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18 Ways to Generate More B2B Sales Leads
www.callpage.io | [email protected]
My name is RossCEO & Co-Founder @ CallPage
www.callpage.io | [email protected]
What is CallPage
20months on market
1200+companies use our
widget
30+people work for us
35%monthly increase
of revenue in 2016
www.callpage.io | [email protected]
Why should you generate leads?
www.callpage.io | [email protected]
No leads, no deals. If you want to close a sale, you have to „open” it.
www.callpage.io | [email protected]
Leads are key indicators for B2B marketing
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#examples: Kissmetrics, CallPage
www.callpage.io | [email protected]
You should:
Optimize and test your Landing Pages
Collect more customer data
Invite other experts
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#examples: emarsys, optivo
www.callpage.io | [email protected]
You should:
Invite industry experts
Collect contact data
Attend similar events
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#examples: LawMore, BZ WBK
www.callpage.io | [email protected]
#examples: Brand24, CallPage
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You should:
Target group: customers
If you write badly, stop writing
Provide a link to the website in the first paragraph
Less promotion, more value
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#examples: Hubspot, BaseCRM
www.callpage.io | [email protected]
You should:
Optimize your Landing Page
Collect customer data
Provide expert comments
Quickly do the next step
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#examples: autopilot
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#examples: Online Marketing Marathon (CallPage), UXPin
www.callpage.io | [email protected]
You should:
Look for media partners
Invite industry experts
Promote each other and share your leads
www.callpage.io | [email protected]
You should:
Use tools such as: EmailHunter, WoodPecker
Respond to leads quickly
Recycle your database from time to time
3-4 follow-ups within1-2 months
www.callpage.io | [email protected]
You should:
Have and interesting profile
Provide regular updates
Have a welcome message
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You should:
Use tools such as: Brand24, Monitori
Check mentions about your competition
Check mentions about the problem you’re solving
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You should:
Target group: customers
Take people from your sales team
Establish KPI
No more than 12 hours for a follow up
Organize a contest
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#examples: Brand24, Livechat
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#examples: SalesManago
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Be on marketplaces, comparison engines, and aggregators
method #15
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#examples: CallPage
www.callpage.io | [email protected]
#example: cleaning companies
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You should:
Unhappy customers
Customers looking for additional services
Quick reaction- emotions
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#example: RightHello
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You should
If somebody from sales was dismissed - react immediately
Write a follow up every 2 or 3 months
Lead routing
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To sum up:
Conduct webinars with expertsOrganize live thematic events
Give interviews and write articles for trade mediaWrite guest posts on other companies’ blogs
Write ebooksOrganize trainings
Organize a series of webinarsColdMailng 1-to-1
Boost your LinkedIn profileMonitor online mentions
Have your own stand during industry fairsNetworking during business eventsPartnership with other companies
Partnership programsBe on marketplaces, comparison engines, and aggregators
Good old AdwordsAcquire customers from other companiesCompanies that generate leads on order
Recycle leads from your database
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Questions & Answers
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