorNew York, NY 10016(212) 684-3629FAX (212) 689-0398E-mail: [email protected]: www.banilivyrug.comMoussa BanilivyMasood (Mike) Banilivy
BASHIAN100 Park Plaza Dr.Secaucus, NJ 07094(201) 330-1001(800) 628-2167FAX (201) 330-0878E-mail: [email protected] G. Bashian, Jr., Pres.Garo Bashian, V.P.Ralph Bashian, V.P.Chintan Singh , Nat’l Sales Manager
BENJAMIN RUG IMPORTS20 Meadowlands ParkwaySecaucus, NJ 07094(201) 617-9000(800) 334-1345FAX (201) 617-9354E-mail: [email protected]: www.benjaminrugs.comBenjamin AzizStephanie CohenCharles Bowering, Nat’l Sls Mngr.
BOKARA RUG CO., INC.44 Hartz WaySecaucus, NJ 07094(201) 601-0040FAX (201) 601-0055E-mail: [email protected]: www.bokara.comJan Soleimani, Pres.Gabriel Vaknin, V.P.
CAPEL, INC.831 North Main St.Troy, NC 27371(910) 572-7000FAX (910) 572-7040E-mail: [email protected]:www.capelrugs.comJohn Magee, Pres. & CEOAllen Robertson, VP-SalesCameron Capel, VP-Nat’l Accts.Tami Watras, VP-Product & Creative Dir.
CARAVAN RUG CORP.8725 Wilshire Blvd.Beverly Hills, CA 90254(310) 358-1222FAX (310) 358-1220Mois Refoua, Pres.Nabi Rahmati, SalesJay Nehouray, SalesDavid Nehouray, SalesMario Cordero,, Warehouse Mngr.
WILLIAM CHERKEZIAN & SON, INC./TAPIS INT’L11835 Carmel Mountain Rd. Ste.1304San Diego CA 92128(818) 266-8383William Cherkezian
CONCEPTS INTERNATIONAL/Prestige Mills3401 38th Ave.Long Island City, NY 11101(718) 683-5051FAX (718) 683-5080E-mail: [email protected] Feldman, Pres.Charles Kalison, VP
THE CREATIVE TOUCH100 Park Plaza Dr.Secaucus, NJ 07094(201) 866-1933FAX (201) 866-1935E-mail: [email protected]: creativetouchrugs.comBaki Ildiz, Pres.
D & K WHOLESALEdiv.Dilmaghani (MedhiDilmaghani&Co., Inc.)540 Central Park Ave.Scarsdale, NY 10583(914) 472-1700FAX (914) 472-5154(800) 545-5422 & (877) DIL-RUGSE-mail: [email protected]: www.dkwh.comDennis A. DilmaghaniEssy Kashanian
EASTERN ORIENTALRUG CENTER INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 865-1885(800) 538-5625FAX (201) 865-8002E-mail: [email protected] NabavianHushang NabavianBahram NabavianBenny NabavianPooya Nabavian
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EBISONS HAROUNIAN IMPORTS44 E. 32nd St., 7th Fl.New York, NY 10016(212) 686-4262(800) 966-6666FAX (212) 779-4262E-mail: [email protected]: www.ebisons.comEbi Harounian, PartnerMichael Harounian, PartnerMaurice Harounian, PartnerMelissa McMee, Designer
ELIKO ORIENTAL RUGS, INC.102 Madison Ave., 4th FloorNew York, NY 10016(212) 725-1600(800) 733-5456FAX (212) 725-1885E-mail: [email protected]: www.ElikoRugs.comBabadjian Bassalali, PresDavid Basalely, PartnerSoloman Bassalely, PartnerRichard Garrad, SalesMahtab Etessami, Sales
FEIZY IMPORT & EXPORT CO.Feizy Center1949 Stemmons FreewayDallas, TX 75207(214) 747-6000(800) 779-0877FAX (214) 760-0521E-mail: [email protected]: www.feizy.comJohn Feizy, Pres./Founder/OwnerCameron Feizy, V.P. SalesNasser Garroussi, V.P.-Finance
FRENCH ACCENT RUGS & TAPESTRIES36 East 31st St., Ground FloorNew York, NY 10016(212) 686-6097(888) 700-7847FAX (212) 937-3928URL: www.farugs.comKevin Rahmanan, PrincipalKhosrow Banilivi, CEOBijan Nabavian, Treas.Danny Shafian, Operations Mngr.
G.A. GERTMENIAN & SONS300 West Avenue 33Los Angeles, CA 90031(213) 250-7777(800) 874-1236FAX (213) 250-7776E-mail: [email protected]: www.gertmenian.comTom Gertmenian, PartnerDon Gertmenian, PartnerPeter Gertmenian, Partner
HENRY GERTMENIAN CO.1449 Mission St.San Francisco, CA 94103(415) 863-0377FAX (415) 621-3538E-mail: [email protected] H. Gertmenian, Pres.Alfred Gertmenian, V.P.Kay Gertmenian, V.P. India-NepalDaryl K. Wong, PrincipalDavid Zarrabi, Sls Mngr.
HADJI JALILI REVIVALS100 Park Plaza Drive, Suite 208 SouthSecaucus, NJ 07094(201) 617-7600FAX (201) 617-7755Behrooz Hakimian, PartnerKambiz Jalili, PartnerURL: www.hjrrugs.com
HAROUNIAN RUGSINTERNATIONAL CO.261 Fifth Ave., Ground FloorNew York, NY 10016(212) 213-3330(800) 682-3330FAX (212) 545-0657E-mail: [email protected]: www.HRIRUGS.comDavid Harounian, PartnerLee Harounian, Partner
IM INTERNATIONAL, INC.281 Fifth Ave.New York, NY 10016(212) 689-6141FAX (212) 683-2028E-mail: [email protected]: www.iminternational.comIzi Yumurtaci, Pres.
JAUNTYCO. INC.13535 S. Figueroa St.Los Angeles, CA 90061(213) 413-3333(800) 323-3342FAX (213) 413-0828E-mail: [email protected]: www.jauntyinc.comMike Navid, Pres.Kami Navid, V.P.
KALATY RUG CORP.(Showroom Only)7 West 34th St., #807New York, NY 10001(212) 683-7222(800) ALL-RUGS (800-255-7847)FAX (212) 689-2705E-mail: [email protected]: www.kalaty.comMirza Kalaty, Pres.Ramin Kalaty, V.P.Soheil (Mike) Kalaty, V.P.-SalesFarshad Kalaty, V.P. Client RelationsAriel & Kamran Kalaty, Mktg. & Promotions
KAS ORIENTAL RUGS, INC.62 Veronica Ave.Somerset, NJ 08873(732) 545-1900(800) 967-4254FAX (732) 545-5836E-mail: [email protected]: www.kasrugs.comRao Yarlagadda, Pres.Hari Tummala, Exec. V.P.Kranthi Yarlagadda, V.P. OperationsSanthi Yarlagadda, V.P. Business Dev.
F. J. KASHANIAN RUG CORP.100 Park Plaza Dr., Suite 106-SouthSecaucus, NJ 07094(201) 330-0072FAX (201) 330-9779E-mail: [email protected]: www.fjkashanian.comJonathan KashanianFirooz KashanianGilda Kashanian
LOLOI RUGS4501 Spring Valley Rd.Dallas, TX 75244(972) 503-5656FAX (972) 387-0436E-mail: [email protected]: www.loloirugs.comAmir Loloi, Pres.Greg O’Connell, G.M.
LOOMS OF PERSIA100 Park Plaza Dr., Ste. 102SSecaucus, NJ 07094(201) 865-6666FAX (201) 865-6682E-mail: [email protected]: www.loomsofpersia.comNooshin Akhavan Farshchi, Pres.Arjang Maghaddam, VP
LOTFY & SONS INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 867-7733FAX (201) 867-0766E-mail: [email protected]: www.Lotfyandsons.comMarty Banilevi, Pres.Lotfollah Banilevi, V.P.
MARCELLA FINE RUGS2910 Amwiler Ct.Atlanta, GA 30360(770) 582-1800(800) 786-7847FAX (770) 582-1807E-mail: [email protected]: marcellafinerugs.comFirooz Nahai, Pres.Fereydoun Nahai, Principal
MARJAN INTERNATIONAL CORP.41 East 31st St.New York, NY 10016(212) 686-8488(800) 862-7526FAX (212) 576-1511Morad Ghadamian Moradi, Pres.Khalil Ghadamian Moradi, V.P.
MASTERLOOMS, INC.100 Park Plaza Dr.Secaucus, NJ 07094(201) 319-1696FAX (201) 319-0817E-mail: [email protected] Rahmanan, CEO
MEGERIAN BROTHERSORIENTAL RUGS, INC.262 Fifth Ave., 2nd FloorNew York, NY 10001(212) 684-7188TOLL-FREE: (877) 634-3742FAX (212) 684-8018E-mail: [email protected]: www.megerianrugs.comRaffi Megerian, Pres.Thomas Megerian, V.P.
MER CORP.50 Spring St.Ramsey, NJ 07446(201) 783-8563TOLL-FREE: (800) 341-4176FAX (201) 783-8561E-mail: [email protected]: merrugs.comAlbert Moomjy, Pres.Robert Moomjy, V.P.Kathy Buttigieg, Sales Support
MERRIFIELD ORIENTAL RUGS8501 Tyco Rd.Vienna, Virginia 22182(703) 876-4000FAX (703) 876-9819E-mail: [email protected] Hasanzadah, Pres.Lili McDonald, Store Mgr. & Marketing Dir.
ORIA Members Di rectory(cont inued)
MICHAELIAN&KOHLBERG, INC.315B Springfield Ave.Summit, NJ 07901(908) 522-1004FAX (908) 522-1006Teddy Sumner, Principal
MOHAWK HOME3032 Sugar Valley Rd, NWSugar Valley, GA 30746(706) 624-4624Toll-Free: (800) 843-4473FAX: (706) 625-9329E-mail: [email protected]: www.mohawkind.comMr. Rocky Casteel, VP & GM
ABRAHAM MOHEBAN& SON, INC.2-8 Haven Ave., Ste. 216Port Washington, NY 11050(516) 883-1522FAX (516) 883-1523E-mail: [email protected]: www.moheban.comAbraham Moheban, Pres.David J. Moheban, V.P.
MOMENI, INC.60 Broad St.Carlstadt NJ 07072(201) 549-7220(800) 536-6778FAX (201) 549-7221E-mail: [email protected]: www.momeni.comAli Momeni, Chm.Reza Momeni, Pres.Aria Momeni, V.P.Ali R. Momeni, V.P.
NASIRI INC.13 East 30th StreetNew York, NY 10016(212) 532-6777FAX (212) 532-6776E-mail: [email protected] Nasiri
NEJAD ORIENTAL RUGSMain & State Sts.Doylestown, PA 18901(800) 245-RUGSFAX (215) 348-9056E-mail: [email protected]: www.nejad.comAli R. Nejad, Pres.Theresa M. Nejad, V.P.
NEMAN INTERNATIONAL INC.36 East 31st St.New York, NY 10016(212) 686-6262FAX (212) 447-7810E-mail: [email protected]: www.nemanintl.comSaid NemanDan Neman
NOURISON5 Sampson St.Saddle Brook, NJ 07662(201) 368-6900(800) 223-1110FAX (201) 368-0739E-mail: [email protected]: www.nourison.comAlexander Peykar, Pres.Paul Peykar, V.P.Steven Peykar, V.P.
OBEETEE, INC.295 Fifth Ave., Suite 908New York, NY 10016(212) 633-9744FAX (212) 633-9745Pradeep Agarwal, Pres.
ORIENTALWEAVERS USA3252 Dug Gap Rd. SWDalton, GA 30720(800) 832-8020FAX (706) 277-9665E-mail: [email protected]: www.owrugs.comAhmed Salama, CEOMichael J. Riley, Pres.Jonathan Witt, Exec. V.P.-Mktg.Paul Pauluzzi, V.P.-Sales
RADICI USA, INC.400 Herald Journal Blvd.Spartanburg, NC 29303(864) 583-5504FAX (864) 583-5765E-mail: [email protected]: www.radiciusa.comPaolo Pegorari, Gen’l Manager
RENAISSANCE CARPET& TAPESTRIES, INC.NYDC 200 Lexington Ave., Ste. 1006New York, NY 10016(212) 696-0080(800) 325-RUGS (800-325-7847)FAX (212) 696-4248E-mail: [email protected]: www.renaissancecarpet.comJan Soleimani, Pres.Bergi Andonian, Sec’yJeffrey D. Soleimani, V.P.
ROMANI, INC.100 Park Plaza DriveSecaucus, NJ 07094(201) 392-0400FAX (201) 392-9782Cyrus Kashi, Pres.Saiyd Nagim, NPAli Samadi, Sls Mngr.Taghi Hojreh, Buyer
SAFAVIEH40 Harbor Park Drive NorthPort Washington, NY 11050(516) 945-1900(212) 683-8399(888) SAFAVIEHFAX (516) 945-1938E-mail: [email protected]: safavieh.comAhmad Yaraghi, Pres.Cyrus Yaraghi, V.P.Arash Yaraghi, V.P.Dairus Yaraghi, Treas.
SAMAD419 Murray Hill ParkwayEast Rutherford, NJ 07073(201)372-0909FAX (201) 842-0077E-mail: [email protected]: www.samad.comDavid Samad, Pres.Malcolm Samad, C.O.O.Rao Siriki, Exec. V.P.
SHALOM BROTHERS, INC.284 Fifth Ave., Ground FloorNew York, NY 10001(212) 695-3000(800) 3-SHALOMFAX (212) 695-0022E-mail: [email protected]: www.shalombrothers.comNader Shalom, Pres.Fred Shalom, Exec. V.P.Rafi Amirian, V.P.
TAMARIAN CARPETS1407 Shoemaker Rd.Baltimore, MD 21209(410) 321-6222FAX (410) 321-6122E-mail: [email protected]: www.tamarian.comSteve Cibor, Pres.Ryan Higgins, V.P.Geoff Duckworth, Sr. DesignerAyo Akintilo, Multimedia DirectorFred Lomax, Operations Mngr.
TEPP TEAM USA100 Park Plaza Dr., Suite 102 SouthSecaucus, NJ 07094(201) 863-8888FAX (201) 863-8898E-mail: [email protected]: teppteamusa.comDjalal MohammadiParviz Roubeni
TIBET RUG COMPANY1460 Foothill Dr.Salt Lake City, UT 84108(801) 582-3334FAX (801) 582-3501URL: www.tibetrugcompany.comJim Webber, PresidentBrian Mehl, Director of SalesTsultrim Lama, Mng. Partner
TRANS ORIENT, INC./FAZELI100 Park Plaza DriveSecaucus, NJ 07094(201) 330-9300FAX (201) 330-9393E-mail: [email protected] Fazeli, Pres.
TUFENKIAN919 Third Ave., Ground FloorNew York, NY 10022(212) 475-2475FAX (212) 475-2629E-mail: [email protected] Tufenkian, Pres.Eric Jacobson, C.F.O.
UMAR ORIENTAL RUGS, INC.100 Park Plaza Drive, Suite 201 SouthSecaucus, NJ 07094(201) 330-0045FAX (201) 330-0047E-mail: [email protected]: www.umarrugs.comAhsan Zubair
WOVEN LEGENDS, INC.4700 Wissahickon Ave. #101Philadelphia, PA 19144(215) 849-8344FAX (215) 849-8354E-mail: [email protected]: www.wovenlegends.comGeorge Jevremovic, Pres.Neslihan C. Jevremovic, CEO
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ZOLLANVARI, LTD100 Park Plaza DriveSecaucus, NJ 07094(201) 330-3344FAX (201) 330-7728E-mail: [email protected]: www.Zollanvariusa.comReza Zollanvari, Pres.Sanjay Purohit , CEO
ASSOCIATEMEMBERSAMERICASMART � ATLANTA240 Peachtree St., NWSuite 2200Atlanta, GA 30303(404) 220-2330(800) ATL-MARTFAX (404) 220-3030URL: www.americasmart.comJeff Portman, Pres./CEOMike Turnbull, Sr. V.P. MktgKevinMarkiewicz, V.P. Area Rug Center Leasing
ARTISTIC COLOR GRAPHICS3400 Dodds Ave.Chattanooga, TN 37407(423) 698-7360FAX (423) 698-1862E-mail: [email protected]: www.printacg.comChris Burton, Principal
C-Air181 S. Franklin Ave.Valley Stream, NY 11581(516) 394-0400FAX (516) 394-0471E-mail: [email protected]: www.c-air.comJohn Maser, Director of Imports
CHATALBASH BY COSTIKYAN28-13 14 St.Long Island City, NY 11102(718) 663-3482FAX (718) 726-1887E-mail: [email protected] H. Cronin, Pres.June Costikyan, Sec’y
EXPLORE AIRTRANS SERVICES (EAS)123 Pennsylvania Ave. Gate 5South Kearny, NJ 07032(973) 474-5336FAX (973) 474-5349URL: www.exploreair.comDave Bradley, Gen’l Mngr.Brian Galik, V.P.
H.M. NABAVIAN & SONS, INC.36 E. 31st St.New York, NY 10016(212) 213-2476FAX (212) 213-4276E-mail: [email protected]: www.hmnabavian.comMassoud Nabavian Pres.
JADE INDUSTRIES, INC.101 West Washington St.Conshohocken, PA 19428(610) 828-4830 (local)(888) RUG-PADS (888-784-7237)FAX (610) 828-1028E-mail: [email protected]: www.rugpads.comAram K. Jerrehian, Jr., CEODean Jerrehian, Pres.Patricia Mullen, AdministratorAmy K. Jerrehian, Marketing Director
MAGNUM OPUS SYSTEM CORP.347 Fifth Ave., Ste #808New York, NY 10016(212) 685-2127FAX (212) 685-2481Talha Z. Khan, V.P.Ali Farooqui, V.P.
MATERIAL CONCEPTS, INC.11621 Caroline Rd.Philadelphia, PA 19154(215) 338-6515(800) 372-3366FAX (215) 338-0199E-mail: [email protected] Kohn, Pres.Douglas Kohn, G.M.
NEW YORK INT’L CARPET SHOW9022 Germantown Ave.Philadelphia, PA 19118(215) 248-0494E-mail: [email protected]: www.nyics.comDennis Dodds, Pres./Owner
NOONOO RUGCONSULTING GROUP, LTD.16001 Collins Ave., Ste 2002Sunny Isles Beach, FL 33160(917) 648-7322E-mail: [email protected] Newman, Pres.Stephanie A. Diehl, Tres./Sec’y
REVITA RUGS10 Horizon Blvd.S. Hackensack, NJ 07606(201) 641-1100FAX (201) 641-1150E-mail: [email protected]: www.revitarugs.comHamid Zarei, Pres.
RUG INSIDER MAGAZINE4 Fortsalong Rd.Meredith, NH 03253(603) 279-4938FAX (603) 279-4838E-mail: [email protected]: www.ruginsider.comPeter Woodaman, PublisherDiane Cotton Caplan, Editor
RUG NEWS AND DESIGNPOBox 441Morris, NY 13808(607) 263-5421FAX (212) 269-2740E-mail: [email protected]: www.rugnewsmagazine.comLeslie Stroh, Publisher
ANDREW SCHLAFLY, ESQ.521 Fifth Ave., 17th FloorNew York, NY 10175(908) 719-8608FAX (212) 214-0354Andrew Schlafly, Esq.
VALLEY NATIONAL BANK295 Fifth Avenue @ 30th St.New York, NY 10016Phone: (212) 481-6109Fax: (212) 213-4870URL: www.valleynationalbank.com
WORLD MARKET CENTER, LLC495 South Grand Central ParkwayLas Vegas, NV 89106(702) 380-0919(888) 416-8600FAX (702) 380-4002E-mail: [email protected]: www.LasVegasMarket.com
ZOROUFY2140 W. Greenview Dr., Suite 5Madison, Wl 53562(608) 833-9026FAX (608) 833-8797E-mail: [email protected]: www.zoroufy.comHussan Zoroufy, Pres.
“Never clean this rug” was good advice when traditional rug washing was your only option.
Revita is not traditional rug washing. Revita revitalizes rugs, purging them of dirt, bacteria, dust mites, allergens,
stains and odors.
No harsh chemicals. In fact, Revita removes the toxic residue le� by previous rug cleaners and gently strips away the brittle calcium deposited in your rug by the well water they used.
A revitalized rug is so� er, richer and healthier than ever before.
Utterly clean. You’ll smile when you see and feel the di� erence. Revita is a new technology using ultra-puri� ed water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals.
Miraculously, Revita costs about the same as traditional
rug washing. But technology is always like that, isn’t it? Giving us
safe, a� ordable solutions that were impossible only yesterday. Learn more at
revitaRUGS.com or call us at 855-573-8482
PS – Patching, weaving, re-dyeing and re-fringing are performed daily by our master conservators. Your rug is in expert hands with
Revita. And our drivers and estimators are happy, friendly and college educated. What a company!
Azita GoldmanHamid Zarei Learn more about
our process online.
We Clean Valuable Rugs