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Your Portal to the Global Flexographic Industry
FlexoGlobalTM
Are you LinkedIn®?
By Mary Mekelburg, Social Media Strategist/Coach
Features
FlexoGlobalTM
FlexoGlobalTM
FlexoGlobal’s e-articles are brought to you by FlexoGlobal, your portal to the global flexographic industry.
FlexoGlobal’s mission is to deliver to the global flexographic community topnotch technical articles authored by industry experts, industry updates on an international level, and overviews of business practices to improve
operating efficiencies.
PublisherLaura Wayland-Smith Hatch
Article: 0101
FlexoGlobalEditorial, Advertising, & Circulation Office
Salmon Creek Publishing7580 Salmon Creek Road
Williamson, NY [email protected]
315.589-8879
Copyright © 2009 Salmon Creek Publishing. All rights reserved. None of the materials in this publication may be used, reproduced, or transmitted, in whole or in part, in any form or by any means, electronic or mechanical,
including photocopying, recording, or the use of any information storage and retrieval system without permission in writing from the publisher.
Would you like to join the growing list of contributing authors to FlexoGlobal? This will give you a chance to increase your visibility in the industry as a flexo printer/converter, supplier, or educa-tor and increase your business on a global basis. Your articles will appear online and in the downloadable and print-
able PDF file so that you can print copies to use within your organization or with customers.
Whether you have any potential articles or even ideas for what you would like to see covered, we would certainly like to talk about the possibilities with you.
3www.flexoglobal.comSeptember 30, 2009 FlexoGlobal
WASTE NOT • WANT NOTHow much ink do you waste as a result of end-seal leaking?How much time do you waste changing seals and blades?
How much print defect related waste do you have?
Have you tried the G2 PROSEAL?
It’s a proven winner on popular presses including:
W&H • F&K • COMEXI • PCMC • KIDDER
Dura-fuzed construction combines the best of neoprene and high density felt...that’s why they
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“40 HOUR SEAL”(the only problem is, it lasts 60 to 80 hours)
If interested and want to try the G2 PROSEAL email [email protected]
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4 www.flexoglobal.com September 30, 2009FlexoGlobal
To learn more, call 704.588.3371or Toll Free 800.438.3111
Print SHarper with Harper™
ANILOX & COATING ROLLS DIVISION
HARPERIMAGE.COMAmericas • Europe • Asia
XLT Anilox Rolls are 100% Performance Guaranteed.
Our SHarper System™
makes printing with them foolproof.
Call for our free booklet today—800.438.3111
Achieve unprecedented consistency and control in Flexographic printingwith 100% Performance Guaranteed Anilox Rolls and the provenSHarper System™. Developed by the industry’s leading innovator, ourrolls and “by the numbers” printing will deliver proven results at less cost.
©2008
To learn more, call 704.588.3371or Toll Free 800.438.3111
Harper GraphicSolutions is an entire division of expert Flexo consultants dedicated to helping you run
your entire plant more efficiently.
Call for details today—800.438.3111
Anilox Rolls Are Just Part Of The Story.
The team of experts that make up Harper’s GraphicSolutions Division canevaluate your pressroom’s hardware, software, workflow systems andprocedures, then develop a customized plan to cut costs, increase yourproduction and improve results. For proven solutions, call 800.438.3111.
GRAPHICSOLUTIONS DIVISION
HARPERIMAGE.COMAmericas • Europe • Asia
©2008
5www.flexoglobal.comSeptember 30, 2009 FlexoGlobal
To learn more, call 704.588.3371or Toll Free 866.588.8686
No one has more environmentally-friendly, Aluminum-safe ways to clean your anilox rolls than HarperScientific.
Call one of our cleaning specialists today—866.588.8686
Protect Your Anilox Investment.
Our Anilox Roll Cleaners are not only backed by a 100% performanceguarantee, they are both safe for your rolls, and safe for the world.Whether you need water based or solvent based products; in powders orliquids; by the gallon, box, tub or drum, we’ve got the proven solution.
HARPERSCIENTIFIC DIVISION
HARPERIMAGE.COMAmericas • Europe • Asia
©2008
To learn more, call 704.588.3371or Toll Free 800.438.3111
This Is What Total Commitment to Flexo Looks Like.
XLT Anilox Rolls are 100% performance guaranteed for quality and consistencyand supported by the most knowledgeable sales technicians in the industry.
ANILOX & COATING ROLLS DIVISION
A team of Flexo experts with knowledge of every aspect of the business. Provensolutions to make your plant run more efficiently from our Consulting Division.
GRAPHICSOLUTIONS DIVISION
Protect your Anilox investment with environmental-friendly, roll-safe cleaners, rollcovers, racks and accessories. Handproofers that save ink, substrate & press time.
HARPERSCIENTIFIC DIVISION
Free seminars at our advanced facility or coming to a city near you.
ROAD SHOWS & WALKINGSEMINARS
Scholarships, grants and funds invested in the future of the Flexographic Industry.
THE HARPER EDUCATION PROJECT
HARPERIMAGE.COMAmericas • Europe • Asia
©2008
6 www.flexoglobal.com September 30, 2009FlexoGlobal
Business
Are you LinkedIn®?By Mary Mekelburg, Social Media Strategist/Coach
7www.flexoglobal.comSeptember 30, 2009 FlexoGlobal
Part I – What is it? And how do I get started?
More and more people are hearing about LinkedIn®, particularly among the ranks of ‘transitional’ em-
ployees, or those who are changing careers. The gap now is to understand exactly what it can do for an individual or even a company. Founded in 2003 in California, LinkedIn® is the world’s largest web-based professional network. It boasts of having 45 million members in over 170 industries, and covering 200 countries. LinkedIn® is hosted, which means it doesn’t reside on a personal computer or company network (other than LinkedIn’s servers); so it’s available 24/7/365/anywhere you have internet access, including smart phones. LinkedIn® is a permanent repository for per-sonal connections and whatever tools and/or applications an individual chooses to take advantage of.
Social Media gurus agree that LinkedIn® is one of four main Social Media ‘tools’. As of this moment, the four biggies are a website or blog, LinkedIn®, Face book and twitter. CEO’s, IT guardians, Marketers and business professionals in gen-eral have varying opinions for or against Social Media and whether or not Social Media is a fad. In the course of the last several hundred years, we have seen major shifts occur with the invention of the printing press, steam then gas powered engines, the harnessing of electricity, telephone, TV and the Internet. According to Erik Qualman in his book ‘Social-nomics’ “In less than three years, it [social media] became the most popular activity on the Web, supplanting pornog-raphy for the first time in Internet history.” Social Media tools change every day and are giving the ‘Googles’ of the world a run for their money. I believe Social Media is here to stay; and that here in the US, developers will be wise to include mobile integration in their technology road maps.
Enough editorial. There’s some preparation that’s helpful prior to creating your LinkedIn® profile.
• First, ask/answer the question: what is your goal in using LinkedIn? Connect in your industry to build a resource network? Develop relationships that will lead to sales potential? - build a network of research colleagues or poll participants? Brand yourself as an expert? Or highlight your abilities as a potential em-ployee?
• Secondly, KEY WORDS ARE KING! So do some research and make a list of key words in your profes-sional world and experience (such as gravure, flexo, print or printing, converting, substrate, pressure sensi-tive, doctor blades, ink, UV, RFID, etc). LinkedIn® is at its core a huge database. If you have your profile sprinkled with the key words in your market and geo-graphic space, the searches are more likely to ‘ping’ on your profile.
• Thirdly, since your profile is a picture of who you are, gather your resume and academic history; com-pile a list of your memberships and ‘extra-curricular’ activities; and a digital photo (professional headshot, please – no pets/kids/avatars). Light background shows up best, especially on mobile.
• Fourth, CONSISTENCY is critical when it comes to your on line presence. Google your name. If you already exist, look at how your name is listed – is it with or without a middle initial? Given or nick-name? It’s best to stay with what you start with. Re-garding email addresses, if you use an employer email address when you create your profile, make sure to include a secondary personal email address. If you’re just starting out after college and your email address is‘[email protected], create another email account (Yahoo or gmail are fine) using a variation of your name to build personal brand identity.
Now you’re ready to go to www.LinkedIn.com. Note: you can also create an account by going to the link in a Linke-dIn® email invitation you’ve received from a colleague. Cre-ate your username and password; answer a few questions for LinkedIn® to peg your geographic location. You can complete your profile in an afternoon or in short bits over a couple days. Once you’ve created an account, however, log into your account at least weekly.
Caution: LinkedIn® is a professional networking site. It is not a platform for direct advertising. Nor is it the place to
tell the world that your cat is throwing up hairballs.
8 www.flexoglobal.com September 30, 2009FlexoGlobal
Technology
Recommendation: go to the ‘Learning Center’ at the center bottom of your LinkedIn® home page and watch the tutori-als, familiarize yourself with its options and updates. Many answers are found in the Learning Center.
Have fun creating your profile. As you look back over your experiences, you’ll be reminded of some great people you’ve met and some projects you’ve forgotten about in the press of deadlines. If you are going into the marketplace from school, be sure to include your internships; they’ll provide instant resources and connections for you. Next time, we’ll talk about Profile tips, tricks and tweaks and Building Your Network.
About the Author:Mary Mekelburg is a Social Media Coach. She has present-ed the mechanics and strategy of using LinkedIn to Small Business, in an academic setting and to job seekers. Hav-ing experience in the corporate world, non-profit and small business, Mary can relate to the needs, requirements and
constraints of each; as well as propose strategies to help an individual or company stand out. Mary has found that working with individuals on their own pc/laptop is an effec-tive way to increase familiarity and build confidence in using Social Media.
Mary lives in Theresa, Wiscon-sin near the Theresa/Allenton Marsh with her husband Dick, and kitty, Jenga. Mary most recently worked at QuadTech, a Quad/Graphics subsidiary where Mary spent the better part of three years immersing herself in the ‘how does it work?’ segment of package printing. She enjoys connecting with people, following Social Media trends closely, reading and bird watching. Connect with Mary at www.linkedin.com/in/marymekelburg.
Goldstar – the ideal doctor blade for abrasive inks
Daetwyler SwissTec continuously strives
to develop specialized doctor blades for
flexographic printing. Through exten-
sive lab and field research, we put the
best tools in the pressman’s hands to
address specific printing problems. | The
GOLDSTAR doctor blade combines ex-
traordinary durability with a smooth and
rounded, coated edge. It has a low coeffi-
cient of friction and the corrosion resistant
coating has a self-lubricating effect. This
adds to its long lasting properties, as well
as further extends the life of the anilox
roller.
www.daetwyler-usa.com
Email: [email protected]
Phone: 800-627-1011
plu
ess-
ag.c
om
Get the new Kodak Flexcel NX Digital Flexographic System and challenge the traditional boundaries of flexo printing. Now you can print jobs never before possible with flexo. And help grow your business in ways you never imagined. Outstanding results. No compromises. Just gravure class quality in a revolutionary system that will change the way you look at flexo printing. Only from Kodak. Giving you the power to get more business.
Visit kodak.com/go/flexo©Kodak, 2008. Kodak and Flexcel are trademarks of Kodak.
Call 1-866-563-2533
tel: 603.230.9680 fax: 603.230.9416 email: [email protected]
610-837-5026 novation-inc.com ScrapTracker utilizes Novation’s AF-2 automatic WebFlagger to safely and accurately flag the defective sections of a web in any printing or converting process. The flagger can be triggered via any automatic web inspection device or manually. The operator inputs the defect type by pressing one of six user defined pushbuttons. This data is used to generate reports for individual rolls. The reports can be printed or stored on a plant LAN, and the data can be used to generate shift reports, efficiency reports, etc.
Represented by: The Provident Group 15 Pleasant Street, Suite 7 Concord, NH 03301
CAUTION! ANSI defines a nip between the material and the reel, mandrel or core as a RUNNING NIP.
Do you want a
Are you looking to comply with strict
Do you wish to make less of an
safer work environment?
VOC regulations?
environmental impact?
Do the right thing!Let us help you
[email protected]/eliminatevocs
Call us for a complimentary consultation on how to instantlyeliminate VOCs used in your pressroom and minimize
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1.888.Flexocleaners (353.9625)Outside USA: 631.345.5222
12 www.flexoglobal.com September 30, 2009FlexoGlobal
What is print? It’s how we communicate. How enterprises are enabled and individuals influenced. Here, there, and everywhere. Kodak provides answers for a dynamic, diverse marketplace. See for yourself at Drupa. Kodak solutions are here. Print is powerful.
Visit kodak.com/go/packagingSee the power of Kodak innovation at Drupa, Hall 5.©Kodak, 2008. Kodak is a trademark.
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What is print? It’s how we communicate. How enterprises are enabled and individuals influenced. Here, there, and everywhere. Kodak provides answers for a dynamic, diverse marketplace. See for yourself at Drupa. Kodak solutions are here. Print is powerful.
Visit kodak.com/go/packagingSee the power of Kodak innovation at Drupa, Hall 5.©Kodak, 2008. Kodak is a trademark.
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47888_KGCG_DrupaAd_CM.indd 1 3/6/08 3:32:22 PM
13www.flexoglobal.comSeptember 30, 2009 FlexoGlobal
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