ARE YOU OPTIMIZING

YOUR SIGNAGE SALES?

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Drones. Comfy sweatpants and colorful tube socks. Virtual reality headsets. Custom lollipops. Inflatable lounge chairs. With the vast and

ever-changing array of goodies available in today’s promotional products space, it can be easy to overlook something as simple as signs.

Yet, we all use signs – all day, every day. If you haven’t been

thinking of signage as an important aspect of your distributor offerings, you could be missing out on easy, recurring sales. From seasonal businesses that utilize yard signs and banners, to American Disabilities Act-compliant signage for government and public spaces, to a full line of architectural signage, NSP Works will make you think differently about the

way you sell signage. The firm offers digital full-color printing and engraving processes, resulting in superior signage for your clients’ advertising needs. People and employees come and go, but branding always remains, which means selling signage is an ideal way to attract and retain repeat customers.

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“Signage is a promotional product and there’s a lot of money to be made at it.”Cindy Puent, Director of Marketing & Wholesale Business Development

WHEN A CLIENT MIGHT NEED SIGNAGE• New locations/grand openings • Seasonal events such as farmers markets, tax time, haunted houses and holiday bazaars• Company picnics and events • Desk bars, office signs and name badges for new hires• Rebranding efforts • To announce new hours or contact information

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HEALTHCAREGood signage is an essential part of any healthcare facility. It’s what directs people where to go, establishes who’s

in charge and creates trust. Many hospitals and clinics also need signage for health fairs and special screenings. Even an I.D. badge is a kind of signage.

Some markets rely on signage more than others. Do you have clients in the following industries? If so, signage could be an easy upsell.

FINANCIALSeasonal businesses such as tax preparation services often pop up in strip malls, box stores

or other temporary locations. Banners and yard signs are a good way to call attention to passersby who might not otherwise know your client’s business is there.

GOOD SIGNAGE IS CRUCIAL TO VERTICAL MARKETS

GROW YOUR BUSINESS BY SELLING ADA SIGNAGEThe American Disabilities Act of 1990 established guidelines for local, state, and federal government buildings and public spaces regarding signage. Among other things, signs must have high color contrast, braille and specific fonts. NSP Works has unparalleled expertise in ADA signage.

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HOSPITALITYAs chefs become mega-stars and celebrities expand into lifestyle concepts, spirits and boutique

hotels, Americans spend more money on experiences. Retractable banners, A-frame boards, name badges and decals can help get your message across in this ever-growing field.

REAL ESTATENSP Works’ digital full-color printing process makes for vibrant signage, particularly images of people. When you want to

establish trust or for people to recognize you when you’re out and about, yard signage with a friendly, professional image is the way to go.

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ARCHITECTUREArchitectural signage assists in wayfinding and helps to guide and advise visitors. Ideally, it should also complement

a company’s branding. NSP Works offers a full line of architectural signage including its Series 1 style, which offers multiple-part construction, or its One-Piece Construction Series – both great for restroom, stairs and conference room signage. Ask about NSP Works’ architectural signage catalog for more information.

“Personalized signage isn’t always thought of as a promotional prod-uct like a shirt or pen, but it’s often managed by marketing depart-ments and can be a great new product opportunity to develop with your current clients.” Cindy Puent, Director of Marketing & Wholesale Business Development, NSP Works

ADVANTAGES OF USING NSP WORKS SIGNAGE• Superior digital full-color printing and engraving processes• Minimum orders of one • Easy personalization, like names and conference room numbers• No setup charges• Most orders ship within two to three business days

TIPRemember, almost all

businesses can use some kind of signage. Next time

you’re ordering other promotional products for your clients, ask if they

are opening any new facilities or if they have special events coming up. It’s a chance for

an easy upsell.

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A leader in the promotional products industry for more than 60 years, NSP Works specializes

in full-color and engraved promotional products. We’re dedicated to our resellers’ business success and producing the best

quality personalized products in the industry.

Visit www.navitor.com or call (866) 628-3290 for more information.

ABOUT NSP WORKS: NAVITOR BADGES, SIGNAGE & MORE