Architecture Today 2018 Media Pack...Architecture Today 2018 Media Pack Every issue of Architecture Today is a great read. We love AT for its wonderful range of scale, location and

Architecture Today

2018 Media Pack

Every issue of Architecture

Today is a great read.

We love AT for its wonderful

range of scale, location and

diversity of projects and

subjects, its high intellectual

standards, its critical rigour,

and its stylish and refined look.

Sunand Prasad

Penoyre & Prasad Architects

“

”

AT’s multiplatform portfolio of magazines, website and eventscan help to achieve your marketing goals, whether in raisingbrand awareness or driving new business.

Since its launch in 1989, backed by more than 70 leadingpractices, Architecture Today has become strongly establishedin the hearts and minds of its readers.

Our uniquely deep roots in the architectural community haveenabled us to develop an intimate understanding of the role andchallenges facing architects today.

Our editorial team, all of whom have an architectural training,provides expert insight and analysis through high-qualityeditorial content that is clearly told in both print and digital.

AT’s independent view is respected and admired throughout theindustry and our reach is truly reflective of the many facets ofthe UK architecture scene, without being constrained byinstitutional membership.

We deliver content that is assembled with a platform-neutralmindset. Our investment and development plans are guided bya multimedia approach that addresses the needs of architects.

This integrated approach is focused on ensuring content,platform and technology work in harmony to establishconnections with the architectural audience and deliver deepengagement that produces results for our clients.

Architecture TodayIndependent insight by architects for architects

“AT is always densely packed

with the information we need

to know about the buildings we

are really interested in. It’s great

to read practising architects

write about other architects’

buildings – it’s a magazine by

architects and for architects.”

Peter Clegg

Feilden Clegg Bradley Studios

“Everyone at Marks Barfield

looks forward to receiving

Architecture Today. Its unique

formula of in-depth case studies

of high-quality architecture,

peer-reviewed by equally high

quality, thoughtful practicing

architects ensures that it is

invariably a feast for the eye

and intellect as well as being

incredibly useful and

informative about the

practicalities of materials and

suppliers used.”

Julia Barfield

Marks Barfield Architects

ForumPeter Clash, Brian Vermeulen,Holly Lewis, Edward Jones,Christopher Woodward, Abigail Batchelor

WorksFeilden Fowles, ACME, dRMM,Farshid Moussavi, Cooke Fawcett,Wimshurst Pelleriti

FocusRefurbishment: Stanton Williams,Gumuchdjian Architects

Museums

Ian Ritchie on AL_A’sExhibition RoadQuarter at the V&A

280

July/Augu

st 201

7

283

Nov/Dec 2017

ForumPatrik Schumacher,

Alex

Lifschutz, Peter Ahrends,

Douglas Murphy

WorksJamie Fobert Archit

ects,

Maccreanor Lavington,

Witherford Watson Mann,

Duggan Morris Architects,

Hayatsu Architects

FocusEnvelope: Vitsoe wi

th Martin

Francis and Waugh Thistleton

Building

Foster & Partners:

Bloomberg’s European

headquarters

Architecture Today magazineAuthoritative writing and insightful analysis

2018 Architecture Today Features Programme

AT284 Jan Building Envelope Copy deadline 22 Dec Roofing, cladding, windows, doors, coatings

AT285 Feb Refurbishment & RetrofitCopy deadline 2 Feb Renovation, insulation, heating, ventilation

AT286 March Building Envelope Copy deadline 2 March Roofing, cladding, windows, doors, coatings

AT287 April Sustainability & EnergyCopy deadline 23 March Green building, landscape, services

AT288 May InteriorsCopy deadline 27 April Floors, ceilings, finishes, kitchens, bathrooms, lighting

AT289 June Building EnvelopeCopy deadline 1 June Roofing, cladding, windows, doors, coatings

AT290 July/Aug Refurbishment & RetrofitCopy deadline 6 July Retrofit, insulation, heating, ventilation

AT291 Sept Sustainability & EnergyCopy deadline 17 August Green building, landscape, services

AT292 Oct InteriorsCopy deadline 21 Sept Floors, ceilings, finishes, kitchens, bathrooms, lighting

AT293 Nov/Dec Building EnvelopeCopy deadline 26 Oct Roofing, cladding, windows, doors, coatings

By architects for architectsArchitecture Today is a high quality, controlled circulation magazinedistributed to key specifiers and opinion formers across the industry.Widely respected for its unparalleled coverage of the best new buildingswith authoritative writing and insightful analysis by high-profile architectsand commentators, Architecture Today delivers a unique formula of in-depth studies, reviews, opinions and sector analysis. Launched in 1989, it is published by an independent company in which most shareholders arearchitects, and all of its editors have an architectural training.

Precision targeting of key specifiersArchitecture Today has an average net circulation of 12,000, almost allarchitects in full-time practice in the UK, plus key members of relatedprofessions, organisations and companies. Based on data held by thestatutory body, the Architects Registration Board, the circulation is verifiedannually by the Audit Bureau of Circulations. An overwhelming majorityof the controlled circulation is requested within the last 12 months throughour rolling registration programme.

Unequalled marketing potentialArchitecture Today offers a range of promotional opportunities within ahigh-quality editorial environment, including display advertising andsponsored features. Precisely targetted opportunities are also provided bythemed sector and product features.

Midge Myatt [email protected] Waite [email protected] Stock [email protected]

Product news [email protected] copy [email protected]

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

WebsiteArchitecture Today’s website has been conceived with the busy architect inmind. The emphasis is on delivering carefully curated, interesting andrelevant stories with first-rate architectural photography and authoritativecommentaries.

AT’s website offers a range of content marketing and advertisement optionsthat can tell your story and equip architects with a rich mix of useful, relevantand inspiring information that will establish connections and foster futurecollaborations.

Email CommunicationsOur regular programme of email communications provides an effectivechannel to reach our unparalleled readership of decision-makers, specifiersand opinion-formers in the architecture and construction industry.

Whether your aim is to raise awareness of your brand, products or services,or to drive new business leads, we offer a range of opportunities, frombrand advertising on newsletters to bespoke content-led emails.

Solus emails start from £1500; contact us for other options.

Banner Advertising AT’s website offers prominent banner advertising on a tenancy basispositioned in the sidebar alongside content on the home page, three sectionpages and article pages depending on the package selected. Call us todiscuss your requirements.

1 month 2 months 3 months

• Button (350x150) £425 £380 £360• Square Button (350x300) £625 £560 £530• Vertical Banner (350x650) £790 £710 £670• Banner (728x220) £900 £810 £765

We also offer banner advertising (728 x 200) on our weekly editorial emails.

Guest Content We excel at packaging information in a format and language that architectsand other specifiers trust, and we relish the opportunity of working with like-minded organisations to create and deliver content that is relevant for, andengages with your target audience. We take a collaborative approach and willwork with you to develop tailored content propositions that help position youas a trusted advisor, by demonstrating expertise with a mix of valuableinformation, specialist insight and expert advice. Our team of editors, all ofwhom studied architecture, has a distinguished track-record in producingcontent that is admired and respected. We share responsibility for creatingand commissioning all guest content packages to meet the highest standardsthat you and our audience expects.

Digital OptionsBuild brand awareness, generate new leads and make new connections

Do you have a product or project story to tell that provides knowledgeand insight? Our audience of active architects relies on productmanufacturers for specialist expert advice, technical information andspecification inspiration.

Guest content sections on the AT website are designed to deliver a richmix of useful, relevant and inspiring content through a range of packagesto equip architects with the knowledge and insight they depend on tomake informed design and specification decisions.

Stories are entered into our archive and are permanently available forour audience to discover via search.

Package One – Editors Choice Guest Content Standalone Guest Content articles appear in the Editors Choice section ofthe homepage as one of only three guest content stories amongst theeditorial content for one month. Stories also appear in the archive andare discoverable via search or tags. The package consists of: • Promotion via AT’s weekly newsletter• Up to 750-word article• Nine images, to feature inline and within slideshows• Contact details – URL, email and phonePackage price £725

Package Two – Online Feature Guest Content Guest Content articles appear for one month in themed sections on thehomepage as one of only three or four stories. The articles remain in thearchive and are discoverable via search or tags. The package consists of: • Promotion on themed newsletter • Up to 500-word article• Seven images, to feature inline and within slideshows• Contact details – URL, email and phonePackage price £625

Package Three – Product CollectionsGuest Content articles appear in Product Collections on the homepage forone month. They provide opportunities to highlight product launches,latest case studies, new developments or specification stories to boostbrand image, raise profile, deepen engagement and generate leads: • Promotion by dedicated themed email to AT’s readers • Up to 250-word article• Four images – inline image and slideshow• Company logo • Contact details – URL, email and phone • Live presence on the Homepage for five weeksPackage price £495

Guest Content OptionsBoost brand image, deepen engagement and deliver results through AT’s website




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AT’s programme of conferences and technical seminars provides ouraudience with content-rich programmes that help our partners stand out.The 2018 scheduled programme includes:

February: GLASS IN ARCHITECTUREHow smart can it get?February: 5TH ELEVATION – ROOFINGHow can roofs add value to new and existing buildings?March: HOUSINGLatest design and specification developments in residential development April: HEALTHCAREThe role of specification in creating better outcomes for patientsMay: TRANSPORT & INFRASTRUCTUREExploring the latest design developments and projectsJune: BUILDING TALLThe latest advances in product technology in high-rise constructionSeptember: HOUSINGLatest design and specification developments in residential developmentOctober: WORKPLACEExploring how office design is being shaped by new ways of workingNovember: EDUCATIONThe opportunities and solutions being deployed to deliver more schools

AT LiveContent-led programme of conferences, seminarsand talks to foster collaboration and communication

AT DialogueBuilding connections through tailored content programmes

Brick Bulletin: working with the Brick DevelopmentAssociation we relaunched the Brick Bulletin with anew standalone format, design and editorialapproach, steering the title into the consciousness ofspecifiers and contributing to the adoption of brickamong a younger generation of architects as acontemporary, creative and sustainable material.

Design magazine: in collaboration with Ibstock, wedeveloped a new format and editorial approach for itsshowcase architectural magazine, which we plan,commission, design, print and distribute.

ICI/Dulux Masterclasses: we developed and delivered aseries of ‘masterclasses’ with the that attractednational press coverage. The design charettes involvedleading architects, including Tony Fretton, TedCullinan, Eva Jiricna, Jeremy Dixon and Edward Jones.The theoretical briefs ranged from the OlympicsStratford site to the London mayor’s offices.

Pilkington Competition: with more than 600 entries,our Glasshouse competition is of the biggestarchitectural competitions ever. We conceived andorganised a series of associated events, and convened ahigh profile jury of international architects.

Finnforest: we worked with the timber company toshowcase its products in real-world situations, helpingdevelop awareness and expand its UK reach. Anotherlong-term collaboration, with Monodraught, helpedintroduce and establishe its innovative daylightingand natural ventilation products to specifiers.

Steel Solutions: working with the BritishConstructional Steel Association, we developedbespoke editorial aimed at demonstrating to architectsthe many benefits of structural steel construction.




AT Dialogue integrates our architectural content expertise and mediaknow-how to provide bespoke activities and thought-led programmesdesigned to foster collaboration and build connections for our clientsthrough an exchange of knowledge and insight. We have extensiveexperience in creating and delivering a broad range of projects in a range of formats, including:

• Round-table discussions• Bespoke technical seminars• Media partnerships• Debates and talks• Focus groups• Factory visits• Special supplements• Standalone publications• Digital user guides

Specifi cation TodayResource | Report | Product

Material Report Glass Innovation

Resource Spotlight Lighting, Flooring and Insulation; plus new products round up

Projects LTS, Mizzi Studio, BDPEckersley O’Callaghan. EPR. Steinbacher Thierrichter

Jan/Feb 2018

Specifi cation TodayResource | Report | Product

Material Report Glass Innovation

Resource Spotlight Lighting, Flooring and Insulation; plus new products round up

Projects LTS, Mizzi Studio, BDPEckersley O’Callaghan. EPR. Steinbacher Thierrichter

Jan/Feb 2018

Specification Today Route 1b Masthead

A new launch magazine for 2018, Specification Today is published fivetimes a year and distributed alongside Architecture Today, providingpractising architects with a rich, concise and relevant mix of information,insight and knowledge.

Access to manufacturers’ expertise is essential for architects during thedesign and specification process. Equipping them with knowledge andsupport to deliver the architectural intent of a project is at the heart of ourcontent planning.

With a dedicated editor, Susan Warlow, Specification Today features high-quality content that is useful, valuable and clearly communicated throughgreat story-telling. An editorial advisory group contributes to the directionand content of the magazine, strengthening its links with manufacturers,clients and contractors as well as the architectural profession.

Information • Spotlight: product innovations and applications in three selected sectors• Showcase: curated exhibition previews and reviews, plus product panels

Insight• Specifier Choice: focus on the products, materials and system storiesthat contributed to the success of a high-profile project • Factory Visit: valuable insight into manufacturing and designcapabilities and ongoing R&D• Knowledge Exchange: abstracts of practice- and project-based researchthat help inform design and specification decisions • Our Library: what gets specified and why, by a single practice • Joints to Junctions: celebrating clever material detailing• Best Practice: guest content advice and information from leadingmanufacturers and consultants• Dialogue: guest content celebrating collaborations between architects,manufacturers and fabricators to deliver architectural excellence

Knowledge• Material Focus: expert views on the latest innovations and applicationsin Glass, Concrete, Metal, Timber, Bricks and more• In Detail: focussed feature exploring the latest developments in areassuch Building Envelope, Facades, Energy Efficiency• Special Report: in-depth analysis of a key industry sector, from Housingand Workplace to Energy and Wellbeing• Object of Desire: the craft of architecture exemplified in a single item

Specification TodayProduct and material information, design and specification inspiration




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Designed by Oxford-based practice AdrianJames Architects, the brief for this new-builddwelling in the Cotswolds was for a bright, contemporary, informal and uplifting four- bedroom family home. The design also had tobe highly sustainable and sensitive to the style ofthe surrounding village.‘We wanted to create a barn-like aesthetic; a

single storey of stonework with a steep pitchedroof atop,’ explains the architect. ‘If we couldcontain the additional spaces within the roofthen the house would feel like a single-storeybarn. This proposal also offered a reducedsense of scale. It therefore became importantnot to break the roofline with dormer windows

so rooflights were the preferred option.’The Neo rooflight from the Rooflight

Company was chosen because its framelessglazed sections were able to blend seamlesslywith the plane of the roof, creating a slick rein-terpretation of a ‘barn-roof’. The architectemphasised the curved nature of the roof bytaking zinc-clad margins from the eaves up tothe sills of the rooflights – as if a strip has beenpeeled from the roof. This detail was particular-ly successful as an ordering device, tying therooflights to the eaves, rather than allowingthem to float in space.A total of eleven Neo S8 rooflights were

specified, each with electric actuation for easy

opening. The rooflights were fitted with ninemanually-operated blinds: seven blackout blindsin cement and feather white, and two roller-blinds in misty white.‘The Neo rooflights were a great success,’ says

the architect. ‘They worked particularly wellwithin the palette of materials used, includingzinc cladding for the curved details and analmost metallic-looking dark blue/purple roof-tile. The blinds are neat as they are integratedwithin the frame, and this makes them simpleto install and very easy to use.’The scheme has been submitted for the 2013

RIBA Regional Awards and the Manser andStephen Lawrence Awards.

The Rooflight Companytel 01993 833155info@therooflightcompany.co.ukwww.therooflightcompany.co.uk

Light from above

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Targetting the residential specifierPublished four times a year, Inhabit provides exemplary presentations of dwellings of all types, from one-off houses, innovative extensions andrefurbishments, to large-scale residential developments and specialistsectors such as homes for the elderly and student residences. Theimperative to significantly increase the UK’s housing stock in the comingdecade has achieved a political consensus, and central and localgovernment initiatives are now geared to achieve that. Housing is set to bea major growth sector within the construction industry and architects willplay a major role in this revival of domestic design and specification.

Engaging contentThe house is the most fundamental of building types, and a subject ofendless fascination and interest for all architects. Inhabit brings togetherthe best new residential projects from around the UK, combininginformative texts with first-rate architectural photography and plans and construction drawings. The full credit listings, with consultants,manufacturers and suppliers, provide an essential information resource for readers in this buoyant market.

Domestic marketingInhabit is distributed with Architecture Today to our unmatchedcirculation of key specifiers. It offers manufacturers of products relevant tothe residential market a unique opportunity to promote themselves to thisimportant readership. As well as display advertising, each issue includes asponsored editorial showcase comprising double-page illustrated featuresspecially designed to enhance the character of the magazine.

Inhabit magazineThe best residential projects in detail




2018 Rate Card

Contact details




AT Media Pack 2018–1.8.1

Display Advertisements

1 3 6 10

Single page £2480 £2350 £2110 £1890

Half page £1490 £1415 £1270 £1145

Quarter page £890 £850 £765 £685

Double page £4490 £4260 £3840 £3460

Half dps £2480 £2350 £2110 £1890

Sponsored covers, guaranteed/special positions, terms and conditions etc on request.

Loose Inserts

0-5g 6-10g 11-20g 21-30g 31-40g 41-50g

£480 £690 £1110 £1525 £1940 £2360

51-75g 76-100g 101-125g 126-150g 151-175g 176-200g

£3325 £4345 £5240 £6240 £7235 £8230

Full-run 12,000; max 290x200mm; min 210x100mm; min 100gsm; folded inserts extra.

Digital Guest Content Options

1 Editors Choice Standalone 750-word article, 9 images and contact details,promoted by email: £725 per month.

2 Online Feature One of four homepage stories, with 500-word article, 7 imagesand contact details, promoted by email: £625 per month.

3 Product Collections Image-led story in themed section on homepage, with 250-word article, 4 images and contact details, promoted by email newsletter:

£495 per month.

Banner Advertisements1 month 2 months 3 months

• Button (350x150) £425 £380 £360

• Square Button (350x300) £625 £560 £530

• Vertical Banner (350x650) £790 £710 £670

• Banner (728x220) £900 £810 £765

Email E-newsletters and bespoke emails to AT’s opted-in circulation. Solus emailsstart from £1500; please enquire for rates for other options.

Copy dimensionsDouble pageBleed size: 276 x 426mm (trims to 270 x 420mm)Allow extra 3mm for gutter lossType area: 253 x 406mm

Single pageBleed size: 276 x 213mm (trims to 270 x 210mm)Type area: 253 x 194mm

Half page spreadBleed size: 138 x 426mm (trims to 135 x 420mm)Type area: 125 x 406mm

Half pages Horizontal – bleed: 138 x 213mm (trims to 135 x 210mm)Type area: 125 x 194mmVertical – bleed: 276 x 105mm (trims to 270 x 102mm)Type area: 253 x 95mm

Quarter pagesStandard: 125 x 95mmHorizontal: 61 x 194mmVertical: 253 x 46mm

2018 print advertisement deadlines

Jan AT284 22 Dec

Feb AT285 + Specification Today 2 Feb

March AT286 + Inhabit 2 March

April AT287 + Specification Today 29 Mar

May AT288 4 May

June AT289 + Specification Today 8 June

July/Aug AT290 13 July

Sept AT291 + Specification Today 24 Aug

Oct AT292 + Inhabit 28 Sept

Nov/Dec AT293 + Specification Today 2 Nov

JAN F

EB M

ARCH A

PRIL M

AY JU

NE JU

LY A

UG S

EPT O

CT N

OV D

EC

BUILDING ENVELOPE

REFURBISHMENT & RETROFIT

BUILDING ENVELOPE

SUSTAINABILITY & ENERGY

INTERIORS

BUILDING ENVELOPE

REFURBISHMENT & RETROFIT

SUSTAINABILITY & ENERGY

INTERIORS

BUILDING ENVELOPE

INHABIT:HOUSING

INHABIT:HOUSING

GLASS

ROOFING

HOUSING

HEALTHCARE

TRANSPORT & INFRASTRUCTURE

BUILDING TALL

HOUSING

WORKPLACE

EDUCATION

ROOFINGFLOORING

INSULATIONDOORS & WINDOWS

CLADDING & CURTAIN WALLINGKITCHENS & BATHROOMS

FLOORINGCEILINGS & PARTTITIONS

ROOFINGLIGHTING & INTERIORS

INSULATIONDOORS & WINDOWS

CLADDING & CURTAIN WALLINGHOTELS & LEISURE

BRICKS & BLOCKSHOUSING

ROOFINGLIGHTING & INTERIORS

LANDSCAPE & DRAINAGEHEALTHCARE

FLOORINGCLADDING & CURTAIN WALLING

DOORS & WINDOWSKITCHENS & BATHROOMS

GLASS TECHNOLOGY

SECURITY SOLUTIONS

ECOBUILD PREVIEW

WELLBEING

HOUSES

WORKPLACE

DAYLIGHT

OFFSITE

100% DESIGN

EDUCATION

ENERGY EFFICIENCY

HOUSES

HOUSINGCONCRETE

EDUCATIONGLASS

LOW-ENERGYBUILDING TIMBER

WORKPLACEBRICKS & BLOCKS

HEALTHCAREMETALS

ROOFING & SKYLIGHTSACOUSTICSLIGHTING & INTERIORS

DOORS, WINDOWS &IRONMONGERYCLADDING & CURTAIN WALLINGINTERIORS, KITCHENS& BATHROOMS

FLOORINGINTERIORSINSULATION

DOORS, WINDOWS &IRONMONGERYCLADDING & CURTAIN WALLINGINTERIORS, KITCHENS& BATHROOMS

ROOFINGCEILINGS & PARTITIONSLIGHTING & INTERIORS

SURFACE DESIGN SHOW +ECOBUILD

RETAIL DESIGN EXPO

VISION 2018

LONDON DESIGN FESTIVAL

LUXLIVE

ARCHITECTURE TODAY SPECIFICATION TODAY WEBSITE TECHNICAL SEMINARS & CONFERENCES

AT PRINT AT DIGITAL AT LIVE

SECTOR PRODUCT EXHIBITION REPORTS SPOTLIGHT PREVIEW

FEATURES SPECIAL SUPPLEMENT

PRODUCT HOMEPAGE COLLECTIONS FEATURES

2018 Features and Events Programme

Documents

Architecture Today 2018 Media Pack...Architecture Today 2018 Media Pack Every issue of Architecture Today is a great read. We love AT for its wonderful range of scale, location and