Are you ready to ROCK Instagram and generate sales for ......and generate sales for your business? Struggling to get followers and sales through ... engaged followers and it is my

Are you ready to ROCK Instagram and generate sales for your

business?

Struggling to get followers and sales through Instagram?

Heard how other people are generating a massive Instagram following and getting sales off the back?

Want to know how they do it?

Read on to find out how.

Take it up a notch and join my Rock Your Business Programme

I'm a life/business coach and I specialise in helping women grow a successful business whilst juggling other commitments so they can make more money and feel less stressed. I've grown my Instagram following to over 17k of engaged followers and it is my number one source of leads and customers.

When using Instagram for business, followers are great, but unless they convert to customers it all can feel a bit like a waste of time. The majority of my clients come from Instagram and I'm going to show how it's done.

It doesn't matter whether you're a novice or been using Instagram for some time. These quick and easy tips will get Instagram working for you and your business.

https://lifecoachjulie.com/business-coaching


It’s a mobile platform.

Liking and commenting is quick and easy.

With only one clickable link there are fewer distractions.

It's visual, the eye processes visual information quicker and it's

more aesthetically pleasing.



Engagement is much more than Facebook and Twitter. 58x Facebook and 120x Twitter.

You do not have to spend money to get your followers to see your posts like Facebook. Even with the new Instagram algorithm all the posts will still be there, just in a different order.

Instagram has grown rapidly to over 400 million users and is still growing. You have the potential of getting in front of so many people.



You can download the App from either the iTunes App Store or the Google Play Store for Android users.

Android

IOS

Think of Instagram like lots of individual magazines that are focused on a specific problem or subject.


https://play.google.com/store/apps/details?id=com.instagram.android

https://itunes.apple.com/app/instagram/id389801252


If you want people to follow you then you’ll need to make it as easy as possible for them to do so.

This is one platform that you are better having a separate personal account and business account. You can set your personal account to private, but your business account needs to be public. Otherwise, people won’t be able to see what you’re posting and won’t follow you.



Your username and display name are searchable so think carefully about what you choose.

Try to use the same username on all social media platforms so that people can easily find you elsewhere.

If you're an entrepreneur your name is always a good option.

Using keywords in your industry is another option.

Your display needs to say something about what you do.



You only have 150 characters to create an eye catching bio.

It needs to give the viewer an idea about who you are, what you do and what they will see if they follow you.

It is the only place in Instagram where links are clickable. Use it wisely.

Include a call-to-action/ link to where you want to send people to. Ideally your email list page.

Use a Bitly link on your profile so you can track click through rates. By tracking click through rates you can see what's working and what's not.

Use emoticons. They’re eye-catching and fun

“



Benefits of a business account:

Customers can email or call you by clicking on the links in your profile using their smartphone.

Insights and analytics. This

shows you not only how well your posts are performing but how many people click on your website, call or email link



A good profile is important because it’s what people see in their notifications. It also gives your feed the personal touch.

You can only change your profile image in the phone app.

A professionally shot image of you smiling is ideal.

If it's a company with other people then a logo is ok.

Ideal size is 110 x 110 minimum.

It shows as a circular image.

Having a background colour will help it stand out.



The Internet has made it easy for people to start a business and this

means you will have competition. Especially when it comes to

Network Marketing, for a small start-up fee you can have your own

business up and running in hours. That's why it's so important to

stand out, be authentic and put a face to your brand.

What excites you about your product/service?

What makes you different from all the other direct sellers?

What can you do that no-one else can?



Instagram needs to be part of a bigger plan. Even if you grow lots of engaged followers that means nothing if you can't convert them into clients/customers.

Have a plan in which you:

Build credibility and trust with your prospects

Build brand awareness

Build your email list

Convert to sales



People will follow you depending on the type of content you share.

Think about the type of content your ideal client would want to see that is relevant to your brand.

Images that work best are those that invoke an emotional reaction

Brand and create your own images (add your website or username)



Videos are huge on social media right now.

You can record videos in the Instagram app or upload a pre-recorded one.

Videos need to be rendered in a square ratio

You can only upload from the library on your phone or file sharing platform.

Instagram Stories are another way to share photos, videos (live or pre-recorded).



Hashtags are so important because they are searchable. It's the main way to get seen by people who aren’t following you. If they like your image then they might start following you.

Use up to 30 hashtags - I use about 18

Hashtags are searchable

Use a mix of popular hashtags and some less popular more niche specific hashtags.

Combine words that relate to your industry, life and location.

Use the Instagram explore tab to find new hashtags.

There are websites like hashtagify.me that will give you some ideas.


http://hashtagify.me/


Let people know you're on Instagram and that you’d like to connect with them there. Share your Instagram link on your other social media platforms, by email or in person.



Focus on giving value rather than selling. Think about what your customers are going to want to see. If they wanted to see product after product they’d go to your shop instead.

People are not on Instagram to be sold to. They will unfollow you if that's ALL you do.



Some experts say that Instagram is not a follow for follow platform, but personally I believe social media works by it being a two-way relationship.

How to find people to follow?

Look for people that could be your target audience or search by a hashtag that your audience is using.

Look for people that are commenting and liking images that are similar to what you share.

Follow them then engage with them. Like three of their

posts and comment on one.



Instagram allows you to search by location. So if your business has a physical location or if you are out and about this is a great opportunity to get seen by people searching in this way.

You can do this by adding a geotag or

by adding your location to the

hashtags you use.



Direct messages are a great way to connect one on one. Don't send a generic message to everyone. Make it personal. Focus on building the relationship further rather than talking about your product straight away.



Let people know who you are and what you're about on a personal level. Explain why you do what you do. Your challenges and obstacles that you’ve faced (or are facing) in your personal and business life are great for helping you connect with others.

Only share what you're comfortable with sharing and don't do too many personal images which will detract away from your message and brand.



Analyse the time and type of posts that get the most engagement. If you have a business account you can use the analytics in Instagram. Alternatively, there are apps that you can use including:

Prime for Instagram

Iconosquare

InsTrack


https://itunes.apple.com/gb/app/prime-for-instagram/id981478530?mt=8

http://iconosquare.com/

https://itunes.apple.com/gb/app/instrack-for-instagram-most/id558512661?mt=8


The Rock Your Business Programmes gives you the training,

mentoring and coaching you need to get booked solid in

your business.

Advanced social selling techniques – So you know

exactly how to leverage Instagram to create a steady

stream of clients to your door.

Personalised advice - I’ll show you exactly what

to do to start and grow your business. No more figuring it out by yourself. No more overwhelm!

Introducing: Rock Your Business Programme


http://www.lifecoachjulie.co.uk/businesscoaching/


I designed the Rock Your Business programme so you have

the kind of support I always dreamt of but never had.

Confidence and mindset – Your inner world creates your

outer world. Stop being held hostage to self-doubt

and fear. Overcome all obstacles.

Modern marketing strategies – Everything explained bit by bit through one-on-one coaching sessions tailored to you.



Sharon Birn – “Unlike most coaches Julie is both financially and

personally accessible. She gives you access to HER, not just email,

between sessions. This has an undeniable impact on your forward

motion. It allows you to keep being productive and make significant progress

between sessions.”

Ariana Fernandez - “Coaching with Julie was so easy and she

gives you clear actionable steps that you can implement immediately

and checks your progress. She is very attentive to your needs at that

moment whatever they may be. I love the personal attention. I didn’t feel like

she put me through a cookie cutter program she gives to everyone.”



There really is no better time to invest in yourself and your

business than now!

1-2-1 business coaching & mentoring

Access to a private member community

Accountability & support between sessions

Booster sessions available at a reduced rate.

Let’s get started!


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Are you ready to ROCK Instagram and generate sales for ......and generate sales for your business? Struggling to get followers and sales through ... engaged followers and it is my